Category: Channel & Partners

  • Rising Stars Podcast: Harnessing Tech Evolution in Hospitality

    Rising Stars Podcast: Harnessing Tech Evolution in Hospitality

    Hosted by Star Micronics’ Partner Development Manager, Kate Orara, the Rising Stars Podcast is your go-to for all things point-of-sale. It offers insights into the dynamic world of retail technology, with every episode highlighting unique perspectives from industry leaders and innovators.

    Harnessing Tech Evolution in Hospitality

    In the latest episode of Rising Stars Podcast, “Harnessing Tech Evolution in Hospitality,” journey into the world of cutting-edge hospitality technology with Kate Orara and Allie Haskell, VP of Client Success and Engagement at Custom Business Solutions (CBS). This episode is a goldmine for anyone eager to understand the industry’s next phase.

    Together, they discuss:

    • CBS as a Beacon of Innovation: Exploration of CBS’s role as a pioneering force in retail and restaurant technology solutions.
    • Understanding DISD: Insight into the Direct Independent Software Developer (DISD) concept, as discussed by Jim Roddy, President of the RSPA.
    • Cloud POS Overview: Discussing the rapid growth of cloud point-of-sale systems, predicted to soar to a $26B market by 2030.
    • The “Secure and Manage” Recipe Feature: Learn about CBS’s unique and revolutionary recipe management feature for seamless operations.
    • How to Address Labor Shortages: Strategies and solutions for combating labor shortages, including CBS’s advanced NorthStar point-of-sale Tablet system.
    • 24/7 Customer Service: An inside look at CBS’s round-the-clock customer service, enhancing client satisfaction and loyalty.
    • The “Grocer-Aunt” Concept: Unearth the emerging trend of the “grocer-aunt” and how CBS is contributing to its development.

    Can’t wait to harness these insights for your business? Don’t miss this episode, filled with practical, game-changing insights straight from the industry’s leading experts. Be at the forefront of the hospitality tech evolution with episode 33 of the Rising Stars Podcast.

    Tune in now and elevate your understanding and strategy to thrive in the modern hospitality industry!

    Loving the podcast? Subscribe now, and let us know what you think by leaving a review!

    Stay up-to-date on all things Star, don’t forget to follow us on Twitter, LinkedIn, Facebook, Instagram, and YouTube.

    The Rising Stars Podcast

    Immerse yourself in the ever-evolving world of point-of-sale (POS) with the Rising Stars Podcast by Star Micronics, hosted by industry pro, Kate Orara. Twice a month, we dive into the fascinating journeys of innovators and businesses navigating the challenges of technology’s rapid pace.

    In every episode, Kate Orara, Star Micronics’ Partner Development Manager, takes listeners on an exploration of emerging retail technology trends and strategies with global industry giants. She’s spent her entire career meeting all the right people, and now listeners everywhere can benefit from this vast network of channel gurus.

    Always leading and always innovating, Star Micronics, a pioneer in POS and customer experience technology for over 60 years, welcomes you to join us in shaping a brighter future in the retail, hospitality, and cannabis industries.

  • Star Micronics Joins BlueStar’s VARTECH 2023 as a Proud Gold Sponsor

    Star Micronics Joins BlueStar’s VARTECH 2023 as a Proud Gold Sponsor

    Star to unveil its latest advancements in POS technology, featuring the multi-media mC-Label3 printer and Star-branded high-resolution barcode scanners.

    San Antonio, TX – September 10, 2023 – Star Micronics, a global leader in mobile, point-of-sale (POS), and customer engagement technologies, is pleased to announce its participation as a gold sponsor in VARTECH 2023, hosted by BlueStar. Scheduled for September 11 – 12 in San Antonio, Texas, VARTECH is an annual opportunity for the industry’s leading channel professionals to gather, collaborate, and discuss the latest trends and innovations.

    Attendees can meet the Star Micronics team at Booth 130 to learn more about its retail technology and commitment to providing complete POS hardware solutions. Over the last few years, Star has steadily expanded its repertoire beyond printers, underscoring its dedication to being a comprehensive solution provider in the POS realm.

    Highlights at the booth include:

    The New mC-Label3 Multifunctional Printer:

    • Versatile printing on various paper and label media, including linerless sticky labels, permanent linerless labels, die-cut and continuous labels, and traditional receipt paper
    • Maintenance alerts and minimal upkeep for optimal performance
    • Convenient One Touch printing for pre-made receipts and labels

    New High-Resolution 2D Barcode Scanners:

    • Advanced data parsing capabilities for enhanced efficiency
    • Wireless model with charging cradle included for seamless mobility
    • Star-branded for superior quality and reliability

    Star will also showcase its catalog of acclaimed POS solutions, including the striking mCollection®—a line of modern mPOS hardware designed for the mobile future—alongside its robust cash drawers, helpful accessories, and the popular VAR-centric Empower Program.

    Adding to VARTECH’s exciting agenda, Mike Hanson, Executive Vice President of Star Micronics America, is slated to speak on Monday, September 11, from 9:45 to 11:15 am. The panel, “Point of Sale – What YOUR Customers Really Think and Want,” will unpack need-to-know insights gathered from recent end-user surveys. Conducted by BlueStar, the surveys encompass feedback from over 150 retail and restaurant owners and managers on a range of topics regarding their POS systems.

    To ensure personalized attention at the show, VARTECH 2023 attendees can schedule private demos with Star representatives by reaching out to sales@starmicronics.com.

    Don’t miss this opportunity to explore the future of retail technology with Star Micronics at VARTECH 2023. We look forward to welcoming you at Booth 130!

    Love industry news? Check out our podcast:

    Star Micronics logo, point-of-sale (POS) hardware and technology company.

    Star Micronics, a world leader in point-of-sale (POS), has designated a portfolio of printing, secure cash management, self-service, and customer engagement solutions for any retail or hospitality establishment. Embracing the mPOS wave, Star’s SDKs allow developers to utilize Star printers in tandem with Android™, iOS, iPad®, and iPhone® devices to generate receipts, labels, Chit, and tickets. Star Micronics is always leading and always innovating, creating cloud-based printing solutions, including CloudPRNT and Star Cloud Services, with AOA support and MFi connectivity. Star also has a wealth of peripherals, including 2D barcode scanners, scales, tablet display stands, and more. Visit starmicronics.com or follow us on Facebook, Twitter, YouTube, or LinkedIn to learn more.

    Media Contact:

    Christin Dorner
    Star Micronics America, Inc.
    cdorner@starmicronics.com
    848-216-3318

  • Rising Stars Podcast: Understanding the Future of Retail IT

    Rising Stars Podcast: Understanding the Future of Retail IT

    Hosted by Star Micronics’ Partner Development Manager, Kate Orara, the Rising Stars Podcast is your go-to for all things point-of-sale. It offers profound insights into the dynamic world of retail technology, with every episode highlighting unique perspectives from industry leaders and innovators.

    The New Wave in Retail IT: ISVs, MSPs, and the Future of VARs

    The world of retail IT is changing, and with change comes new opportunities and challenges. In episode 32 of the Rising Stars Podcast, The New Wave in Retail IT: ISVs, MSPs, and the Future of VARs,” host Kate Orara, Partner Development Manager at Star Micronics, connects with Michel Sirois, President of BlueStar Canada and Chairman of the Retail Solutions Providers Association (RSPA).

    With years of significant growth leading BlueStar Canada and a prominent figure in the realm of retail technology, Michel’s insights hold immense value for anyone interested in retail, Point of Sale, Logistics, and Manufacturing.

    Their discussion revolves around the evolving dynamics of the retail IT channel. Historically dominated by value-added resellers (VARs), the channel is witnessing the rising influence of independent software vendors (ISVs) and merchant service providers (MSPs).

    But what’s driving this change?

    Kate & Michel explore:

    • The emerging role of ISVs and MSPs in shaping the retail IT narrative.
    • Strategies VARs can adopt to navigate this new terrain and remain competitive.
    • How collaborations between VARs, ISVs, and MSPs can pave the way for mutual success.
    • BlueStar Canada’s pivotal role in fostering these partnerships and collaborations.

    If you want to understand the future of the retail IT industry, this episode offers an in-depth look at the factors shaping its trajectory. From the changing roles of VARs, ISVs, and MSPs to the importance of collaboration, it promises to be a treasure trove of insights.

    Don’t miss out on this opportunity to gain valuable knowledge from two leading figures in the field!

    Loving the podcast? Subscribe now, and let us know what you think by leaving a review!

    Stay up-to-date on all things Star, don’t forget to follow us on Twitter, LinkedIn, Facebook, Instagram, and YouTube.

    The Rising Stars Podcast

    Immerse yourself in the ever-evolving world of point-of-sale (POS) with the Rising Stars Podcast by Star Micronics, hosted by industry pro, Kate Orara. Twice a month, we dive into the fascinating journeys of innovators and businesses navigating the challenges of technology’s rapid pace.

    In every episode, Kate Orara, Star Micronics’ Partner Development Manager, takes listeners on an exploration of emerging retail technology trends and strategies with global industry giants. She’s spent her entire career meeting all the right people, and now listeners everywhere can benefit from this vast network of channel gurus.

    Always leading and always innovating, Star Micronics, a pioneer in POS and customer experience technology for over 60 years, welcomes you to join us in shaping a brighter future in the retail, hospitality, and cannabis industries.

    Let’s rise together!

  • The Rising Stars Podcast: Exploring the Power of Partnerships

    The Rising Stars Podcast: Exploring the Power of Partnerships

    Hosted by Star Micronics’ Partner Development Manager, Kate Orara, the Rising Stars Podcast is your go-to for all things point-of-sale. It offers profound insights into the dynamic world of retail technology, with every episode highlighting unique perspectives from industry leaders and innovators.

    Industry Evolution and RSPA Goals: A Chat with Kate Orara

    In life, everything is relationships – there’s no getting around it. How you interact with people can make or break the opportunities that come your way and your life’s trajectory. And just as in life, forging strong partnerships is vital to staying ahead in any industry, especially the ever-changing point-of-sale (POS) industry.

    That’s the message at the heart of episode 31 of our Rising Stars Podcast, “Industry Evolution and RSPA Goals: A Chat with Kate Orara,” featuring none other than host Kate Orara – but as the guest! Kate, a long-standing advocate for partnership and teamwork, provides unique insights she’s gathered throughout her nearly 18-year journey in the retail channel industry.

    What’s Inside:

    • Peek into Kate Orara’s ambitious journey toward the RSPA Board of Directors.
    • Uncover her vision of an innovative, thriving POS industry with RSPA at the helm.
    • Learn how Kate plans to empower the next-gen POS professionals through mentorship.
    • Discover the transformative power of channel partnerships.
    • Understand why adaptability is the key to mastering the evolving POS landscape.
    • Explore how mentorship could redefine the future of POS.

     

    From seasoned veterans to POS newcomers, tuning into first-hand industry experiences is both an insightful and captivating journey through this rapidly evolving sector.

    Join us on the Rising Stars Podcast and be part of the conversation shaping the future of the POS industry!

    Loving the podcast? Subscribe now, and let us know what you think by leaving a review!

    Stay up-to-date on all things Star, don’t forget to follow us on Twitter, LinkedIn, Facebook, Instagram, and YouTube.

    The New Rising Stars Podcast

    Immerse yourself in the ever-evolving world of point-of-sale (POS) with the Rising Stars Podcast by Star Micronics, hosted by industry pro, Kate Orara. Twice a month, we dive into the fascinating journeys of innovators and businesses navigating the challenges of technology’s rapid pace.

    In every episode, Kate Orara, Star Micronics’ Partner Development Manager, takes listeners on an exploration of emerging retail technology trends and strategies with global industry giants. She’s spent her entire career meeting all the right people, and now listeners everywhere can benefit from this vast network of channel gurus.

    Always leading and always innovating, Star Micronics, a pioneer in POS and customer experience technology for over 60 years, welcomes you to join us in shaping a brighter future in the retail, hospitality, and cannabis industries.

    Let’s rise together!

  • The New Rising Stars Podcast with Host Kate Orara

    The New Rising Stars Podcast with Host Kate Orara

    The Rising Stars Podcast is all about uncovering the latest insights, trends, and strategies in the POS industry. With in-depth conversations with thought leaders in the field, this exciting show promises to deliver vital information to help value-added resellers (VARs) and independent software vendors (ISVs) stay ahead of the curve in this fast-evolving industry.

    At the helm of this new podcast is our incredibly knowledgeable host Kate Orara.

    Kate Orara, Partner Development Manager at Star Micronics, hosts the new Rising Stars Podcast.

    With a wealth of experience in the POS industry and an exceptional knack for delving into thought-provoking discussions, Kate embodies the spirit of innovation and progress that the Rising Stars Podcast aims to promote. Her passion and keen insights will undoubtedly make each episode a worthwhile listen.

    Star Micronics invites you to join us on this exciting journey! Tune in, get inspired, and let’s rise together with the Rising Stars Podcast.

    Watch the trailer now and stay tuned for the release of our first episode!

    The Rising Stars Podcast is brought to you by Star Micronics America and can be enjoyed on your favorite streaming platform.

    Want to know more about what Star can offer?

  • Offer Complete POS Hardware Setups & Boost Your Reseller Business

    Offer Complete POS Hardware Setups & Boost Your Reseller Business

    In the fast-paced world of retail, where efficiency, ease of use, and customer experience are key, providing a cohesive POS solution can give your reseller business an unparalleled edge. As a VAR in the POS industry, your mission extends beyond merely supplying hardware – it’s about crafting exceptional customer experiences that drive success for your clients.

    This is where offering comprehensive POS and self-service hardware setups from a single manufacturer becomes your secret weapon. Let’s delve into the multi-dimensional benefits this approach offers to your business and ultimately sets you apart in the bustling POS market.

    The Advantages of Providing a Unified POS Hardware Solution

    White mPOP with 1D/2D barcode scanner by Star Micronics

    Streamlined Compatibility

    By offering your customers a complete POS or self-service hardware solution from a single manufacturer, you’re providing them with a seamless setup and installation experience. With everything made of compatible components, your customers will also spend less time dealing with mismatched technical issues and more time focusing on their business.

    Easier Maintenance and Support

    When you provide a unified POS hardware solution, your customers benefit from maintenance and support that’s simplified. With a single point of contact for all hardware, it’s easier for you to manage the relationship with the manufacturer and provide exceptional support to your customers.

    Consistent Customer Experience

    Offering a complete POS hardware solution from one manufacturer ensures consistent customer experience across the board. A cohesive design easily gives off a professional brand appearance, and a similar look and feel across all touchpoints promotes familiarity and ease of use.

    Increased Sales Opportunities

    Bundling POS hardware from a single manufacturer can lead to more sales opportunities for your reseller business. By offering a comprehensive solution all in one, you can upsell additional hardware components and accessories, increasing your overall revenue.

    An Added Advantage with Star Micronics

    The complete point-of-sale (POS) suite in black by Star Micronics.
    Star Micronics offers printers, scales, scanners, tablet stands, and more

    As a value-added reseller (VAR) or ISV in the POS industry, you understand the importance of providing your customers with the best solutions to meet their needs. Offering complete POS and self-service hardware setups from a single manufacturer has too many benefits to ignore and can set you apart from the competition.

    Star Micronics has the complete POS hardware solution perfect for VARs and ISVs in the retail, hospitality, and cannabis industries. From receipt, label, and kiosk printers to cash drawers, barcode scanners, and tablet stands, Star manufactures it all, and with the same top-quality you’ve come to expect.

    But there’s another major benefit to partnering with Star Micronics:

    The Empower Partner Program: Stay Competitive

    The Star Empower Partner Program is designed to help resellers like you succeed in the competitive POS market. By partnering with Star Micronics, you can take advantage of numerous benefits, including:

    • Access to a comprehensive product portfolio, ensuring you have the right solution for every customer
    • Exclusive promotions and incentives, increasing your earning potential
    • Dedicated support and training, giving you the tools and knowledge to succeed

     

    By providing your customers with complete POS and self-service hardware solutions from a single manufacturer, you can grow your reseller business and set yourself apart from the competition. Join the Star Empower Partner Program today and start reaping the benefits!

    To learn more about the Star Empower Partner Program:

  • 4 Key Takeaways on Retail Profitability from the 2023 RSPA Retail IT Channel Study

    4 Key Takeaways on Retail Profitability from the 2023 RSPA Retail IT Channel Study

    The 2023 RSPA Retail IT Channel KPI Study has recently been released, and it is full of valuable insights for retail IT solutions providers. The industry has largely recovered from the disastrous 2020 lockdowns, and the outlook for the remainder of 2023 looks the brightest since RSPA began conducting the study.

    Retail profitability is on the rise and will continue to be. This means increased funds available for retailers to invest in the services VARS, ISVs, and Vendors who power the industry. As a result, RSPA respondents predict growth for their businesses across the board.

    Below we will provide a concise analysis of the four main takeaways Star experts took from the report.

    Half of VARs Achieved Double-Digit Sales Growth

    Despite challenges from inflation and increasing pressure to offer free or discounted POS systems to gain recurring credit card processing revenue, channel partners continued to adapt their business model to achieve more profitability. 

    For most VARs, the adaptation worked. Only 16.9% of ISVs reported flat or negative growth. Just over 10% of respondents reported sales growth exceeding 40%. These numbers are dramatic improvements from 2020, when nearly 23% reported declining sales and more than a third (36.2%) saw sales flatline. 

    There was a general mood of optimism among respondents when it came to projections for 2023. The percentage of those forecasting a decline or no change in sales was only 11.7%, with all others predicting an increase of some size.

    Upward graph showing business success and growth.

    57.2% of Channel Partners Have Completely or Mostly Transitioned to a Recurring Revenue Model

    Merchants are becoming accustomed to the “as a service” model and accepting it as a necessary aspect of the business. Most channel partners have now transitioned a majority of their business to a recurring revenue model. Subscription-based solutions that involve hardware, software, and technical support are more profitable and make it challenging for a merchant to switch to a competitor. The move to a recurring revenue model also enables channel partners to build the value of their business. 

    The numbers show this growing trend in the industry; in 2020, only 5% of VARs reported their business model relied on SaaS models to generate recurring revenue. Comparatively, in 2022  17.4% reported relying solely on SaaS business models, and in 2023 VARs adaption of this business model is projected to grow to 26.1%. Lastly, it’s vital to note that 0% of VAR/ISVs, reported having no recurring revenue. Everyone is adopting the model to some extent.

    85% of VAR/ISV Hybrid Models Post Double-Digit Margins

    According to the RSPA study, VARs have never been more profitable. The most successful channel partners are traditional VARs evolving their business offerings to include software and services. Hardware margins have historically been thin and remained so in 2022. 

    It is no coincidence that VARs profitability has risen in conjunction with the adaptation of a recurring revenue model. VARs combining hardware, software, and services have a stronger value proposition to present to the customer. This results in higher monthly subscription revenue and prominent profit margins. 

    Star Micronics Industry-Leading Technology

    Find out what Star’s technologies can do for your business success with this free ebook.

    One-Fifth of VARs Aspire to be Acquired by 2025

    There has been tremendous convergence and acquisition in the POS and payments space. The number of mergers and acquisitions will continue to grow in 2023. With high-profit margins and double-digit sales growth, POS and payments solutions providers are attractive take-over targets. We predict we will continue to see investment firms looking to build their merchant portfolios by acquiring established channel partners. 

    Per the RSPA study, 21.7% of ISV/VAR hybrids “aspire to be acquired.” That is a significant increase from the 10.3% who had the same aspiration last year. This likely has more to do with the financial attractiveness of being acquired rather than a lack of buying interest. Exactly half of the ISV/VAR hybrid respondents stated that they had plans to make an acquisition by 2025. 

    It should be noted that these numbers do not consider interest from FinTech firms outside the industry. With roughly 3 of every 20 retail IT solution providers effectively on the auction block, the M&A space should provide quite the viewing spectacle in 2023.

    In Conclusion

    There has never been a better time to be an ISV/VAR. Sales are growing at historically high levels, and double-digit profit margins are catching many outside the industry’s eyes. Star Micronics is ready to help its partners maintain operations during transitions, whether it’s an acquisition or setting up new revenue paths. We will remain a reliable source of POS solutions to keep everything running smoothly.

    Interested in integrating with Star Micronics?

  • Ascent Solutions and Star Micronics Revolutionize ERP for Salesforce Users

    Ascent Solutions and Star Micronics Revolutionize ERP for Salesforce Users

    Ascent Solutions creates true point-of-sale (POS) software built on the Salesforce platform, complemented by Star Micronics’ WebPRNT technology and POS hardware.

    Ascent Solutions is an exciting enterprise resource planning (ERP) software offering features to help businesses manage their inventory and sales processes. What’s impressive is that Ascent Solutions’ inventory management system is powered by Salesforce, a leading customer relationship management (CRM) platform. So, businesses enjoy the best of both worlds: leveraging Salesforce’s powerful features for the front office (i.e., sales, service) with Ascent Solutions’ back office inventory management operations.

    Companies can easily monitor inventory levels, automate inventory replenishment, and simplify order fulfillment processes with Ascent Solutions. And if you need data-driven insights, the software also offers real-time reporting and analytics to help you make informed decisions.

    A standout capability of Ascent Solutions is its mobile functionality. The software comes with mobile apps that allow businesses to manage their inventory from anywhere, anytime. The mobile apps are packed with features like real-time inventory tracking, barcode scanning, and other tools to help businesses stay on top of their inventory management operations.

    In addition to its inventory management features, Ascent Solutions offers various other tools called Apps 360, which help businesses streamline their sales processes, such as lead management, quote-to-cash, and order fulfillment.

    CD4 Choice series cash drawer with mC-Print3 thermal receipt printer by Star Micronics.
    Ascent Solutions software includes the option of a CD4 cash drawer and mC-Print3 receipt printer.

    Ascent Solutions worked with customers across industries and identified a need for better payment management tools in brick-and-mortar locations that leverage Salesforce. To bring this solution to market, it’s partnering with Star Micronics, a leading provider of point-of-sale (POS) hardware solutions. This partnership continues to bring incredible results, as businesses can now enjoy the benefits of Ascent Solutions’ inventory management software with Star Micronics’ POS hardware, like the mC-Print3.

    Star’s mC-Print3 thermal receipt printer is an excellent choice for businesses looking for a high-speed, compact, and feature-rich printer. The mC-Print3 offers various connectivity options, including USB, Ethernet (LAN), WLAN, and Lightning USB, enabling it to work seamlessly with devices like tablets, smartphones, and computers.

    With Ascent Solutions integration with Star Micronics’ hardware, businesses can easily manage their inventory and sales processes, from the point-of-sale to the back-end inventory management system.

    Fortunately, I was lucky enough to speak with Bryan Hutchinson, CEO of Aethon Consulting, a premier partner of Ascent Solutions. We talked about his role at Ascent and how partnering with Star Micronics brings business owners using Salesforce one of the best POS solutions out there.

    Can you tell me a bit about your background and role with Ascent Solutions?

    I’m a businessperson turned programmer, which gives me the best of both worlds – the ability to see and understand, even define requirements, and execute them myself. As you said, I’m one of the top partners with Ascent Solutions, doing product implementations alongside CRM and financial implementations, providing that end-to-end, lead-to-financials business system.

    What role in the market does Ascent Solutions fulfill, and how?

    Ascent provides a flexible and robust ERP solution on Salesforce, and it’s so much more than just resource planning. It allows customers to mold it to their own business processes while enforcing the necessary rules in the backend.

    Think about Quote, Ordering, Purchasing, Manufacturing, Contract Manufacturing, Inventory Management, Warehouse Management, Demand Planning, Financial Management, and Integrations – it’s all part of the Ascent Solutions suite of applications on the AppExchange.

    And what we, as partners, do is review a customer’s business processes, discuss pain points, KPIs, etc., and utilize the Ascent products as the backbone of that process.

    What POS hardware does Ascent currently use from Star Micronics?

    Currently, we’re using the mC-Print3 printer and CD4 cash drawer. We’re also exploring the mPOP® receipt printer/cash drawer combination, as its versatile connectivity and clean presentation are highly attractive.

    What made Star so easy to partner with?

    The Integration Team at Star was supremely helpful and always ready to hop on a call to help us troubleshoot. Star’s WebPRNT technology really worked out with our POS software because it works with Salesforce, a web-based platform. We also loved how the mC-Print3 offers free access to Star Micronics Cloud Services because it allows business owners to customize receipts and schedule promotional material.

    Why would businesses want to use Ascent Solutions ERP software? What types of companies would benefit the most?

    I help everyone, from small businesses to large enterprise organizations, begin to use the Ascent platform, from oil and gas industries to medical, third-party logistic companies to resellers, value-added resellers, and construction companies that buy, sell, and provide services. The range of customers is so vast because of how flexible and powerful Ascent technology is.

    Visit Ascent Solutions’ website for more information, or check out the application on the Salesforce AppExchange.

    Ready to learn more and take the next step?

  • How Star Micronics Is Helping Channel Partners Succeed

    How Star Micronics Is Helping Channel Partners Succeed

    Since the pandemic began, value-added resellers (VARs) and technology providers (ISVs, ISOs) in the point-of-sale space have been going through one of the most rewarding and challenging macro environments of their lives. Costs and demand are up, supply is down, and uncertainty seems to be the only constant. Sometimes, we can get too caught up in the details and forget the larger picture.

    At Star Micronics, our executive team is always listening. We want to understand the challenges our channel partners face so we can do whatever is in our power to alleviate them. Star is working relentlessly behind the scenes throughout these hardships to help our dedicated channel partners achieve their goals. We believe when we work together, there is nothing we can’t overcome.

    Recently, I sat with Mike Hanson, Executive Vice President of Star Micronics America, to get his take on how the industry horizon looks from here.

    What areas is Star Micronics investing in to help channel partners succeed?

    Star Micronics has been investing in several areas to help channel partners succeed. Following our “Always Leading, Always Innovating” decree, this includes diversifying and expanding our product offerings and bolstering our supply chain operations and sourcing.

    To start, we recently launched the new TSP143IV printer. It features Android Open Accessory (AOA) to allow power and communication on a single wired connection for Android, which is highly used in the industry now. Having AOA now complements our wired SteadyLAN power and communication technology for iOS devices. We also re-engineered the design of our mPOP from wireless Bluetooth MFI to wired USB-C MFI, getting more out to market sooner.

    As for our supply chain operations and sourcing, Star has experienced unprecedented demand for our products thanks to our partners’ success.  Globally, Star has been strategic by transitioning and diversifying our production lines to incorporate additional regions aside from our traditional team, allowing us to expand manufacturing capacity aggressively. Star has vigorously sourced components from available global suppliers to overcome continued semiconductor supply limitations.  

    How is Star’s product line evolving to meet the needs of today’s channel partners?

    Star is dedicated to providing our channel partners with a full solution suite to power their workspaces this year. Thanks to solid relationships with our partners, we have developed complementary products that leverage our advanced software integration tools to provide a complete hardware solution.

    The Star solution suite is a cohesive, connected network of products that work together to provide reliable and easy-to-use solutions that support various industries. This gives resellers, retailers, and channel partners products that offer years of use and support from a single supplier. The Star suite enables resellers to purchase printers and related peripherals (like scales, barcode scanners, cash drawers, etc.) in one place. Fewer vendors to manage makes it easier for channel partners.

    Business Partners 1

    What new programs and services does Star offer that can benefit channel partners?

    Star is blessed to have the industry’s best group of dedicated distribution partners who have truly shined during the recent supply chain challenges to meet resellers’ needs. To support these incredible channel partners, we established our Empower Partner Program. The Empower Program’s introduction has successfully reestablished value and price parity for our resellers.

    Last year, we enhanced the program with the addition of loyalty benefits. These benefits reward resellers that provide a variety of products from the Star solution suite. We recognize the long-term value of every reseller offering our complete suite, such as our printers, cash drawers, scanners, scales, stands, paper, warranties, and other Star products.  As a result, full solution suite resellers are rewarded at the same level as a large volume reseller that may only sell Star printers.

    As we head into the second half of 2022, is there any advice or insight Star can provide to channel partners?

    As we move into the second half of 2022 and beyond, we are seeing some improvements in semiconductor and component availability. Gradually, this will help recover product shortages, which is good news for all.

    Conversely, the macroeconomic situation is unstable as we feel the impact of inflation, high oil prices, and global unrest. It’s tough to see when logistics, components, and manufacturing costs will stabilize, making it difficult to imagine when pre-pandemic prices will return.

    We want every channel partner to know that Star is working hard behind the scenes to reduce transportation costs while implementing new software solutions to improve the accuracy and visibility of product availability. We are also expanding our resources to support our partners in any way we can.

    Please take some time to learn about the many new solutions Star has just introduced, and look forward to more “Always Leading, Always Innovating” products and services that will help our partners continue to flourish.

    Star’s Latest Solutions

    TSP143IV

    This futureproof printing solution provides maximum connecting flexibility with added features like support for the Android Open Accessory (AOA) protocol and a USB/LAN Dual Interface (TSP143IVUE) or WLAN capability with a dual-band wireless connection (TSP143IVUW).

    Learn More >

    mC-Print21W & 31W

    Our ultimate 2″ mC-Print21W and 3″ mC-Print31W thermal printers are now available with WiFi capability. Whether you need to use 2.4GHz or 5GHz bandwidth, these sleek, space-saving technologies keep your business connected.

    Find Out More >

    1D/2D Barcode Scanners

    Star’s IP-rated premium scanner line includes a desktop scanner, a handheld scanner, and a wireless handheld scanner, so however you need to get the job done, it’s sure to be quick and reliable. Find the perfect one for your business.

    See Our Scanner Line >

    mUnite Tablet Stands & Mounts

    Star Micronics is proud to offer both function and style with its mUnite tablet display solution stands, kiosks, and mounts. Built to accompany a vast array of printers, cash drawers, scales, and peripherals, these modern, all-steel stands unify your point-of-sale while protecting your valuables.

    Browse Our Collection >

    mG-T POS Scales

    Star’s new line of three NTEP and Measurement Canada certified scales are trade-ready and effortless to set up, connecting to your POS system via Bluetooth or Serial connectivity. Plus, they integrate easily with Star SDK, so you’ll be back doing what you do best.

    Learn More >

    Star Micronics Cloud Services

    By connecting Star printers to Cloud Services, Star has created a practical, developer-friendly platform for more efficient, connected, and intelligent systems. For business owners and technology providers alike, Star’s Cloud Services can be used for device management, receipt customization, and cloud-based data access.

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    SK1-311 SK

    This 3″ linerless label kiosk printer is compact and lightweight, ideal for the food and travel industries or any self-service application. Linerless labels are an alternative to silicone-lined labels or tape and are more eco-friendly with less waste.

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  • Why Integrate With Star?

    Why Integrate With Star?

    As a software developer in the point-of-sale (POS) space, integrating with a reliable hardware company is more than important – it’s critical. Equally important, you want that company to stay relevant, routinely coming up with hardware that meets market demand. A company that thrives on innovation while making updates as simple as possible can keep you competitive and profitable.

    If you are a technology provider interested in integrating with Star, you have a lot to look forward to:

    • Dedicated integration support. Our dedicated Integration Team supports POS software application developers at every step, from initial consultation through development to launch.
    • Flexible Printer SDKs: Star Micronics offers a range of printers with powerful software development kits (SDKs) flexible enough for any software you can design.
    • Our Global Support Site. Star has an entire site dedicated to its developers with downloadable drivers, manuals, software updates, and more.
    • Integrate with the latest tech while still supporting your current Star hardware. Ensure better marketability for your solution with backward and forward compatibility.

    Why Star?

    Star Micronics, one of the world’s most prominent point-of-sale (POS) solutions providers, is an established, industry-friendly company with over 60 years of experience providing high-quality, cost-effective solutions.

    Staying at the forefront of POS technology, with years of proven product development and manufacturing expertise, Star has firmly positioned itself as one of the most innovative companies in the industry.

    • Latest POS hardware and technology
    • Responsive to industry trends and digital transformations
    • Large distribution channel with global reach
    • Integration Team supports ISVs, software developers, integrators, and other technology providers
    • Live technical support – corporate experience with a personal touch
    • Integrated with thousands of POS software solutions
    • Wide range of solutions and peripherals for the retail, hospitality, and cannabis sectors
    • Modern designs with simple user experience
    • Latest technologies (Android Open Accessory (AOA) support, CloudPRNT, SteadyLAN, TetherLAN, Online Ordering, mPOS, etc.)

    Speak to someone from our Integration Team:

    Effortless-Integration

    Dedicated Integration Support

    At Star Micronics, our software development partners are of utmost importance to us. Our dedicated POS integration team is here to support POS software application developers every step of the way. Whether you create POS solutions for retailers, restaurants, or anything in between, our committed team is ready to make Star’s easy-to-integrate hardware work for your application.

    Cloud-Based Technology

    We have our heads in the clouds – in a good way. With a wide variety of cloud-based technologies, we have what it takes to keep your solution connected. Star’s CloudPRNT technology is ideal for omnichannel and online ordering, enabling users to print directly to Star printers through a cloud service.

    Global Support Site

    Star has an entire site dedicated to its developers. With downloadable drivers and manuals, software updates, and seemingly endless resources, there’s no easier way to get the information you need.

    4 Elements of a Valuable ISV-Hardware Integration Partnership

    With so many hardware vendors to choose from — and many vying for you as an integration partner — it may not be clear which direction to take.

    Available Tools

    Star Micronics prioritizes supporting software development and ensures our printer SDKs, as well as drivers, manuals, FAQs, and troubleshooting information, are readily available on the Star Micronics Help Center website, including code-sharing platforms like GitHub.

    Industry-Leading Technology

    Star is proud to provide a complete, modern POS solution to many markets, including hospitality, retail, cannabis, healthcare, and more. Our comprehensive portfolio of POS hardware – from receipt and label printers to scales and cash drawers – is made even stronger by its technology, including online order printing, cloud printing technology, web-based POS capabilities, SDKs for label printers, Bluetooth printers, and much more.

    Solutions Partners

    Partnerships are our priority at Star. We only succeed when our partners do. Our dedicated integration team is available to help you develop customized solutions, no matter which industry you’re in – restaurant, retail, cannabis, and beyond. Additionally, Star SDKs are easily accessible on GitHub.

    Always Leading, Always Innovating

    It’s not just a slogan. Innovation runs deep at Star. Star Micronics has been a leader in the POS space for decades. We are proud of our many industry-firsts, ranging from the first thermal printer in 1992 to the first printer with multimedia printing capability in 2023.

    One of our most recent innovations, the next generation of our StarXpand™ SDK, is available for iOS and Android, and enables Star printer control for the popular cross-platform framework, React Native, with more to come!

    Designed to shorten development time and reduce maintenance costs, its StarIO10 framework features asynchronous communication, an emulation-free design, human-readable command creation, faster printer search, and easy-to-use debugging log communications.


    Integrate with a company that knows the industry and has helped to create it.


    Star-Firsts

    Have more questions? Speak to our Integration Team: