Receipt marketing, or receipt advertising, is a strategy businesses can use to promote their products or services by printing marketing messages or offers on receipts. Receipts are a powerful marketing tool because they are something that customers will always receive after making a purchase. This means businesses can use receipts to promote their brand, products, or services and incentivize customers to return.
In this blog post, we will discuss the benefits of receipt marketing and provide some tips on how to implement a successful receipt marketing campaign.
The Benefits of Receipt Marketing
Increased Brand Awareness
One of the primary benefits of receipt marketing is that it helps increase brand awareness. Printing your company logo, tagline, or website on your receipts reminds customers about your brand every time they look at it. This repetition can help your brand stick in the minds of your customers and encourage them to return to your business in the future.
Increased Customer Loyalty
Receipt marketing can also help to increase customer loyalty. Offering discounts or promotions on receipts can incentivize customers to return to your business. This can lead to repeat business and increased customer loyalty. Customers appreciate getting a little something extra, and the personal touch of a promo or discount on their next purchase can make them feel valued and appreciated.
Cost-Effective Marketing
Another benefit of receipt marketing is that it is cost-effective. Receipts are something that your business already prints, so there are no additional costs associated with creating new marketing materials. This can make receipt marketing an attractive option for companies looking to promote their brand without spending much money.
Tips for Implementing a Successful Receipt Marketing Campaign
Keep it Simple – When designing your receipt marketing campaign, it’s essential to keep it simple. Customers will only spend a few seconds looking at their receipts, so make sure your message is clear and concise. Keep your design clean and easy to read, and focus on promoting one or two key messages.
Offer Incentives – To make your receipt marketing campaign more effective, it’s a good idea to offer incentives to customers. This could include discounts, free gifts, or the opportunity to join a loyalty club. By providing customers with an incentive, you can increase their chances of returning to your business.
Track Your Results – It’s essential to track your results when running a receipt marketing campaign. Doing so lets you determine what works and what doesn’t and make adjustments as needed. This could include changing the messaging or design of your receipts or adjusting the incentives you offer.
PromoPRNT Receipt Marketing Tool
PromoPRNT from Star Micronics is an innovative online tool that allows businesses to create and print custom coupons, surveys, and other promotional material directly on their receipts. With PromoPRNT, companies can easily create customized promotions and engage customers, all while improving their overall brand image.
The tool is entirely free and can be accessed through a web browser, making it accessible to businesses of all sizes. The models that can currently access PromoPRNT are the TSP143IV, mC-Print2, and mC-Print3 receipt printers.
PromoPRNT offers a wide range of customization options, including adding logos, images, and text. Businesses can create coupons for discounts on specific products or services and surveys to gather customer feedback. The tool is easy to use, and companies can make them in just a few minutes.
Using PromoPRNT, businesses can increase customer loyalty, drive sales, and gain valuable insights into customers’ preferences and behaviors. It’s a powerful tool that can help businesses improve their marketing efforts and drive growth.
Take Advantage of Receipt Marketing
Receipt marketing is a powerful tool businesses can use to promote their brand, products, and services. By printing marketing messages or offers on receipts, companies can increase brand awareness, customer loyalty, and cost-effectively engage customers. When implementing a receipt marketing campaign, it’s essential to keep your design simple, offer incentives, and track your results to ensure campaign success. Doing so can drive sales and build lasting relationships with your customers.
The Value of Receipts: Printed and Digital
There’s no getting away from it: receipts hold great value and are an irrefutable part of everyday life.
As the retail industry continues to evolve and change, point-of-sale (POS) hardware and technology have become increasingly crucial for businesses to maintain a competitive edge. POS systems help companies streamline their operations, manage inventory, and process transactions, all while providing a seamless customer experience. But sometimes, it’s necessary to add accessories to make the POS system exactly how a business needs to operate at its best.
Star Micronics has a wide range of POS accessories designed to complement their cash drawers, kiosk and receipt printers, and more, enhancing the functionality of a business’s POS.
The little things can mean a lot!
Let’s look at some of the most popular Star POS accessories:
Popular POS Accessories by Star Micronics
1. Receipt Printer Accessories
Star Micronics provides a variety of receipt printer accessories designed to complement its extensive line of acclaimed POS receipt printers. These accessories include external power supplies, splash-proof covers, wall-mount brackets, and more. External power supplies are a convenient way to power the receipt printer and can be particularly useful in situations where outlets are limited or hard to reach.
Splash-proof covers provide an added layer of protection to the printer, making it more durable and long-lasting. Wall-mount brackets are also available for businesses that require a more permanent and secure installation for their receipt printer. By using these receipt printer accessories, businesses can improve the functionality and convenience of their POS system, making it easier to manage transactions and provide a seamless customer experience.
2. Kiosk Accessories
Star offers accessories designed to be used with its extensive line of kiosk printers. These include bezels, paper roll holders, LED presenters, and near-end sensors. With these kiosk printer accessories, businesses can create customized and efficient kiosk systems that meet their unique needs and preferences.
3. Portable Printer Accessories
For businesses that require a mobile POS solution, we offer a range of portable printer accessories. These include charging cradles, portable battery packs, belt clips, and shoulder straps, to name a few. These accessories help to ensure that your mobile POS solution is always running at top performance, no matter where you are.
4. Barcode Scanners
Barcode scanners are a must-have for businesses that sell products with barcodes or have large inventories. We offer a line of high-speed 2D barcode scanners that work fast and are highly accurate. They’re available in various models, including desktop, USB handheld, and wireless Bluetooth.
5. POS Scale Accessories
For the highly accurate mG-S8200 POS scale, Star offers an extended platter to measure more items at one time. The extended platter is NTEP-certified and extends the platter to 8.5 x 9 inches. Plus, it’s reliably made from brushed stainless steel to last.
6. Cash Drawer Accessories
Star Micronics offers a range of cash drawer accessories to complement its line of ultra-secure cash drawers. These accessories include till covers, till inserts, and mounting brackets. Till covers are designed to protect the contents of the cash drawer, while till inserts help to organize coins and bills, making it easier to count and balance the drawer.
Mounting brackets are also available to ensure that the cash drawer is securely attached to the counter or terminal. In addition, Star offers cash drawer cables that can connect two drawers to nearly any printer, ensuring seamless communication and data transfer. By using these cash drawer accessories, businesses can improve the security and efficiency of their cash-handling operations.
7. Customer Displays
Customer displays are a great way to enhance the customer experience at the point of sale. Star offers a range of customer displays that can be easily connected to any POS system. These displays are designed to be easy to read and provide customers with clear information about their purchases.
Accessorize Your POS with Star
Star Micronics is committed to providing high-quality, reliable POS accessories to businesses of all sizes. Our products are designed to be easy to use, even for those who are not tech-savvy, and are built to withstand the wear and tear of daily use. Whether you’re looking for a new cash drawer, barcode scanner, or any other POS accessory, Star Micronics has you covered.
The Ultimate Guide to Accessorizing the Point of Sale
Whether you are a reseller equipping customers with bundled, out-of-the-box solutions or an ISV striving to integrate with the accessories business owners need, POS peripherals aren’t always a walk in the park. Good news: it doesn’t have to be this way.
In today’s digital age, online ordering is more popular than ever, especially in the restaurant industry. DoorDash, Grubhub, and Uber Eats are just a few of the most popular online ordering platforms, and many restaurants are now using these services to reach a wider audience and increase sales.
But with the influx of online orders on top of in-person customers, managing things can become overwhelming.
That’s where proper thermal receipt printers come in.
Some thermal receipt printers are better for printing online orders than others because they connect to cloud- and web-based POS systems directly. They’re faster, more efficient, and easy to use. They print out orders as soon as they arrive, allowing the kitchen staff to fulfill them immediately.
Many of these printers are designed to work with a wide range of devices, including mobile phones and tablets, making them an ideal choice for online ordering.
So, how can restaurants use thermal printers with online ordering applications like DoorDash and Uber Eats? Usually, online ordering applications will suggest certain printers to use, or their software also comes with hardware. However, some people may need to purchase a thermal receipt printer on their own.
In any case, here are some tips on how to get started with the proper receipt printer to use with online ordering applications like DoorDash and Uber Eats:
1. Choose a Compatible Thermal Printer
To start, it’s important to choose a thermal printer that is compatible with the online ordering platform you are using. DoorDash and Uber Eats have guidelines for compatible printers, and it’s essential to make sure that the printer you choose meets these requirements. Some of the most popular printers used for online ordering include Star’s TSP100 and mC-Print3 series.
2. Connect the Printer and Set it Up
Once you’ve chosen a compatible printer, you’ll need to connect it to the online ordering application. This typically involves pairing the printer to the tablet or connecting it to the router of your restaurant. The application provider will provide instructions on how to do this. Still, if you have complications, you may also want to consult a professional to ensure the setup is done correctly.
3. Customize the Printer Settings
Finally, you can customize the printer settings to meet your specific needs. For example, you can adjust the font size, add your restaurant’s logo to the printout, and customize the order layout to make it easier for your kitchen staff to read and fulfill the orders.
Online Ordering Solutions: A Quick Guide
Want to know which Star printers are compatible with some of the most popular online ordering applications?
By using thermal printers like Star’s TSP100 series for online ordering apps like DoorDash, Grubhub, and Uber Eats, restaurants can streamline operations and improve efficiency. Orders will arrive faster, print in real-time, and be sent directly to the kitchen.
This lets kitchen staff start orders immediately and ensures customers receive their food quickly. Plus, the improved accuracy and organization of online orders with the proper printers can help reduce errors and improve the overall customer experience.
If you are a restaurant owner and want to start using online ordering applications like DoorDash or Uber Eats, purchasing the correct thermal printer for what you need can streamline operations and help boost revenue.
With the right printer and a little setup, start taking orders from popular online apps and expand your restaurant’s clientele. Just keep in mind you’ll be busy!
Star Micronics has the POS hardware and technology to help keep your business ahead.
How to Get Your Restaurant Ready for Online Ordering
Are you looking for a new way to grow your restaurant business? Accepting online orders keeps you relevant and competitive.
When people hear the term “artificial intelligence” (AI), it might conjure images of futuristic androids or sentient computers from movies such as I, Robot or AI. But while those things are still in the realm of science fiction, AI has become increasingly engrained in the modern technology we now use every day, from our smartphones to our point-of-sale (POS) systems. AI helps consumers and workers streamline their activities and increase productivity.
But what is artificial intelligence? The Oxford English Dictionary defines AI as “the development of computer systems able to perform tasks that normally require human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages.”
Before AI began to appear in retail technology, large-scale monitoring of employees, inventories, transactions, customer purchase histories, or sales was next to impossible due to limited data management and analysis capabilities. Now, your POS system can incorporate AI to generate smart reports and optimize your data into actionable insights.
Those insights may give you a potent competitive edge. In the recent results of 2022’s McKinsey Global Survey on AI revealed that the number of businesses using AI technologies since 2017 has more than doubled. On top of that, the companies that use AI for marketing and other purposes consistently outperform those that do not.
In fact, a recent blog posted by Techjury revealed that the AI market is projected to grow at CAGR of 38.0% from 2021 to 2030, and that 77% of the devices we already use feature one form of AI or another.
By integrating AI into day-to-day operations, companies can:
Boost efficiency by spending less time sifting through vast streams of data from a variety of disparate sources
Focus on what really matters for their business
Speed up time to action
So, what is artificial intelligence in the context of POS technology, and what does it look like for merchants?
AI Combines and Analyzes POS Data with Real-Time Reports
AI and POS software work together to create continuous intelligence. According to the Gartner Glossary of Information Technology, continuous intelligence is “a design pattern in which real-time analytics are integrated into business operations, processing current and historical data to prescribe actions in response to business moments and other events.” It provides decision automation or decision support.
This intelligence involves a variety of technologies, such as machine learning, event stream processing, optimization, and business rule management. Some of the technologies that can help generate better real-time data include:
Facial Recognition: This technology can generate customer profiles, enhance security, track behaviors, and make specific suggestions that improve sales by providing a personalized experience.
IoT-Enabled Sensors: The Internet of Things (IoT) enables communication and data exchange between objects with computer devices connected to the Internet. A smart POS system can utilize electronic shelf labels to track user behavior, update inventory, and complete transactions anywhere in the store through connected sensors. This function prevents long queues with smart scan technology during peak hours or end-of-season sales (EOSS). It also automatically alerts the inventory manager when items are nearly out of stock, prompting timely reorders and preventing disappointed customers.
With these AI technologies paired with traditional POS reports, merchants can take their data strategy to the next level by leveraging predictive analytics to enhance their insights into inventory management, customer marketing, and sales, creating actionable plans.
With more advanced, AI-based reports, you can create SMART (Specific, Measurable, Attainable, Realistic, and Timely) goals and actionable plans. These reports provide managers and owners with information that uncovers deeper insights.
You can take it a step further with AI power that makes recommendations for you. Some AI programs give you insights and suggest the best responses.
Leverage smart insights to discover shopping patterns and preferences, which you can turn into successful sales strategies. For example, the information you gain can help you decide which products to place near each other and where to position the best or most profitable items for higher sales based on buyer behavior reports and foot-traffic heat maps.
Other SMART insights might assist with decisions and strategies, such as:
Generating loyalty programs for preferred customers who visit your store regularly
Placing additional staff in new locations for customer support
Creating electronic displays that change using facial recognition to show products and promotions tailored to a recognized customer’s profile
Optimize Your Business Operations with AI POS Software
Once you have SMART insights and create strategic responses, watch as your operations speed up and become more optimized. You’ll use your reports to take action to eliminate long checkout lines, reduce stock-outs, and enhance the customer experience in-store and online.
Your actions will bring:
More efficient workflows that eliminate redundancies
Streamlined stocking and other in-store maintenance
Automation of previously manual, tedious processes, freeing your staff to devote more attention to customers
So, what is artificial intelligence when paired with POS solutions? It’s the key to true business intelligence.
Get Your AI from a Smart Provider
AI is readily available to merchants ready to invest in their businesses, streamline their processes, and take control of their data. It starts with understanding which AI technology is best for your business needs, gathering and analyzing your data to generate actionable insights, then optimizing your operations.
Get everything you need to utilize AI with your POS system from your trusted POS hardware provider. Star Micronics has been dedicated to innovation for more than five decades. To learn about the latest POS hardware options to improve your business, contact us today.
Check out Star’s full Product Catalog!
Discover the innovative technology solutions Star Micronics has to offer.
Star Micronics presented its latest point-of-sale (POS) hardware solutions and technology at the National Retail Federation’s (NRF) 2023 conference, held in New York City from January 15th to January 17th at the Javits Convention Center.
NRF 2023: Retail’s Big Show is the prime opportunity for the retail industry to cultivate thriving and rewarding business relationships with hardware manufacturers and software solution providers. It’s one of the industry’s largest shows of the year, and we were thrilled to be there.
As usual, the Star Micronics team had a blast, finally coming together with others from all over the world. At NRF 2023, we met and heard from the most prominent changemakers in the industry and dipped our toes into the future of retail.
In addition, we thank everyone who visited us on the trade show floor and our partners who joined us in the booth: Qmatic & Retail Management Hero!
Qmatic is a global leader in reshaping connections between people and services for truly excellent customer experiences.The core RMH software includes a robust set of features to meet the business requirements of a wide variety of retailers.
Star’s NRF 2023 Exhibit
Star was privileged to showcase its products at the trade show, where we had multiple partners with our solutions exhibited in our booth and throughout the trade show floor. As a result, we got to walk around and say hi to everyone we regularly work with (albeit virtually).
This not only gave us the chance to develop more personal relationships with our customers and associates but to exhibit our cutting-edge POS and mPOS solutions as well.
Since the NRF 2022 conference, Star has launched a variety of next-level POS and self-service solutions and was excited to showcase everything at NRF 2023.
The new mC-Label3 with the faster SteadyLAN+, CloudPRNT, & brand-new TetherLAN capabilities – an optimized label and receipt printing solution that does the work of multiple printers in one.
Brand new high-resolution barcode scanners.
The latest mPOP® (mobile point-of-purchase) with direct iOS connectivity: power and data transfer for all-day use.
Both models of the acclaimed TSP143IV; the TSP143IVUE with Android Open Accessory (AOA) support and a USB/LAN dual interface, and the TSP143IVUW with USB-C and dual-band WiFi connectivity.
A kiosk printing solution that uses repositionable linerless label paper, the SK1-311 SK.
The mG-T series of POS scales: the mG-T30 & mG-T60 models; ideal for shops, grocery stores, and farmer’s markets.
The new mC-Label was the definite star of the show!
The versatile mC-Label printer is another Star innovation, combining multiple printing solutions into one. With superior quality, the mC-Label prints on various media, making it much more than a label printer. Able to connect to iOS, Android, and Windows devices, it’s equipped with much faster SteadyLAN+ and introduces Star’s latest technology – TetherLAN & Ultra-C.
TetherLAN allows a connected device (4G & 5G) to share its network connection with the mC-Label. As a result, a CloudPRNT environment is created anywhere.
Ultra-C is a unique 20W USB-C port that works with iOS, Android, and Windows devices. With iOS and Android devices, the printer can also power and charge the device while data transfers between the two.
TetherLAN
Star Micronics is also expecting big things for TetherLAN in 2023 and beyond!
TetherLAN is an innovative Star technology that enables the WiFi service from a tablet or device with an active cellular connection (4G/5G) to share that connection with select Star printers. Simply connect a networked device to the printer via USB, and the printer can now work with integrated web- and cloud-based POS software.
This premium technology works with iOS and Android devices and is available on the mC-Label and select mC-Print series printers (to be announced later this year).
The mPOP®
The latest mPOP (mobile point-of-purchase) was also a highlight of the show. It remains the industry’s first hybrid POS solution that combines a cash drawer and printer into one simplified peripheral.
First in the industry hybrid printer + cash drawer – the mPOP (tablet not included).
Compatible with all major operating systems (iOS, Android, Windows, macOS), the latest mPOP offers direct USB-C connectivity with any iOS device, enabling it to charge while transferring data. Because of this feature, the same charging cord that comes with the Apple iOS device can be conveniently plugged right into the mPOP for full communication and power.
New Line of 2D Barcode Scanners
Star’s new scanner line, due out later this year, was also of great intrigue, with many people stopping by to check them out.
They’re Star-branded and available with a higher resolution. Able to read and parse barcodes, including driver’s licenses, these lightweight and sturdy scanners come in desktop, USB handheld, and wireless handheld models.
NRF 2023 Highlights
We at Star Micronics would like to express our sincerest appreciation to everyone who visited us at NRF 2023: Retail’s Big Show. It was a fantastic experience engaging with our customers and associates, establishing new partnerships, and introducing our most recent products and technology.
In case you weren’t able to attend the event, we want to give you some of its highlights:
Web3 + Artificial Intelligence (AI)
Web3 was the topic on everyone’s lips during the show. Holographic displays of products gave customers a way to ‘try before they buy’ without leaving their homes or even handling the product itself.
Artificial Intelligence was also a popular subject. Business owners can take advantage of the value of data and AI to make their retail operations more meaningful.
Climate Change
The state of the economy wasn’t a primary focus; however, a considerable amount of attention was placed on environmental matters. Several voices advocated that businesses should take steps to combat climate change as its effects have already started to be felt and will only increase in severity if nothing is done.
Customer Journeys + Brick-and-Mortar
Developing a more comprehensive customer experience was also discussed, from initial contact through post-purchase. The importance of traditional retail stores and putting the emphasis back on brick-and-mortar stores was also touched upon.
In Closing
Again, we were delighted to have our Latin America team and representatives from Europe and Japan join us at the show. It was an extraordinary opportunity to collaborate and engage with the partners and customers we have cultivated relationships with over the last few years.
In conclusion, NRF 2023 was hugely successful due to our valued customers, partners, and the Star Micronics team. By working together to reach new heights, Star Micronics continues to embody its philosophy, “Always Leading, Always Innovating.”
Many thanks to everyone who attended, and we can’t wait to see you all again next year!
Star will feature its extensive line of innovations at NRF 2023: Retail’s Big Show, including the highly anticipated mC-Label3 and mPOP® solutions.
Somerset, NJ – January 10, 2023 – Star Micronics, a leading manufacturer of mobile, point-of-sale (POS), and customer engagement technologies, is excited to present its latest POS hardware and technology at the National Retail Federation’s (NRF) 2023 conference, held in New York City from January 15th to January 17th, at the Javits Convention Center.
NRF 2023: Retail’s Big Show is the prime opportunity for those in the retail industry to cultivate thriving and rewarding business relationships with hardware manufacturers and software solution providers.
Star has launched a variety of modern POS and self-service solutions since the last NRF conference and will be showcasing:
The new mC-Label3 with the faster SteadyLAN+, CloudPRNT, & brand-new TetherLAN capabilities – an optimized label and receipt printing solution that does the work of multiple printers in one.
Brand new high-resolution barcode scanners.
The latest mPOP® (mobile point-of-purchase) with direct iOS connectivity; power and data transfer for all-day use.
The acclaimed TSP143IV in two models; the TSP143IVUE with Android Open Accessory (AOA) support and a USB/LAN dual interface, and the TSP143IVUW with USB-C and dual-band WiFi connectivity.
A kiosk printing solution that uses repositionable linerless label paper, the SK1-311 SK.
The mG-T series of POS scales: the mG-T30 & mG-T60 models; ideal for shops, grocery stores, and farmer’s markets.
Want to see Star outside of the tradeshow floor? Star hosts a Sunday night reception on January 15th, from 8 – 11 pm: Star’s Rooftop Soiree against the breathtaking NYC skyline!
“Star Micronics has been investing in several areas to help channel partners succeed. Following our ‘Always Leading, Always Innovating’ decree, this includes diversifying and expanding our product offerings and bolstering our supply chain operations and sourcing. Globally, Star has been strategic, expanding manufacturing capacity aggressively… Star is dedicated to providing our channel partners with a full solution suite.”
Mike Hanson, Executive Vice President of Star Micronics America
Star Micronics, a world leader in point-of-sale (POS), has designated a portfolio of printing, secure cash management, self-service, and customer engagement solutions for any retail or hospitality establishment. Embracing the mPOS wave, Star’s SDKs allow developers to utilize Star printers in tandem with Android™, iOS, iPad®, and iPhone® devices to generate receipts, labels, Chit, and tickets. Star Micronics is always leading and always innovating, creating cloud-based printing solutions, including CloudPRNT and Star Cloud Services, with AOA support and MFi connectivity. Star also has a wealth of peripherals, including 2D barcode scanners, scales, tablet display stands, and more. Visit starmicronics.com or follow us on Facebook, Twitter, YouTube, or LinkedIn to learn more.
If you’re a point-of-sale (POS) software developer, you may already know Star Micronics puts all its code onto GitHub. It may have even helped you at one point. Maybe you’ve also helped Star by posting your thoughts there and sharing some great ideas. Or perhaps you’re just starting out and want to learn more about what I’m referring to.
Either way, it’s helpful to know about Star and GitHub. As someone new to software development, I wanted to learn more about GitHub – a decentralized, open-sourced platform where developers can publicly post their code and get feedback – and why Star puts its SDK codes on there to help ISVs, software developers, and the tech community in the point-of-sale (POS) space.
Most of our technology providers already know what GitHub is, but for people new in the space, what is GitHub, and how do you use it?
Mark: So, as far as what GitHub is, I’ll leave that to Josh and Oreo, but I do know the platform is used by developers a lot. They create code in there. If they see any problems with software, they’ll solve them. Guillermo Cubero, our Product Integration Specialist, was the one pushing for us as a company to get on GitHub because he found it useful.
Then Star Micronics started putting our SDKs on GitHub, our CloudPRNT, Native iOS, and Android, so it’s important. It is something a lot of developers use. It’s basically a platform where you can communicate with developers, ask questions, get questions answered, and support each other. So, it’s like a developer community app, right guys?
Oreo: Yep.
Josh: Yep. That’s correct. I mean, essentially, in the world of development, this is an essential tool to use. GitHub is one of the bigger Git that they have – there are many different types of Git – GitLab is one of them, I use that also, but GitHub is one of the bigger ones. As far as development goes, it’s like a portfolio, in a way, for a developer to have. It’s where all the code source is pushed. You can edit it.
Also, the great thing about it is you can have other developers collaborate with your code source in case someone needs to edit or improve features on it. They can ask to edit it or suggest edits, and you can approve that. So, it’s one of the most important tools for a developer to have. As Mark mentioned, Star Micronics must be on it because nearly all of our clients who are developing applications use it. We refer them to our GitHub and they can review our code or our SDKs whenever they need to.
Mark: And to give you a scope of how big GitHub is, there are over 94 million developers on it, and over 4 million organizations use it (at the time of this post), so it’s huge.
How does GitHub work? Is it kind of like Wikipedia for code? Say, Josh writes code and puts it on there. Can anyone go on and edit it, or do you need to approve it as the original poster?
Josh: Good question. It’s open source, so almost everyone has access to it. If I were the owner of a code and someone wanted to edit it, depending on how I had the setting (whether public or private: if it’s public, anyone can see it; if it’s private, it’s only allowed by me, or whoever I choose to see it) so, if someone wants to edit that, they’d have to request approval for it. Then, the original poster can review the updated code, see how it works, and if they approve it, it becomes part of the code.
Is the original code still on there?
Josh: Yes. Think of it like the base of a car. It needs wheels. So, if I start with the frame of a vehicle and someone wants to add a wheel they made, they will request to add it. Then, I would need to approve their wheel. Once I approve it, you will have both the frame and the wheel together. You can add to or edit the original code, but it needs to be approved.
Mark: It may not be maintained by the original person who put the code up there, but it’s still there. And viewers can see the changes.
GitHub is safe to use, right?
Josh: Absolutely! It allows developers to collaborate on projects. It lets you upload your codebase so other developers may use what you’ve built. It’s also a platform for sharing self-made projects or projects you’ve worked on. It’s like a portfolio of work, but everyone can build upon it.
So, it definitely sounds helpful and valuable to software developers. But how would you describe the benefits of Star Micronics being on GitHub? Not only the benefits for us as a company but for ISVs and technology providers as well?
Mark: One benefit developers get from our GitHub page is that they can see our source codes and read and participate in discussions about them. So they can reach out to us, ask us questions, or ask about specific features. And, as a company, we get a lot of ideas from that.
We may make changes because of a discussion with a developer, or maybe a developer has an idea – hey, I want to do this, I want to do it in a different way – and that can give us some ideas, too. We can make changes and get feedback from developers, which helps us improve our source code. Many benefits come from these discussions and input from other users.
Oreo or Josh, have you had any situations where a developer brought ideas to you?
Oreo: Yes! One of the greatest benefits we get from GitHub is the ability to fix bugs. While we release our SDKs for iOS, Android, Windows, and others, there are different ways to create applications on those platforms.
Here’s an example using one of our recent SDKs, the React Native SDK. Most people use Expo, which is like a wrapper to ensure the application works on iOS and Android. However, with our React Native SDK, it wasn’t working with Expo. That was a bug that needed to be fixed, and it was a developer in the community who brought it to our attention. After seeing that on GitHub, we tested it on our end and worked with the developers at Expo to create a solution that everybody could use. Then we published that update on GitHub and let everyone know that the bug was fixed.
So, different people use the code in different ways. On GitHub, you can bring up a bug, and we’ll take a look at it, fix it, and update it. That way, everybody can use the solution Star provides however they want to on every platform and framework. That’s one importance of GitHub.
So, GitHub helps make our codes more accessible to people. It allows ISVs and technology providers to communicate with us directly to solve problems for more people.
Oreo: It also makes the developmental process easier because, on the GitHub discussion page, people already put examples of how they got specific things to work. For example, the TSP100 is a graphic-only printer, and the TSP650 supports text. That’s one thing you can find on our GitHub: how to print an image to the printer.
While we have examples in the SDKs, some developers still have issues. However, there’s a good chance someone has already posted a solution on GitHub. So when you have an issue, you don’t have to start racking your brain because someone else has already posted what you need. You just had to look at it and implement it into your application. Having that community on GitHub reduces development time.
Is there anything new coming to GitHub that you may know of?
Oreo: Well, we had the StarPRNT SDK, and now we have the StarXpand SDK. Both SDKs are on GitHub, but we also explain how to upgrade from StarPRNT to StarXpand on GitHub. So, having that easy transition on there is new. The StarXpand supports more frameworks, and there are examples of how to upgrade on GitHub so that most of the functions don’t break when you do so.
Josh: And to add to that, there are how-to’s on GitHub in terms of installations. So, for anyone who wants to go break it down, there are step-by-step instructions on how to use our code.
So GitHub makes things smoother, so developers don’t waste their time.
Josh: It’s a collaborative platform for almost everybody to use our code. And in the process, as we go through trials and tests, it also helps to improve our code.
Would most developers know to go to GitHub for Star SDKs and APIs?
Oreo: Usually, when we’re on an initial call with an ISV, we provide them follow-up messages with links to GitHub. We can also send ISVs links to issues that have already been resolved on GitHub.
So, it’s part of the onboarding process.
Oreo: Yes. We let them know we have GitHub when we bring them on board.
Mark: As soon as Star Micronics began on GitHub, we migrated our SDKs and APIs over to its one central location where everybody has access. We duplicated what we have on our website onto GitHub, where most developers would go anyway.
GitHub sounds like it’s been an enormous help to Star.
Mark: Huge.
My final question is: for anyone thinking about integrating with Star Micronics or anyone about to start that process, is there anything important you want them to know about GitHub and Star?
Mark: We want to let everyone know to please reach out to the Integration Team with any questions, big or small. Instead of ISVs & developers spending time trying to figure something out, our Integration Specialists like Josh and Oreo may already have the answer. Going to our team first will speed up development time, and when you speed up development time, it drops the costs a lot more for the developer and the ISV, and it just makes the process smoother.
So, please always reach out to Star. We’re always available, and we respond immediately (during regular business hours, Monday through Friday, 9 pm to 5 pm EST). We are here for the ISVs. Star’s Integration Team is here to make their job simpler and more cost-effective and to integrate them with our hardware as quickly as possible. So, please remember to reach out to us for any reason.
Think of Star’s Integration Team first because this is what it’s here for.
Josh: To add something, I recommend looking over our SDKs to see what compatible languages we have written up before developing. Sometimes we don’t have some of the language ISVs use. So that slows down the development process because now they have to review our SDKs and then translate them into their language.
By visiting GitHub, developers can get an idea of “if I’m using JAVA, can I do that with this SDK.” Because there are so many different languages, we may only have options for some of them. GitHub is the go-to platform for seeing what languages we support. If people do that, then development would be a lot smoother.
Mark: For example, we noticed that React was the trend many developers were going to, so we decided to develop React. And we will keep incorporating other programming languages as long as people are using them.
We get those trends from GitHub, from ISVs asking us questions, and that’s how we decide what to come out with next.
Can’t wait to see what that’ll be! Thank you so much for talking to me today. I really appreciate your knowledge.
Mark: Anytime. And, thank you for listening!
Oreo: Thanks, Brittany.
Josh: Always a pleasure. Thanks!
Check out another article:
Independent software vendors (ISVs) and developers devote time, attention, and resources to developing applications that address their markets’ challenges and pain points. An ISV’s success depends on achieving those objectives. However, it is equally important to determine the best way to deliver software to consumers and take it to market.
With the right point-of-sale (POS) tablet software and a well-designed tablet display stand, you can transform a simple tablet into an agile, versatile workstation. POS tablets are gaining traction in numerous industries, including restaurants, stores, boutiques, hotels, and entertainment venues. Their lightweight form, affordability, and ease of use make tablet-based POS solutions popular among small and midsize business owners. A recent study by Statista predicts that U.S. tablet usage will reach nearly 155.3 million units by 2025.
When compared to traditional PC-based systems, POS tablets offer a healthy ROI. Unlike legacy integrated POS systems or terminals, which can cost upwards of $5,000 per unit, tablet-based POS solutions are competitively priced, offering a range of low-cost hardware and software options. They take up less space and give your POS a sleek, modern look and feel.
Having the proper display stand to hold your tablet can not only provide a single secure workspace for your busy store or restaurant, but it keeps your tablet protected as well. Low cost does not mean the POS tablet has no value!
Let’s look at what makes a great tablet display stand:
7 Features to Look for in the Best Tablet Stand
The right tablet stand for your business operations will not only enhance and protect your tablet POS investment but also boost customer experience, enhancing your brand’s appeal. Designs vary, but market-leading tablet stands share fundamental characteristics and are easy to spot.
Secure Tablet Mounting
VESA mounting, an industry standard used by numerous industries and manufacturers, enables a tablet stand to accommodate virtually any type of tablet enclosure that holds the tablet and secures it to the stand. However, there are perfectly fine stands out there that do not use VESA. The key is that the attachment is 100% firm and secure. Otherwise, your valuables will end up on the floor.
Clean Cable Management
Sleek, aesthetically designed tablet stands route cables internally, making a favorable first impression and saving precious counter space.
They do more than make your POS station look clean, however. The best POS tablet stands help protect cables from spills, dust, or other accidents that could cause damage.
Enclosure Option
Tablets should be housed in protective enclosures that also look nice. A universal mEnclosure holds virtually any tablet and enables it to be mounted horizontally or vertically. This way, you can change your tablet without buying a new enclosure.
Compatibility with a Variety of Printers
Many shops and restaurants using tablets for their POS also use POS printers. The ability to support a variety of receipt and label printers increases your point-of-sale tablet stand’s functionality, keeping your tablet safe and protecting and housing your printer.
This adds to a stand’s overall versatility. With your POS hardware in one place, you and your staff manage multiple tasks from a single point of access. It’s better for security and better for the customer experience as well.
Sturdy & Made to Last
An all-steel tablet stand with VESA compatibility can reliably support and protect any tablet, future-proofing your investment.
Easy Installation & Readily Available Support
Installation and use should require minimal effort, with best-in-class technical support if needed via live chat and phone, giving you more time to focus on business priorities.
Business-Boosting Features
Optional configuration settings, combined with easy-to-tilt maneuverability and a customer-facing option, can boost your brand and customer experience. When customers see you have a neat and put-together POS, it gives them more trust in your business overall.
Star’s mUnite Tablet Display Stands
Star Micronics has created the mUnite series of tablet display stands and mounts, the latest addition to its acclaimed mCollection series. The stands and mounts are sleekly designed, highly configurable, and easy to set up and use.
A perfect choice for POS and self-service environments, mUnite stands and mounts include the following key features:
Universal VESA Mounting
Most mUnite stands use universal VESA mounting hardware to support all tablet and computer manufacturers, including the Star Micronics mPOS and mCollection lines. But there are a couple of fantastic tablet display stands that do not. Either way, the hold on your tablet is long-term.
Clean Cable Management
mUnite stands hide wires and cables within their sleek housing while routing power supplies under the counter, maximizing valuable countertop real estate.
Easy to Tilt for Customer Interactions
mUnite stands have excellent maneuverability, making them adaptable to numerous settings and easy to tilt for order review, signature capture, and additional functions.
Supports Two Screens
Many mUnite stands can support additional customer-facing displays as well as horizontal and vertical tablet views, extending and enhancing the mUnite experience.
Discover mUnite
Take back your counter with Star’s sleek and functional mUnite stands. Their clean designs keep your tablets connected and optimized while hiding cables, wires, and power supplies. Enhance your brand and delight customers with purpose-built, aesthetically pleasing mUnite tablet stands.
Discover which tablet stand by Star is right for you:
Your clients are facing some of the most severe challenges they’ve ever encountered. Overhead and labor costs are rising, online competition has increased, customer loyalty is fleeting, and labor is hard to find. Merchants committed to business growth need new solutions to overcome these hurdles – and they need value-added resellers (VARs) and other point-of-sale (POS) solution providers to provide guidance and technical expertise to implement them successfully.
Connected workstations that feature terminals or tablets and stands, printers, scales, and online ordering integration increase productivity and efficiency to help merchants future-proof their IT investments.
Providing and adding value to these solutions can also strengthen relationships with your clients and boost your bottom line as you help them use technology to navigate these challenges and achieve success.
But first, what exactly is a connected workstation?
A connected workstation is a grounding place where POS software connects with multiple hardware devices to create cohesive workflows. Employees or customers can enter and manage orders, purchases, payments, inventory, and more.
In an era where customer expectations and industry demands are continuously evolving, the value of a connected workstation cannot be overstated, as it plays a pivotal role in boosting productivity, optimizing workflow, and, ultimately, driving business success.
The Value of a Connected POS Workstation
Connected workstations have become increasingly vital in the retail and hospitality industries as they greatly help streamline operations and enhance customer experiences. By integrating various devices and applications in one area, businesses can create a seamless, data-driven environment that enables real-time communication, improved order accuracy, and efficient inventory management.
Furthermore, a connected workstation offers a centralized platform for staff to access crucial information, empowering them to make better-informed decisions and provide exceptional service.
Future-proofing these POS or back-of-house workstations can help combat the most significant struggles faced by the hospitality industries:
Online ordering management
Labor shortages
Delivery automation
New payment methods
Let’s dive into each of these issues:
Online Ordering and Delivery
Online ordering and delivery have become necessary to compete in the hospitality industry. By implementing these solutions, your clients can improve cash flow; however, it requires a range of new software and hardware solutions for effective management.
A backend-connected workstation, including printing solutions for labels and receipts for third-party delivery services, can help a restaurant organize these operations, ensuring every customer receives accurate, on-time orders. Additionally, a solution like CloudPRNT gives employees managing online orders and delivery the freedom to print from any location in the restaurant by communicating directly with web-based POS applications.
Find out more about the benefits of creating connected POS workstations by downloading the rest of our free ebook:
The Future-Proof Technology You Need To Create Connected Workstations For Your Industry
Discover how future-proof technology can create optimized workstations to keep your business ahead of the competition.
This helpful serial cable kit comes with everything needed to attach select Star barcode scanner models to POS systems built with personal computers.
Somerset, NJ – December 9, 2022 –Star Micronics, a leading manufacturer of mobile, point-of-sale (POS), and customer engagement technologies, is now offering a serial cable adaptor for select models of its 2D barcode scanner line. This cable adaptor allows retailers and business owners using PCs as part of their POS systems to enjoy all the same features and benefits of Star scanners.
Thanks to its simplicity, the RS-232 standard has been commonly used in computer serial ports and is still widely used in industrial communication devices. With an ear always toward its audience, Star has now made it easy for anyone using a legacy POS system to attach Star’s desktop and handheld wired scanner models.
With a variety of uses in retail, warehouse, hospitality, shipping, and more, Star’s IP-rated scanner line includes desktop, handheld, and wireless handheld models. They’re built tough and drop-resistant (up to 1.2m) with high-powered CPUs to increase efficiency and productivity. With Star’s cost-effective solutions, users get high-performance 2D barcode scanners for the price of 1D.
This new serial cable adaptor and kit is currently available for Star’s BSH-HR2081 handheld USB wired scanner and BSD-FR4080 high-resolution desktop scanner.
Star Micronics, a world leader in point-of-sale (POS), has designated a portfolio of printing, secure cash management, self-service, and customer engagement solutions for any retail or hospitality establishment. Embracing the mPOS wave, Star’s SDKs allow developers to utilize Star printers in tandem with Android™, iOS, iPad®, and iPhone® devices to generate receipts, labels, Chit, and tickets. Star Micronics is always leading and always innovating, creating cloud-based printing solutions, including CloudPRNT and Star Cloud Services, with AOA support and MFi connectivity. Star also has a wealth of peripherals, including 2D barcode scanners, scales, tablet display stands, and more. Visit www.starmicronics.com or follow us on Facebook, Twitter, YouTube, or LinkedIn to learn more.
