Tupyx mobile ‘Order-Ahead’ application enables restaurants and venue operators to grow sales and tap into a hot market while streamlining food preparation with cloud printing of mobile order tickets on certified Star printers
SOMERSET, NJ. — Nov. 6, 2017 — Star Micronics, a leading manufacturer of mobile, Point of Sale (POS), and a customer engagement technologies, today announced it has teamed up with e-Nabler Corp., developer of the award-winning eMobilePOS® suite of point-of-sale solutions to offer intelligent cloud printing for orders submitted via e-Nabler’s mobile ‘Order-Ahead’ and stored value app TupyxSM. The solution will be premiering at IAAPA Attractions Expo (booth #3157) in Orlando, November 14-17.
The innovative cloud printing service enables Tupyx mobile orders to be printed directly on dedicated Star Micronics kitchen printers at various food and beverage prep stations, etc. The technology frees up counter space, as there is no need for additional tablets or computers in order to manage the notification and flow of orders. Additionally, Tupyx can be interfaced with eMobilePOS or virtually any POS thus eliminating the need for double data entry resulting in seamless integration of mobile orders with the regular order flow.
“Tupyx paired with the simplicity of the Star Micronics’ cloud printing technology is a powerful yet affordable solution that enables restaurants to offer the convenience of mobile ordering while streamlining the order process and staying organized in the kitchen,” says Christophe Naasz of Star Micronics. “Staff can simply just fulfill and stage the next printed order for delivery or pickup instead of trying to figure out and prioritize between different order flows.
“By partnering with Star Micronics, we can now offer a completely seamless order process for pick-up or delivery at home, office, or in-seat at a venue, and the order process is fully integrated with all the other order flows,” says Joel Vazquez, president of e-Nabler. “The Tupyx mobile “Order-Ahead” App enables restaurants and venue operators to tap into the quickly growing mobile commerce market and customers spend much less time waiting in line or, no time at all, as the orders may also be queued up for delivery.”
e-Nabler has to date certified Star TSP650/700/800 and SP700 for cloud printing of mobile orders with Tupyx.
Integrating these 3 cloud-based applications with your pizza POS will boost profits and keep customers coming back.
A POS system can help raise sales at your pizzeria by streamlining the entire operation from order to delivery. It’s no secret that pizza margins are razor slim, so anything pizzeria owners can do to encourage repeat business like online ordering and faster service will help boost sales, and keep people coming back for hot, fresh pizza. There are 3 cloud-based applications that will boost your profits.
You can enhance your POS system with several cloud-based applications for ordering, receipts and technology-monitoring apps that alert you immediately if there’s a problem. If you already own a POS system and want to upgrade some of the technology but aren’t ready to lay out the cash for a technology overhaul, there is a solution. Here are the applications you should integrate with for faster customer service, higher profit margins, and an edge over the competition.
Online Ordering – You don’t need to upgrade your hardware to get online ordering. Your Star printer should integrate with Star CloudPRNT, which acts as a bridge between the ordering module and the store’s printer.
On average, orders placed online are 25% higher than orders placed over the phone. Diners prefer to order online, because they can place their order without anyone waiting on them, which takes off the pressure of deciding quickly.
A cloud-based application also helps reduce the number of errors an employee makes while taking an order over the phone and then inputting it into the POS system. By transmitting orders directly to the system, you eliminate the extra step and the possibility for mistakes.
Online ordering also means that restaurant staff can see sales reports and ingredient tracking information in real time, which helps avoid disappointment when a diner finds out the selections they ordered are unavailable.
Digital Receipts – The sales receipt is your last chance to make a great impression, so don’t waste it. These paper proofs of purchase are an important tool to help your pizzeria stand out from the competition, build brand awareness, disseminate information about promotions, issue coupons and solicit feedback. Receipts can be customized to include website information and social media pages, so customers can stay in touch about new menu items, or send in a review.
Digital receipts and online ordering applications can help you gather data about your customers, which can be used to distribute marketing materials and information about new menu offerings and specials.
Star Micronics’ AllReceipts technology is a cloud-based application that pizzeria owners can download to print receipts directly from their online ordering module. AllReceipts communicates directly with the printer (no additional hardware necessary), for a seamless integration into your online ordering system.
Device Management for in-house and delivery – A cloud-based application for device management can alert you to a hardware problem before it snowballs into a bigger issue. Star Micronics’ Device Management tool gives you insight into your installed base of printers, even those with different locations, on an online dashboard. This is ideal for monitoring, maintaining and updating your receipt printing hardware, because time diverted away from the kitchen or front end to troubleshoot your printers means a delay in customer service.
Finding an Online Ordering system that integrates with your POS software is not always the best solution. In reality they come with many challenges that could be detrimental to your business and potentially damage customer relationships. Many restaurateurs have abandoned their POS-integrated solutions and moved to standalone systems. However, by using a standard POS receipt printer like the TSP654IICLOUDPRNT from Star Micronics, you now have the possibility to use the same printer for both your POS and Online ordering system while limiting your hardware cost!
The pizza business can be tough—but the right technology can make it easier to stay ahead of the competition. Pizzeria owners looking to add new technology shouldn’t scrap their current POS system—there’s a host of cloud-based applications you can integrate to introduce online ordering, device management and receipt printing. These apps are easily downloaded and integrated for immediate results—higher profits, faster customer service and satisfied diners.
Money 20/20 is right around the corner and Star Micronics is ready to showcase some game changing products. We’re excited to be a part of the event, which is scheduled from October 22 to 25 in Las Vegas. Money 20/20 USA is one of the largest global events that showcases payments and financial services innovation for commerce connected through mobile, retail, marketing, data and technology. The Star Micronics team is ready to meet with leaders from every corner of the industry that flock to the event to find new business opportunities and to strengthen partnerships.
Stop by our booth #1355 to take a look at our all-star lineup:
SM-L300 Portable Printer with its Cradle
The new cradle for the SM-L300 portable printer allows users to effortlessly move from mobile to desktop mode — and then back to mobile mode. Used with or without a belt clip, the SM-L300 and cradle boasts a small footprint and modern design that charges the portable printer while docked.
mPOP™ with its Peripherals
The mPOP is the first hybrid tablet (point of sale) POS combining cash drawer and printer peripherals with convenient Bluetooth and USB connectivity. Now, you can transform your all-in-one mPOP into a complete POS system with new available peripheral options, including 1D or 2D barcode reader, scale options, a customer-facing line display, and a port for an external cash drawer.
CloudPRNT
CloudPRNT is our innovative technology that will allow users to print to Star printers directly through a cloud service. This provides benefits to retailers and restaurateurs alike by eliminating the need for additional hardware to send online orders to the printer.
All-in-One Solution featuring Elo I-Series and TSP143IIIU
The Elo I-Series Android all-in-one is available with an optional mPOS flip stand that rotates from sales associate or cashier to customer for easy signature and payment capture. The stand is designed to house our TSP143IIIU printer, which provides businesses with complete self-service kiosk applications for any environment that calls for a space-saving point of sale terminal.
Star Micronics and Sophatar Feature POS Display
This year at Money 20/20 we will be partnering with Sophatar. The digital display company will be combined with Star Micronics to showcase all of our products seamlessly together. They provide a more engaging customer experience by bringing the advantages of the web to a physical space. To learn more about Sophatar head over to their website.
We’re looking forward to seeing all of the fantastic sessions and keynote speakers at Money 20/20 USA.
We look forward to seeing you at Money 20/20! Booth #1355.
Retailers spend thousands of hours and resources perfecting their store’s branding — from the signage to the colors and floor layout — and every detail is important for brand identity and fostering customer loyalty. Retailers who spend their time meticulously planning and branding their operations shouldn’t stop at websites and brick-and-mortar locations — every element, right down to the sales receipt — is an opportunity to reinforce brand messaging. The sales receipt is your last chance to make a great impression, so don’t waste it. Receipt design customization can make your store stand out from the competition, build brand awareness, disseminate information about promotions, issue coupons, and solicit feedback.
Customized paper receipts are a win-win because sales associates or cashiers can talk about the coupons or survey details before issuing the receipt to a customer with reinforcing messaging. Here are three benefits of incorporating this technology into your business:
1. Branding
Every receipt design customization should include your logo, website and tag line to help raise brand awareness and make it easier for your customers to identify where the receipt came from. Many retailers also elect to print a coupon onto the receipt, because research shows that 70% of shoppers seek out printed coupons. Issuing coupons or discounts is a great way to generate goodwill with your customers because it makes them feel their business is appreciated. In addition to building goodwill, coupons can also help boost sales. This is especially effective if you are looking to introduce a new product or service — the 2K17 Valassis Coupon Intelligence Report revealed that 86% of people said that they were persuaded to purchase a new product because they had a coupon for it. And once people try something at a discount and like it, they are more willing to pay full price in the future.
2. Customer Satisfaction
Receipt design customization isn’t limited to event promotions and coupons; it can also open a direct channel of communication with your customers. A customer satisfaction survey is an excellent way to gauge customer engagement and satisfaction. Typically, customers are offered an incentive like a discount coupon or free item for completing the survey. These surveys (or an internet link to the survey) should be included on the receipt because it helps you understand your customers’ needs, evaluate employee performance and remedy issues quickly.
3. ROI
Digital receipts should be a part of your marketing and branding strategy to help you collect data, but they shouldn’t replace paper receipts entirely. An e-receipt may never reach potential customers if the cashier inputs email addresses incorrectly or the e-receipt gets lost in the shuffle of their email in-boxes. Paper receipts provide a higher ROI: hard copies to do double or triple duty as proof of purchase, customer survey and promotional messages/coupons.
Receipt design customization gives you the ability to leverage receipts for marketing and brand awareness. Printing coupons and brand messaging on customer receipts allows you to reach a higher percentage of shoppers for a fraction of the cost of a print or digital campaign. Take advantage of this opportunity to elevate brand awareness, promote new products and thank customers for their business.
Star’s PromoPRNT allows retailers to create custom templates that print directly on receipts, boosting customer acquisition, engagement, and retention.
Restaurant owners that want to turn tables faster and increase throughput often look to upgrade their technology. Mobile solutions can help boost profits and ensure a higher level of customer satisfaction – but even the newest, most feature-rich solutions only print as quickly as their device to receipt printer connection allows.
It doesn’t matter if you’re dealing with top of the line POS hardware or more affordable packages, even the best technology won’t perform as expected without connectivity you can count on.
Star Micronics has developed a new printer with a USB tether option that eliminates connectivity problems between the device and the receipt printer, so data is transferred to receipt printers quickly when your restaurant staff is on the go.
What causes connectivity problems?
Device to printer connectivity problems can cause dropped tickets, order mistakes, and errors in food preparation. They also can cause a delay in the time it takes to transmit data.
What is a USB tether?
The main connectivity options restaurant owners usually consider for their device to printer connections are Wi-Fi, Ethernet and Bluetooth. Unfortunately, none are a perfect fit – Bluetooth and Wi-Fi connections can be unpredictable in a hospitality environment, while Ethernet connections may be awkward and difficult to set up.
AUSB tether is the ideal solution for a restaurant or hospitality venue that needs “always on” connectivity between devices. USB tethers are established when an Internet-enabled device, like an iPad or Android tablet, is connected to another wireless device using a wireless connection or a physical cable via a USB connection. USB tether, especially when wired to another device, is extremely reliable.
How can I employ a USB tether in my restaurant?
If your restaurant needs to print receipts from mobile, web-based POS applications but struggles with connectivity issues, a printer that is connected via USB tether is the perfect solution. Star Micronics’ new TSP143IIIU offers a simple and extremely reliable tether via USB connectivity. If you’re using an Apple device, the USB tether will simultaneously charge the device that is it connected to.
The TSP143IIIU allows iOS, Windows or Android devices to tether directly to the receipt printer. The simple connection, lightning fast printing speed and compact design provides the reliability required for fast-paced service, high volume transactions and workplaces where wireless networking is difficult.
This cost-effective printer option includes everything you need to upgrade your printing capabilities. The printer comes with an internal power supply, cables, mounting kits, and paper roll. Its simple “plug and play” connectivity and new USB serial number feature, allows a PC to detect the TSP143IIIU on its Windows platform using any USB port.
Your customers expect to see up-to-the minute POS solutions that empower them to order when they want, how they want and pay the check promptly when they are finished. However, mobile POS is only as reliable as the internet connection that keeps it up and running. Restaurants that use tablet POS in their restaurant or hospitality venue should take advantage of Star’s new receipt printer with the USB tether option so they can print receipts anytime, anywhere, with a reliable internet connection.
If you’ve looked into marketing options and best practices for your retail business, you may have seen the term “user generated content” being tossed around quite a bit. For retailers and small businesses, leveraging user generated content is a great way to grow your marketing and sales for little to no cost.
What is User Generated Content?
User generated content (UGC) is defined as any type of content including videos, photos, blogs, tweets, etc. that has been created and published by unpaid contributors. In the case of retail, this would be content created by your customers. This can range from Instagram photos featuring your new line of summer wear, to a Facebook Live video of your bath bomb dissolving to create the most relaxing bath time.
Now the question to ask is: Do user generated marketing campaigns actually work? The short answer is yes!
Now that you know what user generated content is and have seen some statistics to back up the benefit of UGC campaigns, let’s talk about what it can do for your brand. Leveraging UGC on social media portrays that your brand is so likable, that people want to promote it themselves. Sometimes UGC comes from different motives. Many brands will hold a photo contest in order to leverage user generated content, whereas others generate is more naturally.
For example, if you follow any millennial females on Instagram, you may have seen the famous red bathing suit post that “broke the Internet”. Sunny Clothing Co. saw the opportunity to make their Instagram post go viral by posting a photo of a woman in a red bathing suit with the caption telling their followers that they can get that same bathing suit for free by reposting the photo and tags Sunny Clothing Co. For an SMB retailer, this is a genius way to organically boost your social media following and take advantage some free user-generated marketing. It was in fact so genius, that the company underestimated the success of the post. They ended up with so many respondents that they had to put a limit on the number of red bathing suits they could give away.
Personalization and Contests
Coca-Cola, on the other hand, found a more subtle way to run their UGC campaign. Within the past year or so, you may have noticed that Coke began putting people’s names on their bottles. You may have even found yourself searching through to find a Coke bottle with your own name on it. So how is this campaign helping to create user generated content? We live in a digital age where everything and anything we do gets posted to Facebook, sent in a Snapchat, posted to Instagram, or even sent to a group chat on iMessage. And for some funny reason, people love finding their name on things! With the combination of that and our obsessions with sharing our day-to-day tasks on social, Coke created a wildly successful UGC campaign.
How to Leverage UGC
Before you go off and launch your very own UGC campaign, there are first a few questions you will need to ask yourself. Do you want to drive the UGC? Do you have the budget to give away prizes for top posts? Will the content generated by your customers be consistent with your brand?
Creating Campaigns that Live On
It’s important to remember that leveraging user generated content can be as simple as using a social media monitoring tool to see when your customers are talking about your brand, or it can be as complex as starting an entire UGC campaign like Sunny Clothing Co. or Coca-Cola. While Sunny Clothing Co.’s UGC campaign was very successful, it was also very short lived, as it was only a one-day contest. Coke, on the other hand, is going on their second summer of their “Share a Coke” campaign.
It is important look at your goals and why you want to leverage UGC, and how your business can benefit from it.
The point of sale is evolving quickly to accommodate new demands on retailers and to better integrate smarter software for independent merchants. There are many POS trends that point to an augmentation of how data can be democratized for “mom and pop” retail stores. When choosing a POS solution, small businesses have to do their research more carefully than ever. For retail entrepreneurs, POS systems and POS solutions are some of the most researched software that relates directly to their business.
POS solutions are evolving in ways that are leading POS systems into the 21st century. Retail entrepreneurs now have easy access to powerful software that is becoming cheaper than ever, more mobile, and are able to do more to grow their business. This is allowing physical merchants to keep up with their sophisticated data-centric e-retailer cousins. From payments, to automation, and from hardware to analytics and insights, the POS is becoming the real deal.
In this article, we’ll explore some of the major trends and a few surprising innovations. We’ll also uncover some of the bigger POS trends.
1. Shopify Starts to Build Hardware
The Canadian e-Commerce solution is having a stellar start to the year, as can be seen in its Unite 2017 event. With new partners such as Amazon and Buzzfeed, Shopify can scale this year like never before. In April, Shopify announced their first hardware product, a chip-and-swipe card reader. Shopify is banking on the trend of online sellers to sell in physical retail with its simple card reader.
Key takeaway: Payments and new hardware are still a hot topic for new retail businesses.
2. The Tablet and Mobile POS Market Grows
Whether its iPad POS solutions or other kinds of tablets, the mobile POS boom is on. U.S. and global growth of more convenient mobile POS solutions is quickly showing to be the new normal in some retail verticals.
Mobile POS is growing at 9.2% a year according to Capterra via Quickbooks. As Cloud-based solutions became mainstream, so too now are mobile POS solutions. This occurs often in hospitality, convenience, retail, and services stations where tablets are more useful for data access and of course, checkout.
For the SMB space, mPOS makes a lot of sense. This is where cost-effective hardware is meeting the mobile-first era. This means it’s easier than ever to become a retail entrepreneur with smarter and less costly hardware and software. You can do more with a mPOS for your small business than you may realize.
Key takeaway: As Cloud POS became the new standard years ago, it’s looking like mPOS might do the same.
3. Star Micronics Launches New Printer: TSP100IIIU
The TSP100IIIU is being called a game-changer for tablet and mobile POS.
It connects directly to an iPad or iPhone using the Apple Lightning cable for reliable USB communication and simultaneous charging.
It includes a USB Serial number feature to detect the device when disconnected and reconnected to a different USB port
Ultra-fast print speeds and special receipt de-curl function
Key takeaway: Printers are getting smarter and connecting merchants with the future.
4. POS Systems Acheive New API Integrations
The age of value add-ons is influencing how POS solution ecosystems evolve. This means software providers are becoming better connected with their partners. You don’t have to look far in the POS world to see how this occurs.
Typically, this consolidation of software with the POS solution as node now in the cloud can be characterized into a few major branches:
Payments
Loyalty
Analytics, Reporting, and Artificial Intelligence
Accounting
Email Marketing
Employee Scheduling and Management
Inventory and Warehouse Management
Niche Specialty Solutions (such as for Hospitality, Restaurant, e-Commerce, etc.)
Key takeaway: POS solutions have native strengths and weaknesses, but will also have third-party integration strengths and weaknesses
5. Mobile Payments and Cashless Solutions
While major smart phone companies are developing next-gen biometric and other post NFC solutions, the mobile wallet has not caught on with consumers as fast as some anticipated. Mobile wallet users have so many choices, and are aware that mobile payments can lead to more impulse purchases. While mobile payments are increasing with PayPal, and there’s buzz around Apple Pay, Android Pay, Samsung Pay, and Google Wallet, offering multiple payment options is still a good idea for the merchant.
Key takeaway: Mobile wallet adoption is slow but is a benefit for retailers to offer.
6. Rise of Cloud Computing and Cloud Point of Sale
The legacy point of sale system is dying as POS systems and peripherals in the cloud continue to gain impressive traction. This is leading to not only more accessible and flexible solutions, like having your POS on an iPad, it’s leading to a decrease in total spend that independent merchants must make for even more robust and connected solutions.
For value-added resellers (VARs), this means a proliferation of new potential products that integrate software and hardware in new ways. Cloud POS systems are also aggressively connecting to niche and specialty stores and increasingly to omnichannel solutions.
This means restaurant POS, e-Commerce, and an emphasis on data and analytics for brick-and-mortar retailers is on the swift incline. Leading POS solutions are also battling it out in important new global territories expanding their reach and acquiring companies to improve their value propositions
Cloud POS has come a long way in the last decade, and with the integration of technology, IoT, and machine learning, it is going to reach even higher in the decade ahead.
Key takeaway: The Cloud POS is leading to a very dynamic ecosystem of innovation around software customized to each industry.
There’s no right or wrong POS system, but finding the right point of sale solution and add-on apps for your business can help your business grow. Read the full article from Star Cloud Services here.
Video content is quickly becoming a favorite among marketers everywhere. For small businesses, creating video content is a great way to stand out from the competition and offer a fun and easily consumable way to market your products or services to your customers. Creating and promoting video content is also becoming easier and more feasible for small businesses with tight budgets through social media.
Let’s first take a look at the impact that video content is having on social media marketing (compliments of Buffer).
Online videos will account for more than 80% of all consumer internet traffic by 2020
Over 8 billion videos or 100 million hours of videos are watched on Facebook everyday
More than 500 million hours of videos are watched on YouTube everyday
More than 100 million hours of how-to YouTube videos were watched in North America in the first five months of 2015
60% of marketers used videos in their social media marketing in 2016
Now that we’ve seen how video content has rapidly grown over the past few years and is now dominating social media marketing, let’s talk about how you can leverage video content for your business. There are tons of different videos that can be made on many different topics, using many different styles. For now, we’re going to focus on three types on videos that you can leverage for your small business: promotional, “how-to”, and testimonials.
1. Promotional Videos
A promotional video can be used to tell your customer about your products or services. When creating a promotional video, it’s important to focus on your target audience, the overall message, and the benefits that your product or service will provide to your audience. Are you looking to create brand awareness? Will your video educate your customers? Do you want to increase sales on that particular product? A promotional video can be used to help meet all of these goals, but make sure you have a specific goal in mind before you begin your storyboard.
You’ll also want to consider the duration and the tone of the video when planning out your promotional video. Promotional pieces tend to be shorter in length in order to keep the audience engaged throughout the entire video, and will need something to immediately grab the viewer’s attention.
2. “How-to” Videos
Fun fact: YouTube is the second largest search engine behind Google. Visual learners skip the “how to” Google search and go straight to YouTube so they can complete a task as they watch someone else do it in a video. These “how-to” or “support” videos can be extremely helpful for any business. And the number one rule to creating a killer “how-to” video – keep it simple!
When creating a how-to video, it is acceptable to make the video longer in length so you can explain the full process of the task, set-up, or tips at hand. With this said, you want to make sure that the video explains that task in the simplest way possible. Good how-to videos focus on 4 simple things: the problem, the solution, how it works, and a call to action.
It’s important to also remember that how-to videos are not just limited to businesses that sell electronics or tech-savvy companies. A how-to video can be as simple as “How To Tie a Neck-Tie” or as complex as “How To Play Beethoven’s 5th Symphony” or “How To Build a PC”. Take some time to discover what you can teach your customers, and use your skills and knowledge to create an enlightening how-to video for that process.
3. Customer Testimonial Videos
You know that you run an awesome business offering even more awesome products and services, but convincing other people of that is the difficult part. This is why customer testimonials are extremely important to any small business. Video testimonials are becoming a huge marketing tool for SMB. In fact, customer testimonials have the highest effectiveness rating for content marketing at 89%.
Again, while customer testimonials can be longer than your average promotional video, you want to be sure to keep it simple. Focus on the solution, the benefits, and the results that the customer got out of using your product or service. Another important thing to consider is that testimonials appeal to customers because of their authenticity. Try ditching the script and having a casual conversation with your customer about the product or solution. This tends to create a more relatable video for the audience, and helps the customer feel comfortable on camera.
Small businesses can leverage video content in many different ways. It’s important to define your video goals and decide which type of video content will bring the best results to your business.
Somerset, NJ – May 3, 2017 – Star Micronics, leading provider of point of sale and proof of transaction technology, today announced that Quetzal POS will be providing support for Star’s all-in-one mPOP™ peripheral with their new and improved iPad® point of sale system. Quetzal POS has completely redesigned their iPad point of sale and claims to have the most beautiful and simplistic POS available for retail. Quetzal POS specializes in point of sale technology that provides tools for entrepreneurs to take their small to medium-sized retail business to the next level. Paired with Star Micronics’ mPOP™, mobile point of purchase combining a 2-inch receipt printer and cash drawer, Quetzal POS is the ideal point of sale solution for boutiques for footwear, clothing, cosmetics, fragrance, and more.
Quetzal POS’ brand new software interface will include a number of visual improvements, plus a lot of new features specific for specialty retailers. For the first time, users will be able to perform 100% of the POS functionality offline including reporting, inventory management, transactions, and more. With built-in loyalty features and a tool that allows users to track sales commission, Quetzal POS’ new solution will be more intuitive for employees and store managers or owners alike. Additionally, users will now be able to choose their interface color scheme to maintain an attractive aesthetic in-store. With Star’s sleek and compact mPOP peripheral, retailers can save counter space and manage their transactions with one, simple solution.
In addition to a brand new interface and additional features, Quetzal POS will still be providing a digital receipt solution for their customers with Star’s AllReceipts™ app. In addition to their support for the mPOP, Quetzal POS is also adding support for Star Cloud Services, allowing retailers to offer their customers digital receipts and engage with their shoppers. Using the Quetzal POS solution, retailers can print a QR code on the bottom of their printed receipts. With the AllReceipts™ app, shoppers will scan the QR code and be able to store a digital copy of their receipt right in their smartphone.
“We are aggressively in pursuit to be the leader in the next wave of iPad POS solutions. With our new UI/UX and a ton of new features, retailers will finally have a product that’s priced right, simple to learn, and focused only on specialty retail. In 2017, we expect to onboard 500 new customers for our base case – so the revolution has already begun.”
Somerset, NJ – April 3, 2017 – Star Micronics, leading provider of point of sale hardware and proof of transaction technology, is now working with world-leading retail management software Vend, to bring the digital receipt revolution to their retailers at no extra cost.
Star Cloud Services’ suite of digital receipt and customer engagement tools is free to all retailers using Star Micronics printer peripherals with Vend’s sophisticated POS and inventory management software. With the launch of Vend’s new integration with AllReceipts™, and the recent release of Star Cloud Services’ Micro Receipt™ feature, retailers can now offer their customers an innovative digital receipt solution while saving on paper, reducing the receipt length up to 80% of its original size.
Micro Receipt allows customers to scan a printed QR code into the AllReceipts app or the Itemize digital expense app, giving them instant access to the full receipt on their smartphone. It also allows retailers to increase engagement with their customers and gather useful data – for example sharing a survey where shoppers are asked to rate their retail experience.
New Jersey based retailer The Sunglass Menagerie has already seen the benefits of bringing Star Micronics and Vend together in their six store locations. “Now everything runs so much more smoothly at checkout and we have far better inventory control,” says Colton Karch, Store Leader at Sunglass Menagerie. “It’s comforting to know that we can rely on the system and our printer when making a sale, and our employees really understand and enjoy using it.”
“We are very excited to welcome Vend to our list of point of sale providers supporting AllReceipts,” said David Salisbury, VP of Sales and Marketing for Star Cloud Services. “Vend has become a very popular choice for POS technology among SMB retailers. With this new solution, we are offering much more than just a digital receipt service. We are providing tools to help increase customer engagement, and the ability to personalize the customer experience, at no cost to the retailer.”
“We built Vend to bring mobility to retailers – our software runs on iPad and we work closely with Apple to help retailers manage their business on the go. With AllReceipts we can now offer an even more mobile solution,” says Pierre-Emmanuel Perruchot de La Bussière, General Manager at Vend. “Retail staff will be able to serve customers from the shop floor and provide a digital receipt right to their smartphone, without the need to take down customer details. This will help retailers to speed up the checkout process and provide a superior shopping experience for their customers.”
