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Why Guest Wi-Fi is an Important Asset for Small Businesses

If one thing is true about today’s consumers, it’s that they are constantly (or nearly constantly) connected. With the rising trend of omnichannel retail experiences, it’s more important than ever to provide an easy, free way for your customers to connect to the internet. Implementing a guest Wi-Fi network does more than connect your shoppers to their favorite apps and websites, though – it can also improve your business in many ways! Here’s how:

Enhance Marketing

Speaking of omnichannel marketing, having a guest Wi-Fi network is an excellent way to expand your omnichannel strategy. One way to do so is to engage in Wi-Fi marketing, a method where you use your network as a channel to communicate with your shoppers. Using Wi-Fi marketing, you can promote campaigns of your choice, which can serve as a part of your in-store marketing strategy.

When guests log on to your Wi-Fi network, their phones will redirect to a splash page where they’ll view a branded message, as well as details about the network and its terms of use. On the page, users will enter credentials such as their email address, which can help you build customer profiles and gather leads. With this additional insight into shoppers’ demographics, you can further tailor your marketing tactics to better suit them, and that can help create more sales. For example, a Deviscape survey found that half of businesses report that customers spend more money now that they have a Wi-Fi network!

Safeguard Internet of Things (IoT) Devices

Better marketing and more sales are nice, but did you know that implementing a guest Wi-Fi network has security benefits, as well? If you incorporate IoT-connected devices into your store, such as automated checkouts and smart shelves, you probably already know that they’re more vulnerable than traditional devices. If you connect those smart devices to your main network, the chance that hackers can access your other devices – like your main server or physical security system – is increased. By connecting your smart devices to a guest network instead, you create an additional layer of protection against attacks; Even if a cybercriminal hacks into one of your devices, they won’t be able to penetrate your main network, where your most valuable information lies.

Improve Customer Experience

Last but not least – and this probably goes without saying – guest Wi-Fi networks greatly improve the customer experience. Depending on your store location and your customers’ cellular provider, providing shoppers a guest network saves them data and gives them a potentially faster network. And there are stats to back it up – nearly 62% of businesses with free Wi-Fi report their customers stay in the store longer, which likely means they’re having a better shopping experience, spending more money, and are more likely to return.

From boosting sales to securing your sensitive data, there are many reasons to utilize a guest Wi-Fi network!

February 5, 2019
5 Irresistible Valentine’s Day Marketing Ideas

It may feel like we just celebrated the holidays, but already another holiday is upon us: Valentine’s Day! Historically, the romantic holiday has been a big money maker – in fact, the National Retail Federation has predicted that U.S. consumers will spend a near-record $19.6 billion this year on Valentine’s Day alone. So how can retailers take advantage of this? Today, we have five irresistible Valentine’s Day marketing ideas for your small business:

A PromoPRNT Two-for-One Example

Promote Two-for-One Deals

What better time to promote a two-for-one deal than Valentine’s Day? If your business is in the hospitality industry, consider offering two meals, or two desserts, for the price of one. If you are a boutique shop, consider offering two accessories for the price of one. You could also simply offer a specific discount, like 14% off a customer’s entire purchase (to honor February 14). To ensure your customers have plenty of time to become aware of and plan for your sale, promote it at least one week ahead of time. A great way to practice Valentine’s Day marketing on your current shoppers is to promote the sale on your printed receipts.

Leverage Seasonal Branding

No one can ignore well-planned seasonal branding. Whether you choose to do your branding in-store or online, creating a festive vibe can get your shoppers in the mood to spend on their loved ones (or treat themselves). Examples of online branding could include Valentine’s Day-themed social media posts and email campaigns. In-store branding can include everything from decorating with flowers and balloons, to offering gift wrapping services and having your staff wear pink or red outfits. Don’t forget to showcase any holiday-themed items at the front of your store.

An Example of Promoting Your Gift Guide via PromoPRNT

Take Advantage of Pop Culture

Thanks to the television show Parks and Recreation, Valentine’s Day is celebrated on more days than just February 14! The hit show coined “Galentine’s Day” during its second season in February 2010. Since then, many women have started to celebrate the holiday, which focuses on the love they have for their female friends, on February 13 each year. Don’t believe us? A quick Google search of the term, “Galentine’s Day” yields a whopping 1.5 million results, including news articles, gift guides, party tips, and more. Another example of a Valentine’s Day-related holiday (that isn’t Valentine’s Day) is Singles Awareness Day, which takes place annually on February 15. So many holidays to take advantage of in your Valentine’s Day marketing strategy!

Create a Gift Guide

You know your product (or service) best. There’s no one better to provide a Valentine’s Day gift guide! You can create a guide that is tailored to your specific products and allows you to clearly pitch your selling points. You can even create “his and hers” versions, and versions specific to someone’s interest (e.g. cooking or fashion). Gift guides are a great way to flex your omnichannel marketing muscle – offer your guides in person, online, or both by pointing your customers to your online store via a printed receipt.

Source: Buzzfeed

Send Valentine’s Day Cards

Last, but not least, is a tried-and-true favorite: Valentine’s Day cards. Whether you deliver them in person beforehand with a coupon attached, or deliver them digitally day-of (via social media or email), an eye-catching greeting card is sure to capture your shoppers’ attention. Valentine’s Day cards are also a great way to show your brand’s personality or sense of humor – click here to check out some inspirational “punny” cards.

PromoPRNT, Star Micronics’ value-add tool, can help you with Valentine’s Day marketing – using your existing receipt printer! Click here to learn more and get promoting today.

January 31, 2019
The Cannabis Industry: What Lies Ahead in 2019

As more states and countries continue to legalize medicinal and recreational cannabis use, one thing is clear: the cannabis industry is here to stay – and it’s rapidly growing. This new industry doesn’t just affect cannabis users – it affects countless markets. So, what’s to come in 2019, in terms of cannabis? Here are four key predictions for this year:

Cannabis-Infused Products Will Thrive

If you only think of dry leaf marijuana when you imagine cannabis, you are missing out on a ton of the market’s hottest products. Non-leaf CBD-infused items have a very high profit margin. Derived from the Cannabis Sativa plant, but without any psychoactive properties, hemp products infused with CBD are a great way to introduce cannabis to a larger crowd. Cannabis-infused beverages, in particular, are slated to be a huge hit in 2019, but other infused products include oils, beauty and skin care products, pain relief ointments, chocolates, nuts, gummies – and even dog treats. These alternative forms of cannabis are expected to spread across North America, thanks to the recently passed U.S. Farm Bill which legalized industrial hemp. Many of these products (minus the dog treats) also come in psychoactive THC-infused forms, and are experiencing widespread popularity, thanks to medical and recreational marijuana bills being passed in several states, as well as Canada’s recent legalization of recreational usage.

The Key Players Will Emerge

Until now, it’s been tricky figuring out who the top players will be in the cannabis industry. However, with consumer spending expected to jump 40% this year, those who are executing successful cannabis business plans should get a big boost this year as sales continue to grow. Strategy in this rapidly-expanding market will be key, and by the end of the year (or before), we should have a good idea of who the top dogs are. However, because interstate commerce is denied and it is currently difficult to create any sort of national brand, we will likely not see any nationwide dominators – yet. In the meantime, it will be of utmost importance for cannabis retailers to successfully promote themselves and maintain a tight business plan.

Legalization Will Continue

2018 was a big year for legalization – in fact, it was arguably the biggest one yet – and that trend is expected to continue into 2019. At least six more countries are slated to legalize medicinal marijuana usage, and at least one is expected to legalize recreational use. In terms of the U.S., at least three states have plans to legalize medicinal or recreational usage, with Illinois, New Jersey, and New York being the biggest possibilities. Even more traditionally-conservative states like Texas could change their current marijuana regulations.

(More) Research Will Be Conducted

Cannabis research has already been taking place, but it will pick up speed even more this year. Because of the more open regulatory environment, more research will be conducted, which is expected to spark even more innovation within the cannabis industry. The Farm Bill has opened the CBD market this year, and will support overall marijuana consumption, meaning more knowledge will soon be uncovered on each specific cannabinoid’s (the chemical compounds secreted by cannabis flowers) powers. For example, therapeutic uses include treating and managing obesity, anorexia, emesis, pain, multiple sclerosis, neuroprotection, inflammation, Parkinson’s disease, Huntington’s disease, Tourette’s syndrome, Alzheimer’s disease, epilepsy, bipolar disorder, schizophrenia, PTSD, depression, anxiety, insomnia, asthma, cardiovascular disorders, glaucoma, cancer, and more.

The cannabis industry is booming. Are you looking to cash in on cannabis point of sale? Download our e-book now!

January 29, 2019
Why You Should Create Instagram Stories for Your Store
The influence that social media has in today’s society is undeniable. Life is now about documenting every experience, whether it’s a trip to a new country or what you ate for dinner. Instagram Stories allows Instagram users to share multiple experiences through images and videos for a 24-hour period until they disappear (very much like a Snapchat story).

As Instagram Stories has grown to be more popular, it is becoming an important tool to help businesses increase brand awareness and engage with their customers. But first thing’s first – how do you create Stories, and why should you use them?

How To Create An Instagram Story

Although Instagram Stories has existed since 2016, here is a brief tutorial to get you started:
1. Open your store’s Instagram account and tap either the camera icon or your store’s logo in the upper right-hand corner.
2. Next, either:
  1. Take a picture or video, or
  2. Choose an existing picture or video from your phone’s gallery.
3. Upload your picture/video to your Story by tapping “Your Story” in the bottom left corner.
Once uploaded, your image will remain on your Story for 24 hours.

Why Use Instagram Stories?

Over 400 million people use Instagram Stories. That’s a lot of people, and it’s more than double the number of Snapchat users! One huge benefit of using Stories is that because you can add public hashtags to your Stories, even users who do not follow your business can discover your content.

Besides making your business more discoverable, Instagram Stories now allows the use of outbound links, meaning you can include links to your website or blog. Stories is also an excellent way to build your business’ community by tagging partners and brand influencers.

Making seasonal content a focus can be very successful on Instagram. Source: pexels.com

Ways to Use Instagram Stories for Your Business

As you’ve now learned, Instagram Stories is a great way to reach your target audience, no matter what industry you are in. In fact, agencies report 2-3 times more engagement with Stories than with regular content. With a plethora of features just one tap away, Instagram Stories can be a valuable part of any small business marketing strategy. Here are some ideas to help get you started:
- Use location tags to inform users where your store is located
- Start a poll to get valuable customer feedback
- Use Stories to highlight product teasers
- Use the tagging feature to give partner and/or customer shout outs
- Leverage the “Swipe Up to Read” feature (if you qualify) to give quick access to your website or blog
- Post motivational quotes
- Share client success stories
If you’re looking for even more inspiration, click here to learn about eight content tricks used by top brands, from sharing an experience to focusing on seasonal content.

How One Fashion Store Made the Most of Instagram Stories

Utilizing online marketing to drive in-store sales is a huge part of the omnichannel retail experience, and Instagram Stories is a great place to do just that. For example, one footwear and fashion company which recently opened retail stores hoped to raise brand awareness among young women, its target audience. The company created eye-catching Stories video ads, and the Insta-effort really paid off: the ads boosted brand awareness by 11 points among young women! Click here to learn more about how the store leveraged Instagram Stories, or click here for even more Stories ideas.

Good luck and happy “storytelling!”
January 24, 2019
NRF 2019 Recap: The Point of Sale of the Future

Last week, we had the pleasure of attending and exhibiting at NRF 2019 at the Jacob K. Javits Convention Center in New York City. The Star family was set up at booth #3601, and also took some time to explore the show floor and learn even more about the latest trends in retail. Here’s a look back at what we demonstrated in our booth, as well as some of the key trends we noticed around the show.

The Star Booth

Our booth this year was one of our best yet! We chose to create a mock shopping mall, complete with a candy store, apparel boutique, and even a sports stadium. In our “mall,” we demonstrated:

The mCollection:

One highlight of our NRF booth this year was our latest line of mPOS products, the mCollection. Built with the latest technology, the mCollection features sleek and modern printers, scales, and peripherals to offer the full hardware solution, for a variety of industries. The mCollection now also features its very own stand that unifies all of the peripherals and even hides all clunky cables. The lineup’s clean, sophisticated look (and high-end scales) lends itself perfectly to cannabis and confectionery markets, so that’s what we demonstrated this year at NRF!

PromoPRNT:

In-store marketing and customer retention are always hot topics that retail brands want to improve upon. To assist, Star created PromoPRNT, a value-added tool that allows retailers to engage and reengage customers where it matters the most – in the store! By offering printed promotions and information, you can encourage loyalty among customers, with the printer you already use. To educate NRF visitors on PromoPRNT, we set up an “In-Store Marketing” booth, and it was a hit.

The pioneer of PromoPRNT, David Salisbury.

Our Partners:

We were very happy to host some of our best partners in our booth this year. On the software/point of sale side, we demonstrated with Appetize, Apptizer, Evoke, Mad Mobile, SuiteRetail, Vend, and Veras Retail. And when it comes to hardware, we proudly displayed ArmorActive, BOX IT, Elo, Heckler Design, Innovative, Mimo Monitors, nClose, and SpacePole.

A kiosk example from our partner, Evoke.

Trends from Around the Show

Self-Service Kiosks:

Self-service kiosk technology was everywhere at NRF! The need for kiosk printers is quickly expanding as consumers prefer a more fast-paced experience. Star offers printing solutions to fit any kiosk – whether it be for ATMs, lottery, self-ordering, or retail.

Smart Displays:

Smart displays that incorporate dynamic data were another trend we spotted at NRF. An interesting example of this was a demo featuring electronic grocery shelf labels that displayed featured recipes, country of origin, competitors’ prices, and more.

Experiential Retail:

From a bar demo where you created your own drink, to a session focused on architecting an immersive customer environment, experiential retail was a hot NRF topic. Today’s consumers are looking for an authentic, hands-on shopping experience, and that trend was very clear this year at the show.

We had a blast at NRF 2019 and can’t wait for NRF 2020!

January 22, 2019
Star Micronics Introduces the “Star Select Club” for ISV Partners

Star Micronics presents a new, three-tier loyalty program for ISVs that offers exclusive benefits and resources

Somerset, NJ – January 21, 2018 – Star Micronics, a leading provider of point of sale and customer engagement technology, is proud to introduce the Star Select Club.

The Star Select Club is designed for software developers that either offer Star Micronics’ products, or have created a solution to be used for or with Star products. With this membership, ISVs will gain exclusive access to the Star ISV Partner Portal online. The portal contains beneficial information including developer resources, technical support, marketing materials, sales support, and more.

Partners are able to join the Star Select Club at tiered levels, which will be determined by Star Micronics on a case-by-case basis. Upon sign-up, members will be informed on what their tier level is, what it includes, and how to advance.

The three Star Select Club Levels are:

Bronze: The Bronze level includes access to the Star Partner Portal website filled with technical support and marketing resources, a sales support call with Star Micronics, and the opportunity to be added to Star’s Certified Software page.

Silver: The Silver level includes everything in the Bronze tier, as well as digital marketing initiatives, exclusive pre-release product information, and sales support.

Gold: The Gold level contains all the benefits from Bronze and Silver, and also consists of dedicated technical and marketing support with first-pick selection of co-marketing activities.

“We deeply value our partnerships with ISVs,” says Christophe Naasz, Director of Business Development at Star Micronics. “Because of this, we are always looking for new ways to provide them with additional value. We’ve been committed to building this loyalty club for the benefit our software vendors and are looking forward to the launch of this program.”

To register for the Star Select Club, please click here.

For questions regarding membership, please contact Brianna Moriarty at bmoriarty@starmicronics.com.

January 21, 2019
NUSHOP Online Ordering System Partners with Star to Revolutionize SMB Restaurants and Retailers

When it comes to point of sale (POS) and online ordering technology, it can be difficult for small and medium sized businesses (SMB) to compete with the resources of large chain competitors. Gone are the days where it was enough to have an in-store POS system. In today’s omnichannel marketplace, it’s imperative for restaurants and retailers to have a website. Not only that, but consumers have come to expect the convenience of online ordering. For SMBs, the costs (not to mention the time) to keep POS and online ordering technologies functioning seamlessly are dizzying.

This is precisely what motivated Ali Bakhtiari, a software engineer, and former restaurant chain owner, to establish NUSHOP Online Ordering System. Now a global provider of managed, cloud-based POS and online ordering systems, NUSHOP offers the functionalities of enterprise grade technology at an affordability that’s ideal for SMBs.

Free Online Ordering Resources

Social distancing has deeply affected our customers in the restaurant industry. That’s why Star Micronics is offering free online ordering resources for VARs and ISVs helping restaurants navigate the implementation of online ordering.

Download Online Ordering Toolbox

The Situation

NUSHOP offers the latest functionalities of POS systems and online ordering used by corporate competitors, to businesses of any size at a fraction of the cost. With modules for both the food industry and any kind of retail business, NUSHOP sets up a tablet POS system and website for under $1,000 and then provides software and maintenance support of both for only $100 per month. This removes the burden of management from store owners, who now can focus more time and energy in running the business instead of running technology.

The NUSHOP’s cloud-based system automatically processes online orders, sending them directly to both your business’ in-store POS and order printer. The system can support an unlimited number of printers and cash registers for both single and multiple store locations. Consumers can select options for pick-up or delivery, and the system automatically sends the orders to the ideal location for delivery based on zip code. Best of all, store owners have peace of mind knowing that the entire system can be restored in a matter of minutes should a major issue arise.

For NUSHOP’s system to provide greatest efficiency and profitability for its customers, the right printing technology would be essential.

The Solution

The NUSHOP team partnered with Star Micronics for the technology that would provide the sophistication and processing power required to complement their streamlined POS and online ordering software. This included Star Micronics’s CloudPRNT, as well as two printer models, the TSP650II and TSP700, and two Value Series cash register models, the CD3-1313 and CD3-1616.

Is your restaurant ready for the growing online ordering trend? Find out now!

CloudPRNT allows for cloud-connected control of peripherals enabling printers and cash drawers to speak directly with NUSHOP’s server, saving time, increasing efficiency in order processing, and significantly decreasing the chance of error.

Both the TSP650II and TSP700 printer models have the ultra-high class-leading reliability and performance ideal for high-volume retail and restaurant establishments. With lighting fast print speeds of 60 RPM (receipts per minute), rugged construction, and thermal printing that withstands damage from heat and spills, the Star Micronics printers provided all the functionalities necessary for dependability and enhanced workflows.

Star Micronics’ printers were coupled with the cost effective and durable Value Series cash drawer models CD3-1313 and CD3-1616. The CD3 models integrate seamlessly into retail and restaurant environments, particularly where counter space is at a premium, and enhances the appearance of your POS terminal.

The Results

NUSHOP customers find that once their domain name is setup and product photos approved, the NUSHOP system and Star Micronics CloudPRNT software can be up and running in a matter of minutes. Star Micronics printers and cash drawers are operational in seconds, needing only to be plugged into an electrical outlet.

Back office training can be done in less than an hour, and customers appreciate the ability to assign different roles to employees regarding what they can or can’t see or do within the system.

For the NUSHOP team, Star Micronics’s specialized technology supported their overall vision to provide a managed POS, website, and online ordering system that allowed SMB’s to gain a competitive edge against corporate chains, while improving productivity and profitability.

Download Success Story

January 17, 2019
Dale Carnegie Training Recap: Our Top 3 Takeaways

A part of the Star family who visited Arizona.

Last month, we had the pleasure of visiting sunny Scottsdale, Arizona to attend a Dale Carnegie training that taught us some of the best tips and tricks to sell mPOS in today’s market. As we all know, technologies are always changing, and it’s a good idea to refresh your skillset in order to do your best and offer your best to your customers. Although we manufacture POS solutions, there were three key takeaways we received from the Dale Carnegie training that are also relevant for ISVs, resellers, and SMBs alike. Read on to get some good business tips, no matter what industry you’re in.

1. Don’t Just Hear – Listen

Our first takeaway sounds easy, but is often overlooked. When engaging with colleagues and customers (and friends and loved ones, too) don’t just hear what they’re saying – truly listen. Paying attention and really listening to what the other person is saying will not only improve your relationship, but also help you remember the conversation more fully.

The beautiful landscaping at the JW Marriott Scottsdale Camelback Inn Resort & Spa.

2. Mix It Up

It’s easy to get overwhelmed when you have a lot on your plate. To avoid things slipping through the cracks, mix up your tasks! Categorize your to-do list by things that already happened that you need to work on (responding to older emails), items that pop up in the present (a report that is due today), and things you need to deliver on in the future (writing a draft that’s due next week). Then, choose a task to begin with, and work one-by-one and alternate the type of task as you go. This will help you keep a variety of tasks in the foreground of your mind.

Learning about the importance of mental attitudes.

3. Choose the Right Attitude

Last but not least, is a good lesson in developing a healthy, productive perspective. Per Dale Carnegie:

“It isn’t what you have, who you are, where you are, or what you are doing that makes you happy or unhappy. It is what you think about it. Two people may be in the same place, doing the same thing; both may have about an equal amount of money and prestige – and yet one may be miserable and the other happy. Why? Because of different mental attitudes.”

Thanks again, Dale Carnegie of Arizona, for having us and teaching us your ways!

January 15, 2019
Star Micronics and Veras Retail to Offer a Simple and Powerful Point of Sale for Specialty Retail

Veras CheckOut for POS and Veras Extend for mobile POS, along with Star’s mC-Print3 printer, enable retailers to conduct effortless checkouts and orders across multiple channels

Somerset, NJ – January 10, 2019 – Star Micronics, a leading manufacturer of mobile, point of sale (POS), and customer engagement technologies, is proud to announce that Veras Retail, a leading provider of point of sale, inventory, omnichannel execution and CRM software solutions, now supports the new Star mC-Print3 thermal printer. Together, Star Micronics and Veras Retail are providing retailers with a point of sale solution that is designed to complement—not duplicate—their merchandising and ERP systems.

Veras CheckOut for point of sale enables retailers to effortlessly carry out corporate strategies with a powerful pricing engine, enterprise-wide visibility into inventory levels, and the ability to access customer information and orders across channels. With built-in integrations to leading EMV-capable payment solutions, the solution enables retailers to effectively and simply follow PCI standards. It also features a variety of omnichannel “save the sale” capabilities, allowing customers to save items in their online cart and then purchase in-store. Veras Extend for mobile POS uses the same data and business logic as Veras CheckOut, enabling store associates to interact with customers anywhere on the sales floor.

Paired with Star Micronics’ mC-Print3 printer, Veras CheckOut and Veras Extend offer an intuitive user experience and maintenance. The mC-Print3 offers a compact footprint, and is equipped with multiple interfaces and HUB capability, allowing retailers to power their POS peripherals such as customer displays or barcode scanners, directly through the printer.

Veras CheckOut and Veras Extend with Star’s mC-Print3 also come ready-to-use with Star Micronics Cloud Services, including PromoPRNT. PromoPRNT allows retailers to simply create and schedule printed promotions, coupons, surveys, and more. The Star Micronics Cloud Dashboard hosts hundreds of drag-and-drop shapes, icons, and text, along with pre-designed promotion templates. The dashboard also provides customer data for when a promotion is printed or redeemed.

“We are committed to providing retailers with best-in-class store systems solutions that enable them to provide a seamless shopping experience and build better relationships with their customers,” says Rohit Vir, CEO and Founder of Veras Retail. “Partnering with technology leaders like Star Micronics is a key part of our business strategy. We are pleased that our Veras CheckOut and Extend users can benefit from the integration with Star’s mC-Print3 printer.”

January 10, 2019
Looking Ahead: What to Expect from Star at NRF 2019

It’s that time of year again – it’s the final countdown to NRF 2019! Commonly referred to as Retail’s Big Show, NRF attracts thousands of retail professionals from across the globe. Built on the idea that retail should be an experience, not just an establishment, the show will highlight the latest and greatest retail trends and technologies.

So what does Star have in store for NRF 2019? A lot! We’ll be setting up an emulated shopping mall in booth #3601, where we’ll demonstrate our latest mobile point of sale (mPOS) product line, the mCollection, which includes printers, scales, and more. We’ll also be showing off our value-add promotional tool, PromoPRNT. Need more incentive to stop by? We’ll be raffling off Apple AirPods, and we’re hosting a champagne and dessert-themed networking party!

Here’s a closer look at what we’ll be displaying at our booth:

The mCollection

When you look around our booth at NRF 2019, you will certainly see our mCollection! Our latest mPOS series is designed to be sleek, compact in size, and the easiest to set up in the industry. The mCollection features a reliable and remarkable user experience, and multiple connectivity options (Bluetooth, CloudPRNT, Ethernet, and Lightning USB and traditional USB). Stop by our booth to discover the ways the mCollection is transforming industries like retail, hospitality, cannabis, and more.

PromoPRNT

The fun doesn’t stop there. We’ll also be demonstrating PromoPRNT, our value-add promotional tool, in our booth. PromoPRNT allows retailers of all sizes to create and manage custom printed receipt promotions from anywhere, increasing customer retention and personalizing the shopping experience. Learn more about PromoPRNT in this video:

Our Partners

Our partners make Star shine. Here are the ones we’ll be highlighting in our booth this year:

Appetize is a POS, inventory and analytics company transforming how enterprises manage and process guest transactions at scale. With an omni-channel approach, Appetize makes front of house transactions more intuitive through fixed, self-serve and handheld form factors, while providing robust kitchen and back office tools. Appetize will be demonstrated on Star’s TSP654IIBTi and SM-230i.

With Apptizer, any merchant can create the mobile storefront their business truly deserves in minutes, with no coding or technical knowledge needed. Apptizer also can be integrated with payment gateways, POS and e-commerce platforms as a mobile storefront, giving more agility and accessibility to bring in a mobile-first experience to retailers and SMBs. Apptizer will be demonstrated on Star’s TSP100IIIUSB.

Evoke helps brands engage with their customers in creative, innovative, dynamic and rewarding ways. They look after the entire process from start to finish and work closely with clients to understand their brand and their customers. Evoke will be demonstrated on Star’s TSP700IIU.

Mad Mobile is a mobile technology leader with a strong reputation for innovation and delivery. They are enabling major retailers to re-invent the store experience, where 90% of sales still occur, and bridge the digital gap between online and in-store. Mad Mobile will be demonstrated on Star’s SM-L300.

SuiteRetail enables retailers to better serve their customers. With SuitePOS, they have successfully made the in-store experience for employees and customers simple and efficient. In addition, payment transactions flow seamlessly, out-of-the-box, to sophisticated back-office ERP solutions such as NetSuite and Salesforce. SuiteRetail will be demonstrated on Star’s mC-Print3.

Vend is cloud-based POS and retail management software that lets retailers run their business in-store, online, and via mobile. Vend’s solution includes POS software, inventory management, e-commerce, customer loyalty, and reporting analytics. Vend will be demonstrated on Star’s mC-Print2 / mC-Print3.

Veras Retail creates in-store interactions between customers and retailers that are engaging, fun, profitable, and repeatable. They feel that a consumer’s relationship with a retailer (and thus their long-term impact to the retailer’s bottom line) is primarily forged in the in-store interactions with the products, the store staff, and the store’s physical environment. Veras Retail will be demonstrated on Star’s mC-Print3.

See you soon at NRF 2019!

January 8, 2019