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Category: Solutions & Use Cases

  • 4 Benefits of Choosing a One-Stop Shop POS Manufacturer

    4 Benefits of Choosing a One-Stop Shop POS Manufacturer

    Whether you are a reseller, a software provider, or a business owner looking for easy-to-use point of sale (POS) solutions in your establishment, there are many benefits to choosing a one-stop shop POS manufacturer. Read on to explore the many reasons to choose one POS hardware supplier, including a full product portfolio, marketing support, and more.

    1. A Full Portfolio

    This first benefit really applies to resellers, software providers, and business owners alike. One of the most obvious advantages of choosing a one-stop shop POS manufacturer is that they can provide a full portfolio of solutions. No one likes to spend time and energy piecing together a solution.  Choosing a sole supplier who can offer you everything you need – including receipt and label printers, cash drawers, scales, tablet stands, and health and safety solutions – is the best possible option. Other benefits include:

    • Stress-Free Integrations: As an end user, when you choose a one-stop shop POS manufacturer that already has integrations with hundreds of software publishers you can rest assured that your entire hardware deployment will work seamlessly with your POS software of choice.
    • Cohesive Design: Whether you are the one using the hardware, or you’re reselling it, a perk of choosing one manufacturer is that the entire POS hardware package you use or offer will have the same clean, cohesive design.

    2. Technical Support

    Needless to say, when it comes to technology, the quality of technical support that you receive is critical. A solid one-stop POS manufacturer candidate should offer responsive, expert support for every facet of the business.

    • Software Providers: As a software publisher, a dedicated integration team that not only can provide easy-to-use SDKs, but the time and energy to help you build out a custom solution is key.
    • Resellers: Businesses rely on resellers to provide complete, easy-to-use solutions. As a reseller, a worthwhile POS hardware manufacturer will provide an all-inclusive product line as well as product training and assistance in building out appealing, relevant solutions that sell.
    • End Users: Support should remain readily available well after the sale, and as an end-user you should choose a one-stop POS manufacturer that offers robust tech support resources like live chat, a telephone hotline, a website where you can submit tickets, and an online help center filled with resources like FAQs, how-to guides, drivers, and more.

    3. Marketing Support

    Business executive Beth Comstock says it best: “You can’t sell anything if you can’t tell anything.” That is, marketing is essential to a fruitful business. Marketing can also be daunting – but the right POS hardware manufacturer can help in those efforts.

    • Resellers and Software Providers: For the best chance at success, choose a POS manufacturer that offers a partner and/or loyalty program that includes perks like co-branded marketing collateral, tradeshow sponsorships, lead referrals, and more.
    • End Users: As a business owner you’re likely acutely aware of how competitive the market is for restaurants, retailers, and more. It’s important to choose a POS manufacturer that prioritizes helping you market your business by developing products that help you with promotion – like receipt marketing tools – and involves you in case study opportunities, if desired.

    Star Empower Partner Program

    Available to Star’s software and reseller partners, the Empower Program includes exclusive discounts, marketing benefits, and more.



    Learn More

    4. A Total Focus on YOU

    For some companies that produce POS hardware, their POS division is just a drop in the bucket of their overall business architecture. When that is the case, they may not be fully dedicated to creating the most innovative POS solutions because they have their attention spread among multiple industries.

    On the other hand, many POS manufacturers that provide the entire POS solution – and just that! – have their focus entirely on your needs. Read on to learn more about what that means for your business.

    • Resellers and Software Providers: A POS-focused manufacturer likely has its entire sales channel devoted solely to you – and is always focused on how to improve and strength your relationship and mutual solutions.
    • End Users: Your POS is your priority, and a POS-focused manufacturer’s job should be to care about your entire solution and make sure your business is doing the best it can and adapting to current circumstances. They can do this by adapting their solutions constantly so you can enjoy future-proof and cutting edge solutions at any given time.

    Choosing the Right POS Manufacturer

    The benefits and guidelines outlined above are just a starting point when it comes to what to consider while choosing the right POS manufacturer. In a nutshell, choosing a provider (like Star Micronics) that specializes in POS hardware and can provide an entire solution can help you enjoy innovative, plug-and play technology, as well as advanced marketing and technical support. The right partner will be with you before and after the sale – and only succeeds when you do, too.

    The Star Empower Partner Program

    The Star Micronics Partner Program offers our reseller and software provider partners the best pricing and support available. It is built to support our loyal partners and help them to grow their business with Star. If our partners win, we also win.

    The Empower Partner Program offers the following:

    • All registered partners receive product discounts
    • Sales and marketing support and resources
    • Development resources from Star’s dedicated Integration team
    • Deal Registration
    • Star Micronics Partner Portal access with custom dashboard
    • And much more!

    Sign up today to unlock your full benefits.

    Star Micronics proudly provides a complete POS hardware solution designed to benefit resellers, software providers, and small business owners.



    Download Product Catalogue

  • Star Micronics Names BlueStar as 2020 Distributor of the Year

    Star Micronics Names BlueStar as 2020 Distributor of the Year

    The award marks the 17th consecutive win for BlueStar

    Somerset, NJ – May 3, 2021 – Star Micronics has announced BlueStar as its 2020 Distributor of the Year, a title BlueStar has now achieved an impressive 17 consecutive years. BlueStar is a leading global distributor in solution-based distribution of digital identification, mobility, POS, RFID, digital signage, and security technologies.

    The Distributor of the Year title is awarded annually to the distributor that accomplished the highest sales achievement throughout the year while promoting the Star Micronics’s innovative solution expansion through exemplary VAR and ISV business development partnerships throughout North and South America.

    “BlueStar remains a dynamic participant in Star’s vision and success,” said Christine Duffy, Director of Distribution at Star Micronics. “As we continue to manufacture innovative solutions, BlueStar in turn continues to surpass expectations and support the reseller channel with advanced technology solutions, superior sales support, and services that exceed the growing demand of the market.”

    “Star Micronics has been manufacturing world class point of sale products to the POS reseller channel for more than 35 years,” said Steve Cuntz, President at BlueStar. “We are honored to be recognized as Star’s Distributor of the Year and look forward to a continuing partnership. I also would like to commend the entire Star Micronics team for continuing to provide the channel with essential products and services during the pandemic; they certainly have overcome many obstacles over the past year!”

    As one of the world’s largest POS solution providers, Star Micronics has designated a portfolio of printing, secure cash management, and customer engagement solutions for retail and hospitality establishments. Star Micronics produces technology to accompany web applications designed for brick-and-mortar, e-commerce, and online ordering, and partners with BlueStar to supply the demand needed for channel innovation.

    To learn more about Star Micronics’s innovative solutions for mobile POS and customer engagement, visit www.starmicronics.com.

  • Reopening Retail Stores: The Full Guide

    Reopening Retail Stores: The Full Guide

    As the world begins to recover from COVID-19, business owners everywhere like yourself may be wondering how to move forward. Reopening retail stores is not as straightforward as simply returning to business as usual; the pandemic has forever changed consumers’ shopping habits, as well as their sanitation standards. Read on to discover some key considerations to keep in mind as you plan reopening your retail store.

    Reopening Retail Stores: 4 Tips

    1. Create a Long-Term Health and Safety Plan

    Even as many people become vaccinated against COVID-19, health and safety is a topic that is sure to stay on shoppers’ minds in the future. It’s likely that consumers will be more concerned with how they can to avoid the common cold, the flu, and more, even as COVID-19 becomes less prevalent.

    To plan for the changing priorities of your consumers, it’s important to develop a long-term cleaning plan, including which areas will be cleaned, how often, with which supplies, by whom, and how the cleaning procedures will be logged. It’s also important to develop a set of safety protocols for your shoppers and employees, including things like if and when masks should be worn, social distancing guidelines, when sneeze guards should be used, and more.

    Certain easy-to-use health and safety products – like the Star Micronics POSShield sneeze guard and antimicrobial covers – are more-or-less “set it and forget it” solutions that can assist you as you prioritize health and safety in the long run.


    Health-Safety-Brochure

    Health & Safety Solutions Brochure

    Discover which solutions can keep your business squeaky clean and help customers feel confident at your brick-and-mortar location.



    Download Now

    2. Assess Your Tech Needs

    The pandemic acted as a catalyst in the growth of many tech-centric retail trends including online ordering, curbside pickup, and contactless payments. Not only did these digital trends blow up during the lockdown, but people will likely continue to use and prefer these technologies. For example, did you know that 58% of people in the United States are more likely to use contactless payment methods than they were before the pandemic?

    If you haven’t already, it’s time to consider what technology your store needs to adapt to the ongoing digital transformation. A receipt printer that has the capability to automatically print online orders, like the mC-Print3, is key, as well as a label printer like the TSP654IISK which can print liner-free labels to be used for labeling buy-online-pickup-in-store (BOPIS) and curbside pickup orders.

    Does a large chunk of your clientele still shop in-store? You may still need a tech refresh. An all-in-one point-of-purchase that combines a receipt printer, cash drawer, device stand, and scanner can be helpful for businesses that are experiencing more contactless payments now as retail stores reopen. And cash-heavy businesses, such as cannabis dispensaries, can consider upgrading to the latest cash drawers which feature added strength and security.

    3. Evaluate and Adjust Store Setup

    As the digital transformation continues to permeate the retail industry, you may find that your store’s inventory needs adjusted. For example, if you are experiencing more online orders than you previously did, you may need to adjust the ratio of your back-of-store and front-of-store inventory to support that need.

    In a similar vein, if your store experiences a large volume of BOPIS orders, that will likely continue, and it is wise to establish a permanent space within the store to be used for storing and delivering those orders.

    4. Communicate

    Once you’ve updated your health and safety procedures, your point of sale technology, and your store setup, there’s one very important thing left to do: communicate all of these changes to your loyal customers!

    They say communication is the most important element of a relationship, and the same applies to business-customer relationships. Be sure to make your shoppers aware of your new hours, online ordering/delivery options, and safety protocols, if applicable.

    Some marketing ideas to help deliver your news include:

    • Email marketing: Put that email database to use and send some updates to your shoppers letting them know about your news and updates.
    • Social media: Adults in the US spend an average of 2 hours and 6 minutes on social media each day. Take advantage of that and be sure to post your latest updates for your loyal followers to see (and share).
    • In-store signage: Want to let in-store shoppers know about your “endless aisle” or the measures you’re taking to keep them safe? In-store signs placed near the store entrance and point of sale can drive the message home.
    • Receipt marketing: One place that customers are sure to look? Their receipt! Consider using your Star printer to print custom promotions on the bottoms of your receipts (for free).

    Star Micronics Solutions for Reopening Retail Stores

    Star Micronics has what it takes to make retailers stand out – today and in the future. We proudly provide end-to-end retail POS solutions that are compatible with today’s top applications. Star’s wide variety of retail POS hardware and systems solutions for the modern retailer include:

    • Receipt printers
    • Ticket/label printers
    • Portable printers for mobile sales, curbside payments, and line-busting
    • Sneeze guards
    • Antimicrobial covers
    • NTEP-certified scales
    • Check readers and endorsers
    • Self-service kiosk printers
    • Value-added cloud marketing services
    • And more!
    Recommended Small Business Bundle:

    mPOP®

    mPOP All in One Point of Purchase

    Printer – cash drawer – scanner – device stand
    Available with Flat Bill cash management
    Compatible with iOS, Android, and Windows

    POSShield

    POSShield sneeze guard

    Portable plexiglass sneeze guard
    Limits the spread of germs
    No countertop mounting or drilled required

    Antimicrobial covers*

    Antimicrobial covers on elevator button

    Reduce the transfer of germs on high-touch surfaces
    Designed for use on door handles, checkout counters, and more
    Thoroughly tested, EPA-registered, latex-free

    Ready for a reopening refresh?



    Browse Star’s Retail Solution

  • 5 Reasons You Need a Cannabis Dispensary POS System

    5 Reasons You Need a Cannabis Dispensary POS System

    The cannabis industry is flourishing. With recent legalizations, including New York, it is without a doubt that the market will see countless new dispensaries opening their doors in the near future. Whether you already operate a dispensary or are looking to open one, read on to learn what to look for a in a dispensary point of sale (POS) system and why they’re so important.

    What to Look for in a Dispensary POS System

    First, let’s dive into a quick list of must-have dispensary POS system technologies. POS systems have several components, but they don’t need to be complicated. One way to make it easy? Choose a POS supplier (like Star Micronics) that can provide all necessary hardware and has integrations with industry-leading dispensary POS software companies. Essential dispensary POS system components include:

    • Receipt printer: Receipt printers are of utmost importance to dispensaries. Proof of legal purchase is essential – and there’s no better way to provide it than with a receipt. Additionally, it’s important to note that depending on your region, receipts must also contain other information, like store name and address, product category/name, and appropriate tax codes/identifiers.
    • Label printer: Another printer that’s important to have on hand is a label printer. Labels are integral for seed-to-sale tracking, a key requirement in cannabis regulatory models. This process tracks plants and their byproducts from planting all the way through to the plant’s sale.
    • Cash drawer: Currently, the majority of dispensary transactions are cash. Why? According to FindLaw.com, “Even though dispensaries supplying recreational or medical marijuana may be perfectly licensed and legal under state law, federal law still classifies marijuana as a Schedule 1 drug and considers marijuana businesses illegal. The banking system is regulated by federal law, so banks risk charges of aiding and abetting a federal crime or money laundering if they choose to do business with marijuana-related ventures.” That being said, a durable and high-volume cash drawer is key.
    • Scale: One of the most critical elements of a dispensary POS system is the scale. When it comes to scales, there are a few things to keep in mind. First, the scale must be legal to use in your state and NTEP-certified. This certification ensures that the scales are charging the correct amount for the product being weighed. Another great feature to look for is a scale that is integrated directly into the POS as direct integration can reduce the risk of human error in data entry.
    • Accessories: There is a plethora of dispensary POS system accessories that can take your business to the next level, including: scanners to increase the speed of transactions and convenience of scanning, an LED customer display so shoppers can easily see item prices and the transaction total, and a tablet stand and enclosure that features hidden cable management and matches the rest of the dispensary POS system aesthetic.
    • Software: At the heart of a successful dispensary POS system is the right software. Like we discussed earlier, it’s key to make sure that your software is integrated with all of your POS hardware. Additionally, some software features to look for are built-in ID scanning and age verification, loyalty programs, on-demand product information, alternative payment acceptance, offline mode, inventory management, analytics and reporting, and more.

    How Resellers Can Cash in on Cannabis Point of Sale

    The cannabis industry has become one of the fastest growing markets. Here’s how resellers can take advantage.



    Download eBook

    5 Benefits of a Dispensary POS System

    So now that you know what needs to be included in your dispensary POS setup, why exactly is all of this important? Here are 5 major benefits of a dispensary POS system:

    1. Compliance: Compliance is, of course, absolutely critical for dispensaries. POS systems can help not only provide necessary proof of purchase, but can manage inventory and age and ID verification as well. Common compliance violations include failing to report inventory, patient purchase limits, sales to minors, and inadequate delivery documentation. These violations are severe and can result in notice to comply, citation for violation, interim suspension, or revocation of license.
    2. Accuracy: Keeping product secure from seed to sale, and ensuring you’re selling the exact amount you think you are, is important. POS label printing solutions can aid in accurate seed-to-sale tracking, and an NTEP-certified scale complete with a windshield means you’re charging exactly the right amount for the product you’re selling.
    3. Online Ordering: Did you know that cannabis delivery soared during the pandemic, and that change is likely here to stay? The right POS software will be capable of ecommerce and delivery, and will be integrated with a complete line of POS hardware. With the right POS system, staying up-to-date on digital trends is a piece of cake.
    4. Future-Proof Integration: Speaking of being future-proof, choosing the right dispensary POS software and hardware means no matter where the market goes in terms of ecommerce or payments – as national banking eventually opens its doors to the industry – your POS system will already be prepared to handle it all.
    5. Marketing: As the market explodes and competition becomes fiercer, marketing is key – and your dispensary POS system can help. Opt for a POS software that includes loyalty programs, gift cards, and marketing tools like email campaigns and social media integration. Your POS hardware can help too – with PromoPRNT, you can print custom promotions on the bottom of your Star Micronics receipts and labels for free.

    The Proper Dispensary POS System is Important – Now and in the Future

    In summary, while an ideal dispensary POS system has many parts, including software and hardware like receipt and label printers, cash drawers, scales, and more, deploying the best solution doesn’t need to be complicated. By choosing the right POS dispensary system suppliers you can start taking advantage of the many benefits a proper system offers, like compliance, accuracy, future-proofed technology and integrations, and built-in marketing benefits.

    Star Micronics has the POS technology your dispensary needs to thrive today and in the future.



    Download Cannabis Brochure

  • STAR MICRONICS INTRODUCES ANTIMICROBIAL COVERS

    STAR MICRONICS INTRODUCES ANTIMICROBIAL COVERS

    The antimicrobial covers reduce germ transfer on high-touch surfaces

    Somerset, NJ – April 13, 2021 – Star Micronics, a leading manufacturer of mobile, point of sale (POS), and customer engagement technologies, is excited to announce a line of antimicrobial covers designed to cover high-touch surfaces to reduce the transfer of germs. The antimicrobial covers are safe to use, easy to apply, and reduce microbes on common touch points. From door handles to checkout counters, the antimicrobial covers are designed to create safer surfaces for both employees and customers.

    Featuring a proprietary antimicrobial coating that protects the surface by actively killing microbes (reducing microbe populations) on contact, the antimicrobial covers are designed to complement regular cleaning in retail stores, restaurants, and more. These productsANTIMICROBIAL COVERS have been tested and are EPA-registered and latex-free.

    Star will be offering several antimicrobial cover products, including wraps made specifically for door handles, door push-bars, elevator buttons, door push plates, and more. Star will also offer custom rolls that retailers or restaurants can cut and apply to countertops, restroom surfaces, and more.

    “Star Micronics is constantly working to provide solutions that will help our customers succeed,” says Christophe Naasz, Director of Business Development for Star Micronics. “With the pandemic having such a major effect on retailers and restaurants, Star wanted to provide a solution that will help the reopening of these businesses be successful. These antimicrobial covers will help shoppers and diners feel more at ease when going out in a post-pandemic world.”

    To reference the antimicrobial covers disclaimer, please visit https://starmicronics.com/product/antimicrobial-surface-covers-for-all-industries/#disclaimer.

  • Salon POS Software and Systems Buyer’s Guide

    Salon POS Software and Systems Buyer’s Guide

    Investing in a salon point of sale (POS) system is one of the best things you can do for your business, but with so many options on the market, how do you determine which POS hardware and software best suit your business needs and your budget?

     

    This below information can help you get on the right path to finding the perfect POS system for your salon.

    Click here to download the full PDF guide.

    Step 1: Define Business Needs

    No one wants to waste time and money on a POS solution that lacks needed capabilities, or has unnecessary features that increase the price. To avoid purchasing a system that isn’t right for your business, you need to identify the specific challenges that you will need your new POS system to address.

    You can start by asking questions such as:

    • Is business suffering because customers must often wait in long lines at the POS?
    • Do shoppers frequently leave your establishment empty-handed because you don’t have the
      merchandise they want?
    • Are you spending too much time managing employees or trying to find out why your sales
      volume often doesn’t jibe with your inventory levels?
    • Do you want to attract new customers?

    The answers will help you identify the pain points you want to eliminate and the goals you want to achieve with a new POS system. Consider the amount of time you spend on operations-related tasks and whether you need the POS system to automate processes. You may also want to consider whether you need the POS system to support initiatives that can help grow your business.

    Once you have clearly identified your business needs, research which POS functions address them. The list of the functions you need your new system to provide will help narrow the field of choices when you shop for a new POS system. The solutions you consider are likely to have a mix of “must-have” and “nice-to-have” features; remember to focus on what you need, which can help you minimize the cost of the system. “More” isn’t necessarily better when it comes to technology solutions.

    Step 2: Set a Budget

    Decide how much your business can afford to spend on a POS system. By most accounts, the average industry investment in POS systems totals 2 to 3 percent of retailers’ annual volume, and 1 to 1.5 percent of restaurant operators’ annual volume. Consider ongoing costs, such as software maintenance/updates, hardware maintenance, and technical support.

    Ask about payment options. Financing may be available to help with the considerable capital investment you will make. You may also be able to lease or lease-to-own POS hardware, which can minimize upfront costs, but may add to the total cost of the system. Another option available to you may be a POS-as-a Service offer, which provides your system, as well as software updates and system upgrades, for a subscription fee to use (rather than own) the system.

    When choosing from among these options, always consider the total cost of ownership (TCO) and return on investment (ROI). The price of a full-featured POS system may seem high, but don’t forget the financial savings that such a system will yield throughout its lifecycle by reducing labor expenditures, improving inventory control, cash-tracking, and putting a lid on shrinkage. A comprehensive POS system will also help to increase sales by facilitating more effective customer engagement and better customer service, as well as by giving you real-time insight into all aspects of your operation.

    Step 3: Shop for Software

    As you consider your options, you will find that not every software solution is compatible with all POS hardware. Selecting your software first will prevent you from being limited in functionality.

    There are different types of software you can choose from:

    • Native. Native POS software is installed on your POS hardware. It is easier to customize than cloud-based software.
    • Cloud-based software (Software-as-a-Service, or SaaS). In a SaaS model, software is delivered via the cloud, and you pay for it on a monthly subscription basis. Also, cloud-based software can be accessed from anywhere there is an Internet connection, giving you enhanced visibility into, and control over, your operation.
    • Hybrid software. This software can be run online in the cloud or offline.

    It can be helpful to research the types of POS software that other businesses like yours are using. Find out through references or reviews if salons are happy with the type of solution, the functionality it provides, and the benefits the solutions provides to their business.

    mPOP All in One
    Star Micronics mPOP® can combine a printer, cash drawer, scanner, and tablet stand – an ideal all-in-one solution for salons and spas.

    It can also be helpful to learn about the POS software vendors that provide the software, gaining insights on the level of customer service they provide and their experience working with companies in your market or industry. Also consider whether the vendor is an established company — one that is not likely to close its doors and leave you without support for your system.

    Once you have created a list of POS solutions to consider for your business, it’s time to arrange for demonstrations. Using the solution yourself will give you a sense of how easy it will be for your employees to learn, to use efficiently, and to discover whether it will support your operations. It may be helpful to compare similar features side-by-side to arrive at an accurate assessment of the best solution for your business.

    Step 4: Find Compatible Hardware

    The POS software you choose will dictate the POS hardware that you can use. In many cases, however, there will still be a number of options to choose from. Some of the choices you must make are related to how your employees will use the system. For example:

    • What is the preferred method of entry? Some operators favor keyboards or a scanner interface for POS data input, while others prefer a touchscreen interface that facilitates faster data entry and easier training for new employees.
    • Which peripherals are needed? You need to consider printers, cash drawers, PIN pads, payment card readers, and barcode scanners, and select the model that best suits your needs.
    • Will you accept all forms of payment? Make sure your new system gives your customers the ability to pay by their preferred methods. You must be able to process EMV and mobile wallet transactions from apps such as Google and Apple Pay.
    • Which terminal design do you prefer? Space at salon checkout counters is usually limited, so you may want to consider a more ergonomic solution with a smaller footprint, such as an all-in-one configuration that incorporates basic peripherals (e.g., printers, cash drawers, credit card readers, PIN pads, and customer displays) or a tablet POS system. You will also find options that are aesthetically pleasing and don’t detract from your salon’s decor and natural ambience.

    Just as you did with software vendors, find out all you can about POS hardware vendors. Read references and reviews, and speak with other businesses — preferably similar to yours — that use their solutions. Also ensure that the company provides warranties and technical support.

    Need help navigating this process? Download the full Salon POS Software and Systems Buyer’s Guide now, or contact Star today.



    Download Buyer’s Guide

  • 2021 Cannabis Industry Predictions

    2021 Cannabis Industry Predictions

    As legalization expands to new regions and more products hit the market, the cannabis industry is booming. In a market that seems to experience major updates every week, what cannabis industry predictions are there for 2021? Read on to review what happened in the market last year and to expect to see this year.

    The 2020 Cannabis Market

    The cannabis market saw a lot of growth in 2020. In fact, US national cannabis sales increased 67% in 2020, the industry was worth $61 billion, and support for legal marijuana rose to an all-time high of 68%.

    The cannabis customer base is also changing and growing– according to Eaze, the gender divide that used to exist is disappearing (especially in the baby boomer age group) and last year, nearly half of customers were female (compared to just 38% in 2018).

    Legalization-wise, during the 2020 election Arizona voted to legalize recreational usage, Montana and New Jersey voted to legalize adult usage, and South Dakota voted in favor of medical and recreational usage.

    2021 Cannabis Industry Predictions

    1. More Legalization

    The legalization of cannabis has become increasingly widespread, and that trend will continue in 2021.

    According to Marijuana Moment, the states that are most likely to legalize recreational marijuana usage this year include Connecticut, New Mexico, New York, Rhode Island, and Virginia.

    Additional states are experiencing a buildup of momentum, but legalization is a bit less likely due to remaining opposition from some top leaders. These states include Delaware, Maryland, Minnesota, Pennsylvania, and Wisconsin.

    In terms of medical usage of cannabis, a few states are slated to legalize this year, including Alabama, Kentucky, and South Carolina.

    Cannabis Legalization Map 2021
    Source: Business Insider
    2. Increased Sales

    Related to increased legalization, one major cannabis industry prediction is increased sales. Did you know that on July 4, 2020 alone, more than $400 million worth of cannabis was sold? According to Linchpin SEO, the market has the potential to grow as much as $130 million per year in the near future.

    Another contributing factor to the predicted increased sales is the fact that more and more businesses are selling cannabis products, and in particular, products containing cannabidiol (CBD). According to The Motley Fool,

    “What Wall Street and investors seem to find most attractive about the rise of CBD is that it may appeal to consumers who might otherwise want nothing to do with the cannabis industry. Since CBD-based products typically contain no traces of, or minute amounts of, tetrahydrocannabinol (THC), the cannabinoid that gets a user high, consumers on the medical and recreational side of the equation tend to be more willing to try CBD-based products.”

    Furthermore in 2019, CBD sales grew 71.3% in the natural channel alone to $91 million in sales, and sales grew an impressive 872% in the mainstream channel. Mainstream adoption is largely due to the 2018 Farm Bill which made it so that hemp is no longer a “controlled substance,” helping risk-averse retailers embrace selling hemp-derived CBD topicals. Many specialty retailers now carry CBD products, as well as larger chains like CVS, Walgreens, Rite Aid, Ulta Beauty, GNC, Urban Outfitters, Whole Foods, Target, and more.

    3. A Broader Product Offering
    Veryvell CBD Drink
    Veryvell CBD sparkling water by Molson Coors (source: The Denver Post)

    One cannabis industry prediction is that the number of types of cannabis products available on the market will increase substantially. On one hand, it’s likely that new strains will be created, and on another hand, particular products are projected to become more popular and readily available. For example, Molson Coors has already created a CBD-infused sparkling water to sell in Colorado. The drink, called Veryvell, contains zero calories and zero sugar and is available in three flavors: Focus (grapefruit tarragon), Mind & Body (strawberry hibiscus), and Unwind (blueberry lavender). On the edible front, it’s predicted that the variety of products available will increase.

    How Resellers Can Cash in on Cannabis Point of Sale

    The cannabis industry has become one of the fastest growing markets. Here’s how resellers can take advantage.



    Download eBook

    4. Diverse Customers

    As time passes, the cannabis consumer base grows more diverse. Linchpin SEO predicts that there will soon be more older and female customers, as well as a greater mix of both recreational and medicinal cannabis users.

    If you’re curious about the current breakdown of cannabis users by age, check out the below chart from Flowhub:

     

    2020 Cannabis Sales Demographics

    5. New Use Cases

    During a time when cleanliness is on the forefront of many people’s minds, who could have guessed that cannabis could potentially be used as a health and safety product? According to the US National Library of Medicine and National Institutes of Health,

    “Several cannabinoids have been found to have potent antimicrobial activity against Gram-positive pathogens such as MRSA isolates. Endocannabinoids have also been shown to be effective in eradicating biofilms.”

    This is just one example of a new use case for cannabis and as legalization and research efforts continue, it’s predicted that even more will arise.

    6. Banking and Finance Updates

    One major cannabis industry growing pain that has remained is the issue of banking. However, changes could be made on that front this year. According to TRYM,

    “All eyes are on the United States Senate this coming year. Many believe they will finally pass legislation to grant legal cannabis businesses access to banking and financing services. The cannabis industry’s ‘Essential’ designation is ironic when many have to lug around bags of cash, putting them into vulnerable and dangerous situations.

    Opening up banking services alone will make a huge impact on the legal marijuana industry as a whole. Investment would flow in more, valuations might increase, and most importantly, marijuana business transactions will become much easier.

    A cannabis company could seek bridge loans from the bank rather than taking hard money loans which come at increased risk and high interest rates. In the expanding legal marijuana industry, scaling is important to maintain market share. But scaling requires an injection of money that operators may not have.

    The ability to turn to banks for traditional financing would help organizations of all sizes grow their business in the legal marijuana industry.”

    As the cannabis industry continues to boom, are you searching for compliant, secure, and easy-to-integrate cannabis POS solutions? Star has what you’re looking for.



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  • 5 Tips for a Buy-Online-Pickup-in-Store (BOPIS) Strategy

    5 Tips for a Buy-Online-Pickup-in-Store (BOPIS) Strategy

    Buy online, pickup in store (BOPIS) is a hot retail trend that’s here to stay. In fact, according to a Signifyd study of 250 decision makers at retail companies with more than $100 million in annual revenue, 44% viewed BOPIS as a competitive necessity.  Another 38% said BOPIS was key to bringing shoppers into the store, where they tend to make additional purchases. BOPIS is appealing to many consumers, too –  63% of shoppers say they would like to be able to use curbside pickup and 56% want merchandise delivered to the trunk of their cars, according to NRF.

    More BOPIS benefits to retailers include:

    • Extra purchases from customers: As mentioned above, when shoppers come to your store to pick up their order, they are likely to browse the store and purchase additional items, or remember something they forgot to place in their order and buy it at your brick-and-mortar location.
    • Lower shipping costs: Simply put, it’s cheaper for you to operate a BOPIS strategy than to ship products directly to a customer’s door – plus it’s a fast and free option for the customer, too!
    • Better inventory management: With BOPIS, you don’t need separate online and in-store inventory systems. Orders can be fulfilled from both your distribution center or your store shelves – whichever is faster – giving you access to more inventory at any given time. By combining both systems, you can have better insight into your business’s real-time stock.

    Now that we’ve discussed why BOPIS is worthwhile, let’s dive into some tips for your buy online, pickup in store strategy. These tips are helpful whether your business is new to BOPIS or looking for ways to improve your current BOPIS strategy.

    5 Tips for a Buy Online, Pickup in Store (BOPIS) Strategy

    Tip 1: Prep Your Website and/or Mobile App

    Your website and mobile app should be the hub for your buy online, pickup in store strategy. Make sure your BOPIS offering is clear and easy to find for website and app visitors. On your website and app, be sure to explain how your store’s BOPIS strategy works, and include detailed instructions for both the online order placement process as well as the pickup process at your store.

    Once you have that landing page created for your BOPIS offering, be sure to link to it from any other relevant pages and feature it front-and-center with special seasonal promotions (for example, save 5% on back-to-school or holiday BOPIS orders).

    Star Micronics POSShield Sneeze Guard
    The Star Micronics POSShield is an effective and portable sneeze guard for retailers.
    Tip 2: Plan and Announce Your Health and Safety Precautions

    Safety is at the top of everyone’s minds these days. On your online materials and in-store via signs make sure you communicate your health and safety considerations, such as how your store is minimizing exposure for both its customers and its employees.

    Curbside health and safety measures could include tactics like employees directly placing orders in customers’ trunks. For the shoppers who pick up their orders in-store, you should consider implementing a sneeze guard and antimicrobial covers for surfaces like door handles, checkout counters, and bathroom surfaces.

    Tip 3: Communicate, Communicate, Communicate

    Communication every step of the way is key for a successful buy online, pickup in store strategy.

    When an order is placed, send an immediate confirmation email, text, and push notification to shoppers including clear directions to the store, an estimated pickup time, where to pick up the order whether it’s designated parking spots or a pickup counter inside the store, and what forms of identification may be needed.

    Looking to strengthen awareness of your BOPIS offering? Consider promoting it to your in-store shoppers on the bottom of your receipts. You may have in-store shoppers that are unaware that you offer BOPIS, and what better place to advertise it than on the bottom of the receipt that goes directly into every shopper’s hand? With Star Micronics PromoPRNT, you can even create custom promotions on your Star printer, for free.

    Tip 4: Have a Top-Notch Inventory System

    Having a seamless, real-time look at your inventory is important. If customers place BOPIS orders only to find out that their items are actually out of stock and unable to be picked up, they will not be satisfied and are unlikely to try to use your service again. Avoid this potential issue with a high-quality inventory system. Look for a tool that allows you real-time inventory and analytics on order statuses and workflows, what is needed and where, and how quickly an item can get to the store where it is needed.

    Tip 5: Leverage Cross-Selling Opportunities

    As we discussed above, offering BOPIS to your customers creates a fantastic opportunity for cross-selling. Many customers will browse your store when they come into pick up their order, and be sure to take advantage of that!

    Consider using online purchasing data from your BOPIS orders to successfully cross-sell when shoppers are visiting your brick-and-mortar location. One example of this is offering personalized coupons for customers to use in-store for products that may be of interest to them according to their online shopping history.

    Star Micronics Retail Solutions

    From liner-free label printers for BOPIS orders to sneeze guards and receipt printers for in-store shoppers, Star has the wide variety of solutions you need to compete in today’s retail landscape.



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    Examples of Buy Online, Pickup in Store Strategy Successes

    Looking for some buy online, pickup in store strategy inspiration? Check out a couple of sample successes below:

    Home Depot

    Home Depot has a great landing page for its BOPIS offering that clearly explains its BOPIS process – and according to CEO Craig Menear, the store’s online customers choose to pick up orders in-store more than half the time!

    Home Depot buy online pickup in store example
    Petco

    When it comes to enticing customers to take advantage of your buy online, pickup in store strategy, Petco is very successful. The first thing you see when you visit their website (both on the homepage hero image and in a text banner at the top of the page) is a BOPIS promotion.

    Petco buy online pickup in store example

    Star Micronics has the POS solutions it takes to make retailers stand out – online, brick-and-mortar, and everywhere in between.

    Download our Retail Brochure to browse our receipt and label printers, online ordering technology, health & safety solutions, and more.



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  • Star Micronics and Tikt Team Up to Create a Contactless Restaurant Experience

    Star Micronics and Tikt Team Up to Create a Contactless Restaurant Experience

    Tikt by retailcloud creates a contactless customer experience for restaurants with the help of Star Micronics printers

    Somerset, NJ – March 4, 2021 – Star Micronics, a leading manufacturer of mobile, point of sale (POS), and customer engagement technologies is proud to announce that retailcloud has added support for Star’s mC-Print3 for their new Tikt solution. Tikt allows restaurant customers to scan and see the menu, order their food, and pay their bill on their mobile device to create a truly contactless experience.

    Tikt helps upgrade your customer experience, reduce the workload on your servers and you by allowing guests to connect directly to your kitchen and order right from their own devices while seated in your restaurant. Tikt works with any point of sale system and can add to overall profitability – especially during the global pandemic.

    Star’s mC-Print3 with CloudPRNT is used with Tikt to send orders directly from the mobile device to the kitchen. The CloudPRNT technology works with the online ordering service to store and create print jobs, and communicate status with the printer. Cloud ordering services post orders using a JSON format while the Star CloudPRNT printer pulls these orders on a defined interval.

    “Tikt takes diners to the next step, allowing them to scan a QR Code and connect directly with servers and the kitchen; while improving the overall service quality that servers can provide the guest,” says Kevin Colaco, President of retailcloud. “It also allows restaurants to operate more efficiently, ultimately improving turnover and increasing upsell opportunities.”

  • Restaurant Guide: How to Offer Curbside Pickup

    Restaurant Guide: How to Offer Curbside Pickup

    Curbside pickup is here, and it is here to stay. In fact, according to Technomic’s 2020 Delivery and Takeout Consumer Trend Report, 66% of consumers anticipate continuing to use curbside pickup after dine-in services resume. Simply put, if you haven’t started offering curbside pickup, now is the time to do so, and we’re here to help. Read on to explore our guide on how to offer curbside pickup.

    Why Offer Curbside Pickup?

    Needless to say, the restaurant industry has been hit very hard during the COVID-19 pandemic. There was a lot of emphasis specifically on restaurants in terms of the spread of the virus. To protect the public, restaurants worldwide faced multiple shutdowns, reduced hours of operation, and regulations on when alcohol can be served (which was especially hard on restaurant revenue, since alcohol makes up a significant amount of restaurant sales). Unfortunately, as of the end of 2020, 17% of restaurants have closed due to the pandemic.

    One solution to help both existing restaurants trying to maintain or increase sales, and new restaurants opening during the pandemic, is curbside pickup. For a part of 2020, because so many restaurants had to close dine-in service, takeout and delivery where the only options, and both offer different benefits to businesses. While delivery can increase a restaurant’s visibility and is a very convenient option for customers, curbside pickup and takeout services can potentially help restaurants boost profits and help customers save money by avoiding additional fees and tips. 

    6 Crucial Technologies for Successful Curbside Service

    Ignite your curbside service’s full potential with these six crucial technologies.



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    How to Offer Curbside Pickup: What Technology is Involved?

    Rest assured that with the right tools, curbside pickup is an easy solution to provide. Read on to learn more about what online ordering technology is beneficial to a curbside pickup strategy, as well as other useful curbside pickup tools and tips including mobile printing for curbside receipts, tamper-proof labels, and marketing suggestions.

    Online Ordering Technology

    The right technology can take a restaurant’s curbside pickup strategy from blah to whoa. While of course customers can still call in their orders, online ordering makes the process more convenient and cuts down on any inaccuracies during order-taking, which in turn makes customers happy and restaurants more profitable.

    As online ordering booms, so do the number of services available for it. One rule of thumb to keep in mind is that you will need both an online ordering software application and printers within the restaurant that are integrated with your software and can print kitchen tickets, labels, and receipts.

    Implementing a curbside pickup strategy that runs like a well-oiled machine likely means you’ll achieve repeat customers and increased revenue. Some key features to look for in your online ordering software and hardware are:

    • Accurate Pickup Time Estimations: The time required to prepare an order often varies. Sometimes there are not as many orders being placed and meals can be prepared quickly, but other times like during peak times of the day, there can be a delay between when an order is placed and when the kitchen staff can prepare it. Boost customer satisfaction by choosing a service that prioritizes accurate pickup time estimations.
    • Customizable Digital Menu: Be sure to choose an online ordering application that allows you to easily create a customized, user-friendly online menu landing page.
    • Automatic and Robust Printing: Automatic printing is key to a successful online ordering and curbside pickup strategy. Online ordering printers, like Star Micronics printers, automatically print an order in the kitchen once it is placed, avoiding unintentionally skipped orders or orders completed out of sequence. Printer manufacturers like Star Micronics can also provide a robust lineup of printing solutions for all of your restaurant’s needs, including impact kitchen printers that produce kitchen tickets which remain intact even in the heat, and linerless label printers that print labels which are repositionable and boost order accuracy up to 99%.
    • Easy Installation: Implementing your curbside strategy doesn’t need to be complicated. Be sure to choose a software provider that helps you get up and running quickly, and printers that work out of the box with your chosen software. Also be sure that each provider offers top-notch customer service and technical support should you need assistance at any point.
    • Affordability: At a time when profitability can make or break a restaurant, it’s important to choose an affordable online ordering/curbside pickup solution. For example, UBMe software is available with an affordable monthly rate and a Star Micronics online ordering printer is a simple one-time fee. The best part is that when combined, these technologies can help restaurants see large increases in revenue by providing a seamless, customer-friendly online ordering and curbside pickup solution.
    UBMe online ordering/curbside pickup dashboard.
     The UBMe online ordering platform is affordable, intuitive, and allows for restaurant customization.
    Other Useful Curbside Pickup Tools and Tips
    • Curbside Receipt Printing: While most online orders are paid online with a credit card, sometimes customers want to pay curbside. In that case, it’s important to be prepared with a reliable portable receipt printer that is compatible with Bluetooth, iOS, and Android, and includes a magnetic stripe reader (MSR).
    • Tamper-Proof Labels: Take your curbside pickup game to the next level and put your customers’ minds at ease with tamper-proof labels that seal food bags and drinks, and provide visual evidence of tampering.
    • Marketing: Be sure to spread the word far and wide that your restaurant offers curbside pickup. You can post about it on your social media accounts, send emails to your existing customer base, and even promote it for free on your dine-in and delivery receipts with Star Micronics PromoPRNT.

    UBMe and Star Micronics: Making Curbside Pickup EasyUBme and Star Micronics make it easy for restaurants to offer curbside pickup.

    Recently, UBMe and Star Micronics partnered up to provide restaurant owners online ordering and automatic printing of orders.

    The partnership consists of UBMe’s technology and custom menu landing page where customers can easily place and a Star Micronics mC-Print3 that automatically prints an order in the restaurant kitchen once the order is placed.

    Together, UBMe and Star Micronics are proud to offer an affordable, easy-to-use, and customer-friendly online ordering/curbside pickup solution.

     

    Interested in learning more about UBMe and Star Micronics’s curbside solution?



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    About UBMe

    UBMe’s powerful online ordering and curbside communication platform for restaurants allows restaurant owners to increase their sales and revenue. With advanced patented technology, exceptional customer service, and expert marketing strategy, we help increase restaurant profits. What makes UBMe’s technology special: Upon arriving at the restaurant, customers can “check-in” using the free UBMe app to privately message staff. The customer can let staff know they arrived, chat with other customers, leave comments, pay for additional items, all while practicing social distancing.