Author: Heidi Orpilla

Long Live the Coupon [Infographic]

Retail trends come and go, but what’s one thing that’s consistently popular with consumers? Coupons!

In a nutshell, coupons are powerful because they entice shoppers of all types to buy. While everyone loves a good deal, you might be surprised to know that a whopping 90% of affluent customers use coupons – they’re not just for those on a strict budget! And coupons are popular across industries, from retail to restaurants, and everything in between.

Learn more about the enduring prevalence of the paper coupon in our coupon infographic below:

Discover Why You Shouldn’t Underestimate Coupons as a Promotional Tool

Download eBook

September 26, 2019
Small Business Fall Marketing Ideas to Boost Sales
Grab your sweater and pumpkin spice latte, because fall is in the air! Consumers love fall-related products and events, and who can blame them? The season’s crisp, sunny days are perfect for fall festivals, apple picking, and munching (and sipping) away on cozy treats.

But just how popular is fall? Hint: VERY, and whether you own a small business or resell point of sale solutions to small businesses, you should absolutely pay attention to the season’s trends. Below is some information to demonstrate just how prevalent fall-related items and events are (even before fall even begins):
- In 2017, pumpkin-flavored product sales represented approximately $286 million in the United States alone.
- Furthermore, there is a Facebook group dedicated to the return of the Starbucks Pumpkin Spice Latte – with over 34,000 members!
- Seasonal beers – including pumpkin beer – represents about 16% of total craft beer sales.
- According to Ted Roumanis from brand development and qualitative market research firm Positive, fall marketing can start well before fall: “Yes, we’re in the middle of summer, but there hasn’t really been anything to talk about from a seasonal marketing perspective since July 4th and Memorial Day.”
- And one popular junk food-focused Instagram influencer says, “It feels like fall seasonal products appear earlier and earlier each year because there is no official start date to the season. With winter seasonal products, for example, there is a hard start date the day after Halloween. While fall officially starts in late September, there is a large gap between when summer seasonal products debut (around May) and the official start of fall, so companies fill that gap by offering fall products earlier.”
Get Started with Fall Marketing

So now you know how much your customers crave all things fall, how can you start marketing in that space? Lucky for you, it’s incredibly easy!

Whether you’re featuring a special fall sale, pumpkin-related anything, or a fun-packed autumnal event, you can promote all of it – for free – using a Star receipt printer! With PromoPRNT, you can build custom promotions from templates that are featured right on the bottom of receipts, where shoppers are sure to see them.

Click here to learn more or sign up for PromoPRNT.

To get you started with your fall marketing, we have created the below templates that are now available for customization in PromoPRNT:

Looking for some more fall inspiration for your PromoPRNT designs? Here are some additional fall marketing ideas from Square:
- Launch an Instagram photo contest
- Hold a special sale where shoppers receive a discount when bringing in canned and other non-perishable food items to donate to a food pantry
- Attend a fall festival as a vendor
- Celebrate new holidays (in addition to Pumpkin Spice Appreciation Day featured above), like “Sweater Weather Saturday”
PromoPRNT
September 24, 2019
4 Reasons Why You Should Keep Your Receipt
This is the first part of “Keep the Receipt,” a five-part blog series about the various advantages paper receipts offer to businesses and consumers, and why you should elect to choose to offer – and accept – paper receipts.

There’s no denying it. The world is going digital. But does it make sense to digitize everything?

In our latest blog series, “Keep the Receipt,” we will discuss the myriad of advantages a paper receipt can offer over an emailed one. These benefits range from higher return on investment (ROI) for a business, to bookkeeping benefits for consumers, and everything in between. Don’t just take it from us; in a recent survey, 68% of US consumers said they would rather receive a physical receipt.

While this blog post will give you a brief overview of the different reasons why to keep the receipt, check back for future blog posts that will dive deeper into each benefit.

So, without further ado, here are the four reasons why you should keep your receipt:

1. Return on Investment and User Experience

The ROI when it comes to a paper receipt versus an email receipt is irrefutable. In the next post of our series, we will explore the different ways paper receipts can save businesses a real chunk of change – let’s just say the numbers are eye-opening. Did you know the cost to print a receipt is just fractions of a penny? When compared to direct mail, which can cost between 30 cents to over $10 per person, you can see how easily the savings can stack up.

Our second blog post will also explore how paper receipts offer a smoother, more reliable user experience for shoppers. When you choose to provide paper receipts, you’re helping your shoppers receive fewer junk emails, as well as making it easier to retrieve promotions.

2. Marketing Advantages

One of the great advantages of a paper receipt is that it’s a valuable marketing opportunity for businesses. Our third blog post will discuss the various marketing features a paper receipt can provide, including its ability to successfully deliver messaging to nearly every single shopper, as well as its potential to onboard customers to loyalty programs and grow a retailer’s social media following.

We’ll also discuss the value of printed promotions. For example, did you know that consumers still prefer print over digital coupons?

3. Informational Benefits

At the end of the day, a receipt communicates information from a business to a shopper. While the above blog post dives into the marketing side of this, our fourth blog will explore the informational benefits paper receipts have. Receipts can help business owners and shoppers alike keep track of:
- Itemized purchase information,
- Return policy details,
- Correct tip amounts,
- And much more.
4. Sustainability

We understand that one of the biggest selling points of an emailed receipt is that it can be more environmentally friendly. That may be true when comparing an emailed receipt to a traditional paper receipt that is coated with BPA (Bisphenol A), a controversial chemical. However, in our fifth and final blog post, we’ll explore the reasons Star receipts are eco-friendlier than others on the market, including:
- Being BPA-free,
- Featuring recyclable packaging,
- Including paper reduction technologies,
- And more!
Be sure to tune into our future Keep the Receipt blogs, which will take a deeper dive into these topics.

Don’t miss out on our upcoming Keep the Receipt blogs, subscribe to the Star blog! On desktop, you will find a subscription form on the right side of this page; on mobile, you will find it in the footer of this page.

Download our FREE eBook, “The Value of Receipts: Printed and Digital,” now!
September 19, 2019
3 Reasons Why Star Cash Drawers are the Perfect MMF VAL-u Line Replacement
If you’re looking for MMF VAL-u Line® replacement cash drawers, you’ve come to the right place. Star Micronics is so much more than a printer company, and cash drawers are an integral part of our product line.

Our Value Series cash drawers, including the CD3-1313 and CD3-1616, are the ideal replacement for MMF VAL-u Line cash drawers for a variety of reasons: they are an exact replacement for the VAL-u Line drawers, they work with both Star and Epson printers, and they’re feature-packed and ready to pair with your point of sale (POS).

Here are the 3 reasons Star’s Value Series cash drawers are the ideal MMF VAL-u Line replacement:

1. Exact Replacement for VAL-u Line Cash Drawers

Simply put, the Star CD3 Value Series cash drawers are the perfect replace for the VAL-u Line because they are the exact replacement for the VAL-u Line! That’s right: our CD3-1313 and CD3-1616 have exactly the same features and looks as the VAL-u Line. You won’t be able to notice any difference! Can’t get a better replacement than that, can you?

2. Works with Both Star and Epson Printers

Although Star manufacturers printers, we understand that not everyone who is looking for a cash drawer necessarily uses a Star printer, as well. For that reason, our CD3 Value Series cash drawers work with both Star and Epson printers.

3. Feature-Packed and Ready to Pair with Your POS

On top of all of the VAL-u Line features you know and love – which our Value Series has to a T – Star cash drawers also offers the below features:
- Available in black or white coated finish to match your existing POS (white finish includes drawer front, as well)
- Bottom exit cables included
- Ideal for either standard amount of cash capacity, or high-volume cash capacity
Meet Your New Cash Drawer

CD3-1313
- 13 x 13 standard size
- Cost-effective
- Exact replacement of MMF VAL-u Line
- Durable steel construction and black or white coated finish
- Printer driven interface with bottom exit cable (cable included) – works with Star and Epson clone printers
- Dual media slots
Learn More About the CD3-1313

CD3-1616
- 16 x 16 robust size
- Robust storage, high volume
- Exact replacement of MMF VAL-u Line
- Durable steel construction and black or white coated finish
- Printer driven interface with bottom exit cable (cable included) – works with Star and Epson clone printers
- Dual media slots
Learn More About the CD3-1616

Star / MMF Comparison Chart

Star also proudly offers the Choice Series and Max Series cash drawer lines. Click here to browse all Star cash drawers.

Cash Drawers
September 13, 2019
3 Easy Omnichannel Retail Strategies
The term omnichannel retail has been making headlines recently, but what exactly is it? According to Shopify,

“Omnichannel retail doesn’t require you to be everywhere, just everywhere your customers are. This distinction is what separates top-performing enterprises from the rest.

Omnichannel retailing is a fully-integrated approach to commerce, providing shoppers a unified experience across all channels or touchpoints.

True omnichannel shopping goes beyond brick-and-mortar locations to mobile-browsing, online marketplaces, social media, and wherever your users browse online through retargeting ads.”

Why You Need an Omnichannel Strategy

Creating an all-encompassing experience for your shoppers is of utmost importance. Three common and effective methods of delivering an omnichannel dynamic are retail loyalty programs, customer surveys, and online reviews.
1. Retail Loyalty Programs: Simply put, a retail loyalty program is a marketing program designed to motivate customers to continue to shop at/use the services providing by a given business. Common features of loyalty programs are personalized rewards, integrated social media actions, referral marketing, a game-like structure with levels and badges, and special coupons. Did you know …
  - 87% of shoppers reported that they want brands to have loyalty programs
  - 3 out of 4 Americans have at least one retail loyalty card
  - 84% of loyalty program members are likely to choose the program retailer over its competitor
  - 71% feel their loyalty programs deliver benefits that are important to them
2. Customer Surveys: Implementing an online survey is an easy way to gain valuable feedback from your customers. What better way to improve your business strategy than receiving honest feedback from the ones who matter the most, your clientele? (Looking for some guidance on what questions to include? Browse 16 excellent customer survey examples.) Did you know …
  - For every customer who complains to a business, 26 other customers don’t voice their feelings – and you need that valuable information!
  - 95% of customers share bad experiences with others – get ahead of this and address the issue with the customer directly before the negative experience spreads to potential customers
  - 81% of companies who are able to deliver customer experience excellence outperform their competition
  - Resolve a complaint in the customer’s favor and they will do business with you again 70% of the time
3. Online Reviews: Digital transformation is here, and a large portion of today’s consumers browse online reviews of businesses before choosing where to shop, dine out, and more. Your online reputation is important to draw in new business. In fact, did you know …
  - 97% of people read reviews for local businesses
  - 91% of 18-34-year-olds trust online reviews as much as personal recommendations
  - 68% of consumers will leave a review if asked
  - A one-star increase in Yelp rating leads to a 5-9% increase in revenue
How to Onboard Customers

So now that you know the basic pieces to the omnichannel puzzle, how do you go about actually getting your customers to engage? To effectively grow your retail loyalty program, customer survey results, and online reputation, you must raise awareness … and that’s where PromoPRNT comes in.

With PromoPRNT, you can create custom on-receipt promotions (for free) that are delivered directly into the shopper’s hand via your Star printer. These promotions prompt customers to sign up for a loyalty program, provide feedback, and/or write a review. A whopping 78% of businesses say their customers don’t have a smooth brand experience across channels – be a business that does and stand out!

And guess what? It’s very easy to get started! We’ve created three omnichannel templates for you to use, which are now available to customize in the PromoPRNT dashboard:

^{*Windows PC users can use their existing thermal printer, others may need to update printer model. Call 1 (800) 782-7636 extension 2 for details or visit www.promoprnt.com for more details.}

PromoPRNT
September 5, 2019
6 Compelling Reasons Developers Should Choose the StarPRNT SDK
Constantly evolving technology requirements and the need to stay competitive is enough to keep any programming and development staff busy 24/7. But instead of forcing you to write pages of new code to integrate your products or systems with Star Micronics printers, we’ve created StarPRNT SDK, a software developer kit that eliminates additional complexity in a way that is unmatched by competitors’ solutions. StarPRNT SDK reduces development time, costs and eliminates the need to study different programming manuals and write pages of code for full-feature support.

The StarPRNT SDK was developed to facilitate the integration of any Star product by making the process as seamless as possible. StarPRNT SDK gives developers all the tools they need at their fingertips to integrate Star’s printer lineup with your application without the heavy workload. In short: Every Star Micronics printer, One software development kit.

Learn more about the SDK now in our free eBook.

There are six specific advantages the StarPRNT SDK has over software development kits that are offered by competitors:
1. Support every Star Micronics product
2. Built to be developer-friendly
3. No need to worry about printer commands
4. Additional support for Star Micronics’ peripherals
5. Provides flexibility with programming language
6. Star Micronics provides development support with the SDK through the Software Partner Program
Work with a Company that Supports Your Business

Designed with the needs of software developers in mind, the Star Micronics’ StarPRNT SDK gives you all of the tools you need to integrate your software with Star’s line of printers and peripherals — moreover, we give you the tools to help the process run more smoothly and cost-effectively so you can improve the bottom line.

Star provides you with a line of industry-leading products including printers and POS peripherals and an SDK that makes it easy to develop software that enables your customers to use our products in ways that are most beneficial to them.

And Star adds the value of support from our development and marketing teams to ensure your partnership with us is profitable.

Contact Star Integration Now
August 29, 2019
Cashless Society: The Pros and Cons
You’ve probably heard the term “cashless society” popping up in the news lately. But what exactly is a cashless society, and what does it mean for businesses and consumers?

Simply put, “cashless” not only includes debit and credit cards, but mobile wallets, electronic payment apps (like Zelle, PayPal, and Venmo), and cryptocurrencies.

Who is cashless?

According to Square, half of consumers used their card for an $8 transaction in 2015. Four years later, the transaction size has dropped dramatically, with half of consumers using their card for a $4.50 purchase in 2019.

In fact, nearly one-third of Americans have stopped using cash for typical weekly spending, and on an international level, in Sweden only 15% of retail sales are made in cash, and some banks no longer handle cash at all.

Who is NOT cashless?

Philadelphia was the first major city in the United States to ban cashless retail, and at the time this was written, New York City, Washington DC, San Francisco, and Chicago are currently considering similar policies.

On a state level, New Jersey and Massachusetts have banned cashless retail stores and restaurants.

So, why the debate? Let’s explore the benefits – and risks – of a cashless society.

Pros

A cashless society could:
- Boost Business Operational Efficiency: By presenting the opportunity for smoother, faster, and automated transactions and bookkeeping, businesses could complete customer transactions and back-office bookkeeping faster.
- Strengthen Security: If a digital wallet falls into the wrong hands, it can be simple to shut down, and some cashless features (like biometric authentication) can enhance security.
- Increase Convenience: Cashless payments (clearly) eliminate the need to carry cash, and digital payments can be made with a simple tap or wave of a smartphone. Additionally, cashless technology can create an easier currency exchange during international travels.
- Lower Crime: A cashless society could potentially lower crime rates as there would be no tangible money to steal. Cashless transactions could also mean less money laundering because of a consistent paper trail would automatically be created.
Cons

On the other hand, a cashless society could also:
- Exclude Populations: For many individuals, cash is still king; 4 million households in the United States (or 6.5% of all households) were unbanked in 2017. A cashless society could exclude significant populations, like the elderly and low-income individuals, from being potential customers.
- Create Security Risks: We know we just discussed security benefits, but there are also potential security risks to going cashless. For example, if someone’s phone is stolen, hackers could crack the PIN and access the victim’s mobile wallet(s). It’s likely that cybercriminals are working on specific hacking strategies in anticipation of a cashless, card-less future. Additionally, more cashless transactions means the potential for even more exposed personal information to possible data breaches, and for small businesses that could be a major risk: 43% of cyber-attack targets are small businesses.
- Present Technological Problems: Simply put, technical difficulties (such as internet outages) could leave users with no access to money.
- Increase Fees: According to XpressMoney.com, “Every time you pay by card, intermediaries charge a transaction fee. These fees would become unavoidable in a cashless society. On the other hand, most ATMs don’t charge you to withdraw cash, and you don’t pay any fees when you buy something with it. There’s no imminent danger of cash completely disappearing from circulation. However, both governments and consumers need to be aware of the potential pitfalls of a cashless society, as advances in technology mean we’re increasingly relying on digital forms of payment.”
Because Star Micronics is always leading and always innovating, our team likes to keep a finger on the pulse of the latest industry trends and keep you posted on how they could potentially affect your business.

Take a moment to tell us your thoughts on a cashless society in the comments below.

Contact Star Integration Now
August 22, 2019
2 Easy Labor Day Marketing Ideas to Boost Sales
Labor Day is here – and consumers are looking to celebrate! Millions of people plan on hitting the beach, going to a BBQ, taking advantage of Labor Day sales, and more. In fact, take a look at the below Labor Day statistics provided by McNutt & Partners, some of which may surprise you:
- Labor Day competes with the 4th of July and Memorial Day in terms of barbecue consumption. According to umbel.com, more beef is consumed on Memorial Day than any other day of the year, and Labor Day and 4th of July generally tie for second place. Roughly 40 percent of Americans plan to barbecue over Labor Day weekend.
- And go to the movies. The top-grossing movie of all time to open on Labor Day weekend was Halloween in 2007, according to Box Office Mojo. The movie grossed nearly $30.6 million on its opening weekend. Halloween is trailed in the rankings by The Possession (2012) and Transporter 2(2005).
- Others go shopping. A survey of Labor Day consumers showed that the average American will spend approximately $150 during Labor Day weekend shopping. The largest percentage of consumers said it would shop for school supplies (28 percent) followed by clothes (22 percent) and electronics (18 percent).
Star and Labor Day

Let your customers know what you have going on for Labor Day, by simply using your Star receipt printer*! Print customized promotions automatically on your receipts – when and where you want them to – with Star Micronics PromoPRNT. And with PromoPRNT’s cloud-based dashboard, can create and schedule custom promotions for all your stores from one central location. Your receipts, your promotions, your way.

Labor Day Promotion Templates – Ready to Use!

The below Labor Day marketing promotion templates are live in the PromoPRNT dashboard and ready for you to use. Simply customize to your store, and get printing!

PromoPRNT | Quick How To Video

Contact us today to learn more about how PromoPRNT can help you not just promote your seasonal specials, but onboard customers to loyalty programs, drive them to your social media accounts, and more.

^{*Windows PC users can use their existing thermal printer, others may need to update printer model. Call 1 (800) 782-7636 extension 2 for details or visit www.promoprnt.com for more details.}
August 15, 2019
Star Micronics and Cova Software Join Forces to Streamline Cannabis Retail Point of Sale

Together, Cova’s retail software and Star Micronics’ printing solutions simplify complex dispensary POS operations

Somerset, NJ – August 15, 2019 – Star Micronics, a leading manufacturer of mobile, point of sale (POS), and customer engagement technologies, is proud to announce that Cova Software is supporting Star’s mC-Print3 printers for use in its suite of cannabis retail software solutions.

Cova is an award-winning cannabis retail POS with an intuitive design and robust tech platform. Cova helps cannabis retailers simplify compliance, raise the customer experience bar, and increase revenue through automated compliance, touchscreen menus, an express check-out app, and mobile reporting dashboards. With a growing network of partners including Leafly, Weedmaps, I Heart Jane, springbig, Enlighten, Merrco, Lift & Co, Budtender and Budvue, Cova’s seamless tech ecosystem provides retailers access to industry-leading tools to run their business.

The Star Micronics mC-Print3 thermal printer features a sleek design and Bluetooth, Ethernet, and Lightning connectivity, making it the ideal choice for modern, connected dispensaries. Easy to integrate through common SDK, the mC-Print3 is also cloud-ready and includes access to a suite of value-added Star Micronics Cloud Services, including tools for digital receipts and custom on-receipt printed promotions. Cova also supports the Star Micronics TSP143III, an easy-to-use, reliable thermal printer featuring high-speed printing, Print Flat Technology, Star Micronics Cloud Services, and more.

“We’re really excited to partner with a top-tier POS hardware provider,” said Gary Cohen, CEO of Cova. “They get it—the reliability and innovation needed to stay ahead in retail, especially in the cannabis industry. Their hardware performance, how fast and flexible it is, and their reputation for great support, it all aligns perfectly with Cova’s values and commitment to provide robust solutions for our customers’ growth. This is a long-term strategic partnership that makes perfect sense for us and creates big value for cannabis retailers.”

August 15, 2019
Buyers Guide: 5 Things to Consider When Purchasing a Scale

Any retail, restaurant, or hospitality venue that sells items by weight needs a scale to protect their customers and business. Point of sale (POS) scales are used by different types of merchants that charge for their items by weight, including supermarkets, jewelers, coffee shops, self-service restaurants and buffets, butchers, candy stores, and more. Whether you’re dealing in pounds of fruit or ounces of gold, scales measure the weight of a customer’s purchase, calculate the price accurately, and help track inventory.

On the surface, the scale’s operation seems relatively straightforward: weigh the items, print tags, and move on to the next customer. This deceptively easy process is backed and regulated by the science of weights and measures, a battery of federal and local laws, inspectors, and several government agencies dedicated to calculating weights and prices correctly. Although it may seem like overkill, these safeguards protect you from over- or under-charging customers and the fallout that comes from making these types of errors.

If you’re in the market for a new scale, consider your products and how accurate the scale needs to be, where it will be set up, and how often it should be calibrated. States monitor merchants with scales for accuracy, so know the local laws in your area to help ensure your POS scales are always in compliance.

No matter what type of business you operate, purchasing a NTEP-certified scale should be nonnegotiable. A retailer that is caught using a non-NTEP-certified scale may be subject to heavy fines, seizure of the illegal scale, or work shutdown. You should never purchase a scale that doesn’t have this important designation, but that doesn’t mean that every scale automatically goes through the process. NTEP certification was developed by the National Conference on Weights and Measures.

Look for a scale with a NTEP Certificate of Conformance (CoC), which means the scale can be used in a commercial setting to sell products by weight. Every NTEP-certified scale will have a CoC number that an inspector uses to verify that the scale meets the agency’s testing standards. Only a NTEPcertified scale, when properly inspected and calibrated, is “legal for trade.”

What else should you think about when you’re shopping for a scale? Here is a quick preview of the five things to put at the top of your list.

1. State Regulations

Across the US, every state has its own agencies and departments that regulate scales and inspect them for accuracy. Some states may require a yearly inspection, while others are inspected less frequently.

Although every industry is different, some require a higher level of accuracy than others. One of the most talked about industries right now is cannabis retail, which relies heavily on scales for its products. Medical marijuana retailers and dispensaries are legal in more than half of the US, and although they sell products by weight, you can’t expect the same regulations that apply at a salad bar to also work for medical uses. In fact, the standards and regulations for cannabis scales vary by state, so choose the scale that will keep you in compliance and accurately serve your customers.

2. Environment

Like any POS component, harsh environments demand more rugged scales. The unit that looks pretty sitting on a counter is not going to cut it in a busy warehouse or inside a cold storage facility. Before purchasing a scale, decide where and how it’s going to be used, so you can choose one that’s tough enough for your business.

3. Applications

Before you purchase POS scales, identify how they’re going to be used and what you need to weigh. Are you dealing with fresh produce, bulk candy and meat, or items like mail and packages? Are most of your products heavy or light? Large or small?

Star Micronics scales have the option to be powered by electrical outlet or battery for additional flexibility and portable use. This feature is especially valuable if you need to take the scale to farmer’s markets, street fairs, or pop-up stores.

4. Connectivity Options

Adding a scale doesn’t mean you need a whole new POS system, so check your current system and see what connectivity options it has and go from there. Look at the operating system and make sure you choose a scale that’s compatible with what you already have. Star Micronics scales offer software support for Windows, iOS, and Android, so adding the scale to an existing system is easy. The scales have a triple interface, and connect using Bluetooth BLE, USB, and Serial. Everything you need to get started comes in the box, including a waterproof and dustproof cover, power cable, and USB cable.

5. Industries

For industries that deal with products by weight, including cannabis, retail, jewelers, restaurants, and pharmacies, a properly calibrated, NTEP-certified scale ensures you are not over- or under-charging customers. These POS components also assist with inventory tracking at your store or restaurant. Running a business that charges based on weight is impossible without a properly-calibrated scale, so make sure you choose the one that best takes care of your needs.

It’s important to pay attention to the accuracy class. Always choose a scale that’s the correct accuracy class, because a candy store doesn’t need to adhere to the same levels of compliance required for medicinal purposes.

Leverage Agency Expertise for Installation Compliance

Once you have selected the scale of your choice, consider who will be in charge of installation, calibration, and getting the NTEP seal with your local measurement organization. You may think this is an easy DIY-job, but doing this by yourself is not recommended. If you try calibrating scales yourself, and they fail any tests administered by government agencies, you will be penalized with fines. Click here to learn more about Star’s nationwide scale installation partners.

Ready to learn even more about how to select the right scale for your business? Download our full, free eBook now!

August 13, 2019