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  • The SMB Guide to Retail Promotions

    The SMB Guide to Retail Promotions

    The weather is getting warmer and school’s almost over for the year. SMBs are shifting gears for summer months, lining the shelves with warm weather merchandise. Customers are ready for some fun in the sun, but they’re looking for deals to affordably stock up for summer camp and trips to the beach.

    E-commerce sales have outpaced brick-and-mortar store growth, but effective retail promotions will help you compete with online goliaths. It’s important to focus on your existing customer base because marketing experts agree that it’s less expensive to retain customers than it is to acquire new ones. How much exactly? According to the Harvard Business Review, it ranges from 5 to 25 times more expensive to attract a new customer than it is to generate repeat business.

    Brick-and-mortar stores still have the upper hand over online competitors when it comes to instant gratification and the face-to-face service experiences that shoppers crave. Supercharge these advantages by combining them with effective retail promotions that draw in foot traffic, giving customers can’t-miss reasons for wanting to shop in your store.

    1. Discount Promotions

    It’s natural to think that the easiest way to give sales figures a boost is to run discount promotions however, it’s important to ensure there’s enough long-term value to justify the short-term discount. Bundling is a great way to encourage shoppers to spend more money. Couple related items for a discount—for example, purchase a beach towel and get a bottle of sunscreen for 50% off. Partnering less popular items at full price with discounted best sellers is a smart way to move inventory quickly while still earning a profit.

    2. Utilize “Free” in Your Promotions

    Free items or small “tokens of affection” can go a long way toward making shoppers feel their business is appreciated. Customers are more likely to return to your store if they feel they are being rewarded for buying items they need or value, so “buy one, get one free” can inspire shoppers to stock up. This is especially effective for special event-related merchandise that’s headed for the markdown bin after the season is over. Retail promotions such as “purchase a $100 gift card and get a $10 gift card free,” are also popular because consumers feel like they are getting a bonus with their purchase.

    3. Coupons, Coupons, Coupons

    Coupons are a great way to get people to try new products at a lower price, and if the product lives up to expectations, pay full price the next time. In addition, coupons like “spend $50 and take $10 off” give people an incentive to buy a few more items to reach the $50 goal, and let the shopper choose which items to purchase. Merchants can use their POS solutions to reduce the cost of printing coupons by generating offers in-store. Printing coupons on receipts allows you to reach a higher percentage of shoppers because you can be sure the customer receives it, and it gives your sales associates an additional opportunity to engage customers before they leave the store.

    4. Limited-Time-Only Retail Promotions

    Discounts or items that are only available for a short amount of time creates scarcity and a sense of urgency to purchase. For example, flash sales that happen between certain hours will force people to purchase in that time frame. Daily deals give the perception that the deal will last only as long as the items are in stock. Use these tactics to your advantage with summer deals.

    Although the retail landscape is competitive, SMBs can employ smart retail promotions to help attract new shoppers and retain their customer base. Coupons, free products, discounts, and limited-time-only sales can make an already-great, in-store shopping experience too irresistible to pass up.

    Star’s PromoPRNT allows you to easily customize promotions that print directly on receipts.



    PromoPRNT

  • How to Choose the Right POS Scale for Your Application and Industry

    How to Choose the Right POS Scale for Your Application and Industry

    If you’re in the market for a new POS scale, consider these points to help you make a smart choice for your business.

    POS scales are used in different types of businesses that charge for items by weight, including supermarkets, self-service restaurants and buffets, butcher shops, candy stores, health food markets with bulk bins, cannabis dispensaries, and more. From a pound of cold cuts to a cup of frozen yogurt, scales measure the weight of a customer’s purchase and calculate the price accurately.

    Scales ensure you are not over- or under-charging customers and assist with inventory tracking at your store or restaurant. Running a business that charges based on weight is impossible without a properly calibrated scale, so make sure you choose the one that best takes care of your needs.

    If you’re in the market for a new point of sale (POS) scale, consider these points to help you make a smart choice for your business.

    • Application: Why do you need the scale? Before you purchase POS scales, identify how they’re going to be used and what you need to weigh. Is it fresh produce in a supermarket, bulk candy, and meat or items like mail and packages? Are most of your products heavy or light? Large or small? Identify the types of items you need to weigh and use that as a starting point.
    • Accuracy: How accurate do you need the measurements to be? Scale accuracy is important because it tells the customer they are receiving the exact amount of product they’re paying for. An accurate scale also ensures that the retailer is receiving the correct payment. Across the U.S., every state has its own agencies and departments that regulate scales and inspect them for accuracy. Some states may require a yearly inspection, while others are inspected less frequently. Make sure the scales you purchase will meet requirements for accuracy.
    • Capacity: What is the largest possible load you need the scales to handle? If you own a candy store or a supermarket, would anyone ever purchase 500 pounds of candy? It seems unlikely, so if you’re a purveyor of sweet treats, the scale’s capacity can be lower. For a butcher weighing large pieces of meat, or a UPS shipping store, however, a scale with a higher capacity would be in order.
    • Environment: Where will this scale be used? Choose a scale that’s durable enough for your business. If it is meant for high-volume use weighing food products, choose a hygienic scale designed for easy cleaning. Also, consider where the POS scales will be used. Are there extreme temperature variations? Are there disruptive vibrations, interference from other electronics, or even air currents that could affect the scale’s accuracy? Choose the type of scale with the right features for the environment.
    • Installation and calibration: Choose the location for your POS scales carefully, because you shouldn’t move them around once they’ve been installed. Connect the scale to your POS system so it can be set up and calibrated properly. Scales that are used daily will need frequent calibration to maintain accuracy and stay in compliance with local weights and measures laws.

    Business owners who sell items by weight need an accurate scale to protect their customers and their business. If you’re looking for a new scale for your store or restaurant, be honest about your needs, how accurate it needs to be, where it will be set up and how often it should be calibrated. Taking time to understand your business’ requirements for POS scales and the options available to you will result in a greater ability to provide excellent customer service and to manage inventory down to the ounce—or less.

    Available for Free: Scale Buyer’s Guide



    POS Scales

  • 4 Ways to Use Offers, Coupons, Discounts and Deals to Drive Revenue and Customer Loyalty

    4 Ways to Use Offers, Coupons, Discounts and Deals to Drive Revenue and Customer Loyalty

    At Star Micronics we’re a POS tech engagement company obsessed with adding value to retail stores and small businesses. We became a leading global manufacturer of mobile point of sale (POS) and customer engagement technologies through many years of building simple-to-use and reliable products such as receipt printers. In 2017 we created innovative partnerships at  Star Micronics Cloud (formerly called Star Cloud Services) which have helped solidify our position with tens of thousands of independent business users and hundreds of thousands of devices sold.

    Today we want to present to you how to use promos, discounts, coupons, and deals to generate ROI and increase basket size at your store and local business. Creating offers cheaply that engage customers at the POS and at the time of sale is key for developing memorable offers that lead to repeat customers and long-term customer loyalty.

    1. Create Promos Easily on Receipts

    The physical receipt is now a key marketing real estate in 2018. With the advent of our solution called PromoPRNT, you can easily create ads at the POS that quickly and efficiently create marketing campaigns on your store’s best deals, offers as well as QR-code-based coupons.

    With Promo Maker and Promo Manager, retailers can create in-store ads on receipts that convert shoppers and get eyeballs with the greatest ROI and also improve word-of-mouth benefits for your small business. Since PromoPRNT allows for the customization of the offer, receipt-based promos can drive revenue 24/7 automatically with POS ads. The solution is available to registered users on the Star Micronics Cloud.  

    sophatar-webinar-screen-e1574796452796

    Source: screenshot from Sophatar Webinar hosted by Star Micronics.

    2. Sync Digital Signage with Post and Receipt Data

    Sophatar is a Digital Signage startup with whom we have created an innovative solution with Sophatar® POS Signage™.  Easy-to-install digital screens help increase basket size, enabling retailers to produce more ROI from their top selling products. This means that through a simple software subscription, small businesses can easily create discounts, promos, and deals that integrate with POS data from Star Printers, directly and automatically creating contextual and dynamic signage that shoppers can see at physical locations.

    This essentially enables any retail or hospitality business to implement professional digital signage that’s smart and can easily integrate with mobile coupons and loyalty cards, with no need for customers to install a mobile app. This not only creates customer loyalty, through engaging customer experience in-store but also deals that shoppers cannot resist. As the offers are generated and displayed, based on existing sales data, the best selling items can be displayed, driving higher revenues and increasing average basket sizes at your location.

    3.  Mobile Loyalty Offers Paired with Seasonal Campaigns

    For promotions and loyalty offers that sync with a retailer’s Email and SMS marketing campaigns, it’s essential to onboard top customers into a customized loyalty program. From here, retailers and brick-and-mortar stores can drive ROI from events, seasonal campaigns, free product giveaways, birthday messages and other strategic discounts where loyalty points can drive in-store traffic.

    Automated customer communications inside loyalty programs build and strengthen existing relationships with a retailer’s best shoppers. Thirdshelf is the ideal software for independent retailers to accomplish this:  

    • Creating a loyalty program out-of-the-box
    • Segmenting customers and tracking loyalty analytics
    • Automating Email and SMS marketing offers

    Nurturing high-value customers can drive revenue and increase customer loyalty through tailored and highly segmented marketing campaigns that reach the smartphones of shoppers.

    4. Creating an Omnichannel Loyalty Experience

    In an era when retailers need to create customer experiences in-store, at Star Micronics we believe that creating immersion in-store at the POS — via promos on receipts, via digital signage and mobile that can all work together to create promotions whose benefits stack, generating ROI at physical locations and increasing sales.

    This is also a seamless loyalty strategy that is affordable even for retailers who operate from a single physical location. Secondly, the offers created via PromoPRNT, Sophatar® POS Signage™ and Thirdshelf complement different touch-points of the customer journey that create irresistible offers while boosting customer loyalty.

    What the three solutions mentioned all have in common is that they exist to help retailers automate marketing at their retail location and at the POS, in-store, and via mobile, to create the best customer engagement at the lowest cost.

    Yes, really.

    Coupons are still the top-performing marketing and promotional tools for businesses. Learn more in our free eBook.



    Download eBook

  • 5 Reasons Why SMB Retailers Should Use Easy Coupon Design Software for Promotions

    5 Reasons Why SMB Retailers Should Use Easy Coupon Design Software for Promotions

    Customers love a good deal—40% of shoppers will switch products to use a coupon, while 60% of mobile coupon users are willing to change brands to cash in a promotion. Discounts and free products are a great way to build brand loyalty and thank customers for their business. However, running a coupon campaign isn’t inexpensive. The good news is merchants can reduce the cost of coupon design software by generating offers on receipts and engaging customers at the point of sale (POS) terminal.

    For retailers who prefer to create visually appealing printed coupons to distribute to a wider audience, there is easy-to-use coupon design software that is an easy-to-use alternative to shelling out money for a more expensive campaign.

    1. Quick and easy coupon design

    Retailers can use their POS systems to generate coupons and surveys on the receipts they already distribute. Merchants can choose from coupon design software templates, promotions and surveys to customize their receipts, giving them the ability to advertise and run promotions at their checkouts.

    Coupons should include a few simple elements to be effective.

    • The store’s logo and a picture
    • Easy-to-read text that conveys the intent
    • A call to action that tells people how to redeem the coupon
    • The retailers address, phone number and webpage

    1. Remote promotion management across locations

    If you want to generate a coupon or survey via receipt, owners and managers can use the tools in their POS. Simply choose a template, customize it and then send the settings to the printers. The coupon design software can be deployed to every store printer from your desk, home or another computer.

    3. Customer communication

    Your receipt can be a direct channel of communication with your customers. Train staff to highlight coupons or offers and tell customers about them before they leave the store. A customer satisfaction survey that invites feedback is also a valuable tool. Surveys can help you understand your customers’ needs and evaluate employee performance.

    4. Customer retention and loyalty

    Issuing coupons or discounts is a great way to generate goodwill with your customers because it makes them feel their business is appreciated. Customers are more likely to return to your store if they feel they are being rewarded for buying items they need anyway, even if they can get it online or at another store for less.

    5. Increase profit margins

    Printing coupons and brand messaging on customer receipts allow you to reach a higher percentage of shoppers for less money than a print or digital campaign. And unlike a print or email campaign, you can be sure your target audience receives the message or coupon. This is especially effective if you are looking to introduce a new product or service—the 2K17 Valassis Coupon Intelligence Report revealed that 86% of people said that they were persuaded to purchase a new product because they had a coupon for it. And once people try something at a discount and like it, they are more willing to pay full price in the future.

    Coupons are a great way to add value to your customers and make them feel appreciated. Retailers that print and distribute coupons on receipts can save money on marketing and reap the same benefits of a costly digital or print campaign. Leverage the easy-to-use coupon design software that is available to you.

    Discover Why You Shouldn’t Underestimate Coupons as a Promotional Tool in our Free eBook!



    Download eBook

  • Star Micronics and Elo Partner to Provide a Modernized All-In-One POS Solution

    Star Micronics and Elo Partner to Provide a Modernized All-In-One POS Solution

    Somerset, NJ – May 8, 2017 –Star Micronics, leading provider of point of sale and proof of transaction technology, has announced their partnership with Elo, a global supplier of touchscreen solutions, to provide a new all-in-one POS hardware bundle for point of sale. This solution combines the Elo I-Series for Android and Windows tablets with a flip stand that houses a Star Micronics TSP100III, TSP650II, or TSP700II thermal printer. This bundle provides a perfect solution for hospitality, enterprise stadiums, and other environments where space saving and durability are essential. The flip stand is designed to seamlessly transform your point of sale into a self-service kiosk solution or a customer-facing display, and is ideal for small counter spaces with integrated cable management.

    “Elo and Star recognize that demand is growing for POS solutions with mobile architecture combined with the configurability of traditional POS systems,” said Sonal Apte, Senior Director of Product Management at Elo. “With this new mPOS platform, customers can instantly transform a traditional POS station into a self-service countertop kiosk that integrates a best-in-class Star printer, an EMV payment device, and a barcode scanner into one seamless design.”

    The all-in-one POS bundle allows users to print receipts using their choice of WLAN, LAN, Bluetooth, and USB connectivity with Star’s TSP100III or TSP650II thermal receipt printers. In addition, Star’s TSP700II offers a solution for receipt and label printing with the I-Series tablet and stand. With high-speed printing, “drop-in and print” paper loading, and a receipt de-curl mechanism that allows receipts to print smooth and flat, Star Micronics’ printers are easy to use in fast-paced environments.

    “Star Micronics is very excited about this new partnership and can expect this bundle to gain a lot of popularity in the hospitality and retail markets,” says Christophe Naasz, Business Development Director of Star Micronics. “There has been a major increase in the use of tablets in these markets over the past few years. Star Micronics and Elo have worked together to create a POS bundle that still has a sleek and compact look, but provides a durable solution for high-volume point of sale environments.”

  • Star Micronics Teams Up with MunchOn to Provide Restaurant Online Ordering Service

    Star Micronics Teams Up with MunchOn to Provide Restaurant Online Ordering Service

    Somerset, NJ – March 27, 2017 – Star Micronics, leading provider of point of sale and proof of transaction technology, has announce that MunchOn, a new online ordering platform, has added support for the TSP650IIcloudPRNT. MunchOn recently launched their solution to combine a point of sale and online ordering platform that sends orders directly from the cloud to the TSP650IICloudPRNT receipt printer.

    Star Micronics’ TSP650IICloudPRNT thermal printer will retrieve and print orders from any online service integrating Star’s communication protocol. With MunchOn, restaurants can set up their online ordering service for customers to order either online or through their mobile phone, and the TSP650IIcloudPRNT will print the order in restaurant directly from the cloud. MunchOn specializes in helping these restaurants by giving them the ability to market, receive and fulfill online orders to increase revenue.

    “The Star TSP650IIcloudPRNT was the perfect fit for our restaurant online ordering platform,” says James Russo, Co-Founder of MunchOn. “Once integrated, we had the solution working in restaurants only one day later. We were able to work with restaurants who had never even considered online ordering before, and help them grow their business with the MunchOn and Star Micronics solutions.”

  • Star Micronics & eHopper Services, LLC Partner to Provide POS Hardware Solutions

    Star Micronics & eHopper Services, LLC Partner to Provide POS Hardware Solutions

    Somerset, NJ – Nov 2, 2016 – Star Micronics, the global industry leader in POS printer solutions, has announced that eHopper Services, LLC, a technology company who builds the eHopper POS — a mobile point of sale system designed for small businesses in need of streamlining operations and fostering efficiency, has certified Star’s TSP100III and TSP650II desktop receipt printers, and SM-T300i mobile printer.

    With this integration, Star Micronics products will be offered to customers alongside eHopper, giving them access to the best POS printers on the market today. Customers can now sign on with eHopper with confidence and reassurance, knowing that both products have been integrated for optimal usage and performance together.

    Star Micronics has been building and providing merchants with point of sale printers for nearly 40 years. Their printers are built to very high standards, are of top quality and are known for their reliability and ruggedness even after years of usage. These accomplishments have made Star Micronics the leader in the POS printer industry, and a prominent feature on store countertops worldwide.

    Printers currently integrated for use with eHopper POS include:

    • TSP100IIILAN – An Ethernet-enabled thermal receipt printer that fits any small business that needs to print receipts for their customers
    • TSP650IIBI – For those who do not wish to contend with Ethernet cables, this model features Bluetooth technology for better connectivity
    • SM-T300i – Used by merchants and managers that are on the go and need their equipment to be rugged and durable, yet reliable and efficient

    eHopper Services provides point of sale and management software to small business around the world, offering features and functions that benefit businesses by streamlining operations, increase performance and provide their customers with service that keeps customers returning for more. eHopper features include:

    • Multi-store support with order management, inventory assessment, and employee control featuring time clocks and transaction records
    • Report generation that gives managers a transparent view of all daily operations, inventory changes, customer information and transaction data
    • Cross-platform compatibility on Android tablets, Windows tablets and PCs, as well as the Poynt mobile POS terminal
    • Offers fast transaction processing using cash, credit/debit cards, EMV chip, and NFC payments such as Apple Pay and Samsung Pay
    • Easy to use software with an intuitive interface that anyone can learn how to use in very little time, minimizes errors and miscalculations

    “Our integration with Star Micronics creates a win-win for both of our companies, but the benefits to our customers are what means to most to us,” says Gary Khabinski, CEO of eHopper Services, LLC. “Not only are we able to synergize our products and efforts, we more importantly provide our customers with the complete point of sale solution they need to do business, and do it efficiently.”

  • Americaneagle.com, Star Micronics and HMS Ferries Partner to Build Ticketing Solution

    Americaneagle.com, Star Micronics and HMS Ferries Partner to Build Ticketing Solution

    Bainbridge Islan, WA – August 26, 2016 – A partnership between Americaneagle.com’s Transportation Technology Partners, Star Micronics and HMS Ferries, Inc. has revolutionized the ticketing process for Pierce County Ferry.

    HMS Ferries, the ferry operator for Pierce County Ferry, recently commissioned Americaneagle.com to create a ticketing system that would increase boarding efficiency and allow customers to purchase tickets online or from their mobile device. Americaneagle.com partnered with Star Micronics, provider of the mPOP™ Mobile Point of Purchase Solution hardware, installed inside the ticket booth and operated by the HMS Ferries staff, in developing an innovative software application offering more ticket purchase options.

    The new ticketing solution allows customers to purchase QR-code tickets on their smartphones, online, or at the ticket booth at the Steilacoom Terminal. The team will also be launching a smart card system in the near future, leveraging the smart card expertise of Infineon Technologies, to further modernize the ticketing process and use the CIPURSE™ open security standard. Infineon will also be providing technical support to Americaneagle.com for the smart card implementation. These new ticketing solutions enable a quicker boaridng process and reduce cash handling, while ensuring security.

    Chung Chung Tam, Senior Vice President at Americaneagle.com, has over 26 years of transit fare payment experience and is the ex-Chair for some of the American Public Transportation Association (APTA) committees. Considered one of the foremost U.S. experts as a member of the ISO TC204/WG8 committee to develop transit fare payment standards, Tam was instrumental in the success of this project.

    Tam commented:

    “Americaneagle.com has a vast amount of experience working with businesses across the entertainment and transportation industries, and experience implementing an outstanding account-based fare payment solution. We are very pleased to have found the ideal hardware partner in Star Micronics, and had a great experience working with both Star and HMS Ferries to implement a ticketing system that has really revolutionized the boarding process for Pierce County Ferry.”

    Matthew Miller, Vice-President of HMS Ferries, commented:

    “Other ticketing systems we evaluated were static, while Americaneagle.com provided a system that grows and adjusts as the market changes… In summary, Pierce County Ferry is now operating the most sophisticated ticketing system in the maritime industry.”

    Jon Levin, Product Integrations Manager at Star Micronics commented:

    “We are very proud to have been part of such a successful project. The new ticketing system is very efficient, easy to use and showcases the mPOP™.”

    Americaneagle.com’s Transportation Technology Partners, Star Micronics and HMS Ferries, Inc. are ready to build on their successful partnership; the team already has their next few projects planned, including the introduction of an innovative solution for the entertainment industry and amusement park world. They will be co-exhibiting their solution in November 2016 at the International Association of Amusement Parks and Attractions (IAAPA) Attraction Expo in Orlando, Florida.

  • What’s Next for Cannabis Retail?

    What’s Next for Cannabis Retail?

    Cannabis legalization is not just creating more business opportunities for recreational dispensaries, but for the point of sale industry as well. Star Micronics has found ourselves rapidly gaining popularity among the cannabis point of sale market and are looking forward to what lies ahead.

    First, it’s important to consider the fact that the legal cannabis market is growing quickly with no intention to slow down. The legal cannabis market was worth an estimated $7.2 billion in 2016 and is projected to grow at a compound annual rate of 17%. This is more than 8 times the growth rate of the beer and liquor store market in the U.S.

    While the cannabis market is growing, there are still issues with marijuana businesses and traditional banking, which means it has mostly been a cash-only industry. While this can serve as an inconvenience for those who frequent recreational cannabis dispensaries, it helps us point of sale folk to keep in the market by providing receipts printers and cash drawers for these businesses. With more states beginning to legalize recreational marijuana use, we can predict that more people will begin to heavily invest in this market, and smaller dispensary businesses will soon be able to fold into larger companies.

    In addition to the issues that cannabis businesses face with banking and financial services, recreational marijuana dispensaries are required to practice “seed to sale” tracking compliance. For those unfamiliar with this term, the “seed to sale law” requires every marijuana producing plant to be tracked through each stage of its life, from cultivation to the point of sale.

    With this in mind, software developers are working to create point of sale systems that help dispensaries to easily manage their seed to sale tracking, as well as perform other daily functions that your average retailer would need. For this detailed and complicated task, there is simply too much risk of human error for dispensaries to not use a retail management solution. This is where we begin to see the cannabis market booming in the point of sale industry.

    So, what can we predict for the future of cannabis retail?

    In the recent U.S. election, California, Massachusetts, Maine, and Nevada all passed measures legalizing recreational marijuana. While there are still tax and licensing provisions that will not take effect until January 2018, we can expect a major growth in legal marijuana sales, with California forecast to dominate the market. California, being the oldest medical cannabis state and the largest cannabis consumer population, is predicted to reach $7.6 billion in annual marijuana sales by 2020.

    Similar to the online ordering trend among restaurant take-out and delivery services, we may be looking at the future of remote ordering for cannabis sales. California delivery startup, Eaze, has procured more than $25 million in multiple rounds of funding in the hopes of being the largest provider of on-demand cannabis delivery.

    With the advances of technology and innovation in legal cannabis sales, Star Micronics is very excited to continue to provide support for this emerging market and see our partners grow along the way.

  • 4 Reasons to Use Bluetooth Technology in Restaurants

    4 Reasons to Use Bluetooth Technology in Restaurants

    In the restaurant business, one of the most important things to do is to keep your customers satisfied. One can do this by making sure their customers are receiving the correct order and in a timely fashion, but by also making sure that their staff is equipped with the technology to provide customers with a unique and satisfying experience. By enabling Bluetooth point of sale technology, restaurant owners can take their customer experience to the next level by creating a smoother workflow for employees, and a convenient way for customers to order and pay. Here are the top four benefits of using Bluetooth POS technology in your restaurant.

    1. Simple Set-up

    One of the biggest benefits of using Bluetooth point of sale technology in your restaurant is the simple set up. With Bluetooth enabled receipt printers, users can eliminate the need for messy cables, and simply pair their tablet or mobile device with the Bluetooth printer to easily print kitchen orders or receipts. Another benefit of wireless Bluetooth over WiFi connectivity for your point of sale is that you no longer have to worry about outages due to network connection issues.

    2. Table-side Service

    By pairing a tablet or mobile device with your receipt or kitchen printer, this allows for servers to take customer orders right there at the table and send the orders directly to the printer. Restaurant owners and managers no longer need to worry about the server forgetting to enter the order after taking it, because it is all being done in real-time. Additionally, Bluetooth POS technology allows restaurants to equip each table with their own tablet device, so customers can sit down and order as they please without needed to wait for their server in a busy restaurant.

    3. Improve Order Accuracy

    By enabling table-side service in your restaurant, you are ensuring improved order accuracy. As the server is taking the customer’s order, they can simultaneously send the order through the point of sale system to the kitchen for preparation. This means that there will be less miscommunication between the customer and the server, and between the server and the kitchen staff. There is less chance of there being missing item from the order or having an order placed incorrectly. The server can also remember to upsell add-ons or suggest a new item, because the full menu is right there in front of them as they enter the customer’s order. This not only improves customer satisfaction, but can result in an increase in revenue for the restaurant owner.

    4. Pay at the Table Capability

    When providing the convenience of table-side ordering to your restaurant guests, it is important to compliment that with table-side payment capability. Ordering and paying for food either online or through a mobile application is quickly gaining popularity, and consumers are now looking for this same convenience when dining out. With pay at the table capability, customers can simply swipe their card and receive their receipt right at the table, or pay through a mobile app offered through the restaurant without having to wait for the server to bring the check, return to collect the payment, and then print the receipt. Again, allowing customers to pay at their own convenience will help to increase customer satisfaction and allow restaurants to get more tables in and out more quickly, resulting in a reduced wait time and increase in revenue.

    Sabor POS and Star Micronics provide a point of sale solution for restaurants that utilizes Bluetooth technology in order to guarantee total workflow efficiency and an increase in customer satisfaction. Learn more about Sabor POS and their support for Star’s TSP100IIIBi, TSP650II BTi, and SP700 BTi printers, and the all-in-one mPOP™ peripheral for restaurants.

    Download our success story here: Star_Castrillo_Case-Study