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  • Star Micronics and CardFlight Team Up to Offer A Simple, Bring Your Own Tablet Countertop Point of Sale Solution

    Star Micronics and CardFlight Team Up to Offer A Simple, Bring Your Own Tablet Countertop Point of Sale Solution

    SwipeSimple Register, the new simple countertop POS solution from CardFlight featuring the Star Micronics mPOP, will be demoed for the first time at ETA TRANSACT in Las Vegas

    SOMERSET, NJ — April 13 2018 — Star Micronics, the global industry leader in POS printing solutions, announces it has teamed up with CardFlight, the leader in payment technology and mobile POS solutions, to deliver a bundled cash register and payment terminal solution for the modern merchant’s needs, combining SwipeSimple hardware and software with Star Micronics’ mPOP and the portable receipt printer SM-L200.

    SwipeSimple Register works on virtually any iOS or Android tablet, and lets merchant acquirers provide merchants with a modern and intuitive hardware and software setup for their payment needs. The SwipeSimple solution supports payments with EMV Quick Chip  and NFC contactless for all types of mobile wallets, and cash. By partnering with Star Micronics, CardFlight can now offer merchants the convenience of issuing paper receipts for both countertop and mobile needs.

    “We are excited to partner with Star Micronics,” said Derek Webster, Founder and CEO of CardFlight. “As our company continues to build payment acceptance solutions for a broad range of small businesses, the partnership helps us expand the SwipeSimple product suite to serve even more merchants.”

    SwipeSimple Register for countertop merchants features Star Micronics mPOP™ that combines cash drawer and receipt printer in a sleek and compact design, making it easy to fit into even the smallest retail spaces. Bluetooth connectivity and smart cable management keep the counter clutter free. Mobile merchants also have the option to use SwipeSimple Register on a smartphone or tablet and print receipts on Star Micronics’ portable receipt printer SM-L200. The SM-L200 is the first portable printer with the ability to connect to any Apple iOS BLE-compatible device without having to pair with it.

    “Our mPOP and mobile printing solution paired with SwipeSimple are both easy to set up and use, which is perfect for the modern small merchant,” said Jon Levin, Star Micronics’ product integration manager. “We look forward to working with CardFlight to expand into new markets.”

    Star Micronics will be exhibiting at booth #838 and SwipeSimple Register paired with Star Micronics’s mPOP will be demonstrated at CardFlight’s booth #618 at ETA TRANSACT, April 17-19 in Las Vegas.

  • 5 Reasons Why SMB Retailers Should Use Easy Coupon Design Software for Promotions

    5 Reasons Why SMB Retailers Should Use Easy Coupon Design Software for Promotions

    Customers love a good deal—40% of shoppers will switch products to use a coupon, while 60% of mobile coupon users are willing to change brands to cash in a promotion. Discounts and free products are a great way to build brand loyalty and thank customers for their business. However, running a coupon campaign isn’t inexpensive. The good news is merchants can reduce the cost of coupon design software by generating offers on receipts and engaging customers at the point of sale (POS) terminal.

    For retailers who prefer to create visually appealing printed coupons to distribute to a wider audience, there is easy-to-use coupon design software that is an easy-to-use alternative to shelling out money for a more expensive campaign.

    1. Quick and easy coupon design

    Retailers can use their POS systems to generate coupons and surveys on the receipts they already distribute. Merchants can choose from coupon design software templates, promotions and surveys to customize their receipts, giving them the ability to advertise and run promotions at their checkouts.

    Coupons should include a few simple elements to be effective.

    • The store’s logo and a picture
    • Easy-to-read text that conveys the intent
    • A call to action that tells people how to redeem the coupon
    • The retailers address, phone number and webpage

    1. Remote promotion management across locations

    If you want to generate a coupon or survey via receipt, owners and managers can use the tools in their POS. Simply choose a template, customize it and then send the settings to the printers. The coupon design software can be deployed to every store printer from your desk, home or another computer.

    3. Customer communication

    Your receipt can be a direct channel of communication with your customers. Train staff to highlight coupons or offers and tell customers about them before they leave the store. A customer satisfaction survey that invites feedback is also a valuable tool. Surveys can help you understand your customers’ needs and evaluate employee performance.

    4. Customer retention and loyalty

    Issuing coupons or discounts is a great way to generate goodwill with your customers because it makes them feel their business is appreciated. Customers are more likely to return to your store if they feel they are being rewarded for buying items they need anyway, even if they can get it online or at another store for less.

    5. Increase profit margins

    Printing coupons and brand messaging on customer receipts allow you to reach a higher percentage of shoppers for less money than a print or digital campaign. And unlike a print or email campaign, you can be sure your target audience receives the message or coupon. This is especially effective if you are looking to introduce a new product or service—the 2K17 Valassis Coupon Intelligence Report revealed that 86% of people said that they were persuaded to purchase a new product because they had a coupon for it. And once people try something at a discount and like it, they are more willing to pay full price in the future.

    Coupons are a great way to add value to your customers and make them feel appreciated. Retailers that print and distribute coupons on receipts can save money on marketing and reap the same benefits of a costly digital or print campaign. Leverage the easy-to-use coupon design software that is available to you.

    Discover Why You Shouldn’t Underestimate Coupons as a Promotional Tool in our Free eBook!



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  • The Ultimate Guide to Building Your iOS POS System

    The Ultimate Guide to Building Your iOS POS System

    iOS POS systems look sharp sitting on a counter or mounted on a wall, so it’s no wonder why retailers and restaurants are drawn to these sleek setups for their establishments. Whether you need fixed terminals or a mobile solution, an iOS POS system can fulfill all your needs.

     Are you in the market for a new iOS POS system? If so, keep these points in mind while you’re shopping around.

    1. iOS Device

    If you’re using an iPad or other iOS technology you already own, make sure it has the most recent update that the hardware will support. If you have older devices, make absolutely sure the POS software you want to run supports your hardware — before you invest in it. A better strategy is to choose your POS software first — find a solution that offers features and functionality you need to run your business — then select the hardware. All iPad POS solutions aren’t the same. Look for options such as clock in/out, split checks, payments, scheduling and inventory tracking that can help you run your business.

    2. iPad Enclosure

    mUnite POP tablet POS stand
    Star Micronics mUnite Stand

    Although iOS POS systems are feature-rich, they aren’t ruggedized devices. An iPad or iTouch is a consumer-grade device, nowhere near tough enough for retail and restaurant workplaces. iOS devices that get wet or hot will have functionality issues, so protecting your technology with a specialized enclosure is imperative to staying online. iPads left unattended are targets for loss and theft, so opt for an enclosure that allows you to secure the device to a wall or counter. Some enclosures can be fitted to stands that flip and swivel into a customer-facing position, so shoppers can sign for credit card transactions or add a tip.

    3. Peripherals

    iOS POS systems differ from more traditional POS solutions when it comes to peripherals. If you need a 2D barcode scanner, scale integration, receipt printer and customer display, make sure your solution has options to keep everything connected. Printing receipts from an iOS POS system can present a particular challenge for merchants. A great solution is Star Micronics’ TSP654II AirPrint, the First Receipt Printer on the market with AirPrint™ Certification. TSP654II printers allow merchants to print from their iOS devices without installing specific printer drivers.

    4. Aesthetic Appeal

    mPOP All in One Mobile Point of Sale
    Star Micronics mPOP

    One of the iPad’s main selling points is the tablet’s stylish design. If you selected an iOS POS system, chances are you care about how it looks. Don’t cover up a glossy iPad with a clunky enclosure or pair it with nondescript peripherals. Make sure your enclosure and peripherals enhance the iOS POS system and are as chic as their surroundings. Star Micronics offers mPOP™, Mobile Point of Purchase, the first hybrid for tablet POS that combines a cash drawer and printer peripheral. The unit’s ergonomic but fully integrated design works with the tablet or mobile device of your choice, so you can have a mobile solution without compromising space, quality design or functionality.

    iOS POS systems can be a great choice for your store or restaurant if you strategically design a system that will meet your business’ needs, withstand a harsh commercial environment and complement your brand with the look you want. Work with an experienced POS solution provider to help you incorporate those elements into your solution — and more— to help you get the most out of your investment.

    Free iOS Resources

    It can be tough to find truly Apple-compatible hardware for point of sale use. Star Micronics offers the largest range of Apple compatible printing products and Apple certified POS hardware. Developer friendly, Star was the first provider of SDK for iOS and is currently the only provider that offers iOS development support for scales, cash drawers, and kiosk printers. Help your customers future-proof their Apple POS solutions with Star Micronics.



    Visit iOS Toolbox

  • Star Micronics Teams up with Slatwall Commerce to Provide eCommerce Platform

    Star Micronics Teams up with Slatwall Commerce to Provide eCommerce Platform

    Somerset, NJ — March, 14, 2018 — Star Micronics, a global industry leader in point-of-sale printer solutions, has teamed up with Slatwall Commerce, an enterprise eCommerce software. Star Micronics’ mPOP™ now integrates with Slatwall POS, a web based system that is designed to allow organizations to manage orders, accounts, inventory, fulfillment, reporting and much more in a PCI compliant environment.

    The Star mPOP is a hybrid Mobile Point of Purchase tablet POS system that brings together a cash drawer and printer. Sumit Verma, Vice President of Slatwall Commerce, says “our customers love the flexibility and customization that our software provides and the compact all-in-one hardware that Star’s mPOP provides.”

    “We are thrilled that our partnership with Slatwall will allow us to provide our customers with increased eCommerce functionality,” said Christophe Naasz, Director of Business Development at Star Micronics.

  • 5 Benefits of Digital Signage Solutions

    5 Benefits of Digital Signage Solutions

    As you plan your strategy, consider how your business could be reaping the benefits of digital signage.

    Smart marketing includes the goal of making the best investment of precious advertising dollars on activities that people will see. As you plan your strategy, consider how your business could be reaping the benefits of digital signage.

    Shopping habits have certainly changed as consumers are more technology-oriented and sophisticated than ever. Digital content is now a primary trusted source when shoppers are considering a new purchase or searching for the best deal. Digital content affects where we choose to shop and what to buy, and smart business owners are adapting their operations to find the most effective ways to communicate with their customers.

    Effective communication is one of the primary benefits of digital signage. It is an interactive gateway that allows businesses to communicate directly with customers, engaging them while they are in the store. This strategy pays off—according to Independent Retailer, digital signage can increase overall sales volume by nearly 32%. Additional benefits of digital signage include:

    1. Attention-Grabbing Displays

    Consider this: digital signage is one of the most customizable forms of publicity and a virtual guarantee that the message will be seen by its target audience. Merchants may use the same digital interface to influence customer behavior by creating eye-catching displays and showcasing brands or services, which will ultimately drive sales and boost profit margins.

    nrf18_possignage6-e1574796116528

    2. Dynamic, Contextual Content Updates

    Digital signage is easy to control and can be modified quickly, allowing it to be incorporated into virtually any environment. Depending on the setup and service you choose, you may be able to store your own graphics and update the signage as often as you want. This is especially useful during holiday shopping time, or if you want to promote doorbusters and flash sales during certain hours.

    You can take this a step further by implementing a digital signage solution that incorporates an AI element to determine your most popular sales items and which items are commonly sold together. Or, perhaps to identify items that have seen a sudden drop in sales. Such a solution would then display these items, promoting them to in-store customers to increase sales and boost profits.

    3. Cost-Effective

    Another one of the benefits of digital signage is that it provides an additional revenue stream for enterprising business owners. After the system is installed, retailers or restaurateurs may opt to pay off their original investment by selling advertising space to companies or brands that will complement the store’s operations. These ads elevate the status of certain brands, services or suppliers that want to raise brand awareness and raise their numbers in the store, target market or sales territory.

    Moreover, making information available via digital messaging helps businesses reduce the cost of traditional campaigns, by saving money on printing, distribution and waste materials that will be discarded after the promotion has ended.

    4. Boosts Impulse Purchase Sales

    Digital signage is a valuable tool for businesses because it conveys important messages, in-store specials, promotions or advertising directly to patrons during a critical moment—while they are contemplating making a purchase. This will help increase revenues by giving shoppers an extra push to complete a transaction by displaying information about impulse buys, promotions and other specials.

    5. Increases In-Store Digital/Social Media Presence

    Business owners should use social networks to increase brand awareness, drive repeat business, generate new customers and address customer satisfaction issues. By providing additional information directly to customers via digital signage, stores can generate additional sales revenue, recruit new people for their loyalty programs and even display digital endorsements from Facebook, Twitter and other websites such as Yelp, TripAdvisor and more.

    As technology seeps into every aspect of our lives, it seems like a natural progression to incorporate the benefits of digital signage into your business strategy to enhance customer experiences—and store revenues. Digital signage is an effective marketing tool that’s worth exploring: Businesses that have incorporated this electronic medium are already harnessing its power and using it to boost traffic and increase sales, boost traffic.

    Star Micronics has what it takes to make retailers stand out – today and in the future.

     



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  • 4 Must-Have POS Solutions to Increase Customer Engagement

    4 Must-Have POS Solutions to Increase Customer Engagement

    If you’re not using point of sale (POS) solutions to communicate with and engage your customers, there’s a good chance they’re going to go elsewhere.

    The retail landscape is extremely crowded, and your customers have a wide variety of choices when deciding where to shop. A blowout sale isn’t enough to draw foot traffic—it’s important to ensure that each person who visits your business feels appreciated and engaged. If you’re not using point of sale (POS) solutions to communicate with and engage your customers, there’s a good chance they’re going to go elsewhere.

    Of all the channels available to consumers, brick-and-mortar stores offer the instant gratification and service experience that shoppers crave. Make sure their time in your shop sets your business apart from the competition. A high-level of attention can turn first-time shoppers into repeat customers that may even evolve into brand ambassadors who refer their family and friends to your business.

    POS solutions offer you several tools to help increase customer engagement and make visitors feel valued.

    1. Digital signage

    Digital signage is an interactive gateway that allows a business to communicate directly with a consumer, engaging them while they are contemplating making a purchase in-store. This electronic medium is a highly customizable form of publicity and a virtual guarantee that your target audience will see your message.

    Many POS solutions have digital signage functionality built-in, so users can change messages frequently. This user-friendly platform will help increase revenues by displaying information about impulse buys, promotions and other specials to customers.

    Sophatar Digital POS Signage is the next generation of intelligent customer-facing displays. See how Sophatar can help increase your customers’ basket size in this interview with Bart DeCanne at NRF 2018.

    1. Custom coupon offers and promotions

    Shoppers love saving money and receiving free items or services. Coupons give your customers an incentive to try a new product or make a repeat purchase. Merchants can use their POS solutions to reduce the cost of printing coupons and digital campaigns by generating offers in-store. Printing coupons on customer receipts allow you to reach a higher percentage of shoppers for a fraction of the cost of a print or digital campaign. Many POS solutions are equipped with templates of coupons, discounts and offers to customize receipts. Printing a coupon on the receipt means you can be sure the customer receives it.

    1. Digital receipts

    Shoppers are rarely able to keep track of all the receipts they receive, but these proofs of purchase are often required to make a return. Returns are less frustrating for shoppers who can locate the receipt in their email, saving them the trouble of rooting around in bags, pockets or cars. The ability to make hassle-free returns moves customer service lines faster and increases the chance that people will shop at your store again.

    Offering digital receipts gives businesses the opportunity to collect customers’ email addresses, which can also be used to email coupons, promotional information, and other announcements.

    1. Customer engagement surveys

    Take advantage of every opportunity to engage your customers. A customer service survey is a direct channel of communication that gives you an inside look at how your business and products are performing. Typically, customers are offered an incentive like a discount coupon, free item or a chance to be entered in a contest for completing the survey. These surveys should be included on the receipt because it shows you care about a customer’s experience.

    Engaging every shopper who comes into your store will go a long way toward ensuring they will return. POS solutions can make engaging customers easier and equip you with tried and true methods of capturing attention and offering personalized service that will help build customer loyalty.



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  • 3 Ways to Get the Most Out of Your Apple POS System with AirPrint Receipt Printers

    3 Ways to Get the Most Out of Your Apple POS System with AirPrint Receipt Printers

    iPad POS systems are extremely popular in retail, restaurant and hospitality venues. It’s easy to see why — an Apple POS system is sleek, attractive and compact — so they look great and they’re small enough to be used in tight spaces.

    iPad POS systems are feature-rich, affordable and easy to and use, but printing receipts from an Apple POS system can present a challenge for merchants. Although Apple offers its AirPrint® technology, which allows users to print photos and documents from any iPhone, iPad or iPod Touch, AirPrint wasn’t available for receipt printers.

    To meet this need, Star Micronics developed a suite of printing solutions including the StarPRNT SDK and PassPRNT, so receipts could be printed using a Bluetooth-enabled receipt printer. Most recently, Star Micronics unveiled its new TSP654II AirPrint, the first 80 and 58mm receipt printer to be Apple AirPrint certified.

    AirPrint-Image_for_time_square-1080x1080

    What does this mean for Apple POS system users?

    1. No need to download or install drivers

    There’s no need to get the help desk involved in connecting a wireless printer to your Apple POS system. Forget about workarounds and downloads: users will be able to wirelessly print receipts without installing specific printer drivers, extra configurations or software. Star’s TSP654II AirPrint includes both Ethernet and WLAN capabilities, so it will work seamlessly with Apple iPads, iPhones, iPods and Macbooks on any private network.

    2. Print receipts and orders right from your Apple POS System (Mac, iPad or iPhone devices)

    AirPrint support is pre-installed on iOS devices, so you can use this familiar interface to connect to and begin printing from the new printer. The TSP654II features a fast, 300 mm per second print speed, high-quality 203 dpi print, compact footprint and aesthetic design. Faster print speeds at the Apple point of sale will help shave a few seconds off each transaction, which means less waiting and more efficient customer service.

    3. Control your cash drawer from your Apple POS System (Mac, iPad or iPhone)

    A printer-controlled cash drawer must be connected to a receipt printer if you want it to open automatically at the end of a transaction. Although AirPrint has limited ability to control cash drawers, it gives developers previously using the StarPRNT SDK another option when programming printer control.  The TSP654II is available in charcoal black or ultra-white to match the Star CB2002 cash drawer options.

    Why choose the TSP654II AirPrint from Star Micronics?

    Until now, there hasn’t been a “plug and play” receipt printing solution for Apple POS systems. The TSP654II is the first Apple certified receipt printer that works seamlessly over any private network, with any Apple device. In addition to high-speed printing, the new printer includes “drop in and print” paper loading and an improved guillotine auto-cutter. The TSP654II is a flexible printing solution that can be used in vertical or horizontal mode and includes a wall mount bracket in the box. A splash-proof cover is also available for added durability. The TSP654II is compatible with Star Cloud Services’ digital receipt solution and the AllReceipts App.

    Apple POS systems are popular among business owners because they’re affordable and easy to learn and use. Despite their popularity, it wasn’t simple to print a receipt from an iPad POS solution—until now. Star Micronics’ new TSP65411 is the first AirPrint-certified receipt printer on the market, that allows users to print from their Apple POS system without any extra steps. In addition to groundbreaking technology, the new printer also includes the quality features and design details that meet Apple’s high operational standards.



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  • 3 Reasons Why Merchants Should Choose Hybrid Tablet POS

    3 Reasons Why Merchants Should Choose Hybrid Tablet POS

    Some retailers are shifting away from a legacy point of sale (POS) terminal toward flexible, scalable tablet-based solutions. And for good reason. Tablet POS solutions are affordable, powerful platforms that increase mobility, generate comprehensive analytics and securely store data. Many tablet POS systems are cloud-based Software as a Service (SaaS) solutions that update automatically.

    Although SaaS solutions are easy to use, some merchants have been hesitant to implement them because they rely on an “always on” internet connection. A cloud-based system won’t function if the connection is spotty, which could wreak havoc during a big sale or holiday shopping time.

    Cloud-connected or hybrid POS solutions are a smarter choice for store owners who want the convenience and mobility of a cloud-based system, but can’t give up the reliability of a wired POS network. Sounds good? We think so, too. Here’s why you should consider a hybrid tablet POS system for your store:

    1. Versatility

    A hybrid tablet POS system gives you all the benefits of a cloud-based system, including real-time reporting — with one essential difference. If your store loses its internet connection, your hybrid tablet POS system will still run, but the real-time updates won’t sync until the internet connection is restored. A hybrid system can be used in any position: with the tablet mounted on a counter or wall or carried on the sales floor.

    2. Ergonomics/Aesthetics

    Hybrid tablet POS systems are attractive and chic, but they’re more than just a pretty face. These solutions are perfect for small counters, pop-up stores or other spaces where space is limited. Hybrid tablet POS systems have a small, practical footprint that won’t take up every inch of the counter, so there’s room to display impulse purchase items and gift cards. The checkout line is a customer’s last stop before they leave the store, so a tidy cash wrap with attractive technology leaves a positive, lasting impression as shoppers depart.

    3. Scalability

    If you are considering a future expansion or need to have more checkouts temporarily, a hybrid tablet POS system gives you the flexibility to easily add terminals and locations to your network. There are no licenses or technicians necessary, it’s essentially a “plug and play” operation. It only takes a few minutes to configure the tablet or mobile device and sync it to the network. Once it’s on the network, the device will be running the same solution, with the same data accessibility.

    Choose a hybrid tablet POS that can accommodate multiple peripherals. Star Micronics’ mPOP solution is one of the most comprehensive options on the market. We’ve recently added several new peripheral options, so the solution can be used as a complete check-out in nearly every retail category.

    The new peripheral options include:

    • Three Star Micronics scales that can be used in candy shops, farmer’s markets and grocery stores
    • 2D barcode scanner for retailers that want to accept QR code coupons or access item information
    • Two-line, blue backlit customer display that shows shoppers their transaction information as well as advertising messages
    • New cash drawer port that supports an additional external cash drawer for busy shifts

    Hybrid tablet POS solutions are a perfect solution for retail store owners who are hesitant to implement a SaaS system due to connectivity issues but want the freedom of mobile POS. A hybrid system empowers store owners and staff with all the benefits of a cloud-based solution, without ever turning away a sale because the internet is down.

    For more information on the Star Micronics mPOP solution, contact us!



    Retail Solutions

  • Star Micronics Introduces the New TSP654II AirPrint

    Star Micronics Introduces the New TSP654II AirPrint

    The First Receipt Printer on the Market with AirPrint™ Certification

    Always leading – always innovating, Star Micronics is proud to announce the newest addition to the Star Micronics family of printers, the TSP654IIAirPrint. This new technology easily integrates with any iOS system. As the first POS printer with Apple AirPrint certification, you will no longer need to worry about installing drivers or other technology. You will simply utilize the familiar iOS print routine, printing from the receipt printer with AirPrint just as you would from a standard inkjet or laser printer. It’s as easy as that.

    TSP654IIAirPrint with Cash Drawer and Tablet

    In addition to innovative printer support, AirPrint also enables control over Star Micronics cash drawer and ticket alarm from the connected iOS device.

    TSP654IIAirPrint Part Numbers

    Star Micronics now offers users and developers the options to introduce AirPrint as a “ready to go” solution for applications that generally do not support direct printing.

    “It really is a great way to bring receipt printing to your customers with almost no effort,” said David Salisbury, Director of Development at Star Micronics.

    For questions regarding product availability and pricing, please call Customer Service at 800-782-7636.

  • Star Micronics Offers First Look at New, Innovative Solutions at NRF 2018

    Star Micronics Offers First Look at New, Innovative Solutions at NRF 2018

    Somerset, NJ – January 26, 2017 – Star Micronics, a leading global manufacturer of mobile, point of sale (POS) and customer engagement technologies, showcased its newest innovations at NRF 2018 Retail’s Big Show.

    NRF 2018 was held in New York in the Jacob K. Javits Center from January 14-16 and Star Micronics exhibited its latest POS innovations in booth #2745, including:

    1st AirPrint® receipt printer

    The TSP654II is the first receipt printer on the market with Apple AirPrint® Certification.  This printer will work seamlessly with all Apple® devices, ensuring quick set up and high-quality receipt printing. The TSP654II AirPrint will enable Apple users to continue with the familiar AirPrint experience while using their Apple iOS® POS system.

    mCollection

    mC-Print: Chic, Compact, Complete Printer Collection

    Star Micronics new mC-Print receipt printers were designed specifically to expand Star Micronics’ Mobile POS solutions. This mPOS printer is stylish, chic, and compact. With multi-interface support and peripheral connectivity, this Cloud Service-ready receipt printer is equipped to handle retailers’ needs with style.

    mPOP™ + Peripherals

    Now, the mPOP has additional optional peripherals for merchants to choose from, such as 2D barcode scanner, scale, customer display, and port to external cash drawer. With these added peripherals, retailers and restaurateurs can transform their mPOP into a complete, versatile point of sale hub in order to accept a wider variety of transactions in higher volume.

    PromoPRNT

    PromoPRNT is a new service available to Star Micronics Cloud Services members that empowers retailers to create printed promotions in addition to receipts. PromoPRNT delivers two services through the Star Micronics Cloud Services Dashboard, Promo Maker and Promo Manager. Promo Maker is a simple way to create and design receipt promotions. Promo Manager allows retailers to schedule the length of a promotional campaign and to view insights from their campaigns.  Ultimately, with these PromoPRNT tools, retailers will be able to deliver incentives directly to shopper’s hands.

    Sophatar® POS Signage™

    Sophatar® POS Signage is another new service available to all Star Micronics Cloud Services members for a low monthly cost. This innovative digital signage solution analyzes retailers’ POS sales data through the Star Micronics printer and Star Micronics Cloud to display popular sales items.  If the retailer doesn’t have images of best-selling items on hand, Sophatar® POS Signage will automatically search for images using UPC codes and textual descriptions of the products.

    This year’s booth partners:

    “If you spent some time at our booth at NRF 2018, thank you,” Said Christophe Naasz, Director of Business Development at Star Micronics America, Inc. “We have so many innovative and groundbreaking solutions scheduled for release in 2018. It was fantastic to have the opportunity to give the industry a sneak peek.”