Category: Solutions & Use Cases

STAR MICRONICS INTRODUCES ANTIMICROBIAL COVERS

The antimicrobial covers reduce germ transfer on high-touch surfaces

Somerset, NJ – April 13, 2021 – Star Micronics, a leading manufacturer of mobile, point of sale (POS), and customer engagement technologies, is excited to announce a line of antimicrobial covers designed to cover high-touch surfaces to reduce the transfer of germs. The antimicrobial covers are safe to use, easy to apply, and reduce microbes on common touch points. From door handles to checkout counters, the antimicrobial covers are designed to create safer surfaces for both employees and customers.

Featuring a proprietary antimicrobial coating that protects the surface by actively killing microbes (reducing microbe populations) on contact, the antimicrobial covers are designed to complement regular cleaning in retail stores, restaurants, and more. These products have been tested and are EPA-registered and latex-free.

Star will be offering several antimicrobial cover products, including wraps made specifically for door handles, door push-bars, elevator buttons, door push plates, and more. Star will also offer custom rolls that retailers or restaurants can cut and apply to countertops, restroom surfaces, and more.

“Star Micronics is constantly working to provide solutions that will help our customers succeed,” says Christophe Naasz, Director of Business Development for Star Micronics. “With the pandemic having such a major effect on retailers and restaurants, Star wanted to provide a solution that will help the reopening of these businesses be successful. These antimicrobial covers will help shoppers and diners feel more at ease when going out in a post-pandemic world.”

To reference the antimicrobial covers disclaimer, please visit https://starmicronics.com/product/antimicrobial-surface-covers-for-all-industries/#disclaimer.

April 13, 2021
Salon POS Software and Systems Buyer’s Guide
Investing in a salon point of sale (POS) system is one of the best things you can do for your business, but with so many options on the market, how do you determine which POS hardware and software best suit your business needs and your budget?

This below information can help you get on the right path to finding the perfect POS system for your salon.

Click here to download the full PDF guide.

Step 1: Define Business Needs

No one wants to waste time and money on a POS solution that lacks needed capabilities, or has unnecessary features that increase the price. To avoid purchasing a system that isn’t right for your business, you need to identify the specific challenges that you will need your new POS system to address.

You can start by asking questions such as:
- Is business suffering because customers must often wait in long lines at the POS?
- Do shoppers frequently leave your establishment empty-handed because you don’t have the
  merchandise they want?
- Are you spending too much time managing employees or trying to find out why your sales
  volume often doesn’t jibe with your inventory levels?
- Do you want to attract new customers?
The answers will help you identify the pain points you want to eliminate and the goals you want to achieve with a new POS system. Consider the amount of time you spend on operations-related tasks and whether you need the POS system to automate processes. You may also want to consider whether you need the POS system to support initiatives that can help grow your business.

Once you have clearly identified your business needs, research which POS functions address them. The list of the functions you need your new system to provide will help narrow the field of choices when you shop for a new POS system. The solutions you consider are likely to have a mix of “must-have” and “nice-to-have” features; remember to focus on what you need, which can help you minimize the cost of the system. “More” isn’t necessarily better when it comes to technology solutions.

Step 2: Set a Budget

Decide how much your business can afford to spend on a POS system. By most accounts, the average industry investment in POS systems totals 2 to 3 percent of retailers’ annual volume, and 1 to 1.5 percent of restaurant operators’ annual volume. Consider ongoing costs, such as software maintenance/updates, hardware maintenance, and technical support.

Ask about payment options. Financing may be available to help with the considerable capital investment you will make. You may also be able to lease or lease-to-own POS hardware, which can minimize upfront costs, but may add to the total cost of the system. Another option available to you may be a POS-as-a Service offer, which provides your system, as well as software updates and system upgrades, for a subscription fee to use (rather than own) the system.

When choosing from among these options, always consider the total cost of ownership (TCO) and return on investment (ROI). The price of a full-featured POS system may seem high, but don’t forget the financial savings that such a system will yield throughout its lifecycle by reducing labor expenditures, improving inventory control, cash-tracking, and putting a lid on shrinkage. A comprehensive POS system will also help to increase sales by facilitating more effective customer engagement and better customer service, as well as by giving you real-time insight into all aspects of your operation.

Step 3: Shop for Software

As you consider your options, you will find that not every software solution is compatible with all POS hardware. Selecting your software first will prevent you from being limited in functionality.

There are different types of software you can choose from:
- Native. Native POS software is installed on your POS hardware. It is easier to customize than cloud-based software.
- Cloud-based software (Software-as-a-Service, or SaaS). In a SaaS model, software is delivered via the cloud, and you pay for it on a monthly subscription basis. Also, cloud-based software can be accessed from anywhere there is an Internet connection, giving you enhanced visibility into, and control over, your operation.
- Hybrid software. This software can be run online in the cloud or offline.
It can be helpful to research the types of POS software that other businesses like yours are using. Find out through references or reviews if salons are happy with the type of solution, the functionality it provides, and the benefits the solutions provides to their business.

Star Micronics mPOP® can combine a printer, cash drawer, scanner, and tablet stand – an ideal all-in-one solution for salons and spas.

It can also be helpful to learn about the POS software vendors that provide the software, gaining insights on the level of customer service they provide and their experience working with companies in your market or industry. Also consider whether the vendor is an established company — one that is not likely to close its doors and leave you without support for your system.

Once you have created a list of POS solutions to consider for your business, it’s time to arrange for demonstrations. Using the solution yourself will give you a sense of how easy it will be for your employees to learn, to use efficiently, and to discover whether it will support your operations. It may be helpful to compare similar features side-by-side to arrive at an accurate assessment of the best solution for your business.

Step 4: Find Compatible Hardware

The POS software you choose will dictate the POS hardware that you can use. In many cases, however, there will still be a number of options to choose from. Some of the choices you must make are related to how your employees will use the system. For example:
- What is the preferred method of entry? Some operators favor keyboards or a scanner interface for POS data input, while others prefer a touchscreen interface that facilitates faster data entry and easier training for new employees.
- Which peripherals are needed? You need to consider printers, cash drawers, PIN pads, payment card readers, and barcode scanners, and select the model that best suits your needs.
- Will you accept all forms of payment? Make sure your new system gives your customers the ability to pay by their preferred methods. You must be able to process EMV and mobile wallet transactions from apps such as Google and Apple Pay.
- Which terminal design do you prefer? Space at salon checkout counters is usually limited, so you may want to consider a more ergonomic solution with a smaller footprint, such as an all-in-one configuration that incorporates basic peripherals (e.g., printers, cash drawers, credit card readers, PIN pads, and customer displays) or a tablet POS system. You will also find options that are aesthetically pleasing and don’t detract from your salon’s decor and natural ambience.
Just as you did with software vendors, find out all you can about POS hardware vendors. Read references and reviews, and speak with other businesses — preferably similar to yours — that use their solutions. Also ensure that the company provides warranties and technical support.

Need help navigating this process? Download the full Salon POS Software and Systems Buyer’s Guide now, or contact Star today.

Download Buyer’s Guide
April 6, 2021
2021 Cannabis Industry Predictions

As legalization expands to new regions and more products hit the market, the cannabis industry is booming. In a market that seems to experience major updates every week, what cannabis industry predictions are there for 2021? Read on to review what happened in the market last year and to expect to see this year.

The 2020 Cannabis Market

The cannabis market saw a lot of growth in 2020. In fact, US national cannabis sales increased 67% in 2020, the industry was worth $61 billion, and support for legal marijuana rose to an all-time high of 68%.

The cannabis customer base is also changing and growing– according to Eaze, the gender divide that used to exist is disappearing (especially in the baby boomer age group) and last year, nearly half of customers were female (compared to just 38% in 2018).

Legalization-wise, during the 2020 election Arizona voted to legalize recreational usage, Montana and New Jersey voted to legalize adult usage, and South Dakota voted in favor of medical and recreational usage.

2021 Cannabis Industry Predictions

1. More Legalization

The legalization of cannabis has become increasingly widespread, and that trend will continue in 2021.

According to Marijuana Moment, the states that are most likely to legalize recreational marijuana usage this year include Connecticut, New Mexico, New York, Rhode Island, and Virginia.

Additional states are experiencing a buildup of momentum, but legalization is a bit less likely due to remaining opposition from some top leaders. These states include Delaware, Maryland, Minnesota, Pennsylvania, and Wisconsin.

In terms of medical usage of cannabis, a few states are slated to legalize this year, including Alabama, Kentucky, and South Carolina.

Source: Business Insider

2. Increased Sales

Related to increased legalization, one major cannabis industry prediction is increased sales. Did you know that on July 4, 2020 alone, more than $400 million worth of cannabis was sold? According to Linchpin SEO, the market has the potential to grow as much as $130 million per year in the near future.

Another contributing factor to the predicted increased sales is the fact that more and more businesses are selling cannabis products, and in particular, products containing cannabidiol (CBD). According to The Motley Fool,

“What Wall Street and investors seem to find most attractive about the rise of CBD is that it may appeal to consumers who might otherwise want nothing to do with the cannabis industry. Since CBD-based products typically contain no traces of, or minute amounts of, tetrahydrocannabinol (THC), the cannabinoid that gets a user high, consumers on the medical and recreational side of the equation tend to be more willing to try CBD-based products.”

Furthermore in 2019, CBD sales grew 71.3% in the natural channel alone to $91 million in sales, and sales grew an impressive 872% in the mainstream channel. Mainstream adoption is largely due to the 2018 Farm Bill which made it so that hemp is no longer a “controlled substance,” helping risk-averse retailers embrace selling hemp-derived CBD topicals. Many specialty retailers now carry CBD products, as well as larger chains like CVS, Walgreens, Rite Aid, Ulta Beauty, GNC, Urban Outfitters, Whole Foods, Target, and more.

3. A Broader Product Offering

Veryvell CBD sparkling water by Molson Coors (source: The Denver Post)

One cannabis industry prediction is that the number of types of cannabis products available on the market will increase substantially. On one hand, it’s likely that new strains will be created, and on another hand, particular products are projected to become more popular and readily available. For example, Molson Coors has already created a CBD-infused sparkling water to sell in Colorado. The drink, called Veryvell, contains zero calories and zero sugar and is available in three flavors: Focus (grapefruit tarragon), Mind & Body (strawberry hibiscus), and Unwind (blueberry lavender). On the edible front, it’s predicted that the variety of products available will increase.

How Resellers Can Cash in on Cannabis Point of Sale

The cannabis industry has become one of the fastest growing markets. Here’s how resellers can take advantage.

Download eBook

4. Diverse Customers

As time passes, the cannabis consumer base grows more diverse. Linchpin SEO predicts that there will soon be more older and female customers, as well as a greater mix of both recreational and medicinal cannabis users.

If you’re curious about the current breakdown of cannabis users by age, check out the below chart from Flowhub:

5. New Use Cases

During a time when cleanliness is on the forefront of many people’s minds, who could have guessed that cannabis could potentially be used as a health and safety product? According to the US National Library of Medicine and National Institutes of Health,

“Several cannabinoids have been found to have potent antimicrobial activity against Gram-positive pathogens such as MRSA isolates. Endocannabinoids have also been shown to be effective in eradicating biofilms.”

This is just one example of a new use case for cannabis and as legalization and research efforts continue, it’s predicted that even more will arise.

6. Banking and Finance Updates

One major cannabis industry growing pain that has remained is the issue of banking. However, changes could be made on that front this year. According to TRYM,

“All eyes are on the United States Senate this coming year. Many believe they will finally pass legislation to grant legal cannabis businesses access to banking and financing services. The cannabis industry’s ‘Essential’ designation is ironic when many have to lug around bags of cash, putting them into vulnerable and dangerous situations.

Opening up banking services alone will make a huge impact on the legal marijuana industry as a whole. Investment would flow in more, valuations might increase, and most importantly, marijuana business transactions will become much easier.

A cannabis company could seek bridge loans from the bank rather than taking hard money loans which come at increased risk and high interest rates. In the expanding legal marijuana industry, scaling is important to maintain market share. But scaling requires an injection of money that operators may not have.

The ability to turn to banks for traditional financing would help organizations of all sizes grow their business in the legal marijuana industry.”

As the cannabis industry continues to boom, are you searching for compliant, secure, and easy-to-integrate cannabis POS solutions? Star has what you’re looking for.

Explore Star Cannabis Solutions

March 23, 2021
5 Tips for a Buy-Online-Pickup-in-Store (BOPIS) Strategy
Buy online, pickup in store (BOPIS) is a hot retail trend that’s here to stay. In fact, according to a Signifyd study of 250 decision makers at retail companies with more than $100 million in annual revenue, 44% viewed BOPIS as a competitive necessity. Another 38% said BOPIS was key to bringing shoppers into the store, where they tend to make additional purchases. BOPIS is appealing to many consumers, too – 63% of shoppers say they would like to be able to use curbside pickup and 56% want merchandise delivered to the trunk of their cars, according to NRF.

More BOPIS benefits to retailers include:
- Extra purchases from customers: As mentioned above, when shoppers come to your store to pick up their order, they are likely to browse the store and purchase additional items, or remember something they forgot to place in their order and buy it at your brick-and-mortar location.
- Lower shipping costs: Simply put, it’s cheaper for you to operate a BOPIS strategy than to ship products directly to a customer’s door – plus it’s a fast and free option for the customer, too!
- Better inventory management: With BOPIS, you don’t need separate online and in-store inventory systems. Orders can be fulfilled from both your distribution center or your store shelves – whichever is faster – giving you access to more inventory at any given time. By combining both systems, you can have better insight into your business’s real-time stock.
Now that we’ve discussed why BOPIS is worthwhile, let’s dive into some tips for your buy online, pickup in store strategy. These tips are helpful whether your business is new to BOPIS or looking for ways to improve your current BOPIS strategy.

5 Tips for a Buy Online, Pickup in Store (BOPIS) Strategy

Tip 1: Prep Your Website and/or Mobile App

Your website and mobile app should be the hub for your buy online, pickup in store strategy. Make sure your BOPIS offering is clear and easy to find for website and app visitors. On your website and app, be sure to explain how your store’s BOPIS strategy works, and include detailed instructions for both the online order placement process as well as the pickup process at your store.

Once you have that landing page created for your BOPIS offering, be sure to link to it from any other relevant pages and feature it front-and-center with special seasonal promotions (for example, save 5% on back-to-school or holiday BOPIS orders).

The Star Micronics POSShield is an effective and portable sneeze guard for retailers.

Tip 2: Plan and Announce Your Health and Safety Precautions

Safety is at the top of everyone’s minds these days. On your online materials and in-store via signs make sure you communicate your health and safety considerations, such as how your store is minimizing exposure for both its customers and its employees.

Curbside health and safety measures could include tactics like employees directly placing orders in customers’ trunks. For the shoppers who pick up their orders in-store, you should consider implementing a sneeze guard and antimicrobial covers for surfaces like door handles, checkout counters, and bathroom surfaces.

Tip 3: Communicate, Communicate, Communicate

Communication every step of the way is key for a successful buy online, pickup in store strategy.

When an order is placed, send an immediate confirmation email, text, and push notification to shoppers including clear directions to the store, an estimated pickup time, where to pick up the order whether it’s designated parking spots or a pickup counter inside the store, and what forms of identification may be needed.

Looking to strengthen awareness of your BOPIS offering? Consider promoting it to your in-store shoppers on the bottom of your receipts. You may have in-store shoppers that are unaware that you offer BOPIS, and what better place to advertise it than on the bottom of the receipt that goes directly into every shopper’s hand? With Star Micronics PromoPRNT, you can even create custom promotions on your Star printer, for free.

Tip 4: Have a Top-Notch Inventory System

Having a seamless, real-time look at your inventory is important. If customers place BOPIS orders only to find out that their items are actually out of stock and unable to be picked up, they will not be satisfied and are unlikely to try to use your service again. Avoid this potential issue with a high-quality inventory system. Look for a tool that allows you real-time inventory and analytics on order statuses and workflows, what is needed and where, and how quickly an item can get to the store where it is needed.

Tip 5: Leverage Cross-Selling Opportunities

As we discussed above, offering BOPIS to your customers creates a fantastic opportunity for cross-selling. Many customers will browse your store when they come into pick up their order, and be sure to take advantage of that!

Consider using online purchasing data from your BOPIS orders to successfully cross-sell when shoppers are visiting your brick-and-mortar location. One example of this is offering personalized coupons for customers to use in-store for products that may be of interest to them according to their online shopping history.

Star Micronics Retail Solutions

From liner-free label printers for BOPIS orders to sneeze guards and receipt printers for in-store shoppers, Star has the wide variety of solutions you need to compete in today’s retail landscape.

Explore Solutions

Examples of Buy Online, Pickup in Store Strategy Successes

Looking for some buy online, pickup in store strategy inspiration? Check out a couple of sample successes below:

Home Depot

Home Depot has a great landing page for its BOPIS offering that clearly explains its BOPIS process – and according to CEO Craig Menear, the store’s online customers choose to pick up orders in-store more than half the time!

Petco

When it comes to enticing customers to take advantage of your buy online, pickup in store strategy, Petco is very successful. The first thing you see when you visit their website (both on the homepage hero image and in a text banner at the top of the page) is a BOPIS promotion.

Star Micronics has the POS solutions it takes to make retailers stand out – online, brick-and-mortar, and everywhere in between.

Download our Retail Brochure to browse our receipt and label printers, online ordering technology, health & safety solutions, and more.

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March 11, 2021
Star Micronics and Tikt Team Up to Create a Contactless Restaurant Experience

Tikt by retailcloud creates a contactless customer experience for restaurants with the help of Star Micronics printers

Somerset, NJ – March 4, 2021 – Star Micronics, a leading manufacturer of mobile, point of sale (POS), and customer engagement technologies is proud to announce that retailcloud has added support for Star’s mC-Print3 for their new Tikt solution. Tikt allows restaurant customers to scan and see the menu, order their food, and pay their bill on their mobile device to create a truly contactless experience.

Tikt helps upgrade your customer experience, reduce the workload on your servers and you by allowing guests to connect directly to your kitchen and order right from their own devices while seated in your restaurant. Tikt works with any point of sale system and can add to overall profitability – especially during the global pandemic.

Star’s mC-Print3 with CloudPRNT is used with Tikt to send orders directly from the mobile device to the kitchen. The CloudPRNT technology works with the online ordering service to store and create print jobs, and communicate status with the printer. Cloud ordering services post orders using a JSON format while the Star CloudPRNT printer pulls these orders on a defined interval.

“Tikt takes diners to the next step, allowing them to scan a QR Code and connect directly with servers and the kitchen; while improving the overall service quality that servers can provide the guest,” says Kevin Colaco, President of retailcloud. “It also allows restaurants to operate more efficiently, ultimately improving turnover and increasing upsell opportunities.”

March 4, 2021
Restaurant Guide: How to Offer Curbside Pickup
Curbside pickup is here, and it is here to stay. In fact, according to Technomic’s 2020 Delivery and Takeout Consumer Trend Report, 66% of consumers anticipate continuing to use curbside pickup after dine-in services resume. Simply put, if you haven’t started offering curbside pickup, now is the time to do so, and we’re here to help. Read on to explore our guide on how to offer curbside pickup.

Why Offer Curbside Pickup?

Needless to say, the restaurant industry has been hit very hard during the COVID-19 pandemic. There was a lot of emphasis specifically on restaurants in terms of the spread of the virus. To protect the public, restaurants worldwide faced multiple shutdowns, reduced hours of operation, and regulations on when alcohol can be served (which was especially hard on restaurant revenue, since alcohol makes up a significant amount of restaurant sales). Unfortunately, as of the end of 2020, 17% of restaurants have closed due to the pandemic.

One solution to help both existing restaurants trying to maintain or increase sales, and new restaurants opening during the pandemic, is curbside pickup. For a part of 2020, because so many restaurants had to close dine-in service, takeout and delivery where the only options, and both offer different benefits to businesses. While delivery can increase a restaurant’s visibility and is a very convenient option for customers, curbside pickup and takeout services can potentially help restaurants boost profits and help customers save money by avoiding additional fees and tips.

6 Crucial Technologies for Successful Curbside Service

Ignite your curbside service’s full potential with these six crucial technologies.

Download eBook

How to Offer Curbside Pickup: What Technology is Involved?

Rest assured that with the right tools, curbside pickup is an easy solution to provide. Read on to learn more about what online ordering technology is beneficial to a curbside pickup strategy, as well as other useful curbside pickup tools and tips including mobile printing for curbside receipts, tamper-proof labels, and marketing suggestions.

Online Ordering Technology

The right technology can take a restaurant’s curbside pickup strategy from blah to whoa. While of course customers can still call in their orders, online ordering makes the process more convenient and cuts down on any inaccuracies during order-taking, which in turn makes customers happy and restaurants more profitable.

As online ordering booms, so do the number of services available for it. One rule of thumb to keep in mind is that you will need both an online ordering software application and printers within the restaurant that are integrated with your software and can print kitchen tickets, labels, and receipts.

Implementing a curbside pickup strategy that runs like a well-oiled machine likely means you’ll achieve repeat customers and increased revenue. Some key features to look for in your online ordering software and hardware are:
- Accurate Pickup Time Estimations: The time required to prepare an order often varies. Sometimes there are not as many orders being placed and meals can be prepared quickly, but other times like during peak times of the day, there can be a delay between when an order is placed and when the kitchen staff can prepare it. Boost customer satisfaction by choosing a service that prioritizes accurate pickup time estimations.
- Customizable Digital Menu: Be sure to choose an online ordering application that allows you to easily create a customized, user-friendly online menu landing page.
- Automatic and Robust Printing: Automatic printing is key to a successful online ordering and curbside pickup strategy. Online ordering printers, like Star Micronics printers, automatically print an order in the kitchen once it is placed, avoiding unintentionally skipped orders or orders completed out of sequence. Printer manufacturers like Star Micronics can also provide a robust lineup of printing solutions for all of your restaurant’s needs, including impact kitchen printers that produce kitchen tickets which remain intact even in the heat, and linerless label printers that print labels which are repositionable and boost order accuracy up to 99%.
- Easy Installation: Implementing your curbside strategy doesn’t need to be complicated. Be sure to choose a software provider that helps you get up and running quickly, and printers that work out of the box with your chosen software. Also be sure that each provider offers top-notch customer service and technical support should you need assistance at any point.
- Affordability: At a time when profitability can make or break a restaurant, it’s important to choose an affordable online ordering/curbside pickup solution. For example, UBMe software is available with an affordable monthly rate and a Star Micronics online ordering printer is a simple one-time fee. The best part is that when combined, these technologies can help restaurants see large increases in revenue by providing a seamless, customer-friendly online ordering and curbside pickup solution.
The UBMe online ordering platform is affordable, intuitive, and allows for restaurant customization.

Other Useful Curbside Pickup Tools and Tips
- Curbside Receipt Printing: While most online orders are paid online with a credit card, sometimes customers want to pay curbside. In that case, it’s important to be prepared with a reliable portable receipt printer that is compatible with Bluetooth, iOS, and Android, and includes a magnetic stripe reader (MSR).
- Tamper-Proof Labels: Take your curbside pickup game to the next level and put your customers’ minds at ease with tamper-proof labels that seal food bags and drinks, and provide visual evidence of tampering.
- Marketing: Be sure to spread the word far and wide that your restaurant offers curbside pickup. You can post about it on your social media accounts, send emails to your existing customer base, and even promote it for free on your dine-in and delivery receipts with Star Micronics PromoPRNT.
UBMe and Star Micronics: Making Curbside Pickup Easy

Recently, UBMe and Star Micronics partnered up to provide restaurant owners online ordering and automatic printing of orders.

The partnership consists of UBMe’s technology and custom menu landing page where customers can easily place and a Star Micronics mC-Print3 that automatically prints an order in the restaurant kitchen once the order is placed.

Together, UBMe and Star Micronics are proud to offer an affordable, easy-to-use, and customer-friendly online ordering/curbside pickup solution.

Interested in learning more about UBMe and Star Micronics’s curbside solution?

Contact Us Today

About UBMe

UBMe’s powerful online ordering and curbside communication platform for restaurants allows restaurant owners to increase their sales and revenue. With advanced patented technology, exceptional customer service, and expert marketing strategy, we help increase restaurant profits. What makes UBMe’s technology special: Upon arriving at the restaurant, customers can “check-in” using the free UBMe app to privately message staff. The customer can let staff know they arrived, chat with other customers, leave comments, pay for additional items, all while practicing social distancing.
February 25, 2021
The Restaurant of the Future: What it Looks Like and Why It’s Successful

As the new year begins, restaurateurs and their loyal customers wonder what the restaurant of the future will look like as the industry continues to adapt to changes brought on by the ongoing pandemic. Shifting consumer trends and attitudes have changed the trajectory of the industry in mere months.

The world is in the middle of digital transformation and many restaurants have recognized that. The shift toward online services won’t pass with the pandemic – from QR codes to digital marketing campaigns, future success depends on how well restaurants adapt to changing consumer trends. Read on to discover how and why digital, self-service, and contactless technology will be a part of the successful restaurant of the future.

Self-Service

One technology that is sure to be found in the restaurant of the future is the self-service kiosk. Although self-service kiosks used to mainly be found in large restaurant chains, in recent years the technology has become accessible to small business owners as well. Self-service kiosks offer the ability to shorten lines and free up staff to provide an even better customer experience and handle more pressing tasks that can’t be done by machine.

Kiosks, tableside tablets, and other self-ordering point of sale (POS) devices allow customers to personalize their orders and forced modifiers prompt them to add side dishes or increase their drink size. While these additions cost only cents to customers, that profit adds up over time for the business.

Self-service can create sticky business, as well. Easily being able to customize meals encourages diners to come back again and again, allowing restaurants to improve loyalty while addressing the needs of the modern guest.

The benefits of self-service extend to health and safety, too. Social distancing is made simple when customers complete their transaction at a kiosk or by themselves at their table. An added bonus is improved order turn times, as orders get submitted straight to the kitchen versus having to go through the added step of being submitted by a waitstaff member.

The benefits of the customization that self-service allows for continue. Many self-ordering solutions include the ability to build customer profiles to help staff predict their needs and tailor every experience like they’re a welcome friend. With the right online ordering platform, guests can quickly log in to reorder favorites and this information gives restaurants valuable access to data they can incorporate into targeted marketing campaigns to increase revenue (or contact trace, if needed).

Online Ordering: Delivery and Curbside Pickup

With dine-in services being limited around the world, many people are turning their focus to off-premises ordering channels instead. Delivery and takeout systems are growing; they helped restaurants survive the past year and recent additions like drive-throughs and curbside pickup are likely to stick around now that restaurants have recognized the resulting ROI. According to Restaurant Business Magazine, 60% of business owners report that opening up delivery channels produced incremental sales.

To make the most of the online ordering trend, restaurants should optimize their online ordering platform and streamline operations so they’re ready to handle the influx of business that will flock to the new off-premises channels. Advanced restaurant technology can do just that, improving communication between the front- and back-of-the-house but also from customer to employee. In fact, the best POS systems submit orders directly to the kitchen display system (KDS) and improve order accuracy for enhanced guest satisfaction. Linerless labels, which contain order details and can be easily applied to (and repositioned on) online orders, can also greatly improve order accuracy.

In the restaurant of the future, technology and manual labor work together to create a streamlined ecosystem of shared responsibilities. Restaurants may assign available waitstaff to direct traffic for a new curbside service or reorganize the seating area to become a zone for socially distanced takeout orders. Advanced POS systems incorporate seamlessly into operations to make life easier, customers happier, and staff more productive.

6 Crucial Technologies for Successful Curbside Service

Ignite your curbside service’s full potential with these six crucial technologies.

Download free eBook

QR Codes and Digitization

Contactless technologies will likely remain a pillar of restaurant businesses when dine-in services open again at full capacity. Over half of U.S. restaurants already use QR-code menus (Beaconstac, 2020) to provide patrons convenience, personalization, and enhanced safety along with the comforts of sitting down at a restaurant. Meanwhile, servers can use their time to improve the customer experience by chatting with patrons, cleaning and sanitizing, and more.

So, how do QR code menus work? First, place the QR code on each table, the host stand, storefront windows, or as part of the décor – anywhere that is accessible to guests from their seats so they can easily review the menu and enter their orders from their smartphones. Patrons can also complete their transactions at their tables, with faster, secure payment methods that work via mobile menu. By providing in-house, EMV-enabled devices that can take NFC, mobile wallet, tap and swipe payment method, every customer will be satisfied.

How is all of this possible? With eatOS or similar technologies, you get a POS device that can handle all of these new sales channels and extra traffic without any added effort from your team. Get all of the convenience of cutting-edge digital solutions to common industry problems and see the benefits of implementing online ordering, QR codes and other contactless service options in your restaurant.

Future of Food Service

The restaurant of the future is digital. Long after the threat of COVID-19 has passed, these trends will likely continue to evolve along a similar trajectory with technology unburdening manual labor, cutting costs, and improving profits, all in one fell swoop. As customers come to rely more and more on a touch-free experience, their favorite businesses will have to adapt to become more efficient. In 2021, that means shifting services to the digital world.

POS systems are getting faster, more accurate, more capable, and more profitable as consumers come to prefer self-service and automation. As the new year unfolds, the restaurant industry will continue to digitize with the aid of contactless technology that puts them online and launches them toward greater success. Self-service technologies, like kiosks, combined with online ordering platforms, QR codes, and other contactless technology solutions are bringing restaurants all over the world into the future.

Looking for a cloud-based restaurant management and payment processing ecosystem?

Looking for a cloud-based restaurant management and payment processing ecosystem?

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About eatOS

At eatOS, we build cloud-based technology solutions exclusively for restaurants.

Our experience in the restaurant industry and specialized teams help us understand the complexity of running a restaurant. These tools allow us to build a customizable solution to help restaurants adapt to the industry’s needs.

Our cloud-based platform works on both iOS & Android, giving restaurants flexibility. Our management solutions simplify operations regardless of restaurant size. Guest engagement features improve the overall guest experience and reduce friction in the operations for staff.

Our technology gives restaurants the ability to engage with their community in new and innovative ways and automate operations from payroll to inventory management. eatOS point of sale handles all the busywork and allows restaurants to focus on their customers.

At eatOS our main priority is helping restaurateurs succeed. We strongly believe in giving our clients the ability to simplify management, exceed customer expectations, and provide a true cloud-based POS solution. Using these three values at the core of our focus to bridge the gap between the community and technology.

February 11, 2021
Technology for Retail Stores: What’s New in 2021
Needless to say, the retail industry faced monumental changes during 2020. Many brick-and-mortar locations closed their doors, and omnichannel retailing and health and safety quickly became the focus of the industry. As we enter 2021 and the world continues to slowly reopen and move further into the “new normal,” what technology for retail stores can be expected to make a splash in the industry? Read on to find out.

Online Ordering / eCommerce

It comes as no surprise that online ordering will continue to be pivotal to retailers around the globe. In fact, 69% of Americans have shopped online and that percentage is expected to hit 91% by 2023. And did you know that shopping app downloads reached 2.8 million on Black Friday 2020, a new single-day record?

As shoppers everywhere continue to enjoy the convenience and extra level of safety that comes with placing their orders online, it’s more critical than ever for online ordering software to be an important piece of technology for retail stores. Some online ordering features retailers should look for in a POS application include:
- Secure payment technology, automatic tax calculation, automatic carrier shipping rates
- Customer account creation and customer profile abilities
- Inventory management
- Sales analytics
- Web and mobile applications
- Professional, attractive online store layouts that are easy-to-brand
- Marketing tools like social media integration and search engine optimization
- And more
Equally important to having the right eCommerce software is having the right eCommerce hardware. Using a POS printer like the mC-Print3 with CloudPRNT technology can greatly streamline omnichannel retail operations. CloudPRNT technology enables printing directly through a cloud service by working with the online ordering service to store and create print jobs and communicate status with the printer. This seamless online order fetching makes it so that retailers can automatically receive online orders without the need for an additional tablet, software, or SSL certificate. And better yet, the mC-Print3 features USB hub functionality, allowing for connecting peripherals like cash drawers, customer displays, scanners, and more. There’s no reason for omnichannel retailing to cause complicated logistics for business owners!

Buy-Online-Pickup-in-Store (BOPIS)

Another retail trend related to eCommerce is buy-online-pickup-in-store (BOPIS). While the same POS software mentioned above can likely field BOPIS orders, the technology that retail stores may need for BOPIS may be slightly different.

While many online orders are paid for by credit card, retailers may still experience some shoppers who wish to pay with cash. In that case, a space-saving, all-in-one POS featuring a small cash drawer – like the Star Micronics mPOP™ – may be ideal. A thermal printer (like the Star Micronics TSP654IISK) capable of printing linerless labels – which are repositionable, residue-free, and can improve order accuracy up to 99% – may also be helpful in preparing BOPIS orders for customer pickup. Last but not least, if a store is offering curbside payments, portable receipt printers with magnetic stripe readers (MSR) can allow employees to complete transactions at the customer’s car, eliminating the need to run back inside and ultimately saving the business time and money.

Did you know that 85% of shoppers said they have made additional in-store purchases while visiting stores to pick up their BOPIS orders, and 15% of them say they make those additional purchases “somewhat frequently?” Because of that, it is worth noting that if a retailer experiences a high volume of BOPIS orders, it may be useful to invest in a higher-volume cash management solution. Star Micronics proudly offers three lines of cash drawers with a variety of features, sizes, and price points, to meet any retailer’s cash management needs.

Health and Safety Products

While recent events have undoubtedly expanded the eCommerce market, brick-and-mortar is here to stay. In fact, according to Tinuiti,

“Last year, real estate experts predicted that digitally native brands would open 850 brick-and-mortar stores in the next 5 years, with New York being the most popular destination. And while the COVID-19 pandemic has undoubtedly slowed the openings of new brick-and-mortar stores, we’re still seeing offline experiences from previously online-only brands, and will continue to in 2021.”

Star Micronics POSShield Sneeze Guard

While physical retail locations will remain, so will health concerns. Businesses can put their employees’ and customers’ minds at ease by deploying the right health- and safety-focused technology for retail stores. One tool is a sneeze guard, or a plexiglass divider placed at the point of sale to limit the spread of germs. Not all sneeze guards are the same, and retailers may find a lightweight, portable guard (like the Star Micronics POSShield) that doesn’t require any drilling or mounting is a more convenient choice for both their short-term and long-term needs.

Another simple yet effective health and safety tool is antimicrobial covers. This film, which is safe to use and easy to apply, reduces germ transfer on high-touch surfaces like door handles and push bars, checkout counters, restroom surfaces, elevator buttons, and more. Antimicrobial covers can help build consumer confidence in a retailer, as the film is printed with an eye-catching message conveying that it limits the spread of germs. This message lets customers know the store is doing what it can to protect the public health.

Augmented Reality (AR)

Purchasing products online isn’t the only web-based tool making a splash in the retail industry. A Nielsen survey has revealed that consumers listed augmented and virtual reality as the top technologies they’re seeking to assist them in their daily lives, with 51% saying they would be willing to use AR to evaluate products.

And AR isn’t just for big name brands. In 2020, Shopify launched Shopify AR, a toolkit for small- and medium-sized businesses to create immersive AR experiences showcasing realistic and interactive versions of products to shoppers. AR helps shoppers get a better understanding of a product’s size, scale, and details, and apparently digitally “trying it on” works – Shopify reported that interactions with products having AR content experienced a 94% higher conversion rate than products without AR.

For eCommerce, brick-and-mortar, and everything in between, Star Micronics proudly offers a complete range of POS technology for retail stores.
February 4, 2021
4 Reasons Why It’s a Great Time to Open a Retail Store
Nearly one year ago, no one was sure how the new COVID-19 pandemic would impact retail. Seemingly quickly, shops closed their physical doors and the country began to stay at home. Over the months to follow trends emerged and the market changed in ways that now make it an enticing time to start a business. There are four major reasons why it’s a great time to open a retail store. Read on to discover how 2021 provides great opportunities to open a retail store, and create a strong business plan withstrongtechnology you need both during the remainder of the pandemic, and for post-pandemic retail.

1. Low-Interest Loans

If you are considering opening a retail store and purchasing a commercial space, now might be the perfect time to do so. Why? One result of the pandemic is that real estate loan interest rates have dropped significantly. According to ValuePenguin.com,

“Currently, the average interest rate on a commercial real estate loan is about 3% to 12%. The actual interest rate you secure on a loan depends on the type of loan you choose, your qualifications as a borrower, and the type of building or project you’re financing.”

Additionally, according to investment management firm Colliers International Group Inc., in 2021 investors expect to see pricing discounts of over 20% on retail and hospitality real estate, presenting a valuable, cost-efficient opportunity to repurpose these vacant storefronts.

Securing a commercial real estate loan comes with many benefits, including the ability to build equity and make the most of additional tax benefits. But what kind of loan is best for your needs? The various commercial loans available today offer different terms, rates, and uses. Click here to read more about different commercial loan options on the market.

2. Affordable Leases

Looking to lease, not buy, a retail space? It’s still a great time to open a store.

Due to the pandemic, commercial landlords have been providing rent relief in many ways to its retail tenants. Some examples of this include granting concessions on lease payments, lengthening payment terms, extending or shortening leases, permanently lowering rents, and forgiving past-due payments, according to The Wall Street Journal.

Another alternative some commercial landlords have been offering a turnover rent model to its tenants. According to Retail Gazette,

“Turnover rent is calculated by reference to the income and other receivables generated at the leased property – usually it’s an agreed percentage of turnover. Because turnover-based rents are closely aligned to individual stores’ performance, it arguably creates a symbiotic relationship between landlord and retail tenant. During a successful sales period, both parties benefit, but less favorable times can create an incentive to seek improvements.”

It’s important to commercial landlords to agree to providing rent relief so that they can avoid their occupancy rates from decreasing during the pandemic. While making concessions is not ideal to landlords, it is better than their tenants leaving all together. Because of that, it can be an affordable time to open a store, whether you are expanding an existing retail franchise or starting a new brick-and-mortar business.

3. Business-Boosting Omnichannel Technology

So, you may be wondering how to open a retail store and survive in the current market. One essential way to boost your business is to leverage omnichannel retailing, or the seamless merging of physical and digital storefronts.

Incorporating e-commerce into your business plan was important before COVID-19 rattled the world, but due to lockdown requirements and the hesitancy some currently have to shop in physical stores, it’s simply a must in the current retail landscape. By embracing both brick-and-mortar and e-commerce, you can increase your store’s visibility. Some other benefits of omnichannel retail include:
- Improving sales
- Higher margins
- Building brands
- Better data collection
- Increased staff productivity
Taking advantage of all that omnichannel retail has to offer requires the right technology. First, you must be sure that you use POS software that facilitates both in-person and online shoppers. Some features to look for in a POS software include a white-labeled online shopping platform, curbside pickup and buy-online-pickup-in-store (BOPIS) functionality, multi-store inventory management, detailed reporting, and marketing capabilities.

The Star Micronics all-in-one mPOP™ is built for modern retail.

Equally important is choosing POS hardware that works with your chosen modern POS software. It’s a good idea to confirm that all of your POS hardware – including your receipt and label printers, cash drawers, and more – are compatible with your software. An easy way to ensure that is to choose a POS hardware manufacturer that is a one-stop shop that can provide a full retail POS hardware solution and is integrated with the industry’s top retail POS applications. Another must-have is online order printing capabilities.

While e-commerce is important, the aesthetics of your brick-and-mortar location is still crucial. Choose POS hardware that is sleek and compact, like the Star Micronics all-in-one mPOP™ that combines a printer, cash drawer, scanner, and tablet stand. It’s also essential to protect both your staff and customers, so don’t forget to install sneeze guards and antimicrobial film on commonly touched surfaces.

Case Study

Dry cleaner leverages Sudzy POS software and Star Micronics printers for a spotless, cloud-based operation.

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4. Brick-and Mortar is Here to Stay

Yes, really. The pandemic has shown people do indeed value going out and visiting brick-and-mortar retail locations. According to The New York Times, consumers still like to shop in person, even if that only entails picking up their orders curbside. Furthermore,

“The popularity of curbside pickup reveals that the future of retail is not just more packages piling up on people’s doorsteps. Beyond satisfying the need for contactless shopping in the pandemic, it taps into Americans’ desire to drive to a store, a pull that can be just as strong as, or even stronger than, the convenience of home delivery.

‘Americans are used to their cars and actually do like stores, so this is kind of a hybrid where you’re getting the best of both worlds,’ said Oliver Chen, a retail analyst at Cowen.”

For those shoppers that do enter the store to browse or pick up their BOPIS orders, it’s important to keep your store safe by social distancing, wearing masks, and using equipment like sneeze guards and antimicrobial film covers, and embrace omnichannel retail technologies.

While the retail landscape certainly looks different now, it’s still a great time to open a store and with the right technology, you have a great chance for success.

Is it time for you to open a retail store?

Discover Star Micronics’ full POS solution for retailers like you.

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January 28, 2021
Star’s Top 5 Point of Sale Blogs from 2020
2020 was a year like no other. No one could have predicted the impact this unprecedented COVID-19 pandemic has had on the world. First and foremost, Star would like to extend our sympathy to anyone affected by the coronavirus and we extend our heartfelt wishes for a full recovery.

Retail and restaurant businesses everywhere had to pivot suddenly in early 2020 and our blogs reflect that deep need across the industries. Read on to explore our top 5 point of sale blogs from last year, many of which you will find continue to remain relevant as we approach the “new normal” way of living.

Top 5 Point of Sale Blogs

1. Retail During COVID-19: How to Safely Succeed

We are all very aware of the impact COVID-19 (coronavirus) is having globally and on countless business and personal levels. With many retailers forced to close (physical) shop, what’s the best plan of action to succeed while maintaining public safety?

In this blog post, we discuss how the COVID-19 situation is multi-phase, and which steps retailers can take during each stage to ensure business survival – while keeping everyone involved safe and healthy.

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2. 3 Advantages of Online Food Ordering for Customers

Online ordering has been around in the restaurant industry for quite some time – in fact, the first online food ordered was placed in 1994! However, in recent years and especially during the COVID-19 pandemic, online ordering has gone from a desirable convenience to an absolute must for restaurant survival. In addition to helping businesses stay afloat, online ordering offers many advantages to customers. In this blog post, we dive into three advantages of online food ordering for customers today and beyond.

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3. 4 Survival Tips for Restaurants During COVID-19

You are already aware of the impact that coronavirus (COVID-19) is making on restaurants across the world. Unfortunately, this crisis has put a halt on a majority of dine-in service, leaving restaurants dependent on alternative service options like delivery, takeout, and curbside pickup. While this is a difficult time, there are several ways for restaurants to keep business flowing. Read on to discover four survival tips for restaurants during COVID-19 – and after.

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4. How Your Restaurant Can Implement Curbside Pickup During the COVID-19 Crisis

People everywhere still love to continue to order from their favorite restaurants if they are provided witha safe opportunity to do so. To meet this need, restaurateurs can introduce methods of takeout with minimal human interaction for their customers, such as curbside pickup.

The first step is to choose an online ordering provider that provides a website and mobile-responsive app which allows restaurants to quickly roll out curbside pickup services. Sounds nifty doesn’t it? By offering curbside pickup, businesses offer many benefits to you their customers. Read this blog post to discover three main reasons customers will love curbside pickup.

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5. CloudPRNT: The Best Google Cloud Print Replacement

Are you (or were you) a Google Cloud Print user? If so, you are probably aware that as of January 1, 2021, Google Cloud Print is no longer supported. Migrating to a new service sounds daunting but it doesn’t have to be. Read our blog post to learn more about Google Cloud Print, its depreciation, and why Star Micronics’ CloudPRNT technology is an ideal Google Cloud Print replacement.

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WHAT ELSE WAS NEW WITH STAR IN 2020?

So, besides point of sale blogs, what happened with Star in 2020? You will find our newest solutions, all released last year, below:

SteadyLAN® is a patent-pending technology available on certain mC-Print Series printers. It provides wired Ethernet service to iOS, Android, and Windows devices connected to a networked printer via the Lightning or USB-C® cable.

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POSShield

The POSShield, which acts as a sneeze guard and limits the spread of germs, is placed in between the cashier and the customer, and is comprised of a durable steel frame and a protective plexiglass partition.

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Choice Series Cash Drawers

Choice Series cash drawers include features businesses already know and love, but with added features such as extra strength to support touch tablets and POS terminals, a secure dual-drawer cable to enable the Choice Series to work as either cash drawer 1 or cash drawer 2, a foldable hinged key which minimizes the possibility of breaking off in the lock, and over 10 different lock set options for added security.

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TSP654IISK Liner-Free Label Printer with Taken Sensor

The TSP654IISK liner-free label printer is designed to work with liner-free labeling applications. Repositionable thermal labels can stick to virtually any surface, and can be removed easily and reapplied leaving behind no residue. The liner-free labels are an alternative to using silicone-lined labels or tape. New to theTSP654IISK is the addition of the Taken Sensor, which enables the printer to hold print jobs until the first print job is taken.

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mC-Print3 with USB-C Interface and Power Delivery

The mC-Print3 is the mCollection’s 3-inch POS printer. Star’s compact mC-Print3 is 40% smaller than the TSP654II. The mC-Print3 provides an IPX2-rated splash-proof design, as well as front-loading paper loading with exceptional functionality. This 3-inch thermal printer offers multiple connectivity options including USB, Lightning, Bluetooth, LAN, and CloudPRNT/WebPRNT. The five connections are all a part of the mC-Print3 model, making the printer adaptable to any future POS system changes. Additionally, the multiple connectivity options allow for the easy integration of common software.

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mPOP Flat Bill™

The new mPOP with Flat Bill cash management stacks the till, providing a total of 4 slots for bills, and 4 or 6 adjustable spaces for coins. The individual tills will offer 2Bill-2Coin slots, with the top till easily sliding back to expose the bottom till section. This allows for US retailers to store and manage their cash in a more natural way and keep their cash payment organized, compared to the previous vertical-slot version of the mPOP.

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Tamper-Proof Labels

Star’s tamper-proof labeling solution is designed to securely seal delivery, catering, and to-go food and beverage orders. Available in three sizes, the labels are a part of Star Micronics’ full restaurant solution which includes online ordering printers, durable cash drawers, kitchen printers, and more.

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Extended Platter for mG-S8200 Scale

The new Extended Platter for the mG-S8200 is a simple addition that will allow Star to provide a wider range of support to those who are currently using the mG-S8200 and need additional platter space. The lightweight platter measures 8.5” x 9” (WxL), with a stainless-steel finish. It is easy to install or reposition, as it simply gets placed on top of the original platter, with pegs to keep the extended platter in place. Fit for the mG-S8200, the extended platter will allow retailers such as yogurt shops, produce stands, or candy shops to measure more items at one time, helping to make the entire transaction a quicker and smoother process.

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Star Micronics values our partnerships and understands that we are only successful when our partners are successful. The Star Empower Partner Program offers our partners the best pricing and support available. It is built to support our loyal partners and help them to grow their business with Star. If our partners win, we also win. The Star Empower Partner Program offers the following benefits:
- All registered partners receive product discounts
- Sales and marketing support and resources
- Development resources from Star’s dedicated Integration team
- Deal Registration
- Star Micronics Partner Portal access with custom dashboard
- And much more!
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Want to stay up to date on all things Star and point of sale?

In addition to tuning in to our point of sale blogs, check out our main website, too.

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January 21, 2021