One of Star Micronics’ most impactful objectives is to provide customers with products and services that meet their needs today and anticipate the tech trends of tomorrow. We listen to stakeholders, explore options, and develop with the overarching goal of making businesses more efficient. This is Star’s spirit of “always leading, always innovating.”
Based on feedback from our customers and partners, and maintaining our position at the forefront of the industry, we’ve identified several tech trends gaining momentum as we head into the second half of 2025. I’m sharing this information to help our partners prepare to meet growing demand and to assist our customers in staying on track toward reaching their business goals.
Take these five tech trends into account to finish 2025 strong and set the stage for a successful 2026:
1. Migration to Cloud Printing in Retail & Hospitality Systems
This year’s tech trends align with the rapid shift toward cloud-first, host device-agnostic ecosystems. Point of sale (POS) software and backend platforms are increasingly cloud-based, driving demand for cloud-managed printing and peripheral solutions.
To support our customers, we are launching a new, fully managed cloud printing solution. StarIO.Online eliminates the need for local infrastructure. Businesses can host their print jobs on secure Star servers, monitor their devices remotely, and manage updates from a single dashboard. Managing printing in the cloud complements businesses’ increasingly cloud-based computing environments with streamlined workflows and increased efficiency.
2. Rising Demand for Multi-Function Printers & Modular Hardware
Tech trends reflect businesses’ desire to simplify device fleets and reduce complexity by upgrading to single devices that can support multiple use cases. Printers are now available that do it all, from printing receipts and chits to sticky and die-cut labels. A single device allows businesses to optimize space, control costs, and increase flexibility, which has particular benefits in QSR, fast casual, and retail environments. We’ve designed our mC-Label series printers to meet this demand and give businesses the flexibility to easily build multifunction printers into their workflows.
In addition, today, even small printers come with all interfaces in one device. The printer can now be tethered to a USB or Ethernet connection, be connected wirelessly through Bluetooth or Wi-Fi, or be connected to a local or cloud based network, all with the same printer. What’s better than making the right choice? Not having to choose at all.
3. Growing Focus on Sustainable Printing & Compliant Media
Sustainability is no longer optional — customers expect it. There’s rising demand for linerless labeling to reduce waste and Prop 65-compliant paper in response to evolving state and regional regulations. Prop 65 in California mandates warnings if products contain harmful chemicals, such as BPA/BPS, which are found in traditional printer paper. Although it’s now the law in California, other legislatures are likely to follow suit. Along with transitioning to sustainable printing to help protect the environment, compliance is driving a shift in how businesses select print media, partners, and hardware.
4. Shift Toward Loyalty-Focused, Value-Added Channel Partnerships
Solution providers want more than discounts. They want programs that support joint marketing, loyalty incentives, and true collaboration. The partner ecosystem is evolving beyond pure pricing to strategic partnerships that help both sides grow.
To support our channel partners, Star is reimagining its Empower Program to accommodate the business models of our reseller and ISV partners. We’re introducing a loyalty program that rewards our partners with marketing funds to help them grow their businesses. Our updated program will support trade show attendance, help create customized campaigns, and deliver content that meets our partners’ go-to-market strategies.
5. Transition to More Agile, Scalable Distribution
While businesses plan to update printing technology to enhance operations, channel dynamics are more critical than ever. With last-minute deployments, multi-location rollouts, and complex integration timelines, distributors and vendors that can deliver speed, flexibility, and stock availability have a significant competitive edge. Star is uniquely positioned to offer our products through the largest, most innovative, and efficient distribution channel.
Don’t Pass By This Opportunity
For many business leaders, summer is the time for a break from the day-to-day. But it’s also a great time to take stock and course correct, if necessary, to keep your business moving in the right direction. Businesses have the opportunity to increase efficiency with cloud printing, operate more cost-effectively with multi-function printers, and operate more sustainably with eco-friendly paper and linerless labels. Star channel partners (and potential partners) can meet that demand by providing products from Star’s portfolio and collaborating more closely with us to market their businesses.
Join us in always leading, always innovating in 2025 and beyond.
Written by Christophe Naasz, Director of Business Development at Star Micronics America.












