Tag: Retail

Star Micronics at NRF 2023 Recap
Star Micronics presented its latest point-of-sale (POS) hardware solutions and technology at the National Retail Federation’s (NRF) 2023 conference, held in New York City from January 15th to January 17th at the Javits Convention Center.

NRF 2023: Retail’s Big Show is the prime opportunity for the retail industry to cultivate thriving and rewarding business relationships with hardware manufacturers and software solution providers. It’s one of the industry’s largest shows of the year, and we were thrilled to be there.

As usual, the Star Micronics team had a blast, finally coming together with others from all over the world. At NRF 2023, we met and heard from the most prominent changemakers in the industry and dipped our toes into the future of retail.

In addition, we thank everyone who visited us on the trade show floor and our partners who joined us in the booth: Qmatic & Retail Management Hero!

Qmatic is a global leader in reshaping connections between people and services for truly excellent customer experiences.

The core RMH software includes a robust set of features to meet the business requirements of a wide variety of retailers.

Star’s NRF 2023 Exhibit

Star was privileged to showcase its products at the trade show, where we had multiple partners with our solutions exhibited in our booth and throughout the trade show floor. As a result, we got to walk around and say hi to everyone we regularly work with (albeit virtually).

This not only gave us the chance to develop more personal relationships with our customers and associates but to exhibit our cutting-edge POS and mPOS solutions as well.

Since the NRF 2022 conference, Star has launched a variety of next-level POS and self-service solutions and was excited to showcase everything at NRF 2023.
- The new mC-Label3 with the faster SteadyLAN+, CloudPRNT, & brand-new TetherLAN capabilities – an optimized label and receipt printing solution that does the work of multiple printers in one.
- Brand new high-resolution barcode scanners.
- The latest mPOP® (mobile point-of-purchase) with direct iOS connectivity: power and data transfer for all-day use.
- Both models of the acclaimed TSP143IV; the TSP143IVUE with Android Open Accessory (AOA) support and a USB/LAN dual interface, and the TSP143IVUW with USB-C and dual-band WiFi connectivity.
- A kiosk printing solution that uses repositionable linerless label paper, the SK1-311 SK.
- The mG-T series of POS scales: the mG-T30 & mG-T60 models; ideal for shops, grocery stores, and farmer’s markets.
- The extensive new line of mUnite modern tablet display stands and mounts.
- New WiFi-loving models of the popular mC-Print2 & mC-Print3 series; two thermal printing solutions from the state-of-the-art mCollection®.
- A wide variety of popular accessories, consumables, and portable thermal printers.
Star at NRF 2023 Video Playlist

The complete POS suite (tablets not included).

The mC-Label

The new mC-Label was the definite star of the show!

The versatile mC-Label printer is another Star innovation, combining multiple printing solutions into one. With superior quality, the mC-Label prints on various media, making it much more than a label printer. Able to connect to iOS, Android, and Windows devices, it’s equipped with much faster SteadyLAN+ and introduces Star’s latest technology – TetherLAN & Ultra-C.

TetherLAN allows a connected device (4G & 5G) to share its network connection with the mC-Label. As a result, a CloudPRNT environment is created anywhere.

Ultra-C is a unique 20W USB-C port that works with iOS, Android, and Windows devices. With iOS and Android devices, the printer can also power and charge the device while data transfers between the two.

TetherLAN

Star Micronics is also expecting big things for TetherLAN in 2023 and beyond!

TetherLAN is an innovative Star technology that enables the WiFi service from a tablet or device with an active cellular connection (4G/5G) to share that connection with select Star printers. Simply connect a networked device to the printer via USB, and the printer can now work with integrated web- and cloud-based POS software.

This premium technology works with iOS and Android devices and is available on the mC-Label and select mC-Print series printers (to be announced later this year).

The mPOP®

The latest mPOP (mobile point-of-purchase) was also a highlight of the show. It remains the industry’s first hybrid POS solution that combines a cash drawer and printer into one simplified peripheral.

First in the industry hybrid printer + cash drawer – the mPOP (tablet not included).

Compatible with all major operating systems (iOS, Android, Windows, macOS), the latest mPOP offers direct USB-C connectivity with any iOS device, enabling it to charge while transferring data. Because of this feature, the same charging cord that comes with the Apple iOS device can be conveniently plugged right into the mPOP for full communication and power.

New Line of 2D Barcode Scanners

Star’s new scanner line, due out later this year, was also of great intrigue, with many people stopping by to check them out.

They’re Star-branded and available with a higher resolution. Able to read and parse barcodes, including driver’s licenses, these lightweight and sturdy scanners come in desktop, USB handheld, and wireless handheld models.

NRF 2023 Highlights

We at Star Micronics would like to express our sincerest appreciation to everyone who visited us at NRF 2023: Retail’s Big Show. It was a fantastic experience engaging with our customers and associates, establishing new partnerships, and introducing our most recent products and technology.

In case you weren’t able to attend the event, we want to give you some of its highlights:

Web3 + Artificial Intelligence (AI)

Web3 was the topic on everyone’s lips during the show. Holographic displays of products gave customers a way to ‘try before they buy’ without leaving their homes or even handling the product itself.

Artificial Intelligence was also a popular subject. Business owners can take advantage of the value of data and AI to make their retail operations more meaningful.

Climate Change

The state of the economy wasn’t a primary focus; however, a considerable amount of attention was placed on environmental matters. Several voices advocated that businesses should take steps to combat climate change as its effects have already started to be felt and will only increase in severity if nothing is done.

Customer Journeys + Brick-and-Mortar

Developing a more comprehensive customer experience was also discussed, from initial contact through post-purchase. The importance of traditional retail stores and putting the emphasis back on brick-and-mortar stores was also touched upon.

In Closing

Again, we were delighted to have our Latin America team and representatives from Europe and Japan join us at the show. It was an extraordinary opportunity to collaborate and engage with the partners and customers we have cultivated relationships with over the last few years.

In conclusion, NRF 2023 was hugely successful due to our valued customers, partners, and the Star Micronics team. By working together to reach new heights, Star Micronics continues to embody its philosophy, “Always Leading, Always Innovating.”

Many thanks to everyone who attended, and we can’t wait to see you all again next year!

Want to see more from Star at NRF 2023?

Star at NRF 2023 Video Playlist
January 18, 2023
Star Micronics Breaks into 2023 with Next-Level Solutions at NRF
Star will feature its extensive line of innovations at NRF 2023: Retail’s Big Show, including the highly anticipated mC-Label3 and mPOP® solutions.

Somerset, NJ – January 10, 2023 – Star Micronics, a leading manufacturer of mobile, point-of-sale (POS), and customer engagement technologies, is excited to present its latest POS hardware and technology at the National Retail Federation’s (NRF) 2023 conference, held in New York City from January 15th to January 17th, at the Javits Convention Center.

NRF 2023: Retail’s Big Show is the prime opportunity for those in the retail industry to cultivate thriving and rewarding business relationships with hardware manufacturers and software solution providers.

Star has launched a variety of modern POS and self-service solutions since the last NRF conference and will be showcasing:
- The new mC-Label3 with the faster SteadyLAN+, CloudPRNT, & brand-new TetherLAN capabilities – an optimized label and receipt printing solution that does the work of multiple printers in one.
- Brand new high-resolution barcode scanners.
- The latest mPOP® (mobile point-of-purchase) with direct iOS connectivity; power and data transfer for all-day use.
- The acclaimed TSP143IV in two models; the TSP143IVUE with Android Open Accessory (AOA) support and a USB/LAN dual interface, and the TSP143IVUW with USB-C and dual-band WiFi connectivity.
- A kiosk printing solution that uses repositionable linerless label paper, the SK1-311 SK.
- The mG-T series of POS scales: the mG-T30 & mG-T60 models; ideal for shops, grocery stores, and farmer’s markets.
- The extensive new line of mUnite modern tablet display stands and mounts.
- New WiFi-loving models of the popular mC-Print2 & mC-Print3 series; two thermal printing solutions from the state-of-the-art mCollection®.
- A wide variety of popular accessories, consumables, and portable thermal printers.
Want to see Star outside of the tradeshow floor? Star hosts a Sunday night reception on January 15th, from 8 – 11 pm: Star’s Rooftop Soiree against the breathtaking NYC skyline!

“Star Micronics has been investing in several areas to help channel partners succeed. Following our ‘Always Leading, Always Innovating’ decree, this includes diversifying and expanding our product offerings and bolstering our supply chain operations and sourcing. Globally, Star has been strategic, expanding manufacturing capacity aggressively… Star is dedicated to providing our channel partners with a full solution suite.”

Mike Hanson, Executive Vice President of Star Micronics America

Love industry news? Check out our podcast:

Rising Stars Podcast

Star Micronics, a world leader in point-of-sale (POS), has designated a portfolio of printing, secure cash management, self-service, and customer engagement solutions for any retail or hospitality establishment. Embracing the mPOS wave, Star’s SDKs allow developers to utilize Star printers in tandem with Android™, iOS, iPad®, and iPhone® devices to generate receipts, labels, Chit, and tickets. Star Micronics is always leading and always innovating, creating cloud-based printing solutions, including CloudPRNT and Star Cloud Services, with AOA support and MFi connectivity. Star also has a wealth of peripherals, including 2D barcode scanners, scales, tablet display stands, and more. Visit starmicronics.com or follow us on Facebook, Twitter, YouTube, or LinkedIn to learn more.

Media Contact:

Christin Dorner

Star Micronics America, Inc.

cdorner@starmicronics.com

848-216-3318
January 10, 2023
7 Features to Look for in the Best Tablet Stand

With the right point-of-sale (POS) tablet software and a well-designed tablet display stand, you can transform a simple tablet into an agile, versatile workstation. POS tablets are gaining traction in numerous industries, including restaurants, stores, boutiques, hotels, and entertainment venues. Their lightweight form, affordability, and ease of use make tablet-based POS solutions popular among small and midsize business owners. A recent study by Statista predicts that U.S. tablet usage will reach nearly 155.3 million units by 2025.

When compared to traditional PC-based systems, POS tablets offer a healthy ROI. Unlike legacy integrated POS systems or terminals, which can cost upwards of $5,000 per unit, tablet-based POS solutions are competitively priced, offering a range of low-cost hardware and software options. They take up less space and give your POS a sleek, modern look and feel.

Having the proper display stand to hold your tablet can not only provide a single secure workspace for your busy store or restaurant, but it keeps your tablet protected as well. Low cost does not mean the POS tablet has no value!

Let’s look at what makes a great tablet display stand:

7 Features to Look for in the Best Tablet Stand

The right tablet stand for your business operations will not only enhance and protect your tablet POS investment but also boost customer experience, enhancing your brand’s appeal. Designs vary, but market-leading tablet stands share fundamental characteristics and are easy to spot.

Secure Tablet Mounting

VESA mounting, an industry standard used by numerous industries and manufacturers, enables a tablet stand to accommodate virtually any type of tablet enclosure that holds the tablet and secures it to the stand. However, there are perfectly fine stands out there that do not use VESA. The key is that the attachment is 100% firm and secure. Otherwise, your valuables will end up on the floor.

Clean Cable Management

Sleek, aesthetically designed tablet stands route cables internally, making a favorable first impression and saving precious counter space.

They do more than make your POS station look clean, however. The best POS tablet stands help protect cables from spills, dust, or other accidents that could cause damage.

Enclosure Option

Tablets should be housed in protective enclosures that also look nice. A universal mEnclosure holds virtually any tablet and enables it to be mounted horizontally or vertically. This way, you can change your tablet without buying a new enclosure.

Compatibility with a Variety of Printers

Many shops and restaurants using tablets for their POS also use POS printers. The ability to support a variety of receipt and label printers increases your point-of-sale tablet stand’s functionality, keeping your tablet safe and protecting and housing your printer.

This adds to a stand’s overall versatility. With your POS hardware in one place, you and your staff manage multiple tasks from a single point of access. It’s better for security and better for the customer experience as well.

Sturdy & Made to Last

An all-steel tablet stand with VESA compatibility can reliably support and protect any tablet, future-proofing your investment.

Easy Installation & Readily Available Support

Installation and use should require minimal effort, with best-in-class technical support if needed via live chat and phone, giving you more time to focus on business priorities.

Business-Boosting Features

Optional configuration settings, combined with easy-to-tilt maneuverability and a customer-facing option, can boost your brand and customer experience. When customers see you have a neat and put-together POS, it gives them more trust in your business overall.

Star’s mUnite Tablet Display Stands

Star Micronics has created the mUnite series of tablet display stands and mounts, the latest addition to its acclaimed mCollection series. The stands and mounts are sleekly designed, highly configurable, and easy to set up and use.

A perfect choice for POS and self-service environments, mUnite stands and mounts include the following key features:

Universal VESA Mounting

Most mUnite stands use universal VESA mounting hardware to support all tablet and computer manufacturers, including the Star Micronics mPOS and mCollection lines. But there are a couple of fantastic tablet display stands that do not. Either way, the hold on your tablet is long-term.

Clean Cable Management

mUnite stands hide wires and cables within their sleek housing while routing power supplies under the counter, maximizing valuable countertop real estate.

Easy to Tilt for Customer Interactions

mUnite stands have excellent maneuverability, making them adaptable to numerous settings and easy to tilt for order review, signature capture, and additional functions.

Supports Two Screens

Many mUnite stands can support additional customer-facing displays as well as horizontal and vertical tablet views, extending and enhancing the mUnite experience.

Discover mUnite

Take back your counter with Star’s sleek and functional mUnite stands. Their clean designs keep your tablets connected and optimized while hiding cables, wires, and power supplies. Enhance your brand and delight customers with purpose-built, aesthetically pleasing mUnite tablet stands.

Discover which tablet stand by Star is right for you:

Explore mUnite Stands & Mounts

December 21, 2022
The Tech Needed to Create Connected Workstations in Your Industry
Your clients are facing some of the most severe challenges they’ve ever encountered. Overhead and labor costs are rising, online competition has increased, customer loyalty is fleeting, and labor is hard to find. Merchants committed to business growth need new solutions to overcome these hurdles – and they need value-added resellers (VARs) and other point-of-sale (POS) solution providers to provide guidance and technical expertise to implement them successfully.

Connected workstations that feature terminals or tablets and stands, printers, scales, and online ordering integration increase productivity and efficiency to help merchants future-proof their IT investments.

Providing and adding value to these solutions can also strengthen relationships with your clients and boost your bottom line as you help them use technology to navigate these challenges and achieve success.

But first, what exactly is a connected workstation?

Get the Ebook Now

What is a Connected Workstation?

A connected workstation is a grounding place where POS software connects with multiple hardware devices to create cohesive workflows. Employees or customers can enter and manage orders, purchases, payments, inventory, and more.

In an era where customer expectations and industry demands are continuously evolving, the value of a connected workstation cannot be overstated, as it plays a pivotal role in boosting productivity, optimizing workflow, and, ultimately, driving business success.

The Value of a Connected POS Workstation

Connected workstations have become increasingly vital in the retail and hospitality industries as they greatly help streamline operations and enhance customer experiences. By integrating various devices and applications in one area, businesses can create a seamless, data-driven environment that enables real-time communication, improved order accuracy, and efficient inventory management.

Furthermore, a connected workstation offers a centralized platform for staff to access crucial information, empowering them to make better-informed decisions and provide exceptional service.

Future-proofing these POS or back-of-house workstations can help combat the most significant struggles faced by the hospitality industries:
- Online ordering management
- Labor shortages
- Delivery automation
- New payment methods
Let’s dive into each of these issues:

Online Ordering and Delivery

Online ordering and delivery have become necessary to compete in the hospitality industry. By implementing these solutions, your clients can improve cash flow; however, it requires a range of new software and hardware solutions for effective management.

A backend-connected workstation, including printing solutions for labels and receipts for third-party delivery services, can help a restaurant organize these operations, ensuring every customer receives accurate, on-time orders. Additionally, a solution like CloudPRNT gives employees managing online orders and delivery the freedom to print from any location in the restaurant by communicating directly with web-based POS applications.

Find out more about the benefits of creating connected POS workstations by downloading the rest of our free ebook:

The Future-Proof Technology You Need To Create Connected Workstations For Your Industry

Discover how future-proof technology can create optimized workstations to keep your business ahead of the competition.

Download Now

Love industry news? Check out our podcast:

Rising Stars Podcast
December 14, 2022
Serial Cable Adaptor Connects Star Scanners to PC POS Systems

This helpful serial cable kit comes with everything needed to attach select Star barcode scanner models to POS systems built with personal computers.

Somerset, NJ – December 9, 2022 – Star Micronics, a leading manufacturer of mobile, point-of-sale (POS), and customer engagement technologies, is now offering a serial cable adaptor for select models of its 2D barcode scanner line. This cable adaptor allows retailers and business owners using PCs as part of their POS systems to enjoy all the same features and benefits of Star scanners.

Thanks to its simplicity, the RS-232 standard has been commonly used in computer serial ports and is still widely used in industrial communication devices. With an ear always toward its audience, Star has now made it easy for anyone using a legacy POS system to attach Star’s desktop and handheld wired scanner models.

With a variety of uses in retail, warehouse, hospitality, shipping, and more, Star’s IP-rated scanner line includes desktop, handheld, and wireless handheld models. They’re built tough and drop-resistant (up to 1.2m) with high-powered CPUs to increase efficiency and productivity. With Star’s cost-effective solutions, users get high-performance 2D barcode scanners for the price of 1D.

This new serial cable adaptor and kit is currently available for Star’s BSH-HR2081 handheld USB wired scanner and BSD-FR4080 high-resolution desktop scanner.

Love industry news? Check out our podcast:

Rising Stars Podcast

Star Micronics, a world leader in point-of-sale (POS), has designated a portfolio of printing, secure cash management, self-service, and customer engagement solutions for any retail or hospitality establishment. Embracing the mPOS wave, Star’s SDKs allow developers to utilize Star printers in tandem with Android™, iOS, iPad®, and iPhone® devices to generate receipts, labels, Chit, and tickets. Star Micronics is always leading and always innovating, creating cloud-based printing solutions, including CloudPRNT and Star Cloud Services, with AOA support and MFi connectivity. Star also has a wealth of peripherals, including 2D barcode scanners, scales, tablet display stands, and more. Visit www.starmicronics.com or follow us on Facebook, Twitter, YouTube, or LinkedIn to learn more.

Media Contact:

Christin Dorner

Star Micronics America, Inc.

cdorner@starmicronics.com

848-216-3318

December 9, 2022
How the POS Can Help Retailers Prepare for the Holidays

The retail industry has been through some crazy ups and downs since the global pandemic began. Between the labor shortage, supply-chain issues, and the stock market crash, it’s a wonder how retailers can keep up with consumers at all. And now that we’re in the thick of the holiday season, there’s been mixed reporting on how this season will compare to last season. Business owners want to know: will holiday shopping be different this year?

Retail POS Solutions

How will holiday shopping be different this year?

According to a recent survey by McKinsey & Company, “there are good reasons for US retailers to be optimistic” this year.

“After nearly three years of suppressed behavior resulting from the COVID-19 pandemic, people are primed to go all out to celebrate for the holidays. In the survey, 55 percent of US respondents say they are excited about holiday shopping, and most people have the savings to spend.”

So, there is good reason to believe this holiday shopping season will be as busy as ever. Because of this, retailers and other business owners need all the help they can get during this stressful but rewarding time.

Where the Point-of-Sale Comes In

One of the most central areas in any retail store is the point-of-sale (POS). This is typically the final stop on the customer’s journey before leaving. The POS is where the payment process begins and ends, and the entire customer experience there must be seamless. Otherwise, retailers risk never seeing that customer again.

Read on to find out how the POS can help retailers better prepare for the holiday season.

How the POS Can Help the Holiday Rush

An increase in sales is, of course, the goal of any retailer. But what happens when you expect a steep rise in sales while simultaneously experiencing a labor shortage?

The right technology can help short-staffed retailers survive the holiday season and thrive in it. After all, making a positive, lasting impression on shoppers by providing a flawless customer experience will pay off well into the future, not just this winter.

Online Ordering

When a store is short-handed, it’s especially important to streamline and quicken transactions. Being able to rapidly process a purchase or retrieve a buy online, pickup in-store (BOPIS) order means more sales and happier customers at the end of the day.

If your store isn’t already online, it should be. Shipping to customers can keep your brick-and-mortar location flowing smoothly. Even if you don’t ship to customers, having the option to place a BOPIS order can not only make your shoppers’ lives more convenient but lighten the load of your salesfloor staff so they can focus on more important initiatives like customer service and swiftly processing the remaining in-store purchases.

You can streamline your online ordering operations even more by utilizing technology like linerless labels to keep everything organized. Ideal for quickly and efficiently labeling orders, these peel-and-stick labels eliminate the pesky, messy traditional label liners and can easily be removed and reapplied. It may be wise to have a linerless label printer around.

Online Ordering Solutions

Self-Service Kiosks

Self-checkout kiosks can really be a “two birds, one stone” solution for the holidays: they can alleviate your limited staff’s workload while also giving customers the option to pay at their own pace and without having to worry about coming in contact with another person. And shoppers love them, too. In the 2022 Digital-First Customer Experience Report, 81% of surveyed consumers in the US and UK expect more self-service options. And we already know people have been using self-checkouts much more since the start of the pandemic. They’re more comfortable with self-service than ever, and the technology will only get better from here.

Mobile Payments

Even if you are still experiencing long lines in your brick-and-mortar, there’s a solution for you: mobile payments. With a mobile card reader and portable receipt printer, your staff can ring card- or mobile wallet-paying customers up anywhere in the store. Another “two birds, one stone” solution is mobile payments, which can allow staff to provide customer service or restock shelves while having the technology on hand to ring up any purchases nearby customers may have.

Mobile POS Solutions

Health & Safety Solutions

We must remember that we are still coming out of the grip of a global pandemic. You can make holiday shoppers feel safe and confident by incorporating a variety of health and safety solutions into your brick-and-mortar store. Examples of these solutions include a sneeze guard at the POS and customer service counters, readily available hand sanitizer, and antimicrobial covers on door handles, bathroom surfaces, and more.

Receipt Marketing

With everything going digital, it’s easy to forget the power of a simple sales receipt. Receipts are prime real estate for advertising to customers. It goes directly into their hand after they’ve already made a purchase, making it more than likely that they will return. Despite popular belief, many people still do look at their receipts. Having promotional material right on the receipt raises the chances that high-quality customers will take notice.

Explore PromoPRNT

From the Blog: How a Paper Receipt Benefits ROI and the Customer Experience

With so much competition, it’s important to not only boost cost efficiency but also optimize the experience customers have from the moment they enter the door up until the transaction is completed. Discover how paper receipts can help you achieve all of that – and more.

Read More

Star’s Retail Solutions Will Have You Holiday-Ready

Whether you are a retail store looking for products to help you this holiday season or you are a reseller hoping to offer your retail customers a relevant solution, Star has the hardware you need for a complete POS solution.

Kiosk Printers

Printers are an integral part of self-checkouts. Star is proud to provide a range of reliable self-service kiosk printers with a variety of print widths and connectivity options. Learn more >

Tablet Stands

Star Micronics is proud to offer both function and style with its mUnite tablet display stands and mounts, built to accompany our vast array of printers, cash drawers, scales, and peripherals. These all-steel stands, kiosks, and mounts are compatible with any tablet manufacturer and any of our tablet enclosures, including the popular Universal mEnclosure. Learn more >

CloudPRNT

Star makes online ordering easy. By choosing a printer equipped with CloudPRNT technology, you can print online orders automatically – no extra tablet needed. Learn more >

Portable Printers

Looking to line-bust? Star’s portable printers are what you need. With Bluetooth, Apple BLE, and USB connectivity, these on-the-go printers print receipts and labels. Better yet, they have rugged housing and feature a long battery life, as well. Learn more >

Star Micronics Cloud Services

With Star Micronics Cloud Services, developers and business owners can monitor connected Star devices in real-time, collect crucial data, and create customized receipts, tickets, and labels. Add promotional material to receipts and schedule holiday sales. Update firmware offsite. Star Cloud Services makes it easier than ever for merchants to elevate their brands. Learn more >

Receipt Marketing is Easy with Star Cloud Services

Adding promotional content to receipts with Star Cloud Services is a simple, free way to get messages out to highly engaged customers. These cloud-based services allow receipt promotions to be set up and scheduled beforehand, automatically printing on certain days or times.

Here are some examples:

Using the POS for Holiday-Preparedness is Clear

Though it’s always insanely busy, retailers should not be worried about the retail holiday season. If steps are taken ahead of time, and they’re utilizing every resource, including their point-of-sale system, merchants and business owners can absolutely keep up with consumers during every holiday shopping season!

The Value of Receipts: Printed and Digital

There’s no getting away from it: receipts hold great value and are an irrefutable part of everyday life.

Download Now

Love industry news? Listen to the podcast:

Rising Stars Podcast

November 18, 2022
5 Ways a Self-Service Kiosk Can Boost Retail Sales

In a world where consumer attention spans are shrinking, and store competition has never been more cutthroat, retailers need to find new ways to make their customers want to return to their stores again and again. One way to do this is by introducing a self-service kiosk in stores.

Many reports have found that customers want more self-service options as they shop, especially as technology improves. Self-service kiosks allow customers to quickly get the information they need and make purchases without waiting on any service staff, but there are more benefits, and they all lead to more sales.

5 Ways A Self-Service Kiosk Can Boost Retail Sales

The following five ways a self-service kiosk can boost retail sales will show how these changes can help retailers compete in today’s market.

1) Help with Labor Shortage

Self-service kiosks can help retailers bypass much of the pain of the ongoing labor shortage. They reduce the overhead costs of labor and allow shoppers to interact with products without a salesperson’s assistance. This also allows retailers to give better customer service since the kiosks can provide in-depth product knowledge and personalized recommendations.

All items are neatly organized onscreen and show whether they’re in stock, saving employees time and energy going back and forth to check on supply or answer customer questions. Self-service kiosk software can answer most questions right on the spot. Then, in-store employees have more time to help shoppers with other needs.

2) Decreased Wait Times

Long wait times are a major reason retailers lose sales, but self-service kiosks can help. By allowing customers to serve themselves, they help shorten the wait time and create an experience where the customer is in control. Some self-service kiosks require a clerk to monitor, but one employee may be all you need to serve many customers at once with multiple kiosks around. An example of this we see every day is at the grocery check-out.

3) Increased Upselling

The use of self-service kiosks can also increase upselling. POS software for self-service kiosks can show customers other items they may like as they ring up current selections, often resulting in greater sales. The shopper might have been looking for a sweater, but after viewing more products in the clothing department, they may buy a jacket or pair of pants as well. With the help of self-order kiosks, retailers can track what each customer is looking at so that staff members know to suggest other items that are likely to sell.

4) Real-time Analytics

This brings us to our next point: self-service kiosks can track customer behavior in real time. Having up-to-date analyses of your customers is critical in decision-making and marketing. The data from POS software on self-service kiosks can help you make more strategic decisions about your store. For example, email campaigns can be optimized based on customer browsing behavior and buying trends tracked within the software.

On the other hand, for retail managers, these tools can provide a wealth of insights into customer demographics and a breakdown of how different people browse your store. Inventory is tracked automatically, and merchants can see which items are selling better and at what times. Self-service kiosks can help retailers get to know their customers based on purchases, so knowing what items are popular and what to stock more of is easier than ever. Self-ordering kiosks also allow customers to complete simple tasks like signing up for rewards programs or redeeming coupons on the spot.

5) Increased Customer Satisfaction

Self-service kiosks work great because they’re easily accessible to most consumers. Most people are comfortable using a touchscreen to navigate through a platform. The kiosks cut back on lines, getting rid of awful waiting times. They also create a welcoming environment by providing instant gratification, and they offer personalized services to each customer that makes them feel valued.

Customer satisfaction inevitably rises with less waiting time and more personalized shopping experiences. When shoppers are happy with their experience, they are much more likely to return for repeat purchases and recommend the store to friends and family members. All of this leads to increased sales.

Self-Service Kiosks Boost Sales

With all the above benefits, it’s easy to see how self-service kiosks can boost retail sales. Using technology to help customers ring themselves up and browse through store selections isn’t going away. Self-service is growing. How are you incorporating it into your own business to stay competitive?

Star has all you need for self-service kiosk printing and more!

Self-Service Solutions

November 1, 2022
Conquer Your Omnichannel Strategy with Cloud-Based Solutions

In today’s connected world, dining and shopping experiences are no longer limited to physical restaurants and stores. Restaurateurs and retailers leverage cloud-based, omnichannel order management and fulfillment solutions to reach customers across various mobile and digital channels. In the post-pandemic era of retail and hospitality, technology is critical.

Throughout the pandemic, cloud-based, omnichannel ordering options kept restaurants, stores, and customers connected. In addition, convenience and ease of use helped scale online ordering, curbside pickup, and delivery services, all becoming a mainstay of the modern customer experience.

Discover Today’s Online Ordering Tech

What Does Omnichannel Mean?

Even before the global pandemic, studies have shown that consumers and merchants were pivoting to digital and mobile technologies. As consumers lean into new technologies, retail and restaurant brands must increasingly adapt and compete on multiple fronts to win and retain their customers.

So, what does omnichannel mean, and why is it essential for your business?

Frost & Sullivan, a major consulting firm, has defined omnichannel as “seamless and effortless, high-quality customer experiences that occur within and between contact channels.”

In simpler terms, omnichannel is a more individualized form of retail. It’s a customer-focused business strategy that integrates all channels to provide the perfect experience for the consumer. Patrons connect with businesses online and in person. They order through both. Their experiences from one channel to the next are natural and more tailored to them.

Mass Implementation of Omnichannel Strategy

Beyond being a buzzword, omnichannel strategy is a tactical reality for business owners who can’t afford to get sidelined in the race to fast and secure commerce. Surviving and thriving in the digital-first economy means reaching customers anytime and anywhere, including after hours.

COVID-19 created a renaissance for multiple industries, including hospitality, retail, and the emerging cannabis sector. Stores invited customers to take virtual tours and try cosmetics and apparel in digitally-enabled dressing rooms. Restaurants introduced online ordering and curbside pick-up.

The power of cloud and omnichannel solutions enabled these companies to deliver an uninterrupted experience while driving orders, marketing, and customer service across all channels, platforms, and devices.

Learn About CloudPRNT Tech by Star

The Right Technology for Omnichannel Success

Omnichannel ordering options are an expectation, not an exception. Consumers have become accustomed to patronizing their favorite brands from multiple touchpoints. Our experts have compiled the following list of items needed for developing a consistent brand experience across all channels.

Cloud enablement: Invest in hardware and software that operates with the cloud to ensure your omnichannel strategy runs smoothly.

Single-access view: Create a secure portal where you can monitor all of your channels to
streamline communications and manage operations from one place.

Automated task management: Implement order displays, cloud printing, and other purpose-built
technology to save time and labor by automating basic procedures.

Enhanced connectivity: Select products that connect with the cloud to create a cohesive work
environment and use peripheral connectivity to improve and accelerate business processes.

How to Create a Connected Environment

In 2021, retail e-commerce sales amounted to approximately 5.2 trillion U.S. dollars worldwide. This figure is forecast to grow by 56 percent over the following years, reaching about 8.1 trillion dollars by 2026. In addition, global online food delivery services are poised to reach nearly $344 billion this year, projected to reach more than $466 billion by 2027. With such high ROI at stake, getting products to customers via cohesive online or mobile channels is essential.

Our experts compiled these six products every business should invest in to get the most out of omnichannel ordering. To read about these crucial omnichannel technology solutions, download our free ebook:

Conquering Omnichannel Order Management with Cloud-Based Technology Solutions

Consumers have spoken! The future of retail and hospitality is omnichannel, cloud-based, and connected. Is your business prepared?

Download Now

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October 21, 2022
New Right-Sided Paper Loader for Star’s SK1-321 Kiosk Printer Aids Paper Changing

The limited-edition version of the SK1-321 kiosk printer benefits users who have trouble changing the paper roll with the loader opening to the standard left.

Somerset, NJ – October 14, 2022 – Star Micronics, a leading manufacturer of mobile, point-of-sale (POS), and customer engagement technologies, is now offering an adapted version of its SK1-321 Star kiosk printer for a limited time.

This version of the SK1-321 kiosk printer has all the same features and benefits as the standard version, the only difference being a paper loader that opens toward the right side instead of to the left. A right-sided paper loader is perfect for users with crowded kiosk cabinets who find it hard to change the paper roll with the loader opening to the standard left.

The SK1-321 is part of Star’s SK1-300 series of 3-inch kiosk printers. This series has high print speeds of 250mm/sec with 203 dpi resolution, demonstrating high reliability with a compact design and easy integration.

Available in standard format (horizontal orientation) with or without a presenter, standard format drop-in paper loading with or without a presenter, or vertical format (vertical orientation) without a presenter, the SK1-300 series of kiosk printers can fit many applications.

The SK1-321 is compact (low height size: 95mm including paper roll) and lightweight (730g). It’s an optimal solution for applications requiring a small direct thermal kiosk printer with standard 3-inch print width. The SK1-321 also features a drop-in and print paper basket design, compared to the SK1-311, which features a paper roll arm holder.

All SK1-300 models come with an RS-232C and USB interface, which integrates with many common kiosk solutions. The SK1-300 series also ships standard with StarPRNT emulation, allowing software developers to take advantage of Star Micronics technology, such as the StarPRNT SDKs and Star’s powerful line of drivers. Software developers that have already integrated Star products can easily swap or extend their applications from a desktop printer to a kiosk printer. ESC/POS is still available for legacy integration.

Available options include an LED bezel or presenter, an anti-jam bezel, a large paper roll holder, and more.

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About Star Micronics

Star Micronics, a world leader in point-of-sale (POS), has designated a portfolio of printing, secure cash management, self-service, and customer engagement solutions for any retail or hospitality establishment. Embracing the mPOS wave, Star’s SDKs allow developers to utilize Star printers in tandem with Android™, iOS, iPad®, and iPhone® devices to generate receipts, labels, Chit, and tickets. Star Micronics is always leading and always innovating, creating cloud-based printing solutions, including CloudPRNT and Star Cloud Services, with AOA support and MFi connectivity. Star also has a wealth of peripherals, including 2D barcode scanners, scales, tablet display stands, and more. Visit www.starmicronics.com or follow us on Facebook, Twitter, YouTube, or LinkedIn to learn more.

Media Contact:

Christin Dorner

Star Micronics America, Inc.

cdorner@starmicronics.com

848-216-3318

October 14, 2022
SaaS & More: Different Business Models For Software Developers
SaaS, HaaS, and On-Premises: Different Go-to-Market Models for Software Developers and ISVs

Independent software vendors (ISVs) and developers devote time, attention, and resources to developing applications that address their markets’ challenges and pain points. An ISV’s success depends on achieving those objectives. However, it’s equally important to determine the best way to deliver software to consumers and take it to market.

The Software as a Service (SaaS) model is an increasingly popular choice. Grand View Research predicts the SaaS market, valued at $165.9 billion in 2021, will grow at an 11% compound annual growth rate (CAGR) through 2028 to reach more than $382 billion, while overall software growth predicts a 4% CAGR in the same timeframe.

The benefits to users, developers, ISVs, and their partner channels are driving SaaS growth faster.

The Benefits of SaaS vs. On-Premises

SaaS has several advantages over on-premises software delivery for users. Compare the two options, point-by-point:
- Maintenance: When a business buys a software license and uploads an application onto an on-premises server, that business is responsible for software maintenance, patches, and updates. With SaaS, the vendor typically handles software maintenance at no added cost, making it easier on customers.
- Upfront costs: SaaS usually offers users more flexibility with lower upfront costs. It’s perfect for businesses just starting, or those looking to reallocate funds to other focuses like R&D. Users often pay for the first month to begin using the software, plus a one-time integration or onboarding fee. SaaS pricing models often enable lower costs than paying for the software outright.
- Free trials: One SaaS business model example allows ISVs to use a product-led marketing strategy. Users can try the software risk-free to ensure it meets their needs and provides value – and when it does, they can subscribe with just a few clicks. This option isn’t possible with on-premises software.
- Flexibility: Technology is advancing at a fast pace. So much so that it’s hard for some on-premises software users to get their money’s worth from a license before the application is outdated. SaaS software vendors can add features and update their software with the times, allowing users to take advantage of the latest and greatest tech.
- Remote access: SaaS products usually reside in the cloud, allowing users to log in and use them from internet-connected devices. On-premises software requires a VPN or other means of securely connecting to the server to use it remotely.
SaaS Business Model Benefits ISVs & Channels

The SaaS business model also has benefits for ISVs and their channels. SaaS solutions are already provisioned. In many cases, users can install them on their own and get up and running in minutes, saving your team time.

SaaS products also typically reside in a multitenant, cloud environment, helping keep your costs low and allowing you to scale up or down easily. Developing via microservices architecture in the cloud also makes it simple for you to create and test new features. You can have multiple instances and migrate incrementally to minimize risk and disruption.

Additionally, ISVs and their channel can benefit financially by the ability to build a steady, monthly recurring revenue stream (MRR) from SaaS subscriptions. With a solution customers love, MRR will build as sales reps close additional deals. It’s a much easier path toward growth than making one-time sales, and it helps level out cash flow.

Keep in mind, however, that some markets prefer on-premises software. Examples include embedded point-of-sale (POS) software, MedTech solutions that must be installed in healthcare facilities, and railroad or intermodal transportation signaling. The key is to know your market and the delivery method they require.

SaaS with HaaS: Bundle Software and Hardware

Another option ISVs should consider, particularly for complex business applications, is to take your software to market by bundling it with hardware. Users appreciate simplicity. Bundling eliminates the need for them to find hardware certified with your solution that provides them with the necessary functionality. They also have the assurance that everything works together the way it’s supposed to out of the box.

Moreover, depending on the business model you choose, you may be able to offer users Hardware as a Service (HaaS) as well as SaaS. This may be even more attractive to customers as they “lease” your software and your integrated hardware, sparing them the hassles of seeking out and buying any hardware. Bundling HaaS and SaaS can bring you considerable revenue you can rely on.

If the bundle is relatively easy to deploy and set up, you could consider selling directly. However, if it requires IT expertise, you may benefit from selling the bundle through a channel that can provide the end user with the proper service and support. Another option is to work with a value-added distributor that bundles solutions for ISV and hardware partners. In either case, partnerships are vital to raising brand visibility and increasing SaaS or on-premises software sales. Make sure you and your partners are on the same page with sales goals, responsibilities, pricing, and margin to build a mutually beneficial relationship.

How Does Inflation Factor in Your Decision?

If you’re about to launch a new solution in an uncertain economy, it’s wise to factor that into your launch strategy. An economic downturn may make pricing models for SaaS or HaaS solutions more attractive to end users because it allows them to upgrade or refresh their technology without significant capital expenditure. It can enable them to make IT a manageable monthly operating expense, which can have tax benefits.

Suppose your application is designed to save money, such as offering automated processes that help decrease labor hours, incorporate self-service, or solve other pain points in your market. In that case, more businesses could choose your solution because of an economic downturn based on the ROI.

Also, remember the software delivery cost to your organization, whether SaaS, a HaaS bundle, or on-premises, and choose to take your application to market most cost-effectively and successfully.

As always, making an informed choice that’s best for your business and market makes all the difference.

Thinking about bundling with Star?

Contact Our Integration Team
October 3, 2022