Author: Heidi Orpilla

  • Star Spotlight – NRF 2020 Edition: Erply

    Star Spotlight – NRF 2020 Edition: Erply

    NRF is a wonderful show for multiple reasons – it’s where over 40,000 retail industry professionals gather to share ideas, build partnerships, and experience the year’s latest technology. Speaking of partnerships, one of Star’s favorite reasons for being at Retail’s Big Show is the dedicated time we give to catching up with our many retail software partners.

    In today’s blog post, we will explore what one our valued partners, Erply, is up to in 2020, and how they are working with Star. Learn more about our partnership in the below video interview filmed at NRF 2020 and stay tuned for even more partnership interviews in our upcoming Star Spotlight NRF 2020 Edition blog posts.

    What Does Erply Do?

    Erply started as an award-winning Seedcamp entry in 2009 –hence its name, ERPly!– and was officially founded in 2010. Since its establishment, Erply was designed to create B2B customizations for small to medium-sized businesses, resulting in a highly in-depth inventory management platform.

    Today Erply has grown into a successful company that processes billions of annual transactions and supports over 100,000 stores across the globe in over 15 different languages.

    Erply’s cloud-based, full-featured point of sale solution has helped us become a recognized leader in the retail POS space. Erply POS serves retailers large and small, and is well-known for its:

    • Comprehensive POS features
    • World-class API
    • Highly secure servers
    • Personable customer support
    • Mobile applications

    Flexibility has always been a key feature of Erply, and its expertise in creating highly customized solutions comes from its team of veteran developers who have years of experience building specialized business solutions.

    Source: https://erply.com

    What are Some of Erply’s Key Products?

    Designed for enterprise retail, retail franchise, and more, Erply’s products can be grouped into several categories:

    • Point of sale: Erply’s cloud-based POS is powerful, easy-to-use, and works online and offline. Features include employee timeclock, layaway sales, cash in or out, in-store pickup orders, recent sale lookup, stock and price lookup, returns and refunds, and more.
    • Inventory management: For large and small businesses alike, Erply’s inventory management solutions include product information management (PMI), inventory transfers, stocktaking, matrix products, supplier management, stock replenishment reports, and more.
    • CRM: The power is in the customer data. Erply’s retail CRM has what it takes for retailers to develop long-term customer relationships, and includes customer information, a loyalty program, and customer grouping.
    • Multi-store management: Perfect for chains, Erply’s multi-store management solutions help retailers set up store locations, manage pricing, create promotions, manage employees, track store activity, and more.
    • Sales management: The key to retail success lies in well-managed sales data. Erply’s back office technology allows retailers to easily create sales quotes and orders, manage order fulfillment, and handle invoicing and payments workflows.
    • Reporting: Erply provides its customers with fully customizable reports, for sales, inventory, and more.
    • API: Erply’s API is simple to use, and allows businesses to easily integrate with other applications, creating a true omnichannel retail experience.

    What’s New with Erply in 2020?

    One of the biggest differentiators for Erply in 2020 is its ability to integrate with customers’ existing tech stacks, whether it’s a CRM, ERP, or an e-commerce platform. This integration ability ensures Erply can provide a true all-in-one system, making retail operations much easier and more efficient.

    What Star Products Does Erply Integrate?

    Erply currently integrates the Star Micronics TSP143III, mPOP™, SM-S230i, and mC-Print2.

    TSP143III

    TSP143III

    High-speed printing (250mm/s)
    Easy setup across all models
    Lightning connection for simultaneous charging and data transfer
    Compatible with Star Micronics Cloud Services

    mPOP

    mPOP All in One Mobile Point of Sale

    Compact and sleek design
    Printer – cash drawer – scanner – device stand
    Compatible with iOS, Android, and Windows
    Two cash drawer options: vertical bill (4 bill and 6 or 8 adjustable coin slots) and flat bill (4 bill and 4 or 6 adjustable coin slots)

    SM-S230i

    SM-S230i

    2-inch portable printer with compact, lightweight design
    Bluetooth 2.1 + EDR / USB 2.0 full speed
    Barcode/graphics printing supported
    Magnetic stripe reader

    mC-Print2

    mC-Print2

    2-inch thermal printer
    Sleek, compact, connected
    Bluetooth, USB, Lightning, LAN, CloudPRNT
    SteadyLANÂŽ technology (mCP21LB)

    Stay tuned for our upcoming NRF 2020 Star Spotlights, coming soon. In the meantime, learn more about how Star and our partners have teamed up to provide solutions by browsing our Success Stories.

    Browse Success Stories

  • Star Spotlight – NRF 2020 Edition: Appetize

    Star Spotlight – NRF 2020 Edition: Appetize

    NRF is a wonderful show for multiple reasons – it’s where over 40,000 retail industry professionals gather to share ideas, build partnerships, and experience the year’s latest technology. Speaking of partnerships, one of Star’s favorite reasons for being at Retail’s Big Show is the dedicated time we give to catching up with our many retail software partners.

    In today’s blog post, we will explore what one our valued partners, Appetize, is up to in 2020, and how they are working with Star. Learn more about our partnership in the below video interview filmed at NRF 2020 and stay tuned for even more partnership interviews in our upcoming Star Spotlight NRF 2020 Edition blog posts.

    What Does Appetize Do?

    Since being founded in 2011, Appetize has quickly become the leading enterprise cloud point of sale (POS) and management platform trusted by the world’s highest volume businesses.

    Our mission is to enhance the guest ordering experience while making operations more efficient and productive. We provide all the benefits and flexibility of the cloud including easy deployment, scale-up, reconfiguration and upgrade capabilities, with our enterprise capabilities such as centralized management and real-time reporting.

    As the technology hub for commerce, we’ve connected our ordering technologies which include POS terminals, handheld devices, self-service kiosks, mobile and online ordering, with best-in-class application and technology integrations. We’ve simplified the transaction process in order to drive financial performance, improve guest experience, and future-proof operations.

    Today, Appetize powers many well-known Fortune 500 companies and enterprises to process billions of dollars annually across multi-unit restaurants, sports and entertainment properties, education campuses, convention centers, theme parks, travel and leisure sites, and more. Headquartered in Los Angeles, California with offices across the United States, our team of experts help Appetize users modernize and scale their business.

    Source: https://appetize.com/

    What are Some of Appetize’s Key Products?

    Appetize’s portfolio of offerings is broken down into three categories: Software, Hardware, and Solutions.

    • Software: Appetize’s software solutions “transform the way your staff and guests interact with robust front and back of house software products that solve operational and ordering challenges.” These offerings include: point of sale, self-service kiosks, mobile and online ordering, and back of house management.
    • Hardware: Designed to increase revenue and customer satisfaction, Appetize’s hardware products (including Star) are reliable and industry-leading, and include self-service kiosks, terminals, handheld devices, and more.
    • Solutions: Appetize specializes in offering solutions to quick-service restaurants, traditional restaurants, and retail. These cloud-based solutions help businesses streamline operations and increase profits.

    What’s New with Appetize in 2020?

    Appetize has been the leader in the enterprise stadium and arena technology market for years. This looks like the technology supporting the ability to feed 20,000 fans a meal within a 20-minute span of time. Now, in 2020, Appetize is taking that experience and extending its enterprise solutions to the multi-unit retail and QSR marketplace.

    “We’ve really grown our footprint to have great partners like Star to help enable us and provide us a rock of steady, reliable technology that still innovates and drives forward with the new footprint and the new sleek look and feel, but still the same core reliability. It’s great to be aligned, we love our partnership with Star.” – Brian Whitney, Vice President, Sales, Appetize

    Which Star Products Does Appetize Integrate?

    Appetize currently integrates the Star Micronics TSP654II, TSP654IISK, TSP143III, SM-S230i, and TUP500.

    TSP654II

    TSP654II

    High reliability and performance
    High-speed printing (300mm/s)
    Swappable interfaces: serial, parallel, USB, LAN
    Bluetooth and AirPrint connectivity available

    TSP654IISK

    TSP654II

    Repositionable, linter-free thermal label solution
    Improves order accuracy up to 99%
    Liner-free yields 60% more labels per roll than diecut
    80mm and 58mm paper support

    TSP143III

    TSP143III

    High-speed printing (250mm/s)
    Easy setup across all models
    Lightning connection for simultaneous charging and data transfer
    Compatible with Star Micronics Cloud Services

    SM-S230i

    SM-S230i

    2-inch portable printer with compact, lightweight design
    Bluetooth 2.1 + EDR / USB 2.0 full speed
    Barcode/graphics printing supported
    Magnetic stripe reader

    TUP500

    TUP500

    Kiosk printer with modular design for easy integration
    220mm/s print speed
    Adjustable print width (42mm – 82.5mm)
    Optional bezel, presenter, large paper roll holder, and more

    Stay tuned for our upcoming NRF 2020 Star Spotlights, coming soon. In the meantime, learn more about how Star and our partners have teamed up to provide solutions by browsing our Success Stories.

    Browse Success Stories

  • The Evolution of Printer Software Technology to Cater to mPOS

    The Evolution of Printer Software Technology to Cater to mPOS

    Point of sale (POS) is no longer limited to the traditional, fixed model. Merchants have tried and proven the benefits of mobility. They can complete payment transactions in-aisle or tableside, and set up additional checkouts for line busting. In addition, they can enhance the customer experience at their establishments by providing sales associates and wait staff with information on products and menu items, promotions and sales, and even the customer’s purchase history or loyalty program activity.

    While POS has gone mobile, so have label and receipt printers, as well as the point of sale systems they operate with. Mobile printers or mobile point of sale systems can help reduce labor time and costs of in-aisle and shelf labeling. Mobile point of sale also provides mobile receipt printing both in-store and beyond, at pop-up shops, and other outdoor sales and dining venues.

    Today’s mPOS solutions can be both lightweight and easy-to-use, are capable of printing receipts and labels with a variety of media, and can even assist businesses with their marketing strategy. Mobile POS peripherals can connect with mobile devices such as tablets or mobile phones using cabled, Bluetooth, or wireless network connection. They can also receive print jobs directly from the merchant’s network, or third-party online ordering and scheduling applications.

    From a printer software perspective, however, mPOS has created new challenges. With merchants using a variety of devices for POS functions, printing is no longer as simple as plugging in a printer that’s designed to work with the POS terminal to print receipts and other materials such as labels, tags, forms, or coupons.

    As your mobility initiative grows, you may encounter challenges to printing what you need, when and where you need it. Here are three common challenges merchants face with mobile printing and the solutions that will help you overcome them.

    Download the Full eBook: “How Printer Software Technology is Evolving to Accommodate mPOS”

    Illustration of Software

    Challenge 1: Printing from an iOS, Android, or Windows Native App

    With most legacy applications, many POS printers and printer brands could be used by just installing the right Windows driver. Since iOS and Android operating systems do not have a print engine to support drivers, the printer functions need to be integrated inside the POS software, thus limiting the choice. Fortunately, these companies have usually integrated the best of breed printers which make for an easy choice.

    Solution: SDK Integration

    A software development kit (SDK) helps software engineers or developers to speed up the process to support special features (like printing) in software applications. The printing SDKs needed to create applications are usually available for developers to download from the printer hardware manufacturer. For example, iOS applications traditionally use Objective-C or the Swift programming language, while Android uses Java.

    An advantage to SDK integration is that the application your software engineer or developer creates can give you more complete control of printing, such as adjusting print formatting, controlling the cash drawer, or checking the status of the printer. It also enables additional, innovative features to be added to the print application such as digital receipts and other cloud services.

    Another huge advantage is that an SDK provides a foundation for developers to build on. Without it, each developer would have to build the basics themselves, which can be especially complicated when working with multiple printers.

    The modern SDKs provided by printer manufacturers are designed to be powerful while also being simple to integrate – adding printing capabilities may only require a few lines of code.

    Solution: AirPrintÂŽ

    Star Micronics’ AirPrint technology allows retailers to continue to use the simple print method that they are used to. Apple has certified Star Micronics’ TSP654II AirPrint as the first and only AirPrint receipt printer, and has also certified the Star Micronics TSP847II AirPrint, which can print labels, tickets, forms, barcodes, and graphics. Modern and flexible, this new technology is beneficial to integrators as well.

    For ISVs, using Star Micronics’ AirPrint technology is the easiest and fastest way to integrate a printer with Apple software. The TSP654II AirPrint and TSP847II AirPrint work immediately after setup and are the perfect fit for the occasional print job. With Star Micronics’ Apple-certified printers, Mac and iOS developers now have another option in addition to the StarPRNT SDK, giving them more flexible printer control.

    Learn More About Star Micronics StarPRNT SDK

    Challenge 2: Managing Online Ordering and Scheduling

    Online ordering and scheduling have made a huge splash in the global marketplace. In particular, the hospitality, salon/spa, medical, and service industries have been highly effected. Customers choose to order food and schedule appointments online primarily for convenience. Online ordering and scheduling help to simplify the process, ensure accuracy, keep costs transparent, reduce human error, and more.

    This new wave of Cloud-based orders and requests presents a new set of challenges to those in effected industries – and all of those challenges revolve around having a reliable, functional mPOS and chit printer. Businesses need a printer that can promptly receive and alert staff to online orders and requests, and that is compatible with today’s modern, ever-changing online applications.

    Solution: CloudPRNT

    Star’s CloudPRNT technology is the answer to online ordering and scheduling pain points. A remote printing technology specially designed for Web-based POS printing, CloudPRNT is scalable, quick to integrate, easy to deploy, and even allows Cloud-connected control of peripherals.

    Platform-independent, CloudPRNT is compatible with the industry’s top online ordering and scheduling applications. CloudPRNT, which automatically detects and pulls Web-based orders and requests, requires no SSL certificate, has no exposed network ports or special firewall settings, and is compatible with any programming language or operating system.

    Star Micronics CloudPRNT

    Challenge 3: Printing from a Web Browser Application

    Advanced Web standards, such as HTML5, give developers the ability to build Web-based applications with nearly the same level of features as native (local) applications. Web applications have the added advantage of allowing live, automatic updating so that customers always have the most up-to-date version of the software since the application lives in the cloud.

    If the POS software is Web-based, the issue isn’t which mobile device the application is running on. Most Web-based solutions are device agnostic: if the device can connect to the Internet, it can usually use the application. In this case, it’s necessary for the printer to receive data directly from the Web-based application.

    Solution: WebPRNT

    Star’s JavaScript-based WebPRNT technology allows complete control of any Star WebPRNT Ethernet interface printer. Developers can use Star’s JavaScript library and Builder API to integrate a Web-based application with a WebPRNT printer. In addition, this functionality can be extended to Bluetooth printers by using the WebPRNT Browser with little to no changes.

    Learn More About WebPRNT

    Want to learn about the last 3 challenges? Discover how to successfully market to target audiences, continue to use legacy applications with newer hardware, and more in our free eBook.

    Download eBook

  • 3 Ways to Help Your Customers Increase Restaurant Foot Traffic

    3 Ways to Help Your Customers Increase Restaurant Foot Traffic

    There are over 660,000 restaurants in the United States alone. That’s a lot of competition, and you may find your restaurant customers are facing related challenges: how do they differentiate themselves and grow sales? In a society filled with so many options for nearly every type of cuisine, and with seemingly limitless dining options available through smartphone apps, how do you help them increase foot traffic in their restaurant?

    Growing a restaurant business during this digital transformation doesn’t have to be complicated. There are a few key ways you can help your restaurant customers increase foot traffic – and lucky none of them are too complex. They do, however, require an understanding of the restaurant’s specific needs and target audience. Read on to discover how to help grow your customers’ business through leveraging online ordering, delivering a top-notch experience to diners, and growing a digital presence.

    Browse Star’s Restaurant and Kitchen Solutions

    1. Help Them Leverage Online Ordering

    In the last decade, nearly every aspect of the world has gone online – you can buy almost anything online, you can hail a cab from your smartphone, and you can do the majority of your banking from a mobile device – and the restaurant industry is no different.

    Online ordering for food is a huge market. For instance, did you know that digital ordering and delivery have grown 300% faster than dine-in traffic since 2014? Simply put, to keep up and grow restaurant foot traffic, your customers need to be active on at least one online ordering platform. Taking advantage of the millions of people using online ordering is a great way to expand your restaurant customer’s clientele from those who already know and love the restaurant, to brand new diners.

    It might sound like a complicated process but helping your restaurant customers get online can be simple. First, the restaurant should choose whether they want to be present on an online ordering app (like Grubhub, Uber Eats, DoorDash, etc.) or if they’d like to have an online ordering system integrated into their website – or both. When choosing a service, restaurants should consider the ability to customize and brand their system, the ease of integration, any associated fees and costs, and whether marketing support is offered.

    Another important component of online ordering to think about is the technology behind the solution. By choosing an online ordering service that is integrated with Star Micronics, you can rest assured you have reliable, easy-to-use, and high-quality hardware on your side. For example, CloudPRNT technology (which is available on the mC-Print2, mC-Print3, TSP654II, TSP743II, TSP847II, and SP742) allows the printer to directly communicate with the online ordering service server, meaning there is no need for an additional tablet, software, or SSL certificate at the local level. The printer simply automatically retrieves and prints online orders from any service integrated with Star’s communication protocol. CloudPRNT is compatible with receipt, label, linerless label, and kitchen printers, meaning the options for streamlined printing are endless.

    Discover how Star helped one Asian fusion restaurant group leverage online ordering and save nearly $10,000 along the way.

    Customer-Paying-at-POS-1080x7202. Give Them the Tools They Need to Deliver a Top-Notch Customer Experience

    “Have it your way.” Does that slogan ring a bell? Like one notorious QSR brand once said, to grow restaurant foot traffic, establishments should encourage customers to enjoy their dining experience on their own terms. One good reason for this is that if you aren’t offering a personalized, convenient experience, someone else most certainly is.

    So, what does a top-notch customer experience look like? Here are a few examples:

    • Convenience: We are living in the era of convenience. Diners want to order exactly what they’d like, in a quick and seamless fashion. To cater to this preference, your restaurant customers should consider implementing self-service kiosks, which not only provide a positive guest experience but also have been shown to increase profits. Another modern convenience that diners are coming to expect is mobile payment opportunities, such as paying at the table.
    • Reliability: Downtime is a bad time. If your systems go down thanks to an unstable network connection, that means lost time, lost money, and potentially lost business, which is the opposite of what your restaurant customers are looking to achieve. Avoid the stress of downtime by helping your customers choose reliable, connected restaurant point of sale (POS) hardware. For example, Star’s mC-Print2 and mC-Print3 includes SteadyLAN™ technology, which provides wired Ethernet service to an iPad connected to a networked printer via the Lightning cable. A stable connection means more money, more happy customers, and more restaurant foot traffic!

    3. Encourage Them to Grow A Digital Presence

    In addition to offering online ordering, in order to grow its foot traffic, your restaurant customer should also be sure to maintain an active website and social media accounts. A website can be useful for customers to browse a menu in advance, share the restaurant with friends and family, check business hours, and more. Social media is useful in several ways: it can give restaurants a public personality, provide diners with a “behind the scenes” look at food preparation, and promote upcoming specials. In a nutshell, the average American spends 5.4 hours a day on their smartphone. Take advantage of it! Catching a person’s attention online can certainly lead that person through a restaurant’s doors.

    Together, offering online ordering, delivering a stellar dining experience, and maintaining an active digital presence can help your restaurant customers grow their foot traffic. Contact Star Micronics now to learn more about how we can help you make your restaurant customers’ goals come to life.

    Are your customers ready for online ordering? Find out now!

    Download eBook

  • Star Micronics Partners with Flash Order to Transform the Cafeteria Ordering Experience

    Star Micronics Partners with Flash Order to Transform the Cafeteria Ordering Experience

    Cafeterias play an especially important role in hospital and university settings, providing students, patients, and staff members with quick, nutritious meals to keep them energized throughout the day in a setting where cooking your own food is not a viable option.

    Contra Costa College in San Pablo, CA has a student population of about 6,000, and it is not uncommon for its campus cafeteria to serve up to 10% of the student population at once during busy hours. Kaiser Permanente Vacaville Medical Center in Vacaville, CA has a population that sits at around a hefty 15,000 and its cafeteria serves a large number of patients, staff members, and guests daily.

    Flash Order provides a digital self-order platform for hospitality environments, with a special focus on cafeterias like those in Contra Costa College and Vacaville Medical Center. As a self-order kiosk app, Flash Order makes it easy for cafeterias to provide a fast customer experience and a streamlined, accurate ordering process.

    Free Self-Service Kiosk Resources

    The future of many industries lies with self-service solutions. That’s why Star Micronics is offering free online ordering resources for resellers and software developers who are helping customers future-proof their businesses with self-service solutions.

    The Challenge

    Recently, cafeterias have been under mounting pressure to save on operating expenses due to the rising costs of labor and food. They are also faced with rising consumer demand and increased competition, making it imperative to deliver fast service and positive customer experiences.

    In the past, cafeterias relied on written paper tickets to fulfill orders, however, this came at a cost. Handwritten orders can be difficult to read, and it is easy for front-of-house staff to miss modifiers, sides, and other items as they are given when it takes longer to write the order than it takes for a customer to dictate it.

    These handwritten ordering processes resulted in too many errors.

    For cafeterias, this can lead to major losses in profits from food waste when orders need to be re-made, as well as decreased consumer trust and a poor customer experience. Order errors not only delay the customer that placed the order, but all the customers in line behind them. In a hospital or university setting, cafeterias serve hundreds of customers in a short time frame, so order errors are a major issue.

    The SolutionmC-Print3

    Cafeterias require a technology upgrade to handle the new challenges facing the industry today, and Flash Order answered the call. They developed a self-order kiosk app that can streamline the ordering process and reduce order errors. Many cafeterias have implemented the kiosk app and seen improvements in the ordering process.

    Recently, Flash Order partnered with Star Micronics, which provided a robust lineup of printing options suitable for any cafeteria or self-ordering environment to reduce order errors and combat environmental challenges that make it difficult to rely on digital tickets.

    The collaboration between Flash Order and Star Micronics provided self-order kiosks and integrated printers for both Contra Costa College and Kaiser Permanente Vacaville Medical Center.

    The solution is designed to be a “plug-and-play” solution to reduce downtime during installation. With Flash Order, customers can simply download the app, log in with their Square credentials, and build their menus with Flash Order’s proprietary menu editor.

    The entire installation took less than two weeks to go live at the college. Training was made simple by the intuitive and user-friendly app interface on the Flash Order app.

    The Results

    Flash-Order-Case-Study-Hospitality-ImageryThe Star Micronics mC-Print3 printers with CloudPRNT have replaced handwritten tickets with printed tickets, which are far more reliable and easier to read. Every item the customer selects is added to the ticket with 100% accuracy, so kitchen staff is always aware of modifiers, sides, and preparation instructions that customers request on the kiosk.

    The self-order kiosk has significantly reduced average customer wait time. Now, more customers can place orders at a single time, and no time is wasted handwriting customer orders on paper tickets. Sales totals are automatically calculated by the kiosk as customers enter, so front-of-house staff can process transactions much quicker.

    Because of this, labor costs can be reduced as labor can be redistributed to order prep stations, helping fulfill orders even faster. However, in some locations, the need for labor increased due to the higher number of orders being placed in a shorter time frame.

    The Flash Order kiosk also assists with upselling and cross-selling, increasing average ticket size, and giving customers a better view of all available menu offerings. Cafeteria operators and managers have the ability to change menu information across all locations simultaneously and remotely with the app, which helps to streamline menu management.

    Overall, the Flash Order solution has increased total sales by about 16%-20% on average, with the medical center’s cafeteria in particular having seen an increase in sales by about $4,000 to $5,000 worth of orders per day.

  • How Back of the House Restaurant Technology is Evolving

    How Back of the House Restaurant Technology is Evolving

    There’s no doubt about it: people love to dine out. In fact, there are over 1 million restaurants in the United States alone, and it’s estimated that those restaurants produced $863 billion of sales in 2019. At the same time, the hospitality industry is undergoing the same digital transformation as nearly every other industry: for example, online ordering is growing 300% faster than in-dining spend!

    To accommodate these advancements, back of the house restaurant technology is evolving to keep up. Read on to learn more about the transformation taking place in kitchens around the world – and how it’s not as complicated as you think to keep up with modern hospitality trends if you choose the proper back of the house restaurant technology.

    Download Restaurant Brochure

    Restaurants across the world are being prompted to streamline their operations to meet the demands of today’s latest hospitality trends. These new technologies include online ordering, self-service kiosks, and other updated kitchen technology. Let’s explore each trend and how your restaurant (or your customer’s restaurants) can adapt to take advantage of these opportunities.

    Online Ordering

    One of the most prevalent technological changes to the restaurant industry is online ordering. Did you know:

    • 31% of consumers say they use third-party delivery apps at least twice a week.
    • 67% of customers who have placed an order online will visit the restaurant more frequently versus those who have not.
    • Restaurants that utilizes an online-ordering system are able to grow their delivery revenue 30% more than those who do not.
    • Millennials order takeout via an app or website more than any other age group, with 79% of Millennials doing so in the last year.
    • Two-thirds of consumers say that they are more likely to visit a restaurant if they have previously ordered from them online.
    • Partnering with an online ordering service is a great way to reach new customers – one service has claimed that 92% of its orders come from entirely new customers.

    So, what does a restaurant need to do to accommodate online orders? The first step is to choose a third-party online ordering service. Some popular options include DoorDash, Grubhub, Uber Eats, and more (Star is partnered with all three of those – and is proud to partner with nearly every other online ordering service provider, as well).

    Partnering with an online ordering service can be very straightforward. Most simply ask that the restaurant provides information about itself and uploads its menu, and then the service provider will send out the necessary equipment to get started.

    Many services allow the restaurant to either use its own drivers or leverage on-demand drivers, and some may even include special perks like professional photoshoots, marketing opportunities, website tools, and more.

    Considering back of the house restaurant technology when choosing your service provider is of utmost importance. Be sure to choose a service which provides a feature-packed printer that is:

    • Full of Connectivity Options: Star’s printers include multiple connectivity options including:
      mC-Print2-and-mC-Print3
       Star’s mC-Print2-and-mC-Print3
      • CloudPRNT: CloudPRNT allows the printer to communicate directly with the online ordering service’s server, which means no need for an additional tablet, software, or SSL certificate at the local level. Enjoy all the benefits of online ordering without additional hassle and clutter!
      • SteadyLANTM: Star’s mC-Print series features SteadyLAN, which allows for direct data transfer between Apple iOS devices and the printer via the Lightning cable. For the first time ever, enjoy direct ethernet connectivity to iOS devices from the wired ethernet port of the printer.
      • USB Hub: Star’s mC-Print series also features a USB hub which allows for connectivity of up to three peripherals, like 1D and 2D scanners, cash drawers, line displays, kitchen buzzers, and more.
    • Durable: The kitchen can be a messy place. A good rule of thumb is to choose a printer that is IPX2-rated, meaning it is splash-proof and insect-proof.
    • High Performance: Choosing a high-quality and high-performance printer will serve you well in the long run. Look for a printer with a high print speed (like 250mm/s), a high print resolution (203dpi), and a simple user experience.

    Download eBook

    Self-Service Kiosk Orders

    Arguably, the second most popular trend emerging in the hospitality market is self-service kiosks (it’s estimated that 41% of the industry is now using kiosks) – and for good reason. There are many benefits for both the customer and the restaurant when it comes to self-service kiosks:

    • More Sales: Customers spend more money when they order from a kiosk, thanks to kiosks prompting them with options such as additional toppings, which can add up over time. In fact, McDonald’s has seen a 20% increase in drink orders alone since implementing kiosks!
    • A Better Customer Experience: Implementing kiosks means shorter lines and enhanced order customization and accuracy for your customers. Additionally, your employees can spend more time giving customers a high-quality experience since they won’t have as much pressure to quickly process all of the orders.
    • Cost-Efficient: On top of making more money, you’ll avoid the time and money that is wasted when orders need to be re-made due to inaccurate manual order-taking.

    It may surprise you, but you can implement self-service kiosk technology without making big changes to your current restaurant operations! If your staff is trained on processing printed kitchen tickets, it’s possible to keep your back of the house operations the same –you can keep them by choosing a connected kitchen printer that can retrieve digital orders. Save time, money, and keep your workers happy by keeping your back-of-house processes the same.

    Download Brochure

    SK1-311 Kiosk Printer   Star’s SK1-311 Kiosk Printer[/caption]

    Star is proud to partner and integrate with many of the industry’s leading kiosk manufacturers. With a large variety of kiosk printers designed to meet different kiosk styles and requirements, there’s a good chance we have the right kiosk solution for you. Please contact our sales team to learn more, whether you’re a kiosk manufacturer searching for the right printer, a reseller or ISV looking for the right solution to offer your customers, or a restaurant on the hunt for a kiosk solution to meet your specific needs.

    Other Updated Kitchen Technology

    There are even more modern advancements happening in restaurant kitchens besides online ordering and kiosks. One example? The kitchen buzzer.

    Star mC-Sound Kitchen Buzzer
       Star’s mC-Sound Kitchen Buzzer

    Modern kitchen buzzers – like the Star mC-Sound – include many new features like:

    • High quality sound (89dB)
    • Easy-to-use, pre-recorded melodies
    • The ability to record custom user speech
    • Compatibility with Windows, iOS, and Android SDKs
    • The ability for the sound converter tool to be integrated
    • And more!

    Back of the house restaurant technology is evolving – but you may be surprised how easy it can be to update your existing technology and take advantage of today’s trends, which can add more money to your bottom line and create a better customer experience.

    Whether you want to offer online ordering, deploy self-service kiosk technology, or more, be sure your new processes are backed by high-quality hardware featuring future-proof connectivity options and integrations with your favorite service providers. Always leading, and always innovating, Star is proud to offer a portfolio of back of the house restaurant technology designed to meet today’s needs.

    Contact Star Integration Now

  • Star Micronics Launches SteadyLAN™ for iOS to Provide Reliable Network Access for iPad POS

    Star Micronics Launches SteadyLAN™ for iOS to Provide Reliable Network Access for iPad POS

    An industry-first solution to support stable store operation with one simple cable connection

    Somerset, NJ – Jan 13, 2020 – Star Micronics, a leading global manufacturer of mobile, point of sale (POS), and customer engagement technologies, is excited to announce SteadyLAN, an industry-first solution designed to provide power and network access to iPad POS through one Lightning cable connection.

    SteadyLAN is a patent pending technology available on certain mC-Print Series printers.  It provides wired Ethernet service to an iPad connected to a networked printer via the Lightning cable (iOS10 or later required). SteadyLAN is available on the following mC-Print models: mCP21LB, mCP31L, and mCP31LB.

    Star-SteadyLAN-Technology-Final-withoutlogo-1080x625

    For locations where Wi-Fi connectivity is not possible or unreliable, this new technology is a world-first, providing the stability of a cabled LAN connection for iPad POS systems. By connecting the SteadyLAN-compatible printer to the Internet via wired LAN and connecting the printer and an iPad with a Lightning-USB cable, the iPad can use the Internet without Wi-Fi communication. At the same time, the iPad can communicate with the printer via Lightning USB and can simultaneously be charged from the printer.

    “We’re incredibly proud to announce SteadyLAN, as it will make unstable Wi-Fi signals a thing of the past,” said Jon Levin, Director of Product Management at Star Micronics. “We expect this new solution to greatly improve business operations in retail and restaurant POS settings, mobile ordering, and more.”

  • 8 Features Kiosk Manufacturers Should Look For When Choosing Kiosk Printing Mechanisms

    8 Features Kiosk Manufacturers Should Look For When Choosing Kiosk Printing Mechanisms

    People love to use self-service kiosks in almost every setting—parking garages, airports, restaurants, stores and entertainment venues. This reliable, consistent technology is empowering consumers to enter orders themselves in a restaurant, check into a hotel without waiting in line, or check out their own groceries in a supermarket.

    The kiosk industry is thriving, and research shows that shoppers, diners and travelers love the control of doing things themselves. Despite the shift, the basic premise of every kiosk transaction is the same: enter the data, pay (if necessary), and obtain take away collateral, whether it’s a receipt, voucher, ticket or other use.

    Kiosk manufacturers have a lot of components to fit inside an enclosure, and it can get pretty crowded in there. Among all of the internal components, the printer that produces the take away collateral is critical to the kiosk’s success. A printer that jams, drops receipts on the ground, or frequently runs out of paper renders the kiosk undesirable for end users. Or worse, it could be offline so often it’s more of a problem than a solution.

    Star Micronics has one of the world’s largest portfolios of encased, open frame modular, thermal kiosk printer solutions. Every one of Star’s kiosk printers accommodate multiple roll sizes for less frequent changes, while delivering receipts, tickets or labels.

    The kiosk printer is a critical part of a successful kiosk’s design and operation. Here are eight features every kiosk manufacturer should look for when choosing a kiosk printer, straight from the experts.

    Download Brochure

    1. Multiple Kiosk Software Support

    TUP500-Vertical

    Kiosk development is expensive, and incorporating hardware and software development for different components is no small task. These efforts need to be scaled for projects that range in size from a few kiosks to several hundred units.

    Before choosing a kiosk printer, research prospective hardware partners and select one with several kiosk printer choices. It’s important that the partner also provides support for web-based or cloud-based software applications. Ask if the company supports tablet-based (iOS and Android) SDK or sample software and find out if they have an experienced and knowledgeable integration team to support the software development. The absence of an SDK means each developer would have to build the basics themselves, which can be especially complicated when working with multiple printers or a large network of kiosks.

    2. Sensors to Ensure Proper Function, Even While Unattended

    Choose a kiosk printer equipped with sensors that assist with customer information security, safety and that reduces waste. Sensors will also provide accurate status reports that verify whether a ticket or receipt has been printed and wasn’t retrieved or taken in a timely manner by the customer.

    For example, if the printer generates a receipt or ticket and it isn’t retrieved, a sensor may trigger the system to recapture the collateral instead of letting it hang in limbo, or worse, drop on the ground as garbage. Sensors that prompt the printer to recapture the medium helps safeguard customer information and ensures the ground won’t be littered with receipts for people to slip and fall on or clean up regularly. Knowing with certainty that a ticket or receipt has been generated also eliminates the possibility of theft if a customer retrieves their items and then fraudulently claims the kiosk didn’t produce what they paid for.

    Since kiosks are designed to be left unattended for long periods of time, they should be equipped with sensors and paper status alerts that will notify an employee when a kiosk is low on paper, requires a new roll, or has a jam.

    It’s a bonus if the kiosk printer supports digital receipts, because it helps reduce the use of paper and allows customers to store proofs of purchase, tickets and other information on their mobile devices.

    Free Self-Service Kiosk Resources

    The future of many industries lies with self-service solutions. That’s why Star Micronics is offering free online ordering resources for resellers and software developers who are helping customers future-proof their businesses with self-service solutions.

    Visit Self-Service Toolbox

    3. Lights/Visual Cues

    SK1-31

    Kiosks aren’t particularly chatty, so lights or other visual cues are necessary for them to communicate different messages. For example, Star Micronics’ TUP500, a printer that supports smaller paper widths, has an optional bezel that flashes green or red to get the user’s attention. These lights may flash when the receipt or tickets are printed, signifying they are ready for pickup, or alerting the customer to a problem with their order.

    Since employees aren’t usually monitoring the kiosk, a light may illuminate to get a staff member’s attention if a problem needs to be resolved. It’s essential for the printer to notify you immediately if it requires more paper, so choose a kiosk printer that displays a light or text alert when it is low or out of paper entirely.

    4. Multiple Profiles

    Most kiosks are compact with small footprints, so choose the printer that suits your needs but will also help save a little space. Look for a printer with a flexible enclosure design, so it fits into several different styles of kiosks. A printer could be as small as 4” inches deep, including the paper. But be careful, as a small printer may be too limiting, making frequent paper changes an inconvenient reality.

    Consider the printer’s orientation. “Standard format” is a printer with a horizontal orientation and takes up more space. A vertical kiosk printer doesn’t have any “sprawl,” so it’s more convenient for a narrow width enclosure. A vertical printer’s lower profile takes up less space inside the kiosk enclosure, leaving you more room for additional components. Ideally, kiosk printers should feature drop-in paper loading because it’s the easiest, fastest way to load paper and get the kiosk back online.

    Browse Star Kiosk Printers

    5. Looping Presenter

    The looping presenter is an innovative kiosk printer technology that prints receipts in full before presenting them to the customer to be taken. Most importantly, the looping presenter prevents paper jams from occurring if users pull on the paper before printing is complete. A paper jam takes the kiosk offline, which causes customer service delays and has a negative impact on customer throughput and experience.

    A presenter increases security and supports customer privacy by ensuring that receipts are delivered only to the right person; if forgotten, they remain inside the kiosk so other people can’t grab them and access a customer’s information. A looping presenter also eliminates the chance that receipts or other collateral to fall to the floor if it is not delivered to the intended recipient. Kiosk printers equipped with this technology mean a reduction in litter generated by the kiosk, resulting in a cleaner looking store, restaurant, or other business environment.

    6. Paper Holder

    mC-Print-3-SK1-21

    It may seem like a small feature, but a kiosk printer’s paper holder will dictate how often someone is running to the kiosk to change the paper roll. Most kiosk printers have a standard size paper holder—2”, 3”, 5”, 6” diameter supported—and a large capacity option. Although the standard size takes up less space inside the kiosk, workers may find themselves replacing the paper more often, which disrupts customers and the business’ workflow. A kiosk in a high traffic environment, like an airport, usually requires the maximum size paper holder available to accommodate heavy use. However, a kiosk doesn’t need to be in a high-traffic environment to warrant companies wanting a larger capacity. Although a larger paper holder does require a little more real estate inside the enclosure, it will save a business’ employees time spent changing the paper rolls, so they can focus on other tasks during the work day.

    Also, if the paper needs to be changed too seldom, people forget about the maintenance all together. Aim for a paper holder that allows for paper roll changes once a week.

    7. Communication

    Don’t limit a kiosk’s printing capability before it’s even installed. Look for a kiosk printer that gives you flexibility by supporting more than one communication interface, including serial and USB. Star Micronics also offers Ethernet and Bluetooth as an optional communication interface. The type of interface and the ports the printer has will dictate what type of operating system can be used. Serial is typically for legacy systems or PCs, USB is best suited for Android systems, with Bluetooth and Ethernet being the best option for iOS.

    8. Bezel

    A bezel is an alternative to the looping presenter. The bezel is positioned between the kiosk slot and the printer, so it provides a path to push paper out of the kiosk. If the best kiosk printer for your enclosure doesn’t accommodate a presenter, a bezel is an alternative solution that provides a clean delivery.

    Conclusion

    The self-service trend is gaining momentum, and consumers love to be in control—so this growing market will continue to evolve. Choosing the right kiosk printer is a matter of understanding target industries and their customers, as well as a thorough assessment of partner vendors and feature options.

    A successful kiosk design requires strategic printer evaluation and selection, and proper attention should be paid to the supported interfaces, paper roll size, alert lights and how the collateral is delivered.

    Printers that adequately check these boxes are ideal for different applications, including point of sale, entertainment, food labeling, shipping, gift registry, ATM, parking lots and transportation hubs.

    Download Brochure

  • Star Micronics to Unveil New mPOS Solutions at NRF 2020

    Star Micronics to Unveil New mPOS Solutions at NRF 2020

    Additions to the mCollection, SteadyLAN, kiosks, hospitality solutions, and more to be demonstrated at booth #5419

    Somerset, NJ – Jan. 6, 2020 – Star Micronics, a leading manufacturer of mobile, point of sale (POS), and customer engagement technologies, is excited to attend NRF 2020 where it will demonstrate the latest additions to its mCollection, cutting-edge solutions for retail and hospitality, and leading self-service kiosks at booth #5419.

    Star is excited to unveil two new mCollection products at NRF 2020: a new model of mPOPTM featuring a Flat Bill cash drawer, as well as SteadyLAN, an industry-first technology for tablet POS which provides reliable power and network access through one cable connection. The mCollection also includes a variety of mPOS solutions including the mC-Print2 and mC-Print3, as well as mUnite stands, mG-Scales, and peripherals such as barcode scanners and customer displays. PromoPRNT, Star’s value-add receipt marketing tool, will be demonstrated along with these technologies.

    In addition to Star’s newest technologies, there will be three mock stores in Star’s booth: two retail shops featuring Star’s mPOP, mUnite Stands, mC-Print2/mC-Print3, cash drawers, and mobile printers; and a coffee shop featuring Star’s TSP654IIBi, mG-Scales, cash drawers, mUnite stands, and self-service kiosks.

    Several Star partners will be featured in its booth, including Elo, eMobilePOS, Erply, ImageHolders, Kiosk Group, nCLOSE, PredictSpring, Sitoo, Sophatar, SuiteRetail, and Vend. A variety of giveaways will be available in the booth, including bags of coffee, custom-designed tote bags, and gloves.

    “The Star team is looking forward to both reconnecting with current partners, and building new connections, at NRF 2020,” said Christophe Naasz, Director of Business Development at Star. “We’re excited to show the industry our latest mPOS solutions which are paving the way for retailers in the new decade.”

  • The Benefits of Leveraging Kiosks for Self-Ordering in Hospitality

    The Benefits of Leveraging Kiosks for Self-Ordering in Hospitality

    The airline industry was one of the first to revolutionize the check-in process with the implementation of self-service kiosks. The technology helped to decrease guest wait times and enabled labor to be reallocated to areas of greater need. Today, self-service kiosks have transitioned from an innovation found at the airport to an expectation held by consumers of the hospitality industry. In a recent survey by PYMNTS, it was revealed that kiosks are seeing the strongest growth, and that 41% of the industry is now using kiosk technology to serve guests.

    Self-service kiosks provide businesses the opportunity to both meet consumer expectation and demand, while at the same time growing the bottom line. Kiosks have been proven to help increase order size, improve accuracy, decrease labor costs, and more, which is why so many restaurants are adopting this solution. As this tech takes off, make sure your business is positioned to capitalize on self-ordering applications.

    Free Self-Service Kiosk Resources

    The future of many industries lies with self-service solutions. That’s why Star Micronics is offering free online ordering resources for resellers and software developers who are helping customers future-proof their businesses with self-service solutions.

    Visit Self-Service Toolbox

    Increased Upselling Capabilities & Average Ticket Size

    In the high-tech age we live in, customers have become increasingly comfortable ordering from a screen. Kiosks allow customers to take their time and order precisely what they want, how they want it, without feeling pressure from the counter or customers next in line. According to the Kiosk Marketplace, research indicates that most customers prefer self-service devices to waiting in line or at a table for service.

    So, what’s encouraging guests to open their wallets for a bigger order at the screen? The primary driver is upselling. You may have trained your cashier to upsell, but chances are staff members aren’t asking guests to purchase additional items every time. With kiosks, an opportunity to upsell is never missed.

    Self-service kiosks can automatically prompt guests with tantalizing options that pair well with the selections they have chosen. Something as simple as additional toppings like cheese or sour cream— which may cost an additional $0.30 to $0.70—really adds up over time. When McDonald’s implemented these kiosks, they saw a 20% increase in drink orders alone.

    Don’t let the opportunity for those larger sales pass you by.

    Enhanced Order Customization

    With kiosk technology, upselling can be personalized. Kiosks can learn from the buying habits of repeat customers, making better recommendations based on what guests like. Loyalty programs are easily managed with kiosks, allowing guests to quickly see rewards points and how they can use them as they build their order. This added personalization creates a great sense of value for your customers, keeping them coming back time and time again.

    Upselling isn’t the only customization tool that self-service kiosks can provide. They also put the power directly in the hands of your guests to customize every item. They’ll be able to see every option available to them, including gluten-free or vegan options. Whether they want to add or remove toppings, swap sides, upgrade their drink, or elect a light or healthier version, they can easily make those adjustments with a few quick clicks.

    A cashier can only provide all this information when guests request it. Static menu boards only allow so much information on each item, topping, and sauce choice available. With kiosks, the customization is endless. Self-service kiosks allow businesses to meet guest expectations.

    Self-Ordering Kiosk

    Improved Order Accuracy

    As customization increases, so too increases the need for accurate order entry. Imagine you run a coffee shop, and a guest comes in and quickly rattles off, “One large iced coffee, double espresso, skim milk, light ice, mocha drizzle with extra cinnamon, no whip.” The guest might have gotten the entire order out before your cashier was able to even select the size. Your employee might require the order being repeated several times or risk entering it incorrectly—a costly mistake if it becomes a common occurrence.

    Now imagine that your guest has the ability to enter an order directly into a self-service kiosk. Every detail is entered correctly, then reviewed before checking out.

    Guests have the reassurance that their order was entered precisely how they want. Self-service kiosks deliver orders directly to the queue, which significantly increases order accuracy, saving your business time and money associated with correcting improperly made orders.

    Reduced Labor Costs

    Implementing kiosks doesn’t mean that you are eliminating cashiers and traditional cashier terminals. Some guests will still want to order from a cashier, especially if they want to pay with cash. With less pressure for cashiers to process orders quickly to meet the demands of a fast-growing line, cashiers can now take more time with customers, delivering a better customer experience. In addition, your business may now need fewer cashiers to take orders, allowing you to reallocate the labor time you save at the front counter to other areas where labor consistently falls short.

    Customer Insights

    Self-service kiosks provide business owners with valuable data. You’ll be able to get insights into popular menu items, busiest times of the day, and popular order modifications and add-on items. This data can empower you to determine what items to strategically promote on the kiosks, when additional staff might be necessary to assist guests with kiosks, and more.

    For example, if you notice that guests are often opting for a specific add-on item, this might direct you to make a price increase on that add-on item to test what that item’s ideal price point is for delivering the best profit margin. You’ll be able to track how that price change has had an impact on sales and your revenue stream. These small adjustments can have long-term impact to your bottom line.

    Additionally, you may notice that sales are slow for certain menu items during certain days or times. Changing the promotions that are displayed on the kiosk screen can bolster sales during slower times.

    Reduced Wait Times

    Guests don’t want to wait. Long lines are a major deterrent, and with the countless options available to consumers seeking quick service or fast casual establishments, wait times could make or break your guest experience—and you may never get the chance to make it up to the guest who waited too long.

    Kiosks offer a fast, easy way for guests to enter their own order, make their payment, get their (correct) order, and be on their way. This seamless process improves the guest experience and your business will reap the rewards.

    In addition, since cashiers will have to spend less time entering orders and processing payments, they can focus more on providing the best customer service possible. They’ll be available for guests to ask questions, ensure needs are met, and walk guests through any technical or user errors on the kiosks. The human element won’t be lost, simply transitioned into more of a service role, and less of a data entry one.

    Stay Competitive

    The hospitality industry is constantly evolving—always seeking the latest and greatest means to attract and retain customers. The competition is becoming more complex, as consumers have more options than ever. From high-end dining, to fast casual, home delivery services, meal kit, and grocery delivery options—the contenders aren’t backing down.

    Kiosks can help you contend with competitors in the hospitality industry, providing you with the edge you need to not only stay afloat, but also to become a successful establishment in the industry. With improved speed and accuracy, you’ll see higher customer satisfaction out of the gate. Plus, with the data it can provide, you’ll be able to fine-tune your offerings and prices, so your bottom line is always looking its best.

    Customer Picking up Food from Restaurant

    Make Sure Your Kiosk is Complete

    In order to process customer transactions, your kiosk needs to be outfitted with a reliable receipt printer. You’ll want to make sure that the printer is ergonomically designed to fit a wide range of kiosks. You also want to make sure the kiosk printer is fast, so lines aren’t held up from slow printing.

    A few qualities that make printers ergonomic and fast that you will want to look for are:

    • Looping presenter: This helps reduce paper jams and an output sensor detects if the customer has taken the receipt or not. The printer ejects uncollected receipts or foreign objects prior to printing the next receipt.
    • LED presenter: This helps deliver printer maintenance information to staff members and customers, such as receipt available (green light) or paper jam issue (red light).
    • Bezel: A bezel will ensure a seamless, professional aesthetic for the paper exit. It can be integrated with the LED feature for further visual appeal and maintenance functionality.
    • Paper roll holder: The paper roll holder should support different sizes of receipt paper rolls depending on the application of the kiosk printer its frequency of use.
    • PromoPRNT & Cloud-connected: A PromoPRNT, Cloud-connected kiosk printer will provide additional value-add services to your business. With PromoPRNT, you will be able to offer customers promos and coupons on printed receipts. Cloud connectivity will enable device management features and other benefits.

    Looking to learn more? Here are 8 features kiosk manufacturers should look for when choosing kiosk printing mechanisms.

    The correct kiosk printer is just a click away. Download our full eBook now to discover which kiosk printer on the market fits your needs!

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