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How the POS Can Help Retailers Prepare for the Holidays

The retail industry has been through some crazy ups and downs since the global pandemic began. Between the labor shortage, supply-chain issues, and the stock market crash, it’s a wonder how retailers can keep up with consumers at all. And now that we’re in the thick of the holiday season, there’s been mixed reporting on how this season will compare to last season. Business owners want to know: will holiday shopping be different this year?

Retail POS Solutions

How will holiday shopping be different this year?

According to a recent survey by McKinsey & Company, “there are good reasons for US retailers to be optimistic” this year.

“After nearly three years of suppressed behavior resulting from the COVID-19 pandemic, people are primed to go all out to celebrate for the holidays. In the survey, 55 percent of US respondents say they are excited about holiday shopping, and most people have the savings to spend.”

So, there is good reason to believe this holiday shopping season will be as busy as ever. Because of this, retailers and other business owners need all the help they can get during this stressful but rewarding time.

Where the Point-of-Sale Comes In

One of the most central areas in any retail store is the point-of-sale (POS). This is typically the final stop on the customer’s journey before leaving. The POS is where the payment process begins and ends, and the entire customer experience there must be seamless. Otherwise, retailers risk never seeing that customer again.

Read on to find out how the POS can help retailers better prepare for the holiday season.

How the POS Can Help the Holiday Rush

An increase in sales is, of course, the goal of any retailer. But what happens when you expect a steep rise in sales while simultaneously experiencing a labor shortage?

The right technology can help short-staffed retailers survive the holiday season and thrive in it. After all, making a positive, lasting impression on shoppers by providing a flawless customer experience will pay off well into the future, not just this winter.

Online Ordering

When a store is short-handed, it’s especially important to streamline and quicken transactions. Being able to rapidly process a purchase or retrieve a buy online, pickup in-store (BOPIS) order means more sales and happier customers at the end of the day.

If your store isn’t already online, it should be. Shipping to customers can keep your brick-and-mortar location flowing smoothly. Even if you don’t ship to customers, having the option to place a BOPIS order can not only make your shoppers’ lives more convenient but lighten the load of your salesfloor staff so they can focus on more important initiatives like customer service and swiftly processing the remaining in-store purchases.

You can streamline your online ordering operations even more by utilizing technology like linerless labels to keep everything organized. Ideal for quickly and efficiently labeling orders, these peel-and-stick labels eliminate the pesky, messy traditional label liners and can easily be removed and reapplied. It may be wise to have a linerless label printer around.

Online Ordering Solutions

Self-Service Kiosks

Self-checkout kiosks can really be a “two birds, one stone” solution for the holidays: they can alleviate your limited staff’s workload while also giving customers the option to pay at their own pace and without having to worry about coming in contact with another person. And shoppers love them, too. In the 2022 Digital-First Customer Experience Report, 81% of surveyed consumers in the US and UK expect more self-service options. And we already know people have been using self-checkouts much more since the start of the pandemic. They’re more comfortable with self-service than ever, and the technology will only get better from here.

Mobile Payments

Even if you are still experiencing long lines in your brick-and-mortar, there’s a solution for you: mobile payments. With a mobile card reader and portable receipt printer, your staff can ring card- or mobile wallet-paying customers up anywhere in the store. Another “two birds, one stone” solution is mobile payments, which can allow staff to provide customer service or restock shelves while having the technology on hand to ring up any purchases nearby customers may have.

Mobile POS Solutions

Health & Safety Solutions

We must remember that we are still coming out of the grip of a global pandemic. You can make holiday shoppers feel safe and confident by incorporating a variety of health and safety solutions into your brick-and-mortar store. Examples of these solutions include a sneeze guard at the POS and customer service counters, readily available hand sanitizer, and antimicrobial covers on door handles, bathroom surfaces, and more.

Receipt Marketing

With everything going digital, it’s easy to forget the power of a simple sales receipt. Receipts are prime real estate for advertising to customers. It goes directly into their hand after they’ve already made a purchase, making it more than likely that they will return. Despite popular belief, many people still do look at their receipts. Having promotional material right on the receipt raises the chances that high-quality customers will take notice.

Explore PromoPRNT

From the Blog: How a Paper Receipt Benefits ROI and the Customer Experience

With so much competition, it’s important to not only boost cost efficiency but also optimize the experience customers have from the moment they enter the door up until the transaction is completed. Discover how paper receipts can help you achieve all of that – and more.

Read More

Star’s Retail Solutions Will Have You Holiday-Ready

Whether you are a retail store looking for products to help you this holiday season or you are a reseller hoping to offer your retail customers a relevant solution, Star has the hardware you need for a complete POS solution.

Kiosk Printers

Printers are an integral part of self-checkouts. Star is proud to provide a range of reliable self-service kiosk printers with a variety of print widths and connectivity options. Learn more >

Tablet Stands

Star Micronics is proud to offer both function and style with its mUnite tablet display stands and mounts, built to accompany our vast array of printers, cash drawers, scales, and peripherals. These all-steel stands, kiosks, and mounts are compatible with any tablet manufacturer and any of our tablet enclosures, including the popular Universal mEnclosure. Learn more >

CloudPRNT

Star makes online ordering easy. By choosing a printer equipped with CloudPRNT technology, you can print online orders automatically – no extra tablet needed. Learn more >

Portable Printers

Looking to line-bust? Star’s portable printers are what you need. With Bluetooth, Apple BLE, and USB connectivity, these on-the-go printers print receipts and labels. Better yet, they have rugged housing and feature a long battery life, as well. Learn more >

Star Micronics Cloud Services

With Star Micronics Cloud Services, developers and business owners can monitor connected Star devices in real-time, collect crucial data, and create customized receipts, tickets, and labels. Add promotional material to receipts and schedule holiday sales. Update firmware offsite. Star Cloud Services makes it easier than ever for merchants to elevate their brands. Learn more >

Receipt Marketing is Easy with Star Cloud Services

Adding promotional content to receipts with Star Cloud Services is a simple, free way to get messages out to highly engaged customers. These cloud-based services allow receipt promotions to be set up and scheduled beforehand, automatically printing on certain days or times.

Here are some examples:

Using the POS for Holiday-Preparedness is Clear

Though it’s always insanely busy, retailers should not be worried about the retail holiday season. If steps are taken ahead of time, and they’re utilizing every resource, including their point-of-sale system, merchants and business owners can absolutely keep up with consumers during every holiday shopping season!

The Value of Receipts: Printed and Digital

There’s no getting away from it: receipts hold great value and are an irrefutable part of everyday life.

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November 18, 2022
How Technology Helps Today’s Healthcare Challenges

In recent years, the healthcare industry has been dealing with a storm of challenges. First and foremost has been managing the COVID-19 pandemic. As new variants emerge and surges occur, the Centers for Disease Control (CDC) have continually updated guidelines and recommended new protocols ranging from surge mitigation to optimizing limited personal protective equipment (PPE).

Pandemic pressures have contributed to another healthcare challenge: a growing labor shortage. According to the American Nurses Association (ANA), nurses are retiring or leaving the profession (many citing burnout) in large numbers: an estimated 1 million will retire by 2030. As a result, nursing programs cannot produce enough graduates to keep up with demand and are turning away thousands of qualified applicants because of a shortage of faculty and facilities. Now, nurses and other remaining medical staff are overworked and exhausted.

The stresses of the pandemic and the labor shortage add to a third major challenge: the need to reduce medical errors. On-the-job mistakes range from misdiagnoses and surgical errors to patient misidentification and medication errors (all of which account for between 7,000 and 9,000 US deaths annually). Integrating technology to assist hardworking medical professionals can significantly reduce these tragic errors.

Tech Solutions Help Hospitals, Clinics, and Pharmacies Overcome Challenges

Ever-shifting pandemic protocols, fewer available professionals, and an increased need for efficiency and accuracy are major healthcare pain points. However, technology is available to help clear these hurdles.

Download our free ebook below to find out more!

Healthcare Goes High-Tech: How Technology is Solving Healthcare’s Operational Challenges

The proper technology can help businesses in the healthcare industry streamline workflow and make up for employment shortages, helping to prevent costly errors.

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Check out our Health & Safety Toolbox for the Retail & Hospitality Industries for more info about how Star solutions can help overcome current challenges:

Health & Safety Solutions

November 10, 2022
5 Ways a Self-Service Kiosk Can Boost Retail Sales

In a world where consumer attention spans are shrinking, and store competition has never been more cutthroat, retailers need to find new ways to make their customers want to return to their stores again and again. One way to do this is by introducing a self-service kiosk in stores.

Many reports have found that customers want more self-service options as they shop, especially as technology improves. Self-service kiosks allow customers to quickly get the information they need and make purchases without waiting on any service staff, but there are more benefits, and they all lead to more sales.

5 Ways A Self-Service Kiosk Can Boost Retail Sales

The following five ways a self-service kiosk can boost retail sales will show how these changes can help retailers compete in today’s market.

1) Help with Labor Shortage

Self-service kiosks can help retailers bypass much of the pain of the ongoing labor shortage. They reduce the overhead costs of labor and allow shoppers to interact with products without a salesperson’s assistance. This also allows retailers to give better customer service since the kiosks can provide in-depth product knowledge and personalized recommendations.

All items are neatly organized onscreen and show whether they’re in stock, saving employees time and energy going back and forth to check on supply or answer customer questions. Self-service kiosk software can answer most questions right on the spot. Then, in-store employees have more time to help shoppers with other needs.

2) Decreased Wait Times

Long wait times are a major reason retailers lose sales, but self-service kiosks can help. By allowing customers to serve themselves, they help shorten the wait time and create an experience where the customer is in control. Some self-service kiosks require a clerk to monitor, but one employee may be all you need to serve many customers at once with multiple kiosks around. An example of this we see every day is at the grocery check-out.

3) Increased Upselling

The use of self-service kiosks can also increase upselling. POS software for self-service kiosks can show customers other items they may like as they ring up current selections, often resulting in greater sales. The shopper might have been looking for a sweater, but after viewing more products in the clothing department, they may buy a jacket or pair of pants as well. With the help of self-order kiosks, retailers can track what each customer is looking at so that staff members know to suggest other items that are likely to sell.

4) Real-time Analytics

This brings us to our next point: self-service kiosks can track customer behavior in real time. Having up-to-date analyses of your customers is critical in decision-making and marketing. The data from POS software on self-service kiosks can help you make more strategic decisions about your store. For example, email campaigns can be optimized based on customer browsing behavior and buying trends tracked within the software.

On the other hand, for retail managers, these tools can provide a wealth of insights into customer demographics and a breakdown of how different people browse your store. Inventory is tracked automatically, and merchants can see which items are selling better and at what times. Self-service kiosks can help retailers get to know their customers based on purchases, so knowing what items are popular and what to stock more of is easier than ever. Self-ordering kiosks also allow customers to complete simple tasks like signing up for rewards programs or redeeming coupons on the spot.

5) Increased Customer Satisfaction

Self-service kiosks work great because they’re easily accessible to most consumers. Most people are comfortable using a touchscreen to navigate through a platform. The kiosks cut back on lines, getting rid of awful waiting times. They also create a welcoming environment by providing instant gratification, and they offer personalized services to each customer that makes them feel valued.

Customer satisfaction inevitably rises with less waiting time and more personalized shopping experiences. When shoppers are happy with their experience, they are much more likely to return for repeat purchases and recommend the store to friends and family members. All of this leads to increased sales.

Self-Service Kiosks Boost Sales

With all the above benefits, it’s easy to see how self-service kiosks can boost retail sales. Using technology to help customers ring themselves up and browse through store selections isn’t going away. Self-service is growing. How are you incorporating it into your own business to stay competitive?

Star has all you need for self-service kiosk printing and more!

Self-Service Solutions

November 1, 2022
Conquer Your Omnichannel Strategy with Cloud-Based Solutions

In today’s connected world, dining and shopping experiences are no longer limited to physical restaurants and stores. Restaurateurs and retailers leverage cloud-based, omnichannel order management and fulfillment solutions to reach customers across various mobile and digital channels. In the post-pandemic era of retail and hospitality, technology is critical.

Throughout the pandemic, cloud-based, omnichannel ordering options kept restaurants, stores, and customers connected. In addition, convenience and ease of use helped scale online ordering, curbside pickup, and delivery services, all becoming a mainstay of the modern customer experience.

Discover Today’s Online Ordering Tech

What Does Omnichannel Mean?

Even before the global pandemic, studies have shown that consumers and merchants were pivoting to digital and mobile technologies. As consumers lean into new technologies, retail and restaurant brands must increasingly adapt and compete on multiple fronts to win and retain their customers.

So, what does omnichannel mean, and why is it essential for your business?

Frost & Sullivan, a major consulting firm, has defined omnichannel as “seamless and effortless, high-quality customer experiences that occur within and between contact channels.”

In simpler terms, omnichannel is a more individualized form of retail. It’s a customer-focused business strategy that integrates all channels to provide the perfect experience for the consumer. Patrons connect with businesses online and in person. They order through both. Their experiences from one channel to the next are natural and more tailored to them.

Mass Implementation of Omnichannel Strategy

Beyond being a buzzword, omnichannel strategy is a tactical reality for business owners who can’t afford to get sidelined in the race to fast and secure commerce. Surviving and thriving in the digital-first economy means reaching customers anytime and anywhere, including after hours.

COVID-19 created a renaissance for multiple industries, including hospitality, retail, and the emerging cannabis sector. Stores invited customers to take virtual tours and try cosmetics and apparel in digitally-enabled dressing rooms. Restaurants introduced online ordering and curbside pick-up.

The power of cloud and omnichannel solutions enabled these companies to deliver an uninterrupted experience while driving orders, marketing, and customer service across all channels, platforms, and devices.

Learn About CloudPRNT Tech by Star

The Right Technology for Omnichannel Success

Omnichannel ordering options are an expectation, not an exception. Consumers have become accustomed to patronizing their favorite brands from multiple touchpoints. Our experts have compiled the following list of items needed for developing a consistent brand experience across all channels.

Cloud enablement: Invest in hardware and software that operates with the cloud to ensure your omnichannel strategy runs smoothly.

Single-access view: Create a secure portal where you can monitor all of your channels to
streamline communications and manage operations from one place.

Automated task management: Implement order displays, cloud printing, and other purpose-built
technology to save time and labor by automating basic procedures.

Enhanced connectivity: Select products that connect with the cloud to create a cohesive work
environment and use peripheral connectivity to improve and accelerate business processes.

How to Create a Connected Environment

In 2021, retail e-commerce sales amounted to approximately 5.2 trillion U.S. dollars worldwide. This figure is forecast to grow by 56 percent over the following years, reaching about 8.1 trillion dollars by 2026. In addition, global online food delivery services are poised to reach nearly $344 billion this year, projected to reach more than $466 billion by 2027. With such high ROI at stake, getting products to customers via cohesive online or mobile channels is essential.

Our experts compiled these six products every business should invest in to get the most out of omnichannel ordering. To read about these crucial omnichannel technology solutions, download our free ebook:

Conquering Omnichannel Order Management with Cloud-Based Technology Solutions

Consumers have spoken! The future of retail and hospitality is omnichannel, cloud-based, and connected. Is your business prepared?

Download Now

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October 21, 2022
New Right-Sided Paper Loader for Star’s SK1-321 Kiosk Printer Aids Paper Changing

The limited-edition version of the SK1-321 kiosk printer benefits users who have trouble changing the paper roll with the loader opening to the standard left.

Somerset, NJ – October 14, 2022 – Star Micronics, a leading manufacturer of mobile, point-of-sale (POS), and customer engagement technologies, is now offering an adapted version of its SK1-321 Star kiosk printer for a limited time.

This version of the SK1-321 kiosk printer has all the same features and benefits as the standard version, the only difference being a paper loader that opens toward the right side instead of to the left. A right-sided paper loader is perfect for users with crowded kiosk cabinets who find it hard to change the paper roll with the loader opening to the standard left.

The SK1-321 is part of Star’s SK1-300 series of 3-inch kiosk printers. This series has high print speeds of 250mm/sec with 203 dpi resolution, demonstrating high reliability with a compact design and easy integration.

Available in standard format (horizontal orientation) with or without a presenter, standard format drop-in paper loading with or without a presenter, or vertical format (vertical orientation) without a presenter, the SK1-300 series of kiosk printers can fit many applications.

The SK1-321 is compact (low height size: 95mm including paper roll) and lightweight (730g). It’s an optimal solution for applications requiring a small direct thermal kiosk printer with standard 3-inch print width. The SK1-321 also features a drop-in and print paper basket design, compared to the SK1-311, which features a paper roll arm holder.

All SK1-300 models come with an RS-232C and USB interface, which integrates with many common kiosk solutions. The SK1-300 series also ships standard with StarPRNT emulation, allowing software developers to take advantage of Star Micronics technology, such as the StarPRNT SDKs and Star’s powerful line of drivers. Software developers that have already integrated Star products can easily swap or extend their applications from a desktop printer to a kiosk printer. ESC/POS is still available for legacy integration.

Available options include an LED bezel or presenter, an anti-jam bezel, a large paper roll holder, and more.

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Rising Stars Podcast

About Star Micronics

Star Micronics, a world leader in point-of-sale (POS), has designated a portfolio of printing, secure cash management, self-service, and customer engagement solutions for any retail or hospitality establishment. Embracing the mPOS wave, Star’s SDKs allow developers to utilize Star printers in tandem with Android™, iOS, iPad®, and iPhone® devices to generate receipts, labels, Chit, and tickets. Star Micronics is always leading and always innovating, creating cloud-based printing solutions, including CloudPRNT and Star Cloud Services, with AOA support and MFi connectivity. Star also has a wealth of peripherals, including 2D barcode scanners, scales, tablet display stands, and more. Visit www.starmicronics.com or follow us on Facebook, Twitter, YouTube, or LinkedIn to learn more.

Media Contact:

Christin Dorner

Star Micronics America, Inc.

cdorner@starmicronics.com

848-216-3318

October 14, 2022

Star Micronics Extends Its Line of Acclaimed POS Tablet Display Stands

New versatile tablet display solutions for retail, hospitality, cannabis, and self-service industries.

Somerset, NJ – October 11, 2022 – Star Micronics, a leading manufacturer of mobile, point-of-sale (POS), and customer engagement technologies, is proud to announce the extension of their acclaimed mUnite tablet stand line. Star has added nine new all-steel, ultramodern stand solutions to its ever-expanding portfolio. With two kiosk models, four mounted, and three countertop solutions, Star continues to meet market demand head-on.

For an attractive, sleek addition to your POS countertop, the mUnite EZPOS helps lessen unnecessary bulkiness while providing a stable, secure surface for any Star printer or cash drawer. The mUnite EZ3 and EZ100 perfectly house the popular mC-Print3 and TSP100 series printers. Their cutting-edge design keeps cables off the checkout counter, giving customers a clean, fresh presentation.

The space-saving design of the mUnite Tri-Mount Stand secures three tablets in one area, significantly reducing clutter and adding much-needed protection and stability for valuables. Especially in busy back-of-house operations, this stand is ideal for delivery apps and takeout. The compact Wall Mount discreetly and conveniently affixes to most walls, which is excellent for conferences, hotel check-ins, gyms, or other self-service functions.

The mUnite Mount 7 and Mount 18 are streamlined alternatives to clunky stands and computer monitors, attaching to most countertops at 7- and 18-inches in height. These mounted display stands are perfect for self-service and contactless ordering.

Star’s kiosk solutions boast an attractive, minimalist, yet sturdy design, perfect for retail display or customer check-ins. The mUnite Floor Kiosk Stand stands on its own at 4 feet in height, while the EZ Desk Kiosk Stand sits neatly on any countertop. The weighted bottoms keep the stands in place but can easily be stored. All stands attach to any tablet enclosure with universal VESA mounting.

With a range of tilt and rotation abilities, these solutions work for an array of customer-facing or back-of-house applications, including but not limited to:

Applications

Industries

● Order confirmation

● Self-service and check-in

● Display or welcome message

● Contactless ordering

● Delivery app and takeout management

● Customer-facing terminal for signatures and approvals

● Conferences

● Hotels

● Gyms

● Retail, Boutiques

● Dining Halls

● Doctor/Dentist Offices

● Waiting Rooms

● Restaurants

● And more!

The wave of self-service and omnichannel ordering is growing. With these new mUnite stands, Star Micronics provides protective, stylish solutions to clean up countertops and secure valuable tablets in place. A tidy, professional operation enhances the customer experience and overall brand appeal.

Star’s dedication to its philosophy, “Always Leading – Always Innovating,” has continued to expand its offerings beyond printers, making them a single suite provider for all things POS.

Find Out More >>

Love industry news? Check out our podcast:

Rising Stars Podcast

Star Micronics, a world leader in point-of-sale (POS), has designated a portfolio of printing, secure cash management, self-service, and customer engagement solutions for any retail or hospitality establishment. Embracing the mPOS wave, Star’s SDKs allow developers to utilize Star printers in tandem with Android™, iOS, iPad®, and iPhone® devices to generate receipts, labels, Chit, and tickets. Star Micronics is always leading and always innovating, creating cloud-based printing solutions, including CloudPRNT and Star Cloud Services, with AOA support and MFi connectivity. Star also has a wealth of peripherals, including 2D barcode scanners, scales, tablet display stands, and more. Visit www.starmicronics.com or follow us on Facebook, Twitter, YouTube, or LinkedIn to learn more.

Media Contact:

Christin Dorner
Star Micronics America, Inc.
cdorner@starmicronics.com
848-216-3318

October 12, 2022

SaaS & More: Different Business Models For Software Developers
SaaS, HaaS, and On-Premises: Different Go-to-Market Models for Software Developers and ISVs

Independent software vendors (ISVs) and developers devote time, attention, and resources to developing applications that address their markets’ challenges and pain points. An ISV’s success depends on achieving those objectives. However, it’s equally important to determine the best way to deliver software to consumers and take it to market.

The Software as a Service (SaaS) model is an increasingly popular choice. Grand View Research predicts the SaaS market, valued at $165.9 billion in 2021, will grow at an 11% compound annual growth rate (CAGR) through 2028 to reach more than $382 billion, while overall software growth predicts a 4% CAGR in the same timeframe.

The benefits to users, developers, ISVs, and their partner channels are driving SaaS growth faster.

The Benefits of SaaS vs. On-Premises

SaaS has several advantages over on-premises software delivery for users. Compare the two options, point-by-point:
- Maintenance: When a business buys a software license and uploads an application onto an on-premises server, that business is responsible for software maintenance, patches, and updates. With SaaS, the vendor typically handles software maintenance at no added cost, making it easier on customers.
- Upfront costs: SaaS usually offers users more flexibility with lower upfront costs. It’s perfect for businesses just starting, or those looking to reallocate funds to other focuses like R&D. Users often pay for the first month to begin using the software, plus a one-time integration or onboarding fee. SaaS pricing models often enable lower costs than paying for the software outright.
- Free trials: One SaaS business model example allows ISVs to use a product-led marketing strategy. Users can try the software risk-free to ensure it meets their needs and provides value – and when it does, they can subscribe with just a few clicks. This option isn’t possible with on-premises software.
- Flexibility: Technology is advancing at a fast pace. So much so that it’s hard for some on-premises software users to get their money’s worth from a license before the application is outdated. SaaS software vendors can add features and update their software with the times, allowing users to take advantage of the latest and greatest tech.
- Remote access: SaaS products usually reside in the cloud, allowing users to log in and use them from internet-connected devices. On-premises software requires a VPN or other means of securely connecting to the server to use it remotely.
SaaS Business Model Benefits ISVs & Channels

The SaaS business model also has benefits for ISVs and their channels. SaaS solutions are already provisioned. In many cases, users can install them on their own and get up and running in minutes, saving your team time.

SaaS products also typically reside in a multitenant, cloud environment, helping keep your costs low and allowing you to scale up or down easily. Developing via microservices architecture in the cloud also makes it simple for you to create and test new features. You can have multiple instances and migrate incrementally to minimize risk and disruption.

Additionally, ISVs and their channel can benefit financially by the ability to build a steady, monthly recurring revenue stream (MRR) from SaaS subscriptions. With a solution customers love, MRR will build as sales reps close additional deals. It’s a much easier path toward growth than making one-time sales, and it helps level out cash flow.

Keep in mind, however, that some markets prefer on-premises software. Examples include embedded point-of-sale (POS) software, MedTech solutions that must be installed in healthcare facilities, and railroad or intermodal transportation signaling. The key is to know your market and the delivery method they require.

SaaS with HaaS: Bundle Software and Hardware

Another option ISVs should consider, particularly for complex business applications, is to take your software to market by bundling it with hardware. Users appreciate simplicity. Bundling eliminates the need for them to find hardware certified with your solution that provides them with the necessary functionality. They also have the assurance that everything works together the way it’s supposed to out of the box.

Moreover, depending on the business model you choose, you may be able to offer users Hardware as a Service (HaaS) as well as SaaS. This may be even more attractive to customers as they “lease” your software and your integrated hardware, sparing them the hassles of seeking out and buying any hardware. Bundling HaaS and SaaS can bring you considerable revenue you can rely on.

If the bundle is relatively easy to deploy and set up, you could consider selling directly. However, if it requires IT expertise, you may benefit from selling the bundle through a channel that can provide the end user with the proper service and support. Another option is to work with a value-added distributor that bundles solutions for ISV and hardware partners. In either case, partnerships are vital to raising brand visibility and increasing SaaS or on-premises software sales. Make sure you and your partners are on the same page with sales goals, responsibilities, pricing, and margin to build a mutually beneficial relationship.

How Does Inflation Factor in Your Decision?

If you’re about to launch a new solution in an uncertain economy, it’s wise to factor that into your launch strategy. An economic downturn may make pricing models for SaaS or HaaS solutions more attractive to end users because it allows them to upgrade or refresh their technology without significant capital expenditure. It can enable them to make IT a manageable monthly operating expense, which can have tax benefits.

Suppose your application is designed to save money, such as offering automated processes that help decrease labor hours, incorporate self-service, or solve other pain points in your market. In that case, more businesses could choose your solution because of an economic downturn based on the ROI.

Also, remember the software delivery cost to your organization, whether SaaS, a HaaS bundle, or on-premises, and choose to take your application to market most cost-effectively and successfully.

As always, making an informed choice that’s best for your business and market makes all the difference.

Thinking about bundling with Star?

Contact Our Integration Team
October 3, 2022
The Many Benefits of the Star Empower Program
The Star Empower Program helps channel partners boost profit while offering top-of-the-line POS solutions for today’s market.

Star Micronics began its widely successful Star Empower Program to better serve its resellers and distributors after the Covid-19 pandemic put a wrench in global commerce. The groundbreaking program helps channel partners keep their competitive edge without sacrificing the high-end point-of-sale (POS) solutions they deserve.

Program benefits at a glance:
- Steep discounts
- Marketing and integration support
- Priority access to new products
- Read on for more!
The Empower Program benefits partners according to their business models and helps businesses increase margins and boost growth. Partners are also provided access to the Star Partner Portal, where they can:
- Register special projects
- Request demo units
- Review purchases & sales history
- Access marketing collateral
- And more
Register Now

The Loyalty Program

The Loyalty Program, an extension of the Star Empower Program, allows partners to engage in exclusive marketing and business development assistance, furthering their bottom line. With marketing support from Star, these benefits can increase partners’ brand visibility and overall revenue.

Perks include lead referrals, tradeshow sponsorship, MDF incentives, priority access to new products, and more. Members also enjoy access to Star’s vast network of Independent Software Vendors (ISVs) and Value-Added Resellers (VARs).

The Star Empower Partner Program offers the following benefits:
- Product discounts and priority access
- Sales and marketing support
- Sponsorship at tradeshows
- Development resources from Star’s dedicated Integration Team
- Deal Registration
- Star Micronics Partner Portal access with a custom dashboard
Star believes community empowerment is the best way to create win-win outcomes and stay competitive.

“The program captures our ‘Always Leading, Always Innovating’ spirit and increases synergy with our channel partners, enhancing product value and restoring channel integrity while rewarding our loyal partners’ commitment to our success.”

Mike Hanson, Executive Vice President at Star Micronics America

Benefit from the Star Empower Program today:

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September 21, 2022
Star Micronics With Friends Old & New At VARTECH 2022
Star Micronics is having a blast at VARTECH 2022!

Hosted by BlueStar, the annual VARTECH conference is the prime opportunity for value-added resellers to cultivate thriving and rewarding business relationships with hardware manufacturers and software solution providers. That is precisely what Star Micronics is doing this year in Orlando, FL.

Not only was our Sunday night Patio Soiree a successful opening night reception, but the first day of VARTECH was such an immense joy. To see people we haven’t seen since before the pandemic while making so many amazing new connections has been such a blast, and we don’t want it to end!

Find Out More About Star at VARTECH 2022

“We’re so happy to see attendance up at VARTECH,” says Christin Dorner, Content and Media Manager at Star Micronics. “So many more people are here this year than last, and we’re not only able to connect with old friends, but we’re meeting so many new people, too. Sunday night’s party was fantastic, and we’re looking forward to all the other events Star has lined up!”

Star continues to work hard despite today’s global challenges, showcasing our newest solutions at BlueStar’s VARTECH 2022 in Orlando, FL.

Star Micronics works hard to meet market demand despite ongoing supply-chain issues. We aim to assist channel partners in every way we can and provide innovative benefits to many retail verticals.

We’ve launched many modern point-of-sale (POS) and self-service solutions since the last VARTECH conference, and it’s not stopping now!

At VARTECH 2022, we’re showcasing:
- The return of the mPOP® with new direct iOS connectivity for all-day use.
- The acclaimed TSP143IV in two models; the TSP143IVUE with Android Open Accessory (AOA) support and a USB/LAN dual interface, and the TSP143IVUW with USB-C and dual-band WiFi connectivity.
- A kiosk printing solution that uses repositionable linerless label paper, the SK1-311 SK.
- Three models within the mG-T series of POS scales, the mG-T12, mG-T30, & mG-T60; ideal for shops, grocery stores, and farmer’s markets.
- The extensive new line of mUnite modern tablet display stands and mounts.
- New WiFi-loving models of the popular mC-Print2 & mC-Print3 series; two thermal printing solutions from the state-of-the-art mCollection®.
- A wide variety of popular accessories, consumables, and portable thermal printers.
Click the button below to find out more info!

Star at VARTECH 2022

Have fun, everyone!
September 12, 2022
Star Micronics to Showcase Their Latest Solutions at VARTECH 2022
Star will feature its extensive line of innovations at VARTECH 2022 in Orlando, FL, including the latest mPOP® & TSP143IV solutions.

Somerset, NJ – August 31, 2022 – Star Micronics, a leading manufacturer of mobile, point-of-sale (POS), and customer engagement technologies, is excited to show off its latest technology at BlueStar’s VARTECH 2022 show, held in Orlando, Florida, September 12-13, at the Rosen Shingle Creek.

The VARTECH conference is the prime opportunity for value-added resellers to cultivate thriving and rewarding business relationships with hardware manufacturers and software solution providers. Despite current supply-chain issues, Star Micronics has worked hard to meet market demand, assist channel partners, and provide innovative benefits to many retail verticals.

Star has launched a variety of modern POS and self-service solutions since the last VARTECH conference and will be showcasing:
- The return of the mPOP® with new direct iOS connectivity for all-day use.
- The acclaimed TSP143IV in two models; the TSP143IVUE with Android Open Accessory (AOA) support and a USB/LAN dual interface, and the TSP143IVUW with USB-C and dual-band WiFi connectivity.
- A kiosk printing solution that uses repositionable linerless label paper, the SK1-311 SK.
- Three models within the mG-T series of POS scales, the mG-T12, mG-T30, & mG-T60; ideal for shops, grocery stores, and farmer’s markets.
- The extensive new line of mUnite modern tablet display stands and mounts.
- New WiFi-loving models of the popular mC-Print2 & mC-Print3 series; two thermal printing solutions from the state-of-the-art mCollection®.
- A wide variety of popular accessories, consumables, and portable thermal printers.
Want to see Star outside of the tradeshow floor? Star will host a Sunday night reception from 6 – 9 pm with a Star Patio Soiree under the beautiful Floridian stars! They’ll also participate in Monday’s International Food Fest by the Ice Wall with light-up cornhole. On the final night, Star will be jammin’ in the Bob Marley VIP section upstairs during the Universal City Walk Block Party. The fun will be had by all!

“Star Micronics has been investing in several areas to help channel partners succeed. Following our ‘Always Leading, Always Innovating’ decree, this includes diversifying and expanding our product offerings and bolstering our supply chain operations and sourcing. Globally, Star has been strategic, expanding manufacturing capacity aggressively… Star is dedicated to providing our channel partners with a full solution suite.”

Mike Hanson, Executive Vice President of Star Micronics America

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About Star Micronics

Star Micronics, a world’s leader in point of sale, has designated a portfolio of printing, secure cash management, scanners, scales, stands, and customer engagement solutions for any retail or hospitality establishment in POS and mPOS environments. Embracing the mobility wave, Star’s complementary SDKs allow users to utilize Star in tandem with Android™, iOS, iPad®, and iPhone® devices to generate receipts, Chit, and labels for its printers. In addition, Star Micronics is always leading and innovating, enabling web-based printing solutions, including remote cloud printing, wireless cash drawer solutions, proximity-based printing, and secure cash management. For more information, visit www.starmicronics.com or follow us on Facebook, Twitter, YouTube, or LinkedIn.

Media Contact:

Christin Dorner

Star Micronics America, Inc.

cdorner@starmicronics.com

848-216-3318
August 31, 2022